1
Express Website Delivery Model
Proposal
for
Design and Development
of
website
Submitted by:Gramini MISOctober 25, 2012
Note: The contents described herein are confidential and are to
be considered the intellectual property of Gramini MIS, until such
time as the project decision is rendered in relation to this
proposal and a subsequent working relationship commences between
Gramini MIS and Nettech
The reader of this document shall not disclose any information
contained within this document without the express written
permission of Gramini MIS.
Scope of the document
The primary objective of the project is to redesign and develop
a website in a relevant, timely and customized manner such that the
client gets an international quality website within 7 days at a
minimal cost of Rs 60,000.
This document describes our approach of the website &
information on how we propose to implement the project, our
methodology, project understanding & estimated time lines and
commercials.
Current Scenario & Process of Website Building
The purpose of the website is brand extension and information
dissemination. A typical 20 pages website would use the following
model to create a website:
Total time taken for creation: 25 30 days
Shortfalls of this model: a. Due to the time duration of 30 days
the end product is often shoddier and less impressive than what was
conceived at the design stage due to constant interferences.b. The
client has to invest 30 days of his time to eventually get a
mediocre final product.c. The client has to allocate significant
amounts of their resources & budgets to sustain a 30-day
project. Most standard agencies charge a minimum of Rs 2.5 Rs.3
lakhs for such a project.d. At the design stage the client never
gets a feeler as to how the website would function and operate and
are solely dependent on their imagination, which eventually leads
to either disappointment or lesser ROIs.
Our Approach to Website Development
85% of all websites in the world are similarly structured and
can be classified into 9 10 different types. These websites serve
the purpose they were created for i.e. brand extension and
information dissemination. The remaining 15 % are experiential
sites, which cater to very specific needs of the client for a niche
target audience. Routing from this key thought, we teamed up with
some of the best IT engineers in the industry and global
freelancers to understand this classification. They in turn
developed a dozen industry specific fully functional international
websites, which can be used as a template, which only needs to be
customized as per any brands need.
Since the major time & cost the client invests every time is
in needlessly developing the backend and functionality of the
website, this model helps save them that cost and focus only on
brand identity, design & content.
The Express Delivery Model: The purpose of the website is brand
extension and information dissemination. A typical 20 pages website
would use the following model to create a website:
Total time taken for creation: 7 days
Advantages:
a. It is no more a month long enduring process to get a global
standards website.b. It reduces the cost of websites so drastically
that the client could put in vouchers rather than allocating
budgets.c. The client gets to touch and feel the website even
before initiating the project which helps him better place his
brand identity.d. Due to the low costs the client can renew
websites more frequently based on new campaigns they do or trade
for a fresher look.
An example of a single template structure camouflaging as
different designs.
Design 1Design 2
Design 4
Design 3
Technical Specifications
The Website will be tested on multiple platforms and browsers
such as IE 6 and above, Firefox, Chrome to ensure optimal
functionality. Most sites would be extremely light to load on even
slower Internet speeds. Most designs would be liquid engineered to
adapt to various browser, screens and resolution as per the latest
global standards.
The website will be developed using latest technologies such
HTML 5, JQuery, Asp.net and complexity of the technology would
depend solely on the clients requirements.
All websites would be extremely SEO friendly. All search engines
will be able to read the content on this website.
APART FROM THE EXPRESS MODEL SHOWCASED ABOVE WE HAVE AN HIGHLY
SKILLED DEVELOPMENT AND CREATIVE TEAM WHO CAN TAKE SPECIFIC CLIENT
REQUEST TO BUILD ANY KIND OF EXPERENTIAL OR CUSTOM WEBSITE / APP OR
SOFTWARE.
Commercial Terms
We offer our Express products in 3 delicious packages.
Starter Package
Cost: Rs 60,000
Inclusions & Fine print:1. A Global standard fully
functional website of maximum 20 pages.2. Customization of every
page as per the brand.3. Content editing and integration on to the
respective pages and proof checking.4. Image correction and
integration with relevant alt tags.5. Creative banners and brand
design integration by highly skilled and experienced designers.6.
Integration of contact forms to the backend data management
module.7. Social media integration. Note: we will only integrate
the site to relevant social media accounts that the client has
already created.8. User acceptance testing9. Additional pages will
have a one time cost of Rs 10,000 and will cost Rs 1000/- per extra
page10. The time taken to create the customized website will be
minimum of 7 days from the time we receive all relevant content
from the client. 11. The time taken to complete could extend based
on untimely approvals or additional requests from the client.
Main Course Package
Cost: Rs 1,00,000
In addition to the starter pack for an additional Rs. 40,000 let
our team of designers help you create your Brand Identity kit.
Which will include a 4-member panel of logo Research &
development team + 5 to 7 different logo concepts to choose from.
Each logo would be treated as a campaign in itself with its unique
copy, Brand colors, font type & treatment method. Along with
the logo, the kit also provides you with the envelope, letterhead
and business card templates.
Inclusions & Fine print:1. A Global standard fully
functional website of maximum 20 pages.2. Customization of every
page as per the brand.3. Content editing and integration on to the
respective pages and proof checking.4. Image correction and
integration with relevant alt tags.5. Creative banners and brand
design integration by highly skilled and experienced designers.6.
Integration of contact forms to the backend data management
module.7. Social media integration. Note: we will only integrate
the site to relevant social media accounts that the client has
already created.8. User acceptance testing9. Additional pages will
have a one time cost of Rs 10,000 and will cost Rs 1000/- per extra
page10. The time taken to create the customized website will be
minimum of 7 days from the time we receive all relevant content
from the client. 11. The time taken to complete could extend based
on untimely approvals or additional requests from the client.12.
The Brand identity manual, which is a lot more, involving and
detailed, has to be made separately. What it typically consists of
is technical specifications of how you can reproduce your logo +
font type and brand colors in various environments, backgrounds and
objects. For eg uniforms for delivery boys, employees, DVD
stickers, Logistics branding, Printing information etc
Dessert Package
Cost: Rs 1,50,000
The dessert pack is a complete package if you believe in having
a one-point solution to keep the rhythm flowing. This pack offers
you all benefits of the main course pack and helps you promote your
rejuvenated brand by creating a campaign around it. It will include
digital banner creative, wallpapers, poster artworks, Hoarding
artwork, signages & emailers.
Inclusions & Fine print: A Global standard fully functional
website of maximum 20 pages. Customization of every page as per the
brand. Content editing and integration on to the respective pages
and proof checking. Image correction and integration with relevant
alt tags. Creative banners and brand design integration by highly
skilled and experienced designers. Integration of contact forms to
the backend data management module. Social media integration. Note:
we will only integrate the site to relevant social media accounts
that the client has already created. User acceptance testing
Additional pages will have a one time cost of Rs 10,000 and will
cost Rs 1000/- per extra page The time taken to create the
customized website will be minimum of 7 days from the time we
receive all relevant content from the client. The time taken to
complete could extend based on untimely approvals or additional
requests from the client. The number of creatives for the campaign
will be predefined with every client based on the complexity of
execution and other key factors. This package only consists of
softcopy of creative and now way includes execution and print.
The scope of our work in this project doesnt include the
following: {we do provide all the below mentioned services on
nominal fee basis} Domain Name Registration Website Hosting Content
Development SSL Certificate Cost Payment Gateway Account Setup fee
Social media development & management Training, user Manual
development Ongoing Support & Maintenance (unless separate
Maintenance contract is signed) Advisor payment Images and
videos(all stock images/photo shoot will be charged separately)
Additional interactive modules User Login module E-commerce module
Internet Banking
Concept Evaluation Document Page 7
