Extending Our Reach Through PartnershipsJune 2-6, 2013 Phoenix, Arizona

How to Get Started in Social Media

Greg Crawford, BA

Director, Vital Statistics Data Analysis

Bureau of Epidemiology and Public Health Informatics

Kansas Department of Health and Environment

National Association of Public Health Statistics and Information SystemsNational Conference, Phoenix, AZ – June 5, 2013

You will be able to identify at least two mistakes to avoid

You will be able to discuss how Social Media is part of the 10 Essential Public Health Services

You will be able to identify the two common approaches to program-level social media activities

Objectives

Social Media and Public HealthComponents of Domain 3 Provide information on public health to

individuals, groups, or the community at large

Work with a collaborative network to provide health promotion activities

Assist in the training, evaluation, credentialing, or monitoring of staff performance and quality of work outcomes

Work in a program which helps enforce the local laws and regulations to protect the public's health and ensure safety

Challenges

Organizational access Attracting an audience Keeping an audience Time

Do you have time for social media?

Independent Has separate presence Ideal for health promotion Has program-level staff,

expertise Adjunct to agency Social Media

Dependent May not need separate

presence Need PIO expertise Use agency’s presence

Agency Social Media Approaches

Vital Records Programs• Promote services• Level demand for services• Visual Instructions

Statistics Programs• Highlight products• Contribute to population health• Self Promotion• How to features

Merits for Vital Records Programs

Steps to getting started Assess why Identify message(s) Coordinate with agency communications Identify the tools to be used Identify internal staffing Calendar your messages Monitor the progress Evaluate

Integration• Social media is not a stand alone tool• Integrate social media with other

promotions• Develop a social media plan and

calendar• Schedule posts on an electronic

calendar with a reminder to post on specific days

Social Media Approaches

• Focus on your audience• Media may pick up posts – think carefully

about what you say• Science-based posts (credibility)• Re-use / “Re-tweet” / “Share” credible info• Create “sharable” content• Leverage networks – Friends have friends• Set realistic goals• Evaluate

Social Media Best Practices

1. Hand the keys to someone not ready to drive

2. Fire the person in charge of social media

3. Confuse a reply with a direct message on Twitter

4. Commit rank insensitivity

5. Fail to understand corporate confidentiality

6. Ask for potentially hostile users to chime in

7. Get political

8. Fail to understand the mechanics of social media

9. Neglect social media securitySource: PC World

Avoid These Mistakes at All Costs

If you are really serious . . .

How Much Time Does It Take To Do Social Media? Beth’s Blog. http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

Online Public Health Promotion. Ginger Park. KDHE Bureau of Health Promotion. Kansas Governor’s Public Health Conference. 2013

9 social media mistakes your business must avoid. PC World. http://www.pcworld.com/article/2038746/9-social-media-mistakes-your-business-must-avoid.html

Social Media at CDC. Centers for Disease Control and Prevention. http://www.cdc.gov/socialmedia/

Adoption and Use of Social Media Among Public Health Departments. R Thackeray, et al. BMC Public Health 2012, 12:242

References & Acknowledgments

Questions

Contact

Greg Crawford, BA

Director, Vital Statistics Data Analysis

Bureau of Epidemiology and Public Health Informatics

Kansas Department of Health and Environment

Phone: 785-296-8627 E-mail: gcrawford@kdheks.gov

June 5, 2013

Source: Network Public Relations.

Network Public Relations. http://www.networkpr.com.au/

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