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Level 2, 220 Albert Road South Melbourne Vic 3205
Australia Tel: +61 3 9946 6100 Fax: +61 3 9686 3554
Expression of Interest –
Catering Services
New Zealand Regional Venues
Date of Issue: 16 December 2013
Commercial in Confidence © Cricket World Cup 2015
- 2 -
Introduction This Expression of Interest (EOI) is issued by the Local Organising Committee (CWC 2015) for the ICC Cricket World Cup 2015 for the purpose of selecting a shortlist of companies who will be invited to
participate in a subsequent formal tender. The aim of this EOI process is not to elicit proposals or tenders, but rather to assess the capacity and capability of respondents to carry out the Scope of Works.
The ICC Cricket World Cup 2015 is one of the biggest events in global sport.
In 2015, the ICC Cricket World Cup will be hosted by Australia and New Zealand for the first time in
23 years. Fourteen international teams – the 10 Test ranked nations of Australia, Bangladesh,
England, India, New Zealand, Pakistan, South Africa, Sri Lanka, West Indies, Zimbabwe and four
qualifiers including Ireland and Afghanistan– will battle for cricket’s ultimate prize.
CWC2015 vision is “for the ICC Cricket World Cup 2015 to inspire passion and participation in a
celebration of cricket that will bring lasting benefits to the game locally and internationally.”
A highly experienced team is being assembled to organise, promote and deliver 49 matches over 44
days in multiple venues, preceded by 14 warm up matches and climaxing in a final that, on current
metrics, will engage more than one fifth of the world’s population.
Based on the results of ICC Cricket World Cup 2011 – the most successful ever – CWC 2015 expects to
stage the fourth most viewed sports event in the world, behind only the Summer and Winter
Olympics and the FIFA World Cup.
Its ambition extends beyond the cricket field. CWC2015 will seek to inspire communities across New
Zealand and Australia to actively join in a celebration of sport and culture, demonstrating again the
support for major events in both countries.
The purpose of this Expression of Interest (EOI) is to seek innovative responses from industry and
other interested parties for the management of Catering Services for the Cricket World Cup 2015
(CWC) at one or more of the following New Zealand regional host city venues;
1. Christchurch
2. Napier
3. Nelson
4. Dunedin
5. Hamilton
CWC 2015 wishes to invite Expressions of Interest from suitably fully qualified, capable and financially sound Respondents for the management of Catering Services. EOI respondents may register their interest to provide Catering Services for one or more of the tender packages on offer. CWC 2015 thanks you for your interest and looks forward to receiving your response to this EOI.
Commercial in Confidence © Cricket World Cup 2015
- 3 -
EXPRESSION OF INTEREST DOCUMENTS – HOSPITALITY SOLUTION
The EOI is comprised of the following sections which are attached to this document:
1. Section A - Conditions of EOI;
2. Section B - Scope of Work; and
3. Section C- Response Template.
4
SECTION A - CONDITIONS OF EOI
1. Interpretation
In these Conditions, unless the context otherwise requires:
“Closing Date” means the time and date for the close of this EOI nominated by
CWC2015 and outlined in clause 3 of the EOI Conditions which can be changed by
CWC2015 in its discretion.
“Confidential Information” means the terms and conditions of this EOI and all other documents, information, know-how and data, in any form, and in any media relating to or concerning CWC2015 or connected with the staging of the Tournament in any media which is marked “Confidential” or, would reasonably be regarded as confidential, including: (a) strategies, projects, policies and business plans; (b) financial information; (c) marketing and advertising concepts, plans and materials; and (d) drawings, designs, patterns, samples, models, plans, trade-marks and logos,
but excluding information which: (i) is in or comes into the public domain otherwise than as a result of a
breach of this EOI; or (ii) at the time of first disclosure to or observation by the Respondent is
proven to already be in the Respondent’s lawful possession.
“CWC 2015” means the Local Organising Committee for the ICC Cricket World Cup
2015, Cricket World Cup 2015 Ltd, a company incorporated in Australia (ABN: 36162672675) and registered in New Zealand as an overseas company (Company Number: 4487299) with its registered address at Level 2, 220 Albert Road, South Melbourne, Victoria, 3205, Australia and address for service in New Zealand at Level 11, 20 Ballance Street, Wellington, New Zealand.
“EOI” means the written response made by the Respondent pursuant to and in
accordance with these EOI Conditions.
“EOI Conditions” means the terms and conditions that govern the EOI process.
“ICC Cricket World Cup 2015” means the ICC Cricket World Cup 2015 to be held
in Australia and New Zealand in February and March 2015.
“Public Announcement” means any release, comment, provision or disclosure of
any information, to any media entity or anyone engaged in the provision of
information to the public.
“Respondent” means a company, individual or consortia who have submitted an
EOI pursuant to this request for EOI.
“Services” means the provision of the Services outlined in the Scope of Work
attached to and forming part of this EOI.
“Scope of Work” means the indicative Scope of Work required to be carried out by
the successful Respondent as attached to this document.
2. EOI Conditions
2.1 These EOI conditions apply on receipt by the Respondent of this EOI. If the
Respondent does not accept all of these EOI Conditions it must immediately return
the EOI and it will not be entitled to participate further in this process.
5
3. Submission of Expression of Interest
3.1 An EOI may only be made by the submission of an electronic document (preferably in
PDF format) with fully completed schedules, documents and information as required
by CWC 2015.
3.2 EOI’s must be delivered to the following address at any time on or before 5pm NZST
on Friday January 17 2014:
E-mail: [email protected]
4. Late Submissions
4.1 CWC 2015 may, in its absolute discretion, permit any EOI lodged after the Closing
Date to be admitted for evaluation.
5. Information provided by CWC 2015
5.1 All information in relation to the EOI provided by CWC 2015, whether in the EOI
documents or not, is provided in good faith to assist Respondent to assess and
respond to the EOI. CWC 2015 makes no representations or warranties regarding
the accuracy or completeness of the information.
5.2 The Respondent acknowledges that CWC 2015 is not liable for any loss, damage or
expense suffered by a Respondent as a result of any inaccuracy or inadequacy in any
information it provides to the Respondent or any reliance on such information by the
Respondent.
6. Errors
6.1 If the Respondent finds any discrepancy, error or omission in its EOI, the Respondent
must notify CWC 2015 in writing of such discrepancy, error or omission on or before
the Closing Date.
7. Costs and Expenses
7.1 All costs and expenses associated with the preparation of a response to this EOI will
be the responsibility of the Respondent.
8. Ownership of documentation
8.1 All documentation and copyright in all documentation provided to CWC 2015 in
response to this EOI by the Respondent shall upon lodgement with CWC 2015
become the property of CWC 2015.
9. Evaluation
9.1 CWC 2015 is not bound to accept any response to this EOI and CWC 2015 reserves
the right to vary, suspend or abandon this EOI or to proceed in relation with all, some
or none of the tender packages outlined in Section C Schedule 2.
9.2 CWC 2015 will evaluate all EOI’s and may request further detailed clarifications from
selected short listed Respondents prior to finalising its short list.
10. Scope of Works
10.1 CWC 2015 will consider proposals for the Services as outlined in the Scope of Works.
10.2 Respondents are therefore requested to provide specific detail of the Services that
they intend to bid for when submitting its EOI.
11. No contractual relationship established
11.1 This EOI is an invitation to treat only and not an offer to acquire any goods and or
services. Submission of a response to this EOI does not create a contract for the
provision of the Services in any way unless and until the EOI is accepted by CWC
2015 and the parties execute a definitive and binding Agreement for the provision of
the Services by the Respondent to CWC 2015.
6
12. No right of recourse
12.1 Any decision made by CWC 2015 in relation to the selection of a short list from the
EOI will be final. CWC 2015 is not liable for any costs or expenses incurred by a
Respondent in preparing and lodging the Proposal irrespective of whether the EOI is
successful or not.
13 Public Announcement
13.1 The Respondent must not make any Public Announcements in relation to this EOI or
any matters relating to it unless it first obtains written consent from CWC 2015. If the
Respondent makes any Public Announcement at any time without the prior written
consent of CWC 2015, CWC 2015 reserves the right to reject the Respondent’s EOI
without notice, whether or not the Respondent has been advised it is successful or
unsuccessful. CWC 2015 reserves its right to pursue all remedies available to it the
fullest extent of the law.
14 Confidentiality
14.1 The Respondent undertakes to:
(a) keep secret and treat as confidential the Confidential Information;
(b) only use the Confidential Information for the purposes of considering whether to
respond and providing a Response to this EOI (Agreed Purpose); and
(c) ensure that any person to whom it discloses Confidential Information only uses
the Confidential Information for the Agreed Purpose.
15. Assignment of EOI and all rights obligations and benefits
15.1 The Respondent agrees that any rights, obligations and benefits under this EOI may
be novated by CWC2015 in its discretion.
7
SECTION B -SCOPE OF WORK
Summary of General Scope of Works
The respondent will be required to provide the Scope of Works in accordance with the catering services agreement to be entered into with CWC 2015. The successful Respondent will be required to provide Catering Services that include all materials, management, labour, equipment and consumables.
CATERING SERVICES
Objectives
The principle objectives in the provision of Catering Services in the venues are to:
plan, direct, control and deliver catering services for all customer groups;
provide catering services that are consistent with customer and client expectations whilst working within agreed budgets;
work in partnership with CWC 2015 to maximise benefits from sponsorship and other supplier support, without compromising catering services; and
contribute to the overall success of CWC 2015.
Organisational Structure and Key Roles
The planning and delivery of Catering Services at CWC 2015 venues is the responsibility of the CWC 2015 Catering Program, and reports to the Group Manager New Zealand Operations.
CWC 2015 Structure
CWC 2015 will nominate a CWC catering representative for each tournament venue who will manage the information interface between the successful catering contractor and CWC stakeholders, as well as the wider CWC 2015 programs during both the planning period and the delivery period.
Customer Groups
Catering Services at match venues during the tournament period will be provided to the following customer groups:
User Pays Customers;
Ticketed Patrons – All general public areas
Hospitality Patrons
Obligatory Customers (customer groups which CWC 2015 pays for);
CWC 2015 Workforce – approved CWC 2015 paid and volunteer staff,
8
Media
Players, and Team Officials,
CWC 2015 - VIPs
Menus & Pricing
The Caterer is required to provide comprehensive menus and beverage lists for all Customer Groups.
All menus, specifications, and presentation concepts must be presented to CWC 2015 for tasting and viewing according to the Catering Services Timeline as established by CWC 2015.
The Caterer must provide photographs of all menus if requested by CWC in accordance with the Catering Services Timeline.
The Caterer shall provide proposed prices for all Obligatory Customer Groups for all proposed menus.
General Public Pricing
Food and beverage prices for general public Patrons will be based on the premise that prices are to be no greater than general public food and beverage prices at the same venue, held within the summer cricket prior to World Cup Cricket (2014/2015) or as otherwise agreed by CWC 2015.
Project Management
The Caterer shall project manage all aspects of the planning, mobilisation, delivery and de-mobilisation of the Catering Services, including but not limited to the following;
Obtaining and managing the venue liquor license;
Developing and managing an alcohol management plan;
Development of Operation Plans
Development of Risk Management Plan
Procuring and managing suitable subcontractors for food/coffee vending;
Managing the bars for the sale of alcohol;
Approved menus and prices;
“Look’ of the concessions (in line with the Tournament look program);
Sponsor rights and products;
Value In Kind Product (VIK)
Accreditation (in accordance with the Tournament accreditation policies);
Temporary infrastructure requirements;
9
Development of Bump-in and Bump-out Schedule;
Compliance to govt laws, codes and guidelines;
Managing the required insurances, public liability, etc
Attending CWC planning meetings, etc
Timeline Management
The Caterer must provide a range of timeline deliverables in accordance with the Catering Services Timeline.
Project Management Resources and Reporting
The Caterer shall have sufficient project resources to provide all reports and updates as requested by CWC 2015 including:
The Caterer is required to submit all reports to CWC 2015 both electronically and hard copy, in a format compatible with the Microsoft suite of products.
10
SERVICE LEVEL PROFILE FOR EACH CUSTOMER GROUP
Catering - Customer Service Levels – Tournament Match Venues
Customer - Players and Match Officials – Dressing Rooms
Players and Match Officials Area (PMOA)
Service Area Location PMOA Dressing Rooms
All Day Service
Including;
o 2 hrs Pre Match o During match period and
meal period. o 1 hr Post Match
To be refreshed and serviced every 2 hours.
Caterer does not need to provide permanent service presence in the dressing room all day.
Self Service Refreshments & Snacks
On Display Table
o Selection of whole fruit x 4 Varieties o Sliced fruit platter x 4 Varieties o Individual fruit yoghurt x 3 Varieties o Unsalted raw nuts, including cashews and
almonds o Extra Chewing Gum o Tea/Coffee
“Build Your Own” Sandwich Bar
o Min choice x 5 of fresh sliced breads, bread rolls, individual foccacias, flat bread etc, (including wholegrain).
o Low fat margarine. o Variety of condiments e.g. mustard,
chutney, relish, low fat mayonnaise, salt/pepper, sweet chilli sce, tomato sauce, etc.
o Toast condiments/jams etc. o Sandwich press/ toaster x 1 (for filled
sandwiches) o Bread toaster x 1 (for plain toast) o Blender
Refrigerated
o Min choice x 3 of cold cuts of lean meats, (low fat options only). Examples include lean sliced ham, roast beef, pastrami, skinless chicken, turkey breast, salmon, tuna. No processed or sausage meats.
o Pre-sliced salad and vegetables, including lettuce leaves, cucumber, tomato, beetroot, carrot, onion, mushroom, avocado, etc.
o Low fat cheese slices.
o Smoothie making facilities, including blender, low fat milk, fruit.
11
Customer - Players and Match Officials – Dining Rooms
Players and Match Officials Area (PMOA)
Service Area Location PMOA Dining Rooms
Meal Periods (Lunch or Dinner)
Hot and Cold Buffet
o Hot Protein x 1Option o Hot Pasta x 1 Option o Wet Dish x 1 Option o Vegetarian x 1 Option o Starch Vegetable x 1 Option o Salads x 2 Options o Steamed Rice x 1 Option o Soup x 1 Options
Menus to include
o Halal Choices o Vegetarian Choices
Caterers must ensure all final dishes and recipes maintain cultural authenticity for each participating country/cuisine including, ingredients, flavour, texture, cooking method and presentation.
Caterers will be advised of any variation in accordance with specific team requirements.
Post Match
Hot and Cold Buffet
o Hot Protein x 1 Option o Wet Dish x 1 Option o Vegetarian x 1 Option o Steamed Rice x 1 Option o Sliced Fruit Platter
Menus to include
o Halal Choices o Vegetarian Choices
Caterers must ensure all final dishes and recipes maintain cultural authenticity for each participating country/cuisine including, ingredients, flavour, texture, cooking method and presentation.
12
Customer – Media – Print & Photographic – Media Dining Room
Service Area Location Media Dining Room
All Day Service
Including;
o 2 hrs Pre Match o During match period and
meal period. o 1 hr Post Match
To be refreshed and serviced every 2 hours.
Self Service Refreshments & Snacks
o Tea/Coffee/Biscuits o Whole Fruit
o Choice of ready made sandwiches and focaccias.
Meal Periods
Hot and Cold Buffet
o 3 x Meat/Protein Platters o 4 x Mixed Salads and Greens o 2 x Hot Choices o 1 x Hot Vegetarian Choice o 1 x Rice Dish o 3 x Sweet Choice including Ice-Cream o 3 x Choice of Breads/Rolls
Menu to include
o Halal Choices o Vegetarian Choices o Authentic Cultural Choices for
International Media
Customer – CWC Workforce – Approved Staff and Volunteers
CWC 2015 Workforce
CWC 2015 Approved Staff and Volunteers
Venue Room TBC
Hours of Service for Refreshment Station
To be available for 24hr access to Workforce working overnight. (unless otherwise advised)
Hours of Meal Service Breakfast (6-9am TBC)
Lunch (11.30am-2.30pm TBC)
Dinner (5.30pm-8.30pm TBC)
Overnight (TBC)
Refreshment Station
Instant tea, coffee, UHT milk, packaged sweet biscuits.
13
CWC 2015 Workforce
CWC 2015 Approved Staff and Volunteers
Food and Beverage Menu
Breakfast:
o Cereal x 1 portion control (pc) o Milk x 1 300ml pc o Whole fruit x 1 o Yoghurt pc x 1
Standard lunch
o Filled roll/ sandwich or Salad (substantial) x 1 (varieties of choices)
o Wrapped cake/ muffin x 1 o Whole piece of fruit x 1
Standard Dinner/Overnight
o Filled roll/ sandwich or Salad (substantial) x 1
o Fresh Vegetarian Soup x 1 (takeaway cup) o Wrapped cake/ muffin x 1 o Whole piece of fruit x 1
Wherever possible caterer to also include a cash register with user pays confectionary/snacks.
User Pays Customers – General Public
User Pays Customers
Ticketed Patrons
General Public
Venue Room/ Space Public Concessions
Hours of Service From ‘gates open’ until end of competition session.
Food and Beverage Menu
To be agreed.
Catering Service Concept
Variety of hot and cold options equal to patron expectations at similar major international events and stadiums.
Contract Caterer to Supply
All catering equipment necessary for the provision of the Catering Service, with the exception of that which is listed in the venue specific existing fixed catering equipment.
Due to the temporary infrastructure required at some venues the Caterer may choose to subcontract part or all of the catering services for User Pays customers to subcontractors approved by CWC 2015.
14
User Pays Customers – Hospitality Program
Event Guests Hospitality Patrons
Venue Location (This brief is an example only)
Hours of Service 8 hours 35 minutes
Food and Beverage Menu
Premium Buffet
On Arrival : 1 Cold Canapés
Morning Tea: 1 hot and 1 sweet Canapés
Lunch: 2 course Hot and Cold Buffet
Entrée
Main Course – self-service buffet with hot and cold dishes, salads, condiments, bread
Afternoon Tea : Dessert
Post Game : 2 Hot Canapés
Espresso Coffee/Tea to be available all day from 1.30pm
Item of food to be served during the cricket to guests in their seats
Beverage Package: Premium products
Sparkling Wine
White (2)and Red Wine (2)
Basic Spirits
Heavy Beer (2)
Light Beer (1) and Mid Strength Beer (1)
Soft Drinks, Orange Juice, Bottled Water (for guests to take outside also)
Catering Service Concept Format
Arrival -Canapes served Cricket Session 1 Afternoon Tea – food served Dinner – food served
Speeches/Entertainment Cricket Session 2 Supper – food served Post Match - food served Tea/Coffee available all service times Beverage Package available all service times
: clients to take beverages to their seats
Speeches
15
CWC 2015 – VIPs and Guests
Event Guests
CWC Guests
VIP Dignitaries and Guests
Venue Location TBC
Hours of Service TBC
Food and Beverage Menu
(Example Only TBC)
Savouries and Drinks on Arrival
4 Course Sit Down Menu
Entrée Main Course Dessert Cheese Coffee/Tea Beverage Package
Catering Service Concept
Pre-Match
On Arrival - stand up drinks and savouries;
Meals – 2 course table service; Speeches/Entertainment Beverage Package
Post Match
Dessert/Cheese Tea/Coffee Beverage Package Speeches/Entertainment
SECTION C - EOI RESPONSE TEMPLATE
Respondents are requested to complete each Schedule (1 – 3) in this section.
17
SCHEDULE 1: RESPONDENT DETAILS
NAME OF RESPONDENT:
New Zealand Company Number or New Zealand Business Number: (If applicable)
DATE AND PLACE OF INCORPORATION:
REGISTERED COMPANY ADDRESS:
ADDRESS FOR SERVICE OF NOTICES :
TELEPHONE NO:
Email:
RESPONDENT DETAILS
Date Business Commenced: Total Employees:
KEY PERSONNEL
Function Name Position Competency Estimated time commitment*
Eg. Executive Partner
John Smith
Managing Director
(insert relevant skills) 10%
18
*Estimated time commitment to be contributed by the key personnel to this project of their total time.
Note - Additional personnel can be added on a separate sheet
Shareholders
Provide names of shareholders holding 20% or more of any issued capital in the company registering the interest.
Consortia
For consortia, please list details for all consortium members.
SCHEDULE 2 – NOMINATED TENDER PACKAGES
The venues that require Catering Services are listed below. Please indicate your interest in responding to any or all of the following tender packages.
Tender Package # Host City Venue Respondent’s Interest - Yes
Respondent’s Interest - No
Tender Package 1 Christchurch Hagley Oval
Tender Package 2 Napier McLean Park
Tender Package 3 Nelson Saxton Oval
Tender Package 4 Dunedin University Oval
Tender Package 5 Hamilton Seddon Park
20
SCHEDULE 3:
DESCRIPTION OF REQUIREMENTS
Respondents are required to incorporate the following in their responses to this EOI:
1. Previous Experience – The Respondent is required to provide details of any previous
relevant venue and event Catering and management experience similar to this
Scope of Work.
2. Vision – The Respondent is required to outline the vision for the Catering of the
venues under the responsibility of the Cricket World Cup.
3. Technical Knowledge and Experience – Provide evidence of technical knowledge relevant to the requirements of the proposed services.
4. Budget Accountability – Provide a summary of previous project and financial management experience and capabilities, working within a fixed budget whilst delivering on key outcomes and performance.
5. Project Delivery – Provide a brief overview of how the respective element(s) of the Services would be planned, managed and delivered.
6. Resources – The Respondent is required to provide details of its your professional
team including experience, qualifications, organisation structure, human and
financial resources together with details of how the Respondent would structure the
project team to meet the needs of Cricket World Cup in the development and
delivery of services.
7. Subcontracting – The Respondent should also indicate whether it would sub-contract any parts and why, detailing who the sub-contractors would be.
8. Client Referees – Provide at least three (3) referees which are relevant to the services proposed for this EOI.
9. Company Background – Provide appropriate financial details outlining years of operation, annual turnover, list of Directors or Partners, ownership structure, staff numbers (full time and part time) and financial stabilitity. Brief details of all key personnel experience and capability are also to be submitted.
10. Reverse Brief – Based on the information provided detail your understanding of the Services scope and purpose and specific details how you can meet the needs of Cricket World Cup.
Responses to this EOI should be concise and limited to not more than ten (10) A4 pages.
Brochures and similar documentation supporting this EOI response may be submitted but must be limited to no more than five (5) A4 pages.
21
Key criteria for the evaluation of the EOI
Previous experience of successfully managing catering services at major sporting events where there is minimal catering infrastructure in place;
Experience in developing solutions and operating in catering environments where commercial supply (sponsor) arrangements exist;
Proven capability of delivering in New Zealand and specific experience delivering catering services at the designated venue(s) or regions(s);
Teams in place in New Zealand;
Established relationships with suppliers in the region(s) where tendering; and
Demonstration of exceptional customer service including from client references.
Process following submission EOI responses
It is anticipated that unsuccessful respondents to this EOI will be notified and successful respondents issued with a Request for Proposal (RFP). It is planned that all catering contract packages will be awarded by mid-April (or earlier if possible) for commencement on May 1 2014.
RFP respondents may be required to present their proposals to CWC2015 management. CWC 2015 will advise RFP respondents of the requirement to make any presentation or clarifications in relation to their proposals following submission of their proposals.