External Defibrillator Market IndiaExternal Defibrillator Market – Overview •Evolution of cardiac devices has opened new vistas in Indias healthcare industry •Defibrillator market

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External Defibrillator Market – India

August 2014

2

Executive Summary

Market

Drivers & Challenges

Competition

The external defibrillator market in India is expected to grow at an impressive CAGR of xi% over 2012-18e in volume-terms, and x2% in value-terms

Market is segmented into monophasic, biphasic and AED models with each exhibiting different rates of growth

Biphasic models are currently replacing the monophasic models in the market and AEDs have significant growth potential

Drivers:

High rate of cardiovascular diseases

Increasing number of health facilities

Changing demographics

Over-the-counter status for AEDs

Increasing disposable income

Growing awareness

Challenges:

Lack of standard regulatory structure and government initiatives

Weak manufacturing base

Major Players

Company 1 Company 2 Company 3 Company 4

Company 5 Company 6 Company 7 Company 8

EXTERNAL DEFIBRILLATOR MARKET IN INDIA 2014.PPT

3

•Macroeconomic Indicators

•Introduction

•Market Overview

•EXIM

•Drivers & Challenges

•Competitive Landscape

•Strategic Recommendations

•Appendix


4

Economic Indicators (1/3)

11

12

13

14

15

INR tn

Q4

c4

b4

a4

Q3

c3

b3

a3

Q2

d2 c2

b2

a2

Q1

d1 c1

b1

a1

2013-14 2012-13 2011-12 2010-11

GDP at Factor Cost: Quarterly

Inflation Rate: Monthly

-2

-1

0

1

2

%

Sep 2013 - Oct 2013

p

-t

Oct 2013 - Nov 2013 Aug 2013 - Sep 2013 Jul 2013 - Aug 2013

q

r

Nov 2013 - Dec 2013

s


5

External defibrillator market is poised to grow in the coming years with emphasis on biphasic models and AEDs

External Defibrillator Market – Overview

• Evolution of cardiac devices has opened new vistas in India’s healthcare industry

• Defibrillator market in India is growing due to the developments in emergency services and the setting up of new trauma care centers across the country

• Market for defibrillators is highly influenced by the adoption of new technologies, demands for quality medical care, and integration of patient monitors

Advanced defibrillators function as multi-parameter monitors, with 12-lead ECG acquisition and transmission capabilities; combining monitoring with diagnostics measurements, vital signs trending, and resuscitation therapies

• Growing target base of consumers and innovation and improvement in technology will boost sales and the market is expected to exhibit steady growth in future


0

2,000

4,000

6,000

8,000

10,000

a1 c1

2013

b1 d1

2014e 2012

Nos.

+x1%

2018e

h1

2017e

g1

2016e

f1

2015e

0

500

1,000

1,500

2,000

2,500

2015e

f2

2016e

g2

2017e

h2

2018e

+x2%

INR mn

d2

2014e

c2

2013

b2

2012

a2

Market Size: Volume-Wise (2012-2018e) Market Size: Value-Wise (2012-2018e)

6

Increasing exports of domestically manufactured products and the resultant higher profits for domestic players…

• Export of defibrillators has increased considerably

between FY 2011 and FY 2013, but has been low in

the first 3 quarters of FY 2014

• Products have been mostly exported to Region A

• In the first 9 months of FY 2014, exports have been

low to Country 1 which constituted over a1% of the

export market in the previous fiscal

Exports – Overview Export of Defibrillators

Export (Region Wise: 2013-14; Apr - Dec)

b2% a2%

c2%

g2% d2%

i2%

f2% h2%

Export (Region Wise: 2012-13)

f1%

c1% b1%

d1%

a1%

Country 2

Country 3

Country 4

Others

Country 1 Country 5

Country 1

Country 8

Country 4

Country 6

Country 9

Others

Country 7


219.0

43.40.7

2.8

9.0

0.5

0

50

100

150

200

250

0

2

4

6

8

10

2010-11 2013-14 Apr - Dec

2012-13

39.2

2011-12

‘000 units INR mn Value Volume

7

Drivers & Challenges – Summary

Drivers

High rate of cardiovascular diseases

Increasing number of health facilities

Changing demographics

Over-the-counter status for AEDs

Increasing disposable income

Growing awareness

Challenges

Lack of standard regulatory structure and government initiatives

Weak manufacturing base


8

Porter’s Five Forces Analysis

Competitive Rivalry

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitutes

Threat of New Entrants

Impact

Impact

Impact

Impact

Impact


9

Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)

Competitive Benchmarking (2/5)

-15

-10

-5

0

5

10

-b1

%

a3

b2

Company 1

a2

Company 2 Company 3

-a1

b3

Operating Margin Net Margin

• Company 3 recorded operating margin of a3%, higher than both Company 1 which recorded operating margin of -a1% and Company 2 which recorded operating margin of a2%

• Company 2 recorded the highest net margin of b2%, higher than Company 3 which recorded a net margin of b3% and Company 1 which recorded a net margin of -b1%


10

Key People

Products and Services

Company Information Offices and Centres – India

Category Products/Services

Health

Bankcard and Technology

Name Designation

Person 1 Chairman and Managing Director

Person 2 Whole Time Director

Person 3 Director

Person 4 Chief Executive Officer

Corporate Address

Tel No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange


Public: Domestic Company – Company 1 (1/4)

Head Office

11

Financial Snapshot Key Ratios

Financial Summary

• Company incurred a net loss of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY

• It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY

• It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY

• The company reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY

Key Financial Performance Indicators

Indicators Value (dd/mm/yyyy)

Market Capitalization (INR mn)

Total Enterprise Value (INR mn)

EPS (INR)

PE Ratio (Absolute)

Particulars y-o-y change

(2013-12) 2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline

Net Profit/Loss Total Income

0

200

400

600

800

-60

-40

-20

0

20

-d2

d1

2012

c2

c1

2011

b2

b1

2010

a2

a1

INR mn INR mn

2013



12

Key Business Segments Key Geographic Segments

Business Highlights

0%

50%

100%

a1%

2013

c2%

c1%

2012

b2%

b1%

2011

a2%

0%

50%

100%

r1%

2012

q2%

q1%

2011

p2%

p1%

2013

r2%

Description News

Overview

• Company 1 is a City 1-based company in the business of medical equipment distribution and technology services

• It has four divisions, Business Division 1, Business division 2, Business Division 3 and Business division 4 • Its customer base includes major corporates, defense establishments, software technology parks, MNC's

and Super-specialty hospitals

Network • Has presence in major Indian cities like City 1, City 2, City 3, City 4, City 5, City 6 and City 7

Shareholders • In 2001, Company A acquired a majority stake in the Company 1

Region 1 Region 2


Segment 1 Segment 2


13

T O

W S


Public: Domestic Company – Company 1 – SWOT Analysis (4/4)

14

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Products/Services

Name Designation

Person 1 Managing Director

Person 2 Director

Person 3 Director

Person 4 Director

Head Office

Private: Domestic Company – Company 2 (1/5)


15

Shareholders of the Company as on dd.mm.yy Ownership Structure

Name No. of Shares held

Shareholder 1

Shareholder 2

Shareholder 3

Shareholder 4

Shareholder 5

Shareholder 6

Shareholder 7

Total

0.02%

99.92%

Category 2

Category 1



16

Financial Snapshot Key Ratios

Financial Summary

• Company earned a net profit of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY

• It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY

• It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY

• The company reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY

Improved Decline

Particulars y-o-y change

(2013-12) 2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Net Profit/Loss Total Income

10

0

-30

-10

-20

200

150

100

50

0

INR mn INR mn

2013

d2

d1

2012

c2

c1

2011

b2

b1

2010

-a2

a1



17

Business Highlights

Description News

Overview

• Company 2 is a medical equipment company specializing in the fields of cardiology, anesthesia, critical care and emergency

• It markets products from various medical equipment companies in India and mostly focuses on single product technology driven companies that can afford to continuously develop a particular modality

• It has a unit at City 1 which is used to fabricate a wide range of ambulances, diagnostic vans and mobile hospitals

• It also has a facility in City 2 for treating all types of infectious waste collected from various hospitals in the city

Partners • Company 2 exclusively represents a number of companies in India, including Country A-

based Company A, and Company B; Country B-based Company C, Country C-based Company D, Country D-based Company F; and Country F-based Company G

Network • The company’s head office is at City 3 and it has branch offices at City 4, City 5, City 6, City

7, City 8, and City 9



18

T O

W S


Private: Domestic Company – Company 2 – SWOT Analysis (4/5)

19

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External Defibrillator Market IndiaExternal Defibrillator Market – Overview •Evolution of cardiac devices has opened new vistas in Indias healthcare industry •Defibrillator market