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Business management: Subject-specific guidanceSee also: Extended essay guide and Extended essay teacher support material
OverviewAn extended essay (EE) in business management gives students an opportunity to carry out in-depth
research in an area of personal interest relating to business management.
The EE gives students an opportunity to develop research skills by:
• reviewing business theories, concepts and principles
• critically analysing their use and application in the business world and their resultant impact on
business activity.
The EE requires the application of business management theories, tools and techniques to produce a
coherent and structured analytical essay that effectively addresses the research question.
Choice of topicStudents can choose a topic they have encountered during their Diploma Programme business
management course. However, they may also choose to investigate issues that fall outside its scope. For
example:
• business practices in a specific regional or national context, or
• the practical applications of the work of a particular business management theorist.
Whatever area they choose, students must root their research firmly in accepted business management
theories and use the core principles of business management as the basis for their research.
Students are strongly advised to choose a topic that enables them to carry out research and apply
business management theories and techniques in a real-world setting. This setting may be an
organization, industry or market in a particular region or country, or globally.
Sources of ideas may include:
• an interest in issues raised in the classroom
• aspects of a student’s own experience
• current events.
Research questions that do not allow a systematic and meaningful investigation using business
management theories, concepts and principles are unlikely to be suitable.
Backward versus forward-looking questionsStudents can choose to investigate past event(s). However, they must ensure that their question will
enable them to analyse and evaluate rather than simply describe what happened.
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A forward-looking question can enable students to search for conflicting sources to arrive at a well-
supported argument and conclusion. But the topic should not be so forward-looking that information and
results are not yet available: hypothetical questions based on future events are to be avoided.
Examples of topicsThese examples are for guidance only. Students must ensure that their choice of topic is focused (left-
hand column) rather than broad (right-hand column).
Focused topics Broad topics
Application of lean production principles to theNGO ABC
Relevance of lean production for NGOs
Relevance of ethical objectives for very small andvery large companies in Canada
The link between ethical objectives andorganizational size
Use of Herzberg’s motivation theory inproductivity improvement at XYZ Ltd
Motivational techniques at XYZ Ltd
The contribution of Just-in-Time production inimproving efficiency in the textile industry inCambodia
Effectiveness of Just-in-Time productiontechniques
Treatment of the topicSourcesStudents’ research should be broad and detailed, using a range of sources. Excessive reliance on a single
source, such as a company’s annual report, is unlikely to give students sufficient scope or breadth in their
analysis.
Students can include materials sourced from a particular business or organization whose area of business
is related to the topic chosen, eg market research companies, industry analysts or think tanks.
Secondary sourcesStudents should use secondary data as the basis of their EE, supported where appropriate by primary
research. The sole use of secondary sources is permitted and will allow students access to all levels of the
EE assessment criteria.
(Note that this is similar to the research approach of the SL internal assessment task of the business
management course and different to the research approach of the HL internal assessment task, where
primary research takes precedence.)
A good range of secondary sources should be consulted, including:
• business management textbooks
• general business management books
• industry analyses
• company reports and data.
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Primary researchStudents must plan any primary research well so that it yields genuinely additional and significant
insights.
Students and supervisors are required to:
• act with tact and sensitivity towards the research subjects
• respect the confidentiality of the organization(s) and people involved.
All the research carried out must address the research question. Similarly, the development of the essay
must be related to the research question directly and consistently and must not include information that
is unnecessary.
Use of analytical tools and numerical dataA good essay will demonstrate the appropriate use of analytical tools, often supported by numerical data
to assist the discussion and evaluation.
Appropriate analytical tools from the business management syllabus include the following.
• Ansoff Matrix
• BCG Matrix
• Break-even analysis
• Decision tree
• Financial statements and ratio analysis
• Fishbone diagram
• Force field analysis
• Position maps
• Stakeholders analysis
• STEEPLE analysis
• SWOT analysis
Students may also use analytical tools that are not included in the syllabus.
Conceptual perspectivesStrategic and conceptual perspectives on the research question can add to the interest and rigour of the
essay, for example:
• the effect of new technologies on organizational innovation
• the cultural and ethical implications of business decisions.
Analysing the dataUse of theoryStudents should integrate relevant business management theories, tools and techniques with the
evidence obtained by the research throughout the essay.
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Students should not present theory as a separate section. An essay that delivers theory as a separate
section of the essay and does not apply it to the specific research question is unlikely to succeed.
Students should avoid making assertions using business management theories and techniques if they
cannot meaningfully link these to their case study with supporting evidence.
Critical thinkingStudents must ask probing questions and look at all relevant factors when considering the information
obtained from their research. Information cannot always be accepted at face value.
A critical approach, in which students display the skills of analysis and evaluation, is essential.
Students should indicate unresolved questions, or new questions that have arisen from their study, in
their conclusions.
Students should remember that a business management essay must be written in an objective
style without personal bias. Conclusions should be derived from the evidence and not based on any
preconceptions of the student.
Examples of topics, research questions and suggestedapproachesOnce students have identified their topic and written their research question, they can decide how to
research their answer. They may find it helpful to write a statement outlining their broad approach. These
examples are for guidance only.
Topic An evaluation of the introduction of totalquality management in ABC Ltd
Research question To what extent has the introduction of totalquality management (TQM) improved quality atABC Ltd?
Approach • A literature review of how quality management
techniques have changed with the introduction
of TQM, both generally and specifically in the
industry of ABC Ltd.
• Selection of relevant indicators measuring
quality and collection of the corresponding data
for ABC Ltd.
• Analysis and evaluation of the ways in which
ABC Ltd has adapted its approach to managing
quality, and the impact of this on the selected
indicators.
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Topic An evaluation of the case for strengtheningsocial responsibility practices at multinationalXYZ
Research question Should multinational XYZ strengthen its corporatesocial responsibility practices in the aftermath ofscandal X?
Approach • A review of how various local and international
media reported on the reasons for and events
around scandal X at multinational XYZ.
• Analysis of the social responsibility practices at
multinational XYZ preceding scandal X, with a
particular emphasis on practices and indicators
relevant to scandal X.
• Application of SWOT analysis to these practices.
• Identification of potential ways of strengthening
social responsibility practices from industry
leaders.
• Application of SWOT analysis to these practices.
• Evaluation, from different stakeholder groups’
perspectives, on whether multinational XYZ
should strengthen its social responsibility
practices in suggested ways or leave them as is.
Topic Measuring the success of joint ventures: acomparative case study
Research question How successful has the joint venture betweenABC Ltd and XYZ Ltd been as a growth strategy forboth companies?
Approach • A literature review of the theoretical benefits
and drawbacks of joint ventures.
• A review on the reporting around the joint
venture at the time it happened: what were the
reasons given by the companies for the joint
venture and how did industry analysts assess
the case?
• An examination of the financial results of ABC
Ltd and XYC Ltd prior to and after the joint
venture, and comparison of these results with
industry benchmarks.
• Analysis and evaluation of the qualitative and
longer term benefits and drawbacks of the joint
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Criterion D: Presentation(Strands: Structure, Layout)
This criterion relates to the extent to which the essay conforms to accepted academic standards in relation
to how research papers should be presented. It also relates to how well these elements support the
reading, understanding and evaluation of the essay.
Students may provide a section and sub-section structure to their essays, with appropriate informative
headings. sub-headings should not distract from the overall structure of the essay or argument presented.
Any graphs, charts, images or tables from literature sources included in essays must be carefully selected
and labelled. They should only be used if they are directly relevant to the research question, contribute
towards the understanding of the argument and are of a good graphic quality. Large tables of raw data
collected by the student are best included in an appendix, where they should be carefully labelled.
Too many graphs, charts and tables detract from the overall quality of the communication. Only processed
data that is central to the argument of the essay should be included in the body of the essay, as close as
possible to its first reference. Any tables should enhance a written explanation and should not themselves
include significant bodies of text; if this is the case then these words will be included in the word count.
Students must take care in their use of appendices as examiners are not required to read them. All
information with direct relevance to the analysis, discussion and evaluation of the essay must be
contained in the main body of the essay.
Any material that is not original must be carefully acknowledged, with specific attention paid to the
acknowledgment and referencing of quotes and ideas. This acknowledgment and referencing is
applicable to audio-visual material, text, graphs and data published in print and electronic sources. If
the referencing does not meet the minimum standard as indicated in the guide (name of author, date of
publication, title of source and page numbers, as applicable), and is not consistently applied, work will be
considered as a case of possible academic misconduct.
A bibliography is essential and has to be presented in a standard format. Title page, table of contents,
page numbers, etc must contribute to the quality of presentation.
The essay must not exceed 4,000 words of narrative. Graphs, figures, calculations and diagrams are not
included in the word count. Students should be aware that examiners will not read beyond the 4,000
word limit, nor assess any material presented thereafter.
Criterion E: Engagement(Strands: Process, Research focus)
This criterion is applied by the examiner at the end of the assessment of the essay, after considering the
student’s Reflections on planning and progress Form (RPPF). It assesses the overall impression the examiner
has with regard to the student’s engagement with the research process and their subject area.
Overall AssessmentThe total score obtained, on the scale 0 to 36, will be used to determine in which of the following bands the extended essay is placed. This band, in conjunction with the band for Theory of Knowledge, determines the diploma points awarded for these two requirements.
The overall award boundaries are:
28 – 34 Excellent A22 – 27 Good B15-21 Satisfactory C7 -14 Mediocre D0 - 6 Elementary E
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The band descriptions are:
A Work of an excellent standardB Work of a good standardC Work of a satisfactory standardD Work of a mediocre standardE Work of an elementary standard
The band description provides the basis of reporting back to schools on each candidate’s performance in the extended essay requirement.
Organising the EssayAfter careful outlining and drafting, it is likely that the majority of extended essays will follow a structure similar to that described below.
IntroductionThe introduction should include:
▪ An indication of why the topic chosen is interesting, important or worthy of study▪ Some background information and an attempt to place the topic in an appropriate context▪ An indication of whether the topic has been narrowed to a focus of more manageable
proportions▪ A clearly and precisely stated research question▪ A clear concluding statement of the thesis and argument, i.e. the response to the research▪ Questions that will subsequently be developed in the body of the essay.
Body / DevelopmentThe essential feature of the major section, or body, of the essay is the systematic development of a convincing answer to the research question. The structure and the approach to this section will be shaped by the conventions of the particular subject in which the extended essay is being undertaken. Some subjects may require sub-headings for major sections within the main body. For example, scientific investigations will usually have separate sections for method and results. In some other subjects, however, sub-headings should be avoided because they disrupt the flow and unity of an essay.
ConclusionThe requirements of the conclusion are that it
▪ Is clearly stated▪ Is relevant to the research question being investigated▪ Is substantiated by the evidence presented▪ Indicates issues, unresolved questions and new questions that have emerged from the
research
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Formal PresentationThe extended essay should be written in a clear, correct and formal style appropriate to the subject from which the topic is drawn. The use of typewriters or word processors is encouraged.
LengthThe upper limit is 4000 words for all extended essays. This upper limit includes the introduction, the body, the conclusion and any quotations, but does not include:
▪ The abstract▪ Acknowledgements▪ The contents page▪ Maps, charts, diagrams, annotated illustrations and tables▪ The references/bibliography▪ Appendices.
Essays in excess of 4000 words are subject to penalties and examiners are not required to read material in excess of the word limit.
AbstractAn abstract not exceeding 300 words must be included. It does not serve as an introduction but presents a synopsis of the extended essay, and therefore should be written last.
The inclusion of an abstract is intended to encourage candidates to examine closely the development of an argument within the extended essay and the pertinence of any conclusions that are reached. It is also designed to allow readers to understand quickly the contents of the extended essay. It should be in past tense.
The minimum requirements for the abstract are to state clearly:▪ The research question being investigated▪ The scope of the investigation▪ The conclusion/s of the extended essay.
The abstract should be on one side of a sheet of paper, and placed immediately after the title page.
Contents PageA contents page must be provided at the beginning of the extended essay and all pages should be numbered. An index is not required.
IllustrationsPresentation and overall neatness are important, and it is essential that illustrative material, if included, is well set out and used effectively. Graphs, diagrams, tables and maps are effective only if they are well labeled and can be interpreted with ease. All such material, which is incorporated into the extended essay, must be directly related to the text and acknowledged where appropriate. The use of photographs and postcards is acceptable only if they are captioned and/or annotated and are used to illustrate a specific point made in the extended essay.
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References / BibliographyThe direct or indirect use of the words of another person, written, oral or electronic, must be acknowledged appropriately as must visual material in the essay, derived from another source. A candidate’s failure to comply with this requirement will be viewed as plagiarism, and will therefore be treated as a case of malpractice.
The list of references should include only those works, such as books and journals, that have been referenced by the candidate. The APA form of quoting and documenting sources, should be applied consistently.
AppendicesAppendices are not an essential section of the extended essay and examiners are not required to read them, so care should be taken to include all information of direct relevance to the analysis and argument in the main part of the essay. Unless considered essential, complete lists of raw data should not be included in the extended essay.
An extended essay should not constantly refer to material presented in an appendix as this may disrupt its continuity
Works Cited in this guideExtended essay guide, [Book] / auth. Organization International Baccalaureate. - Cardiff, Wales : International Baccalaureate Organization, February 2017.
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Time frame for Extended Essay Class of 2018
Timeframe for EE Class 2017.
August 2015 Introduction to EE at Diploma CampOctober 26th 2015 EE launch day
Make choices of subject for EENovember 13th 2015 Subjects chosen
Supervisors allocatedNovember 27th 2015 Proposal written in Managebac and approved by supervisor
First meetings with supervisor
January 15th 2016 Draft research questionReference List startedResearch begun
February 24th 2016 EE Day in school Blocks 2-5February 26th 2016 First formal reflection made in ManagebacJanuary 2016 - March 2016 Conduct research
Keep research notesMake reference list
March - April 2016 Create an outline for the essayApril - June 2016 Write first draftJune 1st 2016 Submit first draft to Supervisor
Supervisor writes Semester Report and gives gradeJune 2016 Receive feedback from Supervisor and make a summer plan
June 12th 2016 Second formal reflection made in ManagebacSeptember - December 2016 Revise draft
Work with SupervisorWrite reference listCompile final essay
November 2016 Write Abstract, contents page and finish formatting the essay
December 2nd 2016 Submit final essaySupervisor writes Semester Report and gives grade
January – February 2017 Viva voceFinal reflection made in ManagebacSupervisor makes a comment on yellow cover sheet
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Checklists
EE Checklist and Timeline
Activity Date to be completed Completed
Decide what to research – Identify the topic and develop the research question
Doing the research – locate the relevant sources, gather notes from each source
Organizing the research – putting all the information in outline form in order to discover the best way to relay what you have discovered.
Create subtopics – divide and present your research
Analyzing the data – question what you have discovered and relate your concerns in the body of the essay
Reach a conclusion – what did you learn? Are there unanswered questions? Do you feel you need to do more research?
Writing the rough draft – write once, read over, make changes,
Writing the rough draft - write a second time, read over, make changes
Writing the rough draft - write a third time, hand to another person for critique, think about the comments/questions raised by the reader
Write the final draft – edit for appearance, accuracy of citations, page numbers, appendices and illustrations (if used)
Write the Abstract – summarize your research in 300 words
Write a Table of Contents – organize and present the research for publication
Insert Header – mark every page with your name and IB candidate number
Electronic Copies – Turn in PDF and Word/Pages versions of essay
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General Criteria Checklist
Action Check
1 Is the essay within 4000 words?
2 Is there a Contents page?
3 Are all pages numbered?
4 Are all diagrams, charts and graphs indexed and labeled and sources referenced where applicable?
5 Are all necessary terms defined/explained?
6 Is every reference cited in APA style?
7 Are your references cited consistently and correctly?
8 Does the Reference List include all and only the works of reference you have consulted?
9 Does the Bibliography specify author(s), title, and date of publication and publisher for every reference?
10 Are the Bibliography sources cited consistently and correctly?
11 Does the Appendix contain only relevant information?
12 Are all references to the Appendix clearly cross-referenced and labeled?
13 Is your research question stated on the title page?
14 Is your research question stated and in bold in the Introduction?
15 Is your research question restated and in bold in the Conclusion?
16 Does your Conclusion address unresolved questions?
17 Does your Conclusion address new questions that have emerged?
18 Are your Introduction and Conclusion titled?
19 Is your Abstract within 300 words?
20 Does your Abstract contain the research question (in bold), the scope of the investigation and the conclusion reached?
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Formatting Your IB Extended Essay
The Final Draft
Order of Items
• Title Page (main focus of the essay and not necessarily the research question) • Abstract (300 words... this is written last. Include abstract word count at bottom of page) • Contents page (all pages of essay included except for the title page, abstract and contents page) • Introduction • Body of essay (with section headers if desired) • Conclusion (EE word count on final page) • Reference List • Appendices
The Reference List
DO ☺ • Start on a new page • Centre title at the top (References, Works Consulted or Works Cited) • Double space
DO ☺ DON’T "• Double space • Include your last name, page number and
candidate number in top right corner of every page of the essay
• 1 inch margin all sides • Indent at the start of paragraphs (tab) • Bold your research question in the introduction • All in-text citations (Larson, 2011) must have a
corresponding citation in the Reference List. • Use italics to denote book titles within the body
of the essay (do not underline) • Use quotations sparingly and succinctly. • Lengthy quotations (more than 3-4 lines) should
be indented and justified one inch rather than placed in quotations
• You may use headings to denote the various parts of the paper but name them purposefully (not Body, Main, etc.)
• Do not right justify • Do not put quotations in italics or bold font • Don’t use BOTH in-text citations and
footnotes- this is redundant. • Don’t overuse tables and charts such that
they break the flow in the paper (append them instead- however note that the IB examiner is not required to read the appendix so use your judgment).
• Do not use photographs or images unless they illustrate a specific point. If used they must be captioned and/or annotated
• Don’t underline your title or put it in quotation marks
• Don’t use a whimsical font- keep it formal (Helvetica, Arial)
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• Use a hanging indent (inspector>text>tabs> paragraph indent>left) This bumps the second line in. • Alphabetize by author’s last name or title of work (when author is unknown. For titles skip the
words A, An and The to alphabetize) • When there are two-seven authors, use an ampersand & before the last author (Langston, S., Battye,
R. & Clark, R. etc) • Capitalize only the first word of book titles and articles. Italicize the title and subtitle. • Cite any photos, maps, graphs at the bottom of the image as well as in the Reference List • Use the words “Retrieved from” before URLs • Label the resource medium at the end of the citation. (ie: Print. Web. Personal Interview.)
DON’T " • Separate the sources into categories (ie: books, websites etc.) • Don’t use bullets or numbering • Don’t use “Unknown Author”- skip the author and go straight to the title. • Don’t use ‘ibid’ (this is Chicago style), if several sources are by the same author. Instead use three
hyphens --- and then the title of the next work.
Access the NIS APA guides located on the library website at: http://share.nanjing-school.com/library/library-home-2/apa-guides/
For more obscure citation types consult the “APA Long Version” on the library website or go to the library to browse the print guide: A Pocket Style Manual by Diana Hacker 2012.
! http://citationmachine.net/
! http://owl.english.purdue.edu/owl/
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