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Express Newspapers Presentation to Jersey 1 Slide 2 Our heritage 2 Sir Arthur Pearson Lord Beaverbrook United Newspapers Richard Desmond 1900 1916 1985 2000 - current Slide 3 3 How Express newspapers became part of Northern & Shell Group Richard Desmond founded Northern & Shell in 1974 In 2000, acquired In 1993, started In 2010, acquired Slide 4 Daily Express Sunday Express Daily Star Daily Star Sunday OK!NewStar Channel 5 A joined up media network 4 Slide 5 73% 73% of all ABC1s Northern & Shells media platforms now reach over 37.3 37.3 million adults 75% a staggering 75% of the population 5 Source : TGI April 10 Mar 11 (base of all adults) Slide 6 6 Circulation & Readership Circulation 623,257 Readership 1,457,000 Circulation 629,807 Readership 1,491,000 Solus Readership 65% Solus Readership 61% Source : ABC May 11 Oct 11/NRS Jul 10 Jun 11 Slide 7 Sunday Expresss circulation has increased significantly...whereas Mail on Sunday figures has dropped +23.24% 20102011 -1.82% 20102011 Sunday Express Mail on Sunday Source: ABC May 11 Oct 11 7 Slide 8 About Express readers 8 1.3m 1.3m own their homes outright 1.8m 1.8m are married/living with their partner Empty nesters with disposable income Having fun and enjoy lifes pleasures Always the first to know amongst their friends They are Source: TGI Apr 10 - Mar 11 (base of all adults) Slide 9 9 Express readers LOVE travelling In the past 12 months Taken 5m holidays 500k took a break within the UK only Spent 1.71bn on their holidays Champions of word of mouth for travel Source: TGI Apr 10 - Mar 11 (base of all adults) Slide 10 10 And they are more likely to holiday during the shoulder months Source: TGI Apr 10 - Mar 11 (base of all adults) Slide 11 11 Why Express readers are your ideal consumer Source: TGI Apr 10 - Mar 11 (base of all adults) Visited the Channel Islands in the past 12 months on holiday and short break GB AVE Slide 12 12 Visited the Channel Islands in the past 12 months Total Visitors 321,000 Express Visitors 56,000 Index 313 Source: TGI Apr 10 - Mar 11 (base of all adults) Slide 13 13 Why Express readers respond well to travel advertising Source: TGI Apr 10 - Mar 11 (base of all adults) Lifestyle Statements Agrees (000s) Advertising helps me make the best purchases 578 I generally like advertising 626 I like to take holidays in my own country 764 I enjoy reading the travel section in newspapers 1,585 Slide 14 14 Travel section: Wednesday, Saturday & Sunday Slide 15 15 Travel section: Wednesday, Saturday & Sunday Slide 16 16 Annual features Dates Saturday25 th February Sunday4 th March Sunday15 th April Saturday21 st April Saturday9 th June Sunday17 th June Slide 17 17 Summary 1.4million copies of Express newspaper are sold every weekend. We have almost 1million loyal readers who ONLY read the Daily Express/Sunday Express and not any other national newspaper. Express readers love Channel Islands, they are almost 3x more likely than the average British adult to have holidayed in the Channel Islands in the past 12 months. We will work with you, support you and give you the most suitable strategies to achieve your ROI with our bespoke ideas.