Exterior observations Look all around the property for: Tobacco advertising any representation of a product may be audible (ads that you hear), graphic

Exterior observations

Look all around the property for: Tobacco advertising

any representation of a product may be audible (ads that you hear), graphic

(pictures or images) or print (words or text) serve no other purpose than to attract and

arouse interest in the product


Tobacco ads


Tobacco ads


Tobacco ads If you see one or more tobacco ads, circle

“1”


Tobacco ad with “special price”: Price is a special or limited time offer Contain words like:

“special value” “special offer” “cents off”

Do NOT include: “everyday low price” “value brand”


Tobacco ad with “special price”


Tobacco ad-multi-pack discount:

Customer must buy more than one pack to get the discounted price

Examples: “buy two packs, get one free”, “two for the price of one”


Tobacco ad-free gift with purchase Something is given to the customer at the

time of the purchase of cigarettes Example: lighters, bottle openers, key chains,

or mini-radios Do not include mail-in offers, contests, prizes

or “points” programs Do not include complimentary matches


Tobacco ad-illuminated: Uses neon, back-lighting or other lighting to attract

attention


Tobacco ad-mechanical: Uses moving parts to provide interest More commonly found in store interior


Tobacco ad-audible: In convenience & gas stores Recorded messages broadcast to pump area May mention tobacco products in general or

specific brands Examples:

“Come on in, we have your favorite cigarette brands”

“This week we’re featuring Marlboro cigarettes”


Tobacco ad-at child’s eye level Extending to 3 ½ feet or lower (about hip-high on an adult)


Tobacco ad-on the door Cannot enter store without seeing it


Tobacco ad-at street Designed to attract people who are driving,

walking or riding by the store.


Level of tobacco advertising: Consider the entire exterior of the store and

its property Do not include ads for other products like

soda or snacks. Choose one:

Discreet Moderate “In your face”


Discreet level of

tobacco advertising No ads Very few, subtle or

small ads


Moderate level of tobacco advertising

Tobacco ads provide some visual impact


“In Your Face” level of tobacco advertising Large, bold or many ads Provides strong visual impact

Documents

Exterior observations Look all around the property for: Tobacco advertising any representation of a product may be audible (ads that you hear), graphic