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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    OMS and EMS EarnTheir Stripes,

    Carve Distinct Roles

    CONTENTS

    78Advanced Financial Applications, Inc.

    80Advent Software, Inc.

    82Bank of America

    84Charles River Development

    86Eze Castle Software LLC

    88Fidessa LatentZero

    90INDATA92InfoReach, Inc.

    94Morgan Stanley

    96Tethys Technology, Inc.

    98UBS Securities LLC

    Matt SamelsonSenior Analyst

    Aite Group

    Dushyant ShahrawatSenior Research Director

    TowerGroup

    Order-management systems (OMS) have emerged as one of the most critical aspects ofsoftware in the entire asset-management lifecycle. So says Dushyant Shahrawat, senior research director of Boston-

    based TowerGroups Investment Management practice. To reach that pinnacle, providers have overcome an onslaught of

    competition especially impressive considering relentless pricing pressure, notes Shahrawat.

    Meanwhile, execution-management systems (EMS) hold one edge over order-management applications: providers have

    zeroed in on the auto blotter, delivering unmatched trading functionality.

    A lot of the EMSs have better trading functionality than the best OMS has, Shahrawat says. But as an asset-management

    company, you need more than just trading capability. You need the portfolio-modeling aspect, you need the compliance

    aspect, you need the post-trade support aspect which you do not get from EMS.

    Bottom line: Theres no way most traders could do without both EMS and OMS.

    Shahrawat describes maturity over the past 18 months in peoples understanding of where the EMS fits vs. the OMS.

    Both categories of applications are doing well, but have each found their place, he says. I think of the EMS frankly

    as a subset of OMS functionality but really pushing the envelope on trading functionality. After a tremendous amount

    of development between 05 and 07, the EMS has found a place for itself as purely a trading front-end and as a way for

    brokers to attract order ow from the buyside.

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    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group 7

    He believes EMS and OMS will never blend into one system because

    they have different economic models as well as different technology and

    infrastructure requirements. As evidence, he points to order-management

    providers who are developing separate EMSs.

    Matt Samelson, an Aite Group senior analyst, Boston, sees EMSs

    developing limited OMS capability and vice versa. So I wouldnt say

    theres a complete blurring of the offerings, but each product is moving a

    little more in the direction of each other, he notes.

    Aite Group proles 20 providers and their systems in Aite Group

    EMS/OMS Report 2008, which will be available by September. Its not a

    competitive analysis but rather a tool to help rms identify and evaluate

    a subset of providers most closely aligned with their trading style and

    needs. The report also identies EMS and OMS trends.

    Its important to match your characteristics and needs to the

    appropriate providers and really have a short list, and then from there do

    a further selection, Samelson says.

    THE ECONOMICS

    In an upcoming TowerGroup report, Shahrawat will highlight an

    important issue: the tough economics behind the order-management

    segment. Clients persistently demand greater functionality but are

    unwilling to pay more, a carryover from OMSs introductory throw-away

    pricing aimed at convincing the market to try a new product. Because

    of competitive pressure, providers continue to operate at a razor-thin

    margin, as outlined in TowerGroups June report, Strategic Update on

    the Buyside Order Management Market: Have Things Really Changed?.

    Clients are paying more than they did ve years ago but thevalue theyre deriving from OMS is a tremendous amount more, in

    Shahrawats opinion.

    Youve got rms that are managing $100 billion in assets and

    generating $30 million in fees, explains Shahrawat. And theyll beat

    up their order-management vendor for a 10 percent price discount. And

    you pay for your order-management application which is your most

    important application in your entire arsenal $120,000 to $130,000.

    Youre probably spending more on the HR systems than for the order-

    management application. Somethings wrong there, isnt it?

    Nobody wants to talk about it, but in his opinion, cut-throat negotiations

    are undermining this industry segment. Because of pricing pressure and

    competitive pressures, the amount order-management system providers

    get paid for their services is not enough for them to make a good prot

    and yet pour enough R&D resources into keeping up with the times and

    adding functionality, he says, believing the investment industry overall

    would benet from a more reasonable OMS pricing structure.

    Consider this thought from Shahrawat: If the order-management

    providers were making money hand over st, they wouldnt be selling out.

    Theyd all be going public. None of them are because its not a lucrative

    business for them.

    Salvation may come in the form of OMSs expanding relevance.

    No longer just a traders tool, it is becoming a must-have for portfolio

    managers who tend to have greater inuence over budgets than

    traders and others throughout rms. Shahrawat hopes that will elevate

    the discussion and improve pricing in this space.

    THE FUTURE

    Despite this challenge, OMS providers have made substantial progress

    over the past two years, says Shahrawat, pointing to OMS improvements

    in auto blotter, which is the trading functionality, and portfolio modeling,

    which is all the functionality focused on the portfolio manager.

    OMS growth, he says, will be in derivatives and alternative asset

    classes; retail and wealth management; and international expansion,

    with a focus on Eastern Europe, the Middle East, India, China, Brazil,

    and Russia.

    International expansion will require OMS providers, most of whom

    have had a Western focus, to establish a presence in the markets

    theyre targeting, advises Shahrawat. That includes practical things,

    such as opening ofces, hiring local sales people, working with local

    asset-management companies. Doing so properly can takes years.

    As for EMS, says Aite Groups Samelson, There is demand for the

    ability to handle multiple currencies, multiple asset classes, and have

    a global solution.

    The differentiators that set apart providers who truly deliver value

    tend to be service-oriented and also in some cases functional how

    exible and robust the particular systems are, he says.

    The majority of these systems are customized solutions,explains Samelson. So especially on the EMS side, theres a lot of

    consultation. Whether in terms of setting the system set up the way

    the client wants or helping them on an ongoing basis with analytics

    or the technical side of that implementing based on something the

    client wants to do.

    Its highly valued because these traders are trying to do some

    complex things these days. Theyre relying on the vendors to try to

    help them integrate and actually make the stuff work. So really what

    buying a vendor-provided solution means is the whole tech side of

    this is outsourced. And if you need to speak with someone in terms of

    supporting or modifying the system, youre going right to the vendor,

    he says.

    Samelson anticipates more enhanced abilities in non-equity asset

    classes, a focus on reduced latency, and greater capacity. Over the long

    term, he believes well see better coverage in some of the developing

    markets and some of these plain-vanilla instruments, these exchange-

    listed instruments, trade electronically.

    As technology evolves, the ability to trade faster, the ability to trade

    more, the ability to perform higher power analytics youre just going

    to see more overall robust systems, Samelson says.

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    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    It is also true that technology, poorly selected, can put a rm at risk.

    The simple question each nancial services rm must ask is: does

    the technology serve the rm or will the rm be held hostage through

    unwise technology decisions and deployment? A related and more

    specic question is: does the technology focus on the more substantial

    gain of integrating order processing to extract value?

    Decisions pertaining to trading and order management technology

    choices and deployment should not merely emulate internal execution

    and order management processes, but need to be utilized to actually

    extract value from the automation of these processes. When seen this

    way, trading technology can very much contribute to greater returns

    in performance and protability while lowering a rms operational

    risk prole.

    As a consequence, rms now seek a combined EMS/OMS capability

    that is ASP-based, nimble, and at a low price point especially in this

    market environment. The ability to combine EMS and OMS features,

    while simultaneously providing for multi-broker access on the front end

    with middle ofce allocation and multiple prime capabilities on the back

    end, enables brokers to offer a robust, exible and relevant platform

    to their clients. For the buy side, it enhances the ability to secure

    full-cycle trade capability. AFA has developed and deploys a highly

    efcient, functionally rich solution that covers these workow needs.

    In addition AFAs offering is both multi-asset and connects to markets

    worldwide. AFA continues to enhance its product suite at a very high

    rate, thus proving that our rm has the right platform and the right

    team. We embed market expertise into our offerings.

    The benet of a web-hosted ASP offering is that it does not make

    demands on a client rms internal resources, thereby unlocking assets

    and lowering costs. Enterprise-wide, legacy-based heavy platforms

    can, and should, give way to more nimble offerings in essence,

    the technology becomes a resource not a burden allowing market

    professionals to focus on their work, rather than having to entangle

    themselves with manually intensive, and inherently risk-laden tasks.

    Buy and sell Side rms continually need and deploy advanced technology

    solutions. A vendors ability to anticipate these needs and deliver on

    them rapidly directly impacts a client rms protability. AFA comports

    itself as a Strategic Vendor, one who listens AND delivers, all the while

    keeping nimble (reducing our own production and delivery cycles), and

    truly relevant in deploying needed technology to our clients. And, while

    it is somewhat technical, rms need to understand how much code

    needs to be worked in order for vendors to deliver. AFA has a single

    code string, enabling rapid development processes on new features.

    Other vendors, who have legacy systems, frequently must work with

    thousands of lines of code for each change in a program, either ones

    that are already deployed or for new applications.

    The Devilish Details

    Finally, commercial realities need to play a role. AFA remains one of

    the last service providers that is independently held and is neutral in

    transactions. This is critical in terms of establishing trust and credibility

    with all players in the street. There is no conicted owner for AFA.

    AFA enables rms to take a hard look at their technology, but also at

    their vendor relationships. From AFAs viewpoint technology deployment

    demands domain experts who can work with rms to anticipate market

    trends and develop technology response to take advantage of trends

    before they occur. AFA enables its clients to be rst movers.

    AFA On Navigating Market Turbulencefor Performance By Patrick Lynch, Chairman and CEO

    COMBINED EMS/OMS CAPABILITY: NOW MORE THAN EVER

    Over the course of the last year market conditions have become incredibly stressed, and the choices available

    for executing and managing trades have grown ever more complex. Yet pursuit of alpha in todays global, multi-asset

    environment remains a critical task for institutions and hedge funds. And their broker-dealers are expected to

    provide platform and process efficiencies that aid in the investment decision process.

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    The rms platform provides global multi-asset EMS/OMS on one

    platform, with multiple broker and multi-prime connectivity.

    As hedge funds continue to be under strain, the ability to access

    multiple primes is seen as a duciary responsibility. For traditional

    money managers, whether acting for themselves or as hedge fund

    investors, multi-broker, multi-asset, multi-prime is a strong asset for

    their own operational capability.

    And for brokers, the ability to present, on day one, to both clients

    and prospects, a level of competence and comfort with regard to

    cost-effective and rapid deployment of technology is a competitive

    advantage.

    AFA takes a strategic view of the securities industry, and is committed

    to providing a clear and coherent choice when the technology-related

    decisions must be made.

    Benefits for Resellers / Distributors of IMAPACT Pro

    (Broker Dealers and Prime Brokers):

    Being able to deliver its products (DMA, Algo, Research,

    Prime portal) via IMPACT Pro

    A combination of EMS / OMS fully hosted by AFA

    Remote application: Lets users install the application quickly

    and easily

    Broker Neutral: 45 broker dealers on AFAs network

    Position Management: Users are able to consolidate all their

    positions across multiple prime brokers

    Allocation: Allows users to allocate into multiple funds at multiple

    prime brokers

    Benefits for Users of IMPACT Pro (hedge funds,

    money managers, and family offices)

    ASP Model: Fast and easy installation of the platform

    Broker Neutral: Gives users an ability to pay all brokers

    Position Management: Be on top of their positions by consolidating

    all positions across all primes

    Allocation: User friendly allocation module allows users to allocate

    into multiple funds at multiple primes

    Advanced Financial Applications, Inc. is a financial

    services technology company that provides a suite

    of Integrated Order Processing (IOP) solutions to

    buy and sell-side institutions. AFA helps hedge funds,

    asset management firms, broker dealers and family

    offices grow their businesses by creating and deliveringtrading solutions to streamline trade workflow,

    thus resulting in lower operating costs. For more

    information, visit AFA online at www.afapp.com.

    Advanced Financial Applications, Inc.

    111 Broadway, Ste 405

    New York, NY 10006

    www.afapp.com

    Nilesh Nanavati

    President

    212-286-1245

    [email protected]

    Pat LynchCEO

    Advanced Financial Applications, Inc.

    Nilesh NanavatiPresident

    Advanced Financial Applications, Inc.

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    In todays trading environment, a trader must constantly ght and

    conquer fragmented liquidity, increased scrutiny on best execution, an

    ever growing global marketplace, and the inherent increases in data

    necessary to compete effectively amidst these environmental factors.

    They must address all of these scenarios while also insuring effective

    intra-rm communication of their activity and results. The sheer scope and

    diversity of these challenges and their resultant opportunities demands

    that a trader or rm have choice when deciding upon and implementing

    the best-of-breed tools necessary to effectively run and manage their

    business in these often hostile and rapidly changing environments.A trader must be able to chose and implement the OMS that enables

    their entire investment strategy; ensuring they can chose from a wide-

    array of additional trading tools (EMS, Algos, Dark Pools, etc.) without

    limiting them to one vendors solution. The specicity of both function

    and design from both platforms provides a trader with the precision

    necessary to enact their strategies.

    The necessity of choice when selecting best-of-breed tools for trading

    combined with the need for precision in the capabilities of those tools

    brings to light the third and most important component of a trading

    desk; a tool to unify the disparate areas of the business (Back Ofce,

    Post-trade, etc.) with the trading tools and information required.The OMS system can provide unity by being the hub of the

    trading desk.

    With Advents Moxy OMS as the hub of the trading desk, a trader can

    receive information from the portfolio accounting system, investment

    decisions from the Portfolio Managers, reach the needed liquidity

    directly, and extend their capabilities to best-of-breed EMS platforms or

    other trading systems. The Moxy OMS, acting as the hub, then efciently

    and easily communicates the resultant, post-trade, information to

    the Portfolio Manager, Back Ofce and settlement systems, and the

    portfolio accounting system.

    Moxy At the Core of an Effective Trading Desk

    With more than 800 rms worldwide relying on Moxy every day, the

    Moxy OMS both enables and extends the Traders capability to act on

    and interact with the markets. Moxy employs industry standard FIX

    messaging to enable a trader to direct their orders to a diverse set of

    destinations. Using this industry standard protocol and the SunGard

    Transaction Networks standard FIX network, a trader using Moxy can

    send their orders electronically to over 250 sell-side rms. Moxy also

    enables the trading desk to access over 50 algorithmic strategies from

    18 different brokers. This access to algorithmic trading strategies fromwithin Moxy allows a trader to expedite, and simplify their workow

    when entering a trade.

    As liquidity has fractured in the marketplace and concern over

    information leakage has grown, so too has the need for access to

    anonymous liquidity sources or Dark Pools. Moxy enables the trader

    to effectively and quickly access these dark pools with standard

    integration to the leading dark pool providers including Liquidnet,

    BlockCross, Aqua and Pipeline.

    The second essential component of the Moxy OMS is extending the

    capabilities of the traders. Moxy extends the capabilities of the trader

    through FIX based integration and a exible, yet powerful architectureto create specic integrations with third party providers of the traders

    choice. Traders wishing to exercise their choice in looking for precise

    tools such as an EMS can use Moxys standard EMS workow system

    to extend their trading to those tools. Another method for extending

    the reach of the trader through Moxy is to leverage the powerful tag

    mapping functionality, custom elds, and exible architecture which

    allows traders to effectively reach trading tools they deem necessary

    to compete in the marketplace. By enabling traders to affect the

    marketplace from directly within Moxy and insuring that they can

    extend their reach to best-of-breed tools of their choice, Moxys role as

    a core tool and hub of the trading desk is evident.

    Choice, Precision and Unification The Role of Tools in Support of Trading

    The debate of EMS vs. OMS continues while missing the mark. The methods traders use to thrive in the

    ever-changing marketplace are critical to creating success. Trading desks and traders require tools that are

    built to precisely address their nuances of implementing and succeeding in the markets. EMS and OMS

    platforms were created for specific tasks relating to a firms investments. While often times there are slight

    overlapping areas of functionality, both platforms have areas of significant strength.

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    Continuous Improvement to Meet Ever Changing Market Needs

    Moxy continues to adapt and grow through the changing markets

    to ensure that investment rms, the trading desk, and traders have

    the tool they need to manage their business. With Moxy, we utilize

    a stringent validation method to insure that we are improving,

    enhancing or changing the functionality necessary to support the

    variety and evolution of needs of the trader. Our focus, driven by our

    leading 800 strong customer base, will be on ease-of-use, standard

    integrations to critical tools or destinations in an effort to extend the

    traders capabilities, and advanced integration technology to not only

    extend the traders reach but also to simplify the management of a

    trade. In addition, Moxy will continue to enhance and improve its

    trading reach to new instruments, international markets, as well as

    adapt to market structure changes. This approach ensures that as

    new instruments are adopted, new markets are approached, and

    market structures change, Moxy will be there to empower the trader

    by integrating into a rms trading strategy, not forcing a trader to

    follow a vendors standard workow or process.

    Moxy Supporting Choice while Enhancing

    Tomorrows Trading DeskMoxy functions as an enabling hub; connecting and extending

    to the necessary business units within a rm, best-of-breed trading

    tools, and trading destinations from the trading desk. This allows the

    traders to effectively manage their trading business while ensuring

    that the trader can exercise their choice in implementing the tools

    necessary to deliver on their precise trading needs.

    Free White Paper:

    The Buyside and the Three Phase Evolution of Electronic Trading

    The Buyside and the Three Phase Evolution of Electronic Trading

    describes how the buysides insourcing of the execution function

    is occurring at a time of seismic change for not only buyside rms,

    but also brokers and execution venues. It goes on to illustrate

    the reasons for the rapid adoption of electronic trading and how this

    new world will evolve in three distinct phases. Gain a better

    understanding of the buyside framework and its changes and a

    vision for the trading platforms that will support this new world.

    Get your free copy at www.advent.com/oms

    About Moxy

    With more than 800 clients relying on Moxy every dayfor trade order management, Advent sets the standard

    for trading workflow. Moxy streamlines all aspects

    of the trading process from portfolio construction

    through settlement providing a stable, centralized

    location for making and executing trading decisions.

    With easy access to critical data, a simple interface and

    a customizable workflow, Moxys advanced trading and

    order management capabilities expedite investment

    decision making.

    About Advent Software, Inc.

    Advent Software, Inc. (www.advent.com), a global

    firm, has provided trusted solutions to the worlds

    leading financial professionals since 1983. Firms

    in 60 countries use Advent technology and manage

    investments totaling nearly US $18 trillion. Advents

    quality software, data, services and tools enable

    financial professionals to improve service and

    communication to their clients, allowing them to grow

    their business while controlling costs. Advent is the

    only financial services software company to be awarded

    the Service Capability and Performance certification for

    being a world-class support organization.

    Advent Software, Inc.

    600 Townsend Street

    San Francisco, CA 94103

    US: (800) 685-7688

    London: +44 (0)20 7631 9240

    www.advent.com

    Tim DeckerProduct Manager, Electronic Trading and Connectivity

    Advent Software, Inc.

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    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    What makes InstaQuote market leading?

    InstaQuote enables institutional investors to access a diverse pool

    of leading-edge liquidity systems and venues for equity, options and

    futures executions including Bank of Americas latest multi-asset class

    algorithms. In addition, InstaQuote is tightly integrated with order

    management system (OMS) providers which includes a proprietary

    sell-side OMS for broker dealers. Our sell-side OMS, is unique in thatit allows broker-dealers to receive orders from buy-side OMSs and

    from InstaQuote users. For buy-side clients, our multi-broker routing

    service allows clients to manage brokerage relationships on the

    Street through the InstaQuote Network. InstaQuote also integrates

    with prime brokerage stock loan desks and provides regulatory

    reporting capabilities allowing clients and broker dealers to focus less

    on technology and regulatory issues, and more on trading.

    This past year, InstaQuote released Optronics; a leading execution

    platform for options spreads. Optronics allows clients the ability to trade

    Multi-Leg Options orders electronically with enhanced functionality that

    incorporates complex option orders with the underlying equity order.Optronics makes trading buy-writes, delta and delta neutral trades as

    easy as a single leg option.

    Our Options Smart Order Router (OSOR), which executes the option

    orders for Optronics, enables users to route spread orders across the

    ISE and CBOEs complex order books while simultaneously sourcing

    all option exchanges for liquidity at better prices. In addition, OSOR

    eliminates the legging risk for clients and offers the potential for

    price improvement.

    Additional Benefits:

    A M ult i-brok er rout ing net w orkthat allows electronic order routing

    from InstaQuote to various brokers, saving time, desktop real estate

    and money. Our multi-broker FIX network provides real-time lls,

    which eliminates the need to re-key order information and reduces

    the possibility of trade breaks. Bypass the need for third party FIX

    networks by using InstaQuote and send orders to brokers over a

    simple Internet connection.

    Bank of Americas InstaQuote

    What is InstaQuote?

    InstaQuote is Bank of Americas execution management system for trading equities, options and futures in use by over

    5000+ trading professionals. Using state-of-the-art data compression algorithms, InstaQuote is a fast and reliable

    platform for both buy-side and sell-side trading professionals. InstaQuote is the electronic gateway to managing orders

    by aggregating Direct Market Access (DMA) destinations, algorithms, alternative trading systems (ATS), and other

    broker-dealers, which enables our clients to have the ultimate execution flexibility.

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    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    The Charles River Investment Management System (Charles River

    IMS) is a comprehensive multi-currency, cross-asset, front- and middle-

    ofce software suite. It combines state-of-the-art and industry standard

    technologies to ensure an open, exible system that is scalable,

    functionally rich, and easy-to-use and integrate. Charles River IMS

    provides complete trade-cycle support for all asset classes and features

    several modules to lower costs and risk while increasing operational

    efciencies, including:

    Charles River Manager for decision support, portfolio

    management and modeling

    Charles River Trader for order management and electronic

    trading

    Charles River Execution Management for management and

    execution of orders

    Charles River Compliance for real-time pre-trade, post-execution

    and end-of-day compliance monitoring

    Charles River Post-Trade for centralized management of trade

    matching, conrmation, and settlement workow

    Charles River TBA for automated and streamlined delivery and

    settlement of MBS pools

    Charles River Anywhere for secure monitoring and management

    of Charles River IMS information via any Web-enabled device

    Charles River IMS incorporates global real-time electronic trading

    via FIX through the Charles River Network, a fully-integrated, broker-

    neutral nancial network that provides access to liquidity venues,

    including dark pools. Comprehensive FIX Network Services include: FIX

    trade support; FIX network and software management; FIX testing andcertication; and connectivity management.

    Charles River Execution Management

    Available as a stand-alone solution or as a tightly-integrated component

    of Charles River IMS, Charles River Execution Management meets buy-

    side clients growing demand for greater control over trade execution

    strategies and best execution. It provides the functionality, scalability,

    connectivity and speed to efciently manage and execute multi-currency

    orders for all asset classes, including: equities, FX, xed income, options,

    futures and complex derivatives. For clients that also use other Charles

    River IMS modules, the result is improved workow, controls and audit

    trails over third-party EMS alternatives all with one system.

    Advanced analytics functionality and decision support for portfolio

    management give clients critical information to achieve best execution

    and STP. From a single desktop, traders can access easy-to-use

    functionality such as: algorithmic trading, pre- and post-trade Transaction-

    Cost Analysis (TCA); direct market access (DMA); automated order routing;

    real-time pricing and market depth; program trading; integrated watch

    lists and charting; as well as extensive customization options.

    Algorithmic Trading

    Access over 300 algorithms from 35 algorithmic brokers.

    Take advantage of customized sell-side algorithms or access new

    liquidity destinations -- without the need for additional software

    upgrades.

    Pre- and Post-Trade Transaction Cost Analysis (TCA)

    Direct integration with pre- and post-trade TCA providers.

    Integrate pre-trade TCA estimates directly into the trading blotter.

    Navigate to other value-added content by linking blotter with

    embedded web pages.

    Direct Market Access (DMA)

    Route DMA orders directly from the blotter to exchanges, ATSs,

    ECNs and other execution venues.

    Automated Order Routing

    Provides one-stop point of control and support for execution and

    FIX-based electronic trading.

    Route orders to hundreds of global Charles River Network broker-

    dealer destinations, as well as third-party algorithmic tradingofferings or block trading desks.

    Advanced FIX auto-routing automates common trading workows.

    Real-time Pricing and Market Depth

    Gain complete market view and required integrated data for direct

    market access.

    More than a dozen integrated partnerships with real-time data

    vendors, including: Reuters, Bloomberg, and FT Interactive.

    Monitor real-time pricing directly within the order blotter or leverage

    data to track price slippage of a particular order or program.

    Low-latency API Architecture ensures tight market data integration.

    Charles River Investment ManagementSystem (Charles River IMS)

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    Tight integration with Charles River IMS modules deliversimproved workflow and audit controls compared to stand

    alone third-party EMS alternatives. Tom Driscoll

    Program Trading

    Create, trade, monitor and update programs.

    Act on an entire program as easily as a single order.

    Integrated Watch Lists and Charting

    Easily track market movements of individual securities or

    portfolios.

    Link charts directly to blotter watch window or order blotter.

    Extensive Customization Options

    Congurable analytics to determine preferred execution paths.

    Support for indications of interests (IOIs), dark pools, and

    integration with popular block trading and crossing systems.

    Customizable and automated smart routing logic and criteria.

    Automated tracking of directed brokerage, commissions and fees.

    Future Releases

    Script strategies and build algorithms via an optional strategy

    server that includes an algorithmic engine and user interface.

    Easily access user-dened strategies from the real-time blotter.

    Route/modify orders with one click and view order book positions

    via a DMA cockpit control.

    Evaluate order characteristics, market conditions and/or

    pre-trade TCA for optimal routing strategy.

    Automatically populate symbols from the order blotter to build

    watch lists for a particular portfolio manager, account or portfolio.

    Link lists back to the blotter and other decision support windows.

    Create lists for any security whether or not there is an active

    order on the blotter.

    Filter important announcements/headlines against entire blotter

    or watch list.

    User-dened placement proles for fast direct routing with

    one-click execution.

    Charles River Development is an award-winning

    provider of technology systems and services for

    investment firms in the institutional, mutual fund,

    banking, hedge fund, wealth management, insurance

    and pension industries. As of June 30, 2008, Charles

    River supports more 290 clients in 30 countries with

    comprehensive and innovative products and services

    that enhance their business. The firm also offers a

    full range of implementation and managed services

    (hosted and remote application management).

    Recognizing the importance of local knowledge and

    experience to meet clients needs, Charles River

    maintains headquarters in Boston, primary offices in

    London, Melbourne, New York, Paris, Singapore and

    Tokyo, and has a local presence in major financial

    centers around the globe.

    Charles River Development

    7 New England Executive Park

    Burlington, MA 01803

    Brian Basiliere, Sales Executive

    +1.781.238.0099; +1.781.238.0088 fax

    [email protected]

    Tom DriscollVice President, Sales and Marketing

    Charles River Development

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    Why Choose the Eze OMS?Speed and functionality

    With desktop real estate at a premium, weve streamlined the

    investment process by converging all the functionality together in one

    core application and maximizing your efciency by reducing the number

    of clicks (and windows) it takes from order entry to execution. You can

    completely manage an order from idea generation through settlement,

    in one place. And, because your EMS functionality coexists with your

    OMS, you can interact with that order in the OMS and the EMS at any

    stage in the life of the order. When a trader enters an order directly

    in a montage, the Eze OMS seamlessly runs compliance and position

    checking before sending it to the market. Then, if you modify an order

    in the blotter, that order is updated throughout the system in real time.

    Whether youre working in the OMS or the EMS, youre always working

    with the same, consistent, up-to-date information. No more staging and

    swiveling, and no more mis-matched orders.

    A technology solution that will scale with the growth of your firm

    When we decided to rethink the OMS, we knew that the right architecture

    was instrumental in delivering embedded EMS functionality without

    adding latency. Our platform is built on a Service-Oriented Architecture

    (SOA) giving it the exibility and scale to meet the technology needs

    of tomorrows investment rm. Leveraging SOA, were able to support

    the growing demand for more advanced functionality coupled with the

    rising volumes of orders and market data.

    A partnership approach with proven results

    At Eze Castle, we look at ourselves as a technology partner, not just

    a vendor. We are frequently partnering with our clients to build out

    the functionality they need. Since launching our enhanced OMS with

    embedded EMS in June 2007, we have worked closely with our clients

    to continue to enhance and improve our EMS functionality. This

    means the Eze OMS EMS functionality has been tried and tested by

    our clients in a true, real-time trading environment. Weve spent the

    past year tuning it to be exible to meet your unique business needs

    and workows.

    An OMS that can EMS By Jeff Gavin, Electronic Trading Product Manager

    If you use both an OMS and an EMS, youve probably already heard of the Swivel Chair the common side effect

    of the OMS-or-EMS conundrum. As the coexistence of these systems on the desktop grew more commonplace, the

    limitations of their FIX relationship grew more apparent and more frustrating to the buy-side. Vendors and the buy-side

    alike wondered what could be done to get these two systems to communicate better. And, most of the major vendors

    have either announced or launched their own solution. At Eze Castle, instead of slapping a new Band-Aid on an old

    problem, we decided to rethink the OMS. We knew that in order to achieve true harmony between systems, we needed

    to go beyond FIX integration. Weve embedded EMS functionality into the Eze OMS giving you the robust functionality

    of an OMS with the speed-to-market of an EMS. Now you have one blotter, a single point of trade entry, a consistent

    look-and-feel, and no more swivel chair effect.

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group 8

    BNY ConvergEx Groups Eze Castle Software is a premier

    provider of investment technology solutions to global

    investment managers. Our technology incorporates

    a real-time open architecture to streamline the

    investment cycle for all asset classes from idea

    generation through settlement. The Eze OMS provides

    functionality to support Portfolio Management,

    Compliance, Trading, and Operations. Today, over

    380 buy-side firms use our technology to manage

    their investment process. Eze Castle employs more

    than 300 industry professionals worldwide with

    offices located in Boston, New York, Stamford CT,

    San Francisco, London, and Hong Kong.

    About BNY ConvergEx Group

    BNY ConvergEx Group, LLC provides premier institutional

    agency brokerage and investment technology solutions

    designed to deliver a comprehensive, integrated

    approach to the investment cycle, from idea generation

    and trade execution to clearance and settlement.

    The Company offers a broadly diversified suite of

    services providing innovative solutions in liquidity and

    execution management, investment technologies and

    intermediary and clearing services.

    Eze Castle Software LLC

    12 Farnsworth St., 6th Floor

    Boston, MA 02210

    +1 646-346-1140

    [email protected]

    www.bnyconvergex.com

    Jeff GavinElectronic Trading Product Manager

    Eze Castle Software LLC

    Client Support that doesnt end after implementation

    We approach our business as a service provider. We believe that

    technology and support go hand-in-hand. Traders dont have time to

    relearn and adapt their workow at every upgrade. Instead, we couple

    our technology with a support team that is dedicated to ensuring our

    clients are using the Eze OMS to maximum capacity and efciency.

    We provide high-touch, consultative support that doesnt end after

    implementation.

    Key Features of the Eze OMS

    Direct access to deep and natural liquidity

    Easily expose orders to dark pools, directly from the blotter.

    Single-click execution to over 40 global markets accessing 95%

    of the worlds liquidity directly from the OMS blotter.

    Multi-broker access to algos, crossing networks and FIX routing.

    Access to deep liquidity for Options contracts through LiquidPoint.

    Access to natural liquidity through integrated Crossing platform.

    Integration with over 350 algorithmic strategies from 35 brokersdirectly into the OMS blotter.

    A full feature set of EMS and OMS functionality

    Embedded Level I and II, Time & Sales, Market Watch and Charts.

    Embedded transaction cost analysis.

    CSA option for managing commissions.

    Open, scalable SOA optimizing performance.

    Full multi-asset class OMS feature set including modeling,

    compliance and real-time P/L through a single system.

    We couple our technology with a

    support team that is dedicated to

    ensuring our clients are using the

    Eze OMS to maximum capacity

    and efficiency.

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    Fidessa LatentZero led the market with the rst buy-side order and

    execution management system (OEMS). Combining the full power ofleading OMS and EMS solutions into a single system, and eliminating

    the challenges associated with staging orders between two applications,

    Fidessa LatentZeros Minerva OEMS is now a well-established and

    proven solution.

    Minerva OEMS provides a complete full asset buy-side order

    management and trading environment. It includes real-time position

    keeping and P&L, portfolio analysis and drill down, order management

    workows, and pre and post trade investment compliance, and meets

    the demands of global regulators and directives. Support is provided

    for equities, xed income, money markets, foreign exchange and listed

    and OTC (credit and equity) derivatives.

    Fidessa LatentZero also offers the standalone EMS Workstation

    application, (previously marketed under the umbrella of their parent

    company, Fidessa), which is an internet-deployed, low-latency trading

    workstation for equities and listed derivatives in global markets. It

    provides out-of-the-box access to a comprehensive set of execution

    venues, with global market data and news provided from Fidessas

    high performance ticker plant. Functionality in the EMS Workstation,

    including real-time, full-depth market data with IOIs, news, charts and

    fundamentals, and additional trading functions, has been integrated

    into the Minerva OEMS,

    Contrary to earlier predictions, EMS vendors do not seem to be moving

    into the OMS space. Given the huge undertaking of developing rich

    OMS functionality to add to an EMS, it is perhaps not surprising.

    Market conditions have also played their part in the continued

    dominance of the OMS. With current levels of market volatility and

    wariness among participants, compliance and control have become

    even more important. The OMS background in portfolio-level transaction

    and controls means that the degree of functionality offered compares

    favourably to that of EMSs whose roots are at block-order level.

    Within the Minerva OEMS, tight process controls and permission

    management, along with integrated investment compliance, greatlyreduce the risk of investment or trading errors. Comprehensive

    mandate, regulatory and management restrictions are supported

    and checked throughout the investment process, ensuring portfolios

    stay within guidelines at all times. Order aggregation and portfolio/

    strategy allocation policies can be dened, which, combined with

    a full transaction history and audit trail of all user activity, meet the

    client order handling, record keeping and transaction reconstitution

    requirements of MiFID and other major regulators.

    Indeed the biggest change in market conditions for European

    players is the advent of MiFID, and the signicant growth in liquidity

    destinations it has brought about. Access to these destinations and

    ECNs is increasingly important, and the optimum solution has proved

    to have direct access from the order management platform. In effect,

    the Minerva OEMS has become a liquidity aggregator.

    It provides single-click, low latency connectivity from the blotter to over

    300 brokers, broker algorithms and global DMA destinations, as well as

    connectivity to all major alternative trading systems, such as LiquidNet,

    ITG Channel and Pipeline for equities; TradeWeb, Bloomberg AllQ,

    MarketAxess and BondVision for xed income; FXall and FXConnect for

    foreign exchange, among others.

    Minerva OEMS provides pre-trade order size analysis and transaction

    cost estimates, as well as IOIs, trade history and news to assist traders

    in deriving the optimum trading strategy for an order or list of orders.

    Level 1 and level 2 data is integrated from over 100 global exchanges,

    and calculated columns with heat maps enable traders to set up their

    own analytics and alerts.

    In an era that demands best execution and places greater demand

    for transaction cost analysis, broker neutrality remains a big issue,

    and one on which Fidessa LatentZero has not compromised. Vendor

    products are becoming ever richer in terms of functionality and are

    OEMS Leads The WayBy Richard Jones, CEO

    While it was fashionable twelve months ago to debate whether any of the buy-side EMSs

    would move into the OMS space and threaten OMS vendors, the discussion has moved on.

    The accepted position now is that of the OMS and EMS integrated into a single system,

    and the OMS vendors are leading the way.

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group 8

    nally displacing sell-side supplied applications in the EMS and OMSspace. Some vendors have gone down the path of becoming brokers;

    Fidessa LatentZero has not established its own ghost broker, and does

    not charge transaction fees for use of its managed trading network.

    That network, the LTN, has been one of several continuing benets to

    clients brought about by LatentZeros acquisition and relationship with

    Fidessa. LTN is underpinned by Fidessas well-established global FIX

    network that is used by over 300 of the worlds major brokers, with strong

    coverage in Asia. It has helped Fidessa LatentZero to maintain the lowest

    latency in the industry, already enjoyed by the global sell-sides among

    Fidessas extensive client base, and has enabled the company to focus alltheir development efforts on their core expertise building buy-side front

    ofce applications.

    Looking forward, Fidessas rich market data and EMS technologies that

    have been widely adopted by the sell-side are also being integrated into

    Minerva OEMS, accelerating development plans for buy-side products. The

    capabilities of Fidessas Blue Box algorithmic trading system, which

    enables sell-side users to script their own algos and offer them to the

    buy-side, will also be integrated into Minerva OEMS, enabling asset

    managers to script their own algos directly.

    Because the order management platform is so ingrained in the operational

    processes of an asset manager, implementation or upgrade projects have

    tended to be run by IT departments within the constraints of the IT budget

    and resources. Sidestepping this situation by offering regular and automatic

    upgrades, a hosted ASP model is the next step forward alleviating the

    challenges associated with traditional OMS implementations and providing

    the agility necessary for rapidly changing market conditions.

    Underpinning the development of the OEMS is a unique technological

    architecture that supports high levels of throughput with no loss

    of performance. That architecture, previously only available to the

    sell-side, has been the foundation of Fidessa LatentZeros solutions

    from their very inception and enables them to develop and scale their

    applications in line with changing demand. Traditional database centric

    OMS vendors will face challenges in the EMS space, as their technology

    has not been designed to handle todays high transaction and market

    data volumes, resulting from the increased use of algorithmic trading

    and DMA. In addition, Minerva OEMS is scalable and can be deployed

    globally if required from a central server, with the same real-time

    performance in all locations, which is an important product differentiator

    for the increasing number of multi-site managers. The Minerva OEMS

    is used by small specialist managers and hedge funds, through to the

    worlds largest institutional buy-side rms.

    Richard JonesCEO

    Fidessa LatentZero

    Fidessa groupis a world-leading supplier of multi-asset trading,

    portfolio analysis, decision support, investment compliance,

    market data and global connectivity solutions for both the

    buy-side and sell-side globally. Available as a simple workstation

    or as an integrated application suite, the Fidessaand Fidessa

    LatentZeroproduct suites are built on the clear vision of

    providing the richest functionality, coverage and distribution tothe financial markets community.

    The Fidessasuite is used by 85% of tier-one, global equity

    brokers providing sophisticated trading, market data, order

    management and execution capabilities to all tiers of the

    sell-side.

    The Fidessa LatentZerosuite is used by the worlds largest

    asset management firms through to smaller specialist managers

    and hedge funds, and provides comprehensive portfolio analysis,

    real-time P&L, what-if analysis, investment compliance, order

    and execution management, and post trade processing tools,

    across all asset classes, to all tiers of the buy-side.

    Fidessas global network carries over 95 million messages a

    month covering DMA, Care and Algorithmic orders, Indications

    of Interest and FIX Allocations between around 1,500

    buy-sides and 255 brokers across 92 exchanges worldwide.

    Head-quartered in London and with offices in New York, Boston,

    Tokyo, Hong Kong, Paris, Toronto and San Francisco, Fidessa

    groupserves around 22,000 users across 520 clients globally.

    Fidessa groupwas founded in 1981, has revenues of $270m,

    employs over 1,100 people and has been fully listed (LSE:FDSA)

    since 1997.

    Fidessa LatentZero160 Federal StreetBoston MA 02110+1 617-235-1000

    1 Alfred PlaceLondon WC1E 7EB+44 (0) 20-7462-4200

    Email: [email protected]: www.latentzero.com

    www.fidessa.com

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    The following is an overview of Precision Tradings capabilities:

    Real-time blotter analytics with complete integration of pricing

    and analytical data from 3rd party providers and other EMS

    functionality including effective program and list trading tools.

    Multi-currency, multi-asset (equities, xed income, international)

    including extensive tools for short strategies and 130/30 fund

    management. Extensive connectivity with established algorithmic trading

    providers and dark pools

    Connectivity with all major ECNs

    Electronic order routing via FIX including allocations and IOIs

    Integration with third party TCA (Transaction Cost Analysis)

    providers

    Robust portfolio modeling & rebalancing, comprehensive

    what-if analysis across asset classes

    Tax lot tracking tools for tax-efcient portfolio management and

    trading strategies

    Efcient family and group trading capabilities

    Multi-security swapping features along with condition if/then

    order generation

    Real-time pre and post trade compliance monitoring

    Extensive commission tracking and reporting capabilities

    High level of customization available including user-dened

    workows and custom reporting via Microsoft SQL Server

    Reporting Services

    In addition, INDATA provides other value added modules

    as part of the IMS suite of products including:

    Optional Multi-asset, multi-currency portfolio accounting module

    with integrated custodial reconciliation tool and billing system

    Superior GIPS compliant performance measurement, including

    daily performance measurement and attribution against major

    benchmarks with complete client reporting module Web-based front ofce tool for holistic client view which integrates

    OMS, portfolio management, performance & attribution alongside

    full CRM (Client Relationship Management) functionality

    INDATA is a Microsoft Certied Partner and IMS utilizes a single Microsoft

    SQL Server 2005 as its database platform. As an open architecture

    system, modules can be combined to provide a total solution, or

    licensed separately to provide a best-of-class solution.

    Precision Trading, Part of the INDATAIMS Suite of Products By Dave Csiki, Managing Director

    IMS (Investment Management System), from INDATA, is a suite of products that can be licensed as a stand

    alone trade order management system (OMS), or as a completely integrated front to back office solution

    that effectively connects portfolio managers, traders, executing brokers, compliance officers and back office

    personnel in real-time, resulting in operational efficiency and STP (straight-through processing).

    Precision Trading is one of a select few broker neutral OMS products and the only network neutral solutionwithin the OMS space. Unlike other OMS providers, we dont take a toll from your brokers by maintaining

    our own FIX network. This sets INDATA apart.

    For established, diversified asset

    management organizations that

    are already using a number of

    independent, industry-accepted

    OMS and EMS platforms, these

    benefits are achieved by seamless

    integration between systems.

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    What is Right for Your Firm? The EMS/OMS Debate

    The combining of EMS components into an OMS application makes

    sense for many segments of the market and INDATA provides extensive

    functionality while maintaining connectivity and neutrality with EMS-

    only providers. For most diversied asset managers, a close integration

    of existing OMS/EMS systems is essential in order to eliminate manual

    processing and redundant functions.

    Utilizing independent EMS/OMS systems can have benets which

    include the combination of best of class functions, increased speed, as

    well as the ability to have multiple liquidity sources in one front end.

    For established, diversied asset management organizations that are

    already using a number of independent, industry-accepted OMS and

    EMS platforms, these benets are achieved by seamless integration

    between systems. From this perspective, offering a highly integrated

    solution between OMS and EMS front-ends is highly desirable.

    In addition, much of the OMS/EMS trend thus far has been driven by

    vendor mergers of OMS/EMS systems and desire for cross marketing

    opportunities to merge client bases within these new entities rather

    than outright industry demand.

    The bottom line: Firms have to determine what is best for their needs

    rather than being tied in to a single solution provider. Typically, this

    arrangement is neither broker nor network-neutral which can create a

    real conict of interest.

    Additional Considerations: Hosted/ASP vs. In-house

    Outsourced or hosted solutions make sense for certain asset managers

    who do not have the wherewithal to maintain technology infrastructures

    or who are already used to operating on hosted or ASP platforms.

    INDATA offers Precision Trading on both a hosted/ASP environment as

    well as an in-house solution. INDATAs ASP product is mature and has

    been selected by leading global asset management organizations.

    INDATA is a leading industry provider of software

    solutions for buy-side firms including trade order

    management (OMS), compliance, portfolio

    accounting and front-to-back office. The companys

    IMS (Investment Management System) product

    suite provides an integrated platform based on the

    latest database technology (Microsoft SQL Server

    2005) that consists of functional modules for

    portfolio modeling, pre and post-trade compliance,

    trade order management, portfolio accounting &

    reporting, performance measurement & attribution,

    composite maintenance, billing, and web-enabled

    CRM. Implementation of the system provides

    buy-side firms with operational efficiency and

    straight-through processing capabilities.

    Greenwich

    71 Arch Street, Second Floor

    Greenwich, CT 06830

    San Diego

    12526 High Bluff Drive, Suite 235

    San Diego, CA 92130

    Toll Free: 888-454-4060

    Tel: 858-847-3000

    Fax: 858-509-9663

    For additional information, please contact Sylvia

    Morgan: [email protected]

    www.indataweb.com

    Firms have to determine what is best for their needs rather than being tied into a single solution provider. Typically, this arrangement is neither broker nor

    network-neutral which can create a real conflict of interest.

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    Upon completion of that rst consulting project, the companys

    founders both recognized the signicance of the FIX protocol and the

    future impact it would have on the nancial industry. They decided to

    launch InfoReach and one of the industrys rst pre-built FIX engines.

    For several years, they continued working on in-depth consulting

    projects for many well known institutions, international exchanges, etc.

    After many years of consulting and building FIX infrastructures from the

    ground up, many of our clients began requesting a front-end GUI which

    can monitor and control orders.

    Recognizing this need, the company quickly built a tool kit for the

    rapid deployment of a trading system. This was in essence the birth of

    todays InfoReach TMS trading platform. In 2002, after many custom

    deployments, we decided that we had a formidable enough product to

    compete with the existing vendors and we ultimately made the decision

    to productize the trading system. Today, we offer two core products, the

    InfoReach FIX Engine and TMS which can be deployed either locally or

    via ASP.

    We currently are headquartered in Chicago with additional ofces

    in New York and Europe that are geared towards sales and marketing.

    Our philosophy and focus have always remained the same, to build

    a superior technological product. Our products dont just look good,they are solidly built and well respected within the industry. We are

    condent that people which are serious about technology and need

    a product they can trust will call InfoReach. Recently, a major buy-side

    rm summed our approach up in one sentence We like InfoReach

    because unlike your competitors, you didnt go out and carpet bomb

    the industry. Our translation, we didnt go out and bite off more than

    we can chew. Aside from technology, we realize that service must be

    superior in order to survive on Wall Street.

    We have grown the business in a manner which has allowed our

    products to evolve while maintaining a high-level of customer satisfaction.

    Balancing strong technology and customer demands has been the key

    to our success. The InfoReach TMS was rst deployed in 1997. Through

    the years our strategy has been to incorporate all customer requested

    functionality into the TMS. After ten years of development, we have the

    largest set of functionality offered out of the box. What does this mean

    to our clients? Most importantly, less functionality has to be developed

    by programmers, resulting in a quicker deployment at a lower cost.

    Since day one, we have never charged for set-up of the TMS. The

    product itself is a broker neutral execution management system

    capable of trading global equities, options, futures and forex. It is

    most commonly used buy hedge funds, asset managers and sell-side

    program trading groups. Users can trade single orders or baskets either

    manually or algorithmically. Key components would include our custom

    built algorithms with which we supply our customers the code. The

    reason we do this is so they could customize our algorithms to meet

    their needs with relative ease.

    The TMS is also integrated with most broker dealer provided

    algorithms. The combination of proprietary algorithms and broker

    provided gives our clients true neutrality with regard to algorithmictrading. Other key components are connectivity to the street via the

    InfoReach FIX Network, transaction cost analytics and interactive

    charting capabilities. Our interactive charting is important to many of

    our clients because when trading a large set of names it is quite difcult

    to monitor executions. What we did was create charts which monitor

    the orders real-time and allow users to interact by trading off of the

    charts. This is useful because traders can quickly identify and act upon

    outcast orders, slippages, etc.

    InfoReach

    InfoReach was founded in 1995. What began as a consulting collaboration has evolved into one

    of the premier software companies within the financial technology marketplace today.

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    A Sponsored Supplement toTRADERSMAGAZINE Produced by SourceMedias Custom Media Group

    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    How does Morgan Stanley achieve such impressive

    system reliability?

    Technology and trading blend together and its critical to get them both

    right. Our platform is fast and reliable even during volatile markets because of our commitment to technology and because of our technical

    and trading expertise.

    Electronic trading is all about the details. Recent stressful situations have

    exposed problems with other rms software, with their architecture, or

    with their capacity. That has driven new clients to Morgan Stanley.

    We do extensive work to make sure the uptime of our platform is

    near 100 percent because without speed and stability, you dont

    have anything.

    How does your EMS fit into the picture?

    Passport is an EMS that gets our clients to the market however they

    want with exible tools and high-level service. For us, a discussion

    about EMS quickly morphs into the bigger technology picture because

    Passport really is a front-end application with an entire infrastructure

    behind it.

    That same infrastructure, through MSET, provides many ways for

    clients to trade through us. Passports synergies with our prime

    brokerage offering gives our clients a very good workow experience.

    Through all avenues, we deliver excellent customer service and keen

    understanding of market structure, liquidity and trading tools.

    As part of our offering, that overall picture, our EMS is global,

    multi-asset, and trading oriented. Passport goes along with the trading

    mentality of being very fast, very stable, and very core to trading. For

    our EMS and our overall infrastructure, clients consistently give us highmarks in all these areas.

    Why did you decide against being a broker-neutral EMS?

    What exactly does broker-neutral mean? Do you have to be open to

    everybody? Theres a slippery slope there. A lot of people claiming to

    be broker-neutral dont have access to some important brokers, and

    that turns into frustration for clients.

    We are up-front about what we offer. Our global, multi-asset EMS is tightly

    coupled with our prime-brokerage application. For clients interested in

    multiple components, we connect to the truly broker-neutral systems.And from a broker perspective, we have signicant reach into various

    alternative liquidity pools through our trading tools.

    What are the latest destinations in your global reach?

    Morgan Stanley was the rst broker/dealer to offer direct market

    access (DMA) in India, executing the rst trades on July 11. We did so

    after receiving formal approval to deliver DMA to Foreign Institutional

    Investor register rms for both equity and listed derivatives from

    the National Stock Exchange and for equity from the Bombay Stock

    Exchange. Passport was certied by both exchanges. This is a prime

    example of our focus on global multi-asset.

    Morgan Stanley is One of Few Firms toPass Markets Ultimate Stress Tests

    During the unbelievable August 2007 volume spikes in the market, one firm sustained uninterrupted electronic trading:

    Morgan Stanley. And during last Januarys high-volume, high-volatility conditions, Morgan Stanley delivered

    uninterrupted electronic trading, one of only a couple firms that could legitimately make the claim.

    How has Morgan Stanley withstood the harshest of market conditions while the competition has succumbed

    to these real-life stress tests? A combination of outstanding technology, execution expertise, and market expertise,

    says Bill Neuberger, managing director and co-head of Morgan Stanley Electronic Trading (MSET).

    He explains how Morgan Stanleys technology infrastructure, which is fronted by execution-management system

    (EMS) Passport and backed by Morgan Stanleys execution consulting services, maintains nearly 100-percent

    uptime while delivering a plethora of services and benefits to traders.

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    What about other developments?

    We are rolling out an upgraded Passport, which incorporates the latest

    technology, including greater exibility and customization in terms of

    how traders use Passport.

    Another primary focus is our expanding the reach of the markets both

    for cash and derivatives.

    In keeping with our philosophy on the trading side and on the liquidity

    side, we feel transparency is very important. Weve built into Passport

    liquidity maps that show our clients where theyre executing. Its

    in real time so they can identify the relevant liquidity centers for

    particular orders.

    What drove the need for liquidity maps?

    We are skeptical about a lot of whats going on in dark pools, and were

    judicious about which ones well connect to. We constantly monitor the

    execution and the reversion that happens from those executions and

    adjust which dark pools were going to.

    There has been quite a bit of information leakage happening under

    the banner of dark pools. We want clients to understand that we are

    conservative with dark pools. Weve been entrusted with best execution

    for their orders, including to whom were going to send an order.

    Liquidity maps help us deliver transparency. We can actually tell clients

    in which dark pool their trades were executed.

    Were making sure were sourcing quality dark liquidity. Were looking

    at the print in aggregate as part of the service. Did stocks revert? Did

    something funny happen before any of these prints went up? And were

    minimizing the amount of interaction with speculators who are pokingaround dark pools to see whats going on with institutional order ow.

    Youve highlighted the importance of speed.

    How do you quantify it?

    We measure different aspects of speed. On the front end, its making

    sure the market data is getting through in a timely fashion. How quickly

    can an order get out the door? It happens in milliseconds.

    Once an order hits our infrastructure, how long does an order actually

    take either to start trading if its an algo order or get out to the marketif its a DMA order? It takes approximately three or four milliseconds

    to get the order through, validate it, do all the limit-checking, and get

    it trading.

    We have recently redone our whole trading infrastructure to streamline

    the message side and the number of hops. Were down to the low-digit

    milliseconds in terms of that latency.

    Additionally, Passport has a real-time link to our stock-loan group so

    theres no latency in terms of understanding if theres been a pre-locate

    for a short-sell or even if one has to be obtained on the y. If the stock

    is there to be borrowed, locate numbers come back.

    What advantages does Morgan Stanley Electronic

    Trading hold over the competition?

    MSET delivers a global electronic trading offering thats reliable and

    fast. Plus we deliver value through our phenomenal coverage and

    execution consultancy services. Passport serves as a window into the

    Morgan Stanley franchise cash, derivatives, structured products

    and nancing.

    We have been told repeatedly that our holistic approach is a key reason

    clients choose us as a partner. Were not just providing our clients withelectronic trading services; were providing them with Morgan Stanley.

    Morgan Stanley

    1585 Broadway

    New York, NY 10036

    877-761-MSET (8653)

    www.morganstanley.com/mset

    [email protected]

    Bill Neuberger,Managing Director and Co-head ofMorgan Stanley Electronic Trading (MSET)

    Passport serves as a window into the Morgan Stanley franchise

    cash, derivatives, structured products and financing.

    Through all avenues, we deliver

    excellent customer service and keen

    understanding of market structure,

    liquidity and trading tools.

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    offers unique tools to monitor latency in real-time for various executiondestinations and dynamically adjust routing decisions when required.

    Execta includes a robust complex event processing engine where rules

    can be modified in real-time. The Tethys messaging bus handles over

    350,000 market data messages per second on a single dual processor

    Intel machine.

    Flexible

    Execution Management Systems must be exible enough to handle

    increasingly higher data rates as well as data from multiple sources

    including internally published analytics such as option greeks. Exectas

    component based, scalable architecture is ideal to meet these challenges.

    With the explosion of trade venues in global markets and the complexities

    of the US options markets, the ability to monitor latency and adjust fordifferent cost structures associated with various execution destinations

    gives our clients a competitive edge.

    Dynamic market microstructures call for uid and adaptive analytics

    and algorithms. Software and analytics vendors need to be extremely

    nimble to ensure that their customers benet from such rapid evolution,

    and are not left at a disadvantage to other market participants. The Amex

    recently introduced a binary option- within two days we were able to enable

    algorithmic trading and hedging of this option type at a clients request.

    Adaptive

    Execta order placement analytics are adaptive and market aware.

    Intraday volatility, volume prediction and continuous liquidity assessment

    are important inputs to our order placement logic. Real-time and

    short-term inputs are weighted more heavily than stale historical data.

    Often it is possible to implement changes dynamically. The Platform

    allows clients to modify execution rules, and analytics in real-time.

    Recently, a sell-side Client had a large customer order to trade a

    Brazilian ADR. The customer gave a new instruction after the trade had

    been initiated; they wanted to track volume prole of the local stock as

    opposed to the ADR volume. Within a minute of receiving the request,

    the trader was able to access and switch the prole to track the local

    market, without any interruption to trading.

    The Workflow Challenge

    Many EMS and OMS products impose a particular workow on their

    customers; Tethys leverages the exibility of the Platform to adapt to our

    customers optimal workows. These requirements range from complex

    STP for allocations, to implementing new trading strategies or adding new

    instrument types.

    Time is Always at a Premium

    Rapid deployment of trading solutions is critical. Architecting and

    delivering a exible solution in a short timeframe is a requirement in a

    rapidly changing environment. Long deployments can put the customer

    in the unenviable position of having to change their requirements

    every few weeks or months as the implementation is in process. Our

    open API, exible architecture and experienced implementation team

    allow customers to integrate quickly with other systems and achieve

    production status rapidly. In 2007, one of our locally installed clients had

    an electrical re in their mid-town New York Ofce. The client relocatedto DR site in upstate NY, but their DR planning failed and they were not

    able to trade. We were able to bring them up on our ASP solution and

    connect them to their brokers within 24 hours. The client subsequently

    chose Tethys ASP as their DR solution.

    Change is Guaranteed

    Macro and Micro economic forces will continue to evolve the demands

    on global trading service providers and market participants at ever

    increasing rates. Tethys is valued in the industry for its deep understanding

    of the challenges ahead and its vision for the results achievable through

    superior technology and analytics.

    Nitin Gambhir is t he CEO and co-founder of Tet hy s Technology . N it in has an ex t ensive back ground in quant it at ivefinance, t rading and asset management . N it in st art ed his career at J.P. M organ as an Arbit rage t rader and analy st ,

    before joining Bear St earns & Co. w here he w as t he head of Equit ies Quant it at ive Arbit rage. Prior t o launching Tet hy s,

    N it in w as a port folio manager at SAC Capit al Advisors and t hereaft er co-founded Alt us Asset M anagement , LLC.

    N it in holds a bachelors degree from Indian Inst it ut e of Technology and a mast ers from Yale Universit y .

    Tethys is a leading provider of Execution Management,

    Algorithmic Trading and Transaction Cost Analysis (TCA)

    solutions. Our Dynamic EMS solution, Execta, facilitates

    strategy simulation, optimal trade execution, trade

    opportunity detection and risk management. Execta

    can be used to trade global equities, futures, options and

    FX. Tethys clients include long only investment managers,

    CTAs, hedge funds, and broker dealers. Exectaincludes

    Tethys pre-packaged algorithms, access to third party

    algorithms and also allows users to develop their own

    trading strategies. Our TCA offering, TotalTCAoffers

    comprehensive pre-trade, real-time and post-trade

    analysis, and features unique tools which allow traders

    to make better algorithmic trading decisions to reduce

    costs and risk.

    Tethys Technology, Inc.

    17 Battery Place, 7th floor

    New York, NY 10004

    212 509 5600

    16 Hanover Square

    London, UK W1S 1HT

    44 20 7016 7826

    [email protected]

    www.TethysTech.com

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    EXECUTION MANAGEMENT SYSTEMS / ORDER MANAGEMENT SYSTEMS

    SPECIAL

    REPORT

    What have been some of the most significant client

    requests regarding UBS Pinpoints functionality and how

    did you accommodate them?

    M. Blum: A major request from our clients was to give them

    international trading capability so we made UBS Pinpoint global. It

    meant delivering real time market data and the ability to trade using

    DMA and UBS algorithms in every major market. We had to meet the

    challenge of building an infrastructure that can handle any symbol,

    in any market structure, in any currency, with high speed and broad

    functionality. But when youre live in all these markets, you also need to

    provide live support so we also created a support and service model

    that follows the sun so no matter where or when a client is sending

    electronic orders, they can reach a human being at UBS who can not

    only provide technical support but also regional sales trading expertise

    if they need it. Given UBSs reach and depth of in-market expertise

    all over the world this was a challenge we could meet head-on.

    What are some recent developments that you believe make

    Pinpoint even more valuable to clients?

    J. Schubkegel: Multi-asset trading has been driving many of our

    new functionality releases this year. Pinpoint clients wanted to be able

    to trade a variety of instruments in one exible interface so weve

    integrated Options, Futures, Swaps, and are soon going to deliver

    Foreign Exchange capabilities. We believe that our clients should be

    able to use one platform to trade and hedge their long positions, foreign

    currency exposure, or implement an innovative derivative strategy.

    Though many of them are still primarily equities traders, it is our job to

    assist them in chasing alpha wherever it may be and were seeing an

    increasing emphasis on multi-asset strategies.

    We feel the technology platform that weve built, combined with

    UBSs dominant global trading presence, has allowed us to expand into

    these other product areas, and continue to evolve our offering, at a

    faster pace than would traditionally have been possible.

    Beyond being responsive have you created functionality that

    actually anticipates clients future needs?

    J. Schubkegel: We believe the market model is moving toward full

    integration with advanced analytics an EMS that is a decision-making

    tool, as well as an implementation tool. In our industry, TCA has been

    around for a long time, but its usefulness to the trader has sometimes

    been limited mostly because it was like looking in a rear-view mirror

    at best. UBS Fusion our analytics and reporting platform is real

    time. So our clients can view actual post-execution analytics while the

    rest of their order is still working rather than just a static post-trade

    report at 4:30. We think its important to give our clients analytics when

    it really matters as they are trading so they have the ability to act

    upon market intelligence before their order is history. Clients who are

    already using it seem to be immediately addicted suddenly their pre-

    trade, in-market, and post-trade analysis is a continuously integrated

    part of their workow, rather than simply presenting a pile of data that

    exists in a vacuum. Thats what we mean by decision-making tool

    the rear-view mirror has turned into a high-powered lens they can use to

    focus on the formation, execution, adaptation, and nally the analysis

    of their trading strategies.

    Speaking of integrated how does Pinpoint work

    with other systems?

    M. Blum:From front to back, Pinpoint uses a blend of languages and

    technologies including core Java, C#/.NET, C++, AJAX, Adobe Flex and

    REST-based web services. Rather than being tied to one language or

    technology, we utilize the language or technology platform best suited to

    the problem we are trying to solve. We take the same approach when

    integrating with our clients. We offer web and .NET/C# user interfaces

    plus a mix of electronic interfaces that include FIX, web services, IM,

    email, and proprietary protocols. Clients can use these interfaces to

    access our full product suite. This means both Pinpoint and Fusion can

    be smoothly integrated with third-party OMS systems and/or clients

    proprietary technologies.

    Why Point & Click is No Longer EnoughIn todays markets, execution management systems must anticipate the evolving needs of their buy side clients,

    as well as the evolving market structure of their environment. Going beyond mere trading tools, these systems

    need to be fully integrated with the overall workflow and decision-making process of the traders who use them.

    But they also need to meet the challenges of a global, multi-asset marketplace.

    Mike Blum, MD and head of UBS Equities Client Trading Technology, and Josh Schubkegel, Director and head

    of UBS Pinpoint and UBS Fusion Technology, discuss how the global firm evolves its EMS in response to the

    varied requirements of their clients.

    08

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    What if your clients want to trade with UBS, but have another

    OMS or EMS on their desk?

    M. Blum:Thats easy: UBS Direct Execution has an open connectivity

    policy. This is a client-centric philosophy that empowers them to access

    us however they wish through any of our third-party OMS or EMS

    partners, or their own proprietary trading systems. All of our Direct

    Execution offerings can be delivered through Pinpoint, or la carte

    through another OMS or EMS. We built Pinpoint as an advanced EMS,

    and continue to evolve it so that its the best it can be, but we built it for

    clients who want or need an EMS from us. Our overall goal is to help

    our clients in whatever manner they trade to pursue best execution

    every day.

    This material has no regard to the specic investment objectives, nancial situation or particular needs of any specic

    recipient and is published solely for information purposes. No representation or warranty, either express or implied isprovided in relation to the accuracy, completeness or reliability of the information contained herein, nor is it intended to

    be a complete statement or summary of the developments referred to in this material. This material does not constitute

    an offer to sell or a solicitation to offer to buy or sell any securities or investment instruments, to effect any transactions or

    to conclude any legal act of any kind whatsoever. Nothing herein shall limit or restrict the particular terms of any specic

    offering. No offer of any interest in any product will be made in any jurisdiction in which the offer, solicitation or sale is not

    permitted, or to any person to whom it is unlawful to make such offer, solicitation or sale. Not all products and services

    are available to citizens or residents of all countries. Any opinions expressed in this material are subject to change without

    notice and may differ or be contrary to opinions expressed by other business areas or groups of UBS as a result of usingdifferent assumptions and criteria. UBS is under no obligation to update or keep current the information contained

    herein. Neither UBS AG nor any of its afliates, directors, employees or agents accepts any liability for any loss or damage

    arising out of the use of all or any part of this material. UBS 2008. All rights reserved.

    UBS Securities LLC

    677 Washington Boulevard

    Stamford, CT 06901

    Tel: +1-203-719 1750 or +1-800-563 8018

    [email protected]

    www.ubs.com