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eXtension and Other Outreachfor the Poultry Industry
Pat CurtisAuburn University Food Systems Institute
Who is your audience?
• There are more pronounced differences between generations than ever before
• Being aware of generational differences can help you anticipate miscommunications and tailor your message for maximum effect
Who is your audience?
Gen X 1965-1976
21%
Boomers 1946-1964 33%
Millennials/Gen Y 1977-1997
14%
Generation 2020After 1997
20%
Traditionalists Before 1946 12%
Communication Preferences
• How do you create educational materials to appeal to a variety of audiences?
• How should you deliver your educational materials?
Preferred Communication
• Traditionalists– Printed materials, email
• Boomers– Email, Facebook,
internet
• Generation X– Texting, email,
Facebook, Twitter– Most challenging group
to reach– All about saving time
• Millennials– Social networks, short-to-the-
point videos– Want emails only for work or
school– Reserve texts and calls for
personal communication
• Gen C– Hyperconnectivity– Internet, mobile phones,
texting, and social networking– Willingness to erase the
distinction between online and offline lives
Technologies to Watch
• NMC Horizon Report– Within the next 12
months• Massively open online
courses (MOOC)• Tablet computing (iPads,
etc.)
– 2-3 years out• Gaming and gamification• Learning analytics (big
data set analysis)
– 4-5 years out• 3D printing• Wearable technology
– http://www.youtube.com/watch?v=9c6W4CCU9M4
– http://www.youtube.com/watch?v=7UyzBQlkCCs
• Horizon Report – http://www.nmc.org
/horizon-project
eXtension
• Space where university content providers can gather and produce new educational and information resources on wide-ranging topics
• Primary audience is the general public• It is a good place to provide reliable
information based on sound science to address many misperceptions
eXtension
• Contributions from this research project have been contributed under the food safety community of practice
• Researchers will also be a resource for “Ask the Expert” questions