Extreme Networks Altitude 4511 Channel Training 09 07 11 Vs5

Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.

Snap-On Wireless Access SolutionAltitude™ 4511 Access Point by Extreme Networks & Motorola

Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.

Relevant Trends

Constantly connected

In the news

• Increasing Internet time on social networks

• Skype @ 560 million users by 08-2010

• Apple sold 19.4 million iPads in 2010

• Morgan Stanley reports 1 in 3 U.S. adults will carry a tablet in 2012

Personal and social

• Tablets with front/rear cameras

• Social media-optimized smartphones

• Huge growth in education

• New game consoles with multi-touch interfaces for network gaming

Social Networks, Video Chat

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AP 44dB SNR laptop

Devices are Changing

• Trend to lower powered Wi-Fi radio transmitters

• Space-constrained antenna design

• Battery-powered, always connected

Tablets are not the Same as Laptops

AP 15dB SNR Tablet Clone

AP 25dB SNR iPad

Need

more

wireless

radio

power!

3


Challenge

Need for powerful, consistent 802.11n wireless everywhere

• Offices, dormitories, hotels, cubicles, hospitals, barracks, libraries…

• Schools today depending on wireless and mobility

BUT, wireless is not meant for challenging sites, multiple dwelling units and high-throughput needs

• Only installs in central, overhead location

• Many attenuating (radio obstructing) structures

• High costs to purchase, design, deploy, cable, configure

• Security, including user and device control for wired and wireless access

• Growing congestion on the wired network

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New Solution from Extreme Networks

Altitude™ 4511 access point

• Snap-on Set-up: Installs in minutes

• Ultra Compact ( ̴ iPhone-size)

• Powerful – 26 dBm

• Advanced Antenna Technology by Motorola

• Optional 1, 3 or 4 Fast Ethernet ports

Designed for

• Schools: classroom & dormitories

• Hospitals: 1 device for up to 10 rooms

• Hotels: significantly fewer access points

• Government: barracks, housing, offices

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AP with no external ports(use included Blank)

AP with one connector(add any one of the connectors shown at left)

AP with Ethernet Module(add any one of the connectors shown at left)

Small: Modular Design

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RJ11 (3rd party)

Keystone or Leviton

QuickPort® style

RJ-45 (3rd party)

F-connector (3rd party)

Blank (included) RJ-45 Ethernet (included)


Installs in minutes

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0 seconds 55 seconds 75 seconds

85 seconds 90 seconds

Cat 5 Plate Install Bracket Install Cables

Snap On Done


Extensive Coverage

Extreme Networks® & Motorola

• Extensive Wi-Fi coverage

• Covers up to 10 Rooms

• Multiple room (26 dBm radio)

• Faster data speed at edge

Altitude™ 4511 Access Point in Hotel Room

Competitor Device in Hotel Room

Competition*

• Minimal Wi-Fi coverage

• Covers 1-2 rooms

• Single room (16 dBm radio)

• Slower data speeds at edge

*Compared similar in-class products from HP, Ruckus Wireless, Aruba and Cisco

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4511 AP

ZF 7025


Altitude 4511 List of Approved Countries

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AnguillaCayman

IslandsFinland India Malta Peru Spain

Virgin Islands

(British)

Argentina China France Indonesia Martinique Philippines SwedenVirgin Islands

(US)

AustraliaChristmas

IslandsGermany Ireland Mexico Poland Switzerland

Austria Colombia Greece Italy Netherlands Portugal Taiwan

Belgium Cyprus Guadeloupe Japan New Zealand Puerto Rico Thailand

BoliviaCzech

RepublicGuam Latvia Niue Romania Turkey

Brazil Denmark Guatemala Liechtenstein Norfolk Islands Singapore UAE

Brazil El Salvador Hong Kong Lithuania

Northern

Mariana

Islands

Slovak

Republic

United

Kingdom

Bulgaria Estonia Hungary Luxembourg Norway Slovenia United States

CanadaFalkland

IslandsIceland Malaysia Panama South Korea Venezuela


Extreme Networks & Motorola Mobile Network Solution

Altitude™ 4511 Access Point

• Compact: ( ̴ iPhone-sized)

• Powerful: 26 dBm radio/antenna

• Snap-on set-up: add Ethernet ports

• Save: Easy & Fast Wi-Fi access installs

• Integrated controller inside

• Compatible with Summit WM3XXX series controllers

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Powerful Wi-Fi Antenna & Identity Management for the Converged Mobile Edge

Summit® X450e 24p PoE Switch

• Automated device install

• Power over Ethernet – Powers APs, VoIP phone, cameras

• Automated Identity Management –Smart access for people and devices

• Universal Port Manager – self-configures for each device

• Easy installation software scripts


Extreme Networking Across Campus

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Access Layer Switching

Identity management & PoE for wireless

Edge Switching

Rack & Chassis

Core & Distribution Switching

Resilient & Open

Ridgeline™

Deploy, monitor, manage

Altitude™ 4600

Plug-n-Play AP ideal for admin & academic areas

Altitude 4700

High density for large areas, lecture halls with 3G or LTE backhaul

Altitude 4511

The 4511 puts 802.11n in the dorm room at a fraction of the cost

WM Controllers

Integrate management & control with rich WLAN features

Motorola ADSP

Network Assurance Security Multivendor Management


Up to 24 4511 APs

Cost-Effective: Small Facility

Applications

• No-disruption-wireless

• Dormitories, Hotel or Hospital Rooms, Entrance, Business center

• Zero-touch deployment and support

Extreme Networks Solution

• Fast deployment

• Self-healing, redundant wireless

• Built-in RF Controller

• Converged Edge

Internet

Router

Extreme Networks® PoE SwitchSummit® X450e-24p

Altitude™ 4511 Controller APManage 24 4511 APs

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Simplified: Medium Facility

Applications

• Guest/Lobby/Meeting/Back Office

• Workforce enablement

• Wireless VoIP phones

• Staff wireless mobility


• Fast deployment

• Self-healing, Adaptive

• Optimized APs

• Scalable RF Controller

• Converged Edge

Internet

Router

Extreme Networks® PoE SwitchSummit X450e-24p

Summit® WM3400 ControllerUp to 72 APs from 2 controllers

Meeting Rooms

Altitude™ 4600

Thin Access Point

Lobby/

Back Office

Altitude 4700

Fat Access Point

Dorms, Offices

Altitude 4511

Snap-on

Access Point

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Versatile: Large Facility

Applications

• Guest/Lobby/Meeting/Back Office

• Conference/Ballrooms

• Wireless VoIP phones

• Workforce enablement

• Staff wireless mobility

• PCI compliance reporting


• Self-healing, adaptive

• Advanced troubleshooting

• PCI compliance security

• Scalable wireless controllers

• Converged edge

Internet

Router

Extreme Networks® PoE SwitchSummit X450e-24p

Summit® WM3700 ControllerUp to 12,000 APs from 2 controllers

Meeting Rooms

Altitude™ 4600

Thin Access Point

Lobby/

Back Office

Altitude 4700

Fat Access Point

Dorms, Offices

Altitude 4511

Snap-on

Access Point

Motorola ADSP

Net

Mgmt, Troublesho

oting, PCI

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Competitive

15

Small Form Factor AP

• No true wallplate AP

• Minimal switch functionality – no simple IDM/UP equivalent

Small Form Factor AP

• Complex deployment – no simple IDM/UP equivalent

• No wallplate AP

Wallplate AP – Zoneflex 7343

• No switch portfolio

• Low RF coverage (16db) = single room

Wallplate AP – MSM 317

• 802.11b only, Low RF coverage (16db) = single room

• Minimal switch functionality – no simple IDM/UP equivalent


Ordering Information & Pricing

• Altitude™ 4511 Access Point

• 15761 Altitude 4511 Access Point US: $599 NA MSRP

• 15762 Altitude 4511 Access Point ROW: $629 EMEA MSRP

For other regions, please refer to your regional price list

• But wait – there‟s much more…

• Is this price competitive?

• Let‟s get aggressive to take market share!

• Value of the AP increases greatly with a wired PoE switch!

• Create a “Silver Bullet” to get you into some new accounts

• Introducing the concept of a Bundle

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Converged Mobile Edge Bundles

Bundle One

• 6 Altitude™ 4511 APs + Summit® X450e-24p PoE switch

Bundle Two

• 12 Altitude 4511 APs + Summit X450e-24p PoE switch

Bundle Three

• 12 Altitude 4511 APs + Summit X460-48p PoE switch

Available only from:

• Sept 1–Nov 30, 2011

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Converged Mobile Edge Bundle

Incredible Discount

• Beats typical field discounts

Fixed Discounted List Price for the Bundle

• Distributor contract pricing

• 1 SKU per bundle

Bundles Stay Whole

Sample Value proposition

• “Get 6 802.11n APs for about the list price of a switch purchase”

• “Get 802.11n APs for ~$179 ea. with switch purchase”

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Bundle One:

U.S. PN 20112, ROW PN 20212

• 12 qty. Altitude™ 4511 wallplate access points

• $599 unit list price, $7,188 aggregate list price

• 1 qty. Summit® X450e-24p PoE Switch

• $4,995 List Price

List price (for all solution components): $12,183

• NA List Price: $6,999

• Estimated Street Price: ~$4,995

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Bundle Two:

U.S. PN 20106, ROW PN 20206

• 6 qty. Altitude™ 4511 wallplate access points


• 1 qty. Summit® X450e-24p PoE Switch





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Converged Mobile Edge Bundle, Summit X460

Bundle Three:

U.S. PN 20312, ROW PN 20412

• 12 qty. Altitude™ 4511 wallplateaccess points


• 1 qty. Summit® X460-48p PoE Switch





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Bundle Feature Value

Low-cost bundle price

• Featuring Altitude™ 4511 Snap-on Access Point

Automated, Zero-touch configuration

• Two-minute AP install

• Universal Port

Safe & secure mobility

• Identity Manager

• Wireless firewall

Consistent & fast performance

• SMART RF

Powerful radio and antenna

• Extensive Wi-Fi coverage (26 dBm)

Fast, easy, secure: Converged Mobile Edge

22


Bundle Financial Value

23

CAPEX

• Lowest-cost combined feature-rich

switch & AP bundle

• Integrated controller

• No cabling costs

• Less APs required due

to RF coverage

OPEX

• Installs in minutes

• Fewer switch ports

• Intuitive switch installation

• Simple and secure management

delivers „instant-on‟ access

• Rich WLAN and wired

troubleshooting tools


Selling Tips: Start with This

• Keep it simple

• Create drama

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Put Altitude™ 4511 Into the Hands of the Customer:

1. Installs in minutes using in-wall cables

2. Large coverage: via special, high 26 dBm powered Motorola radio and antenna

3. Integrated controller included in the price

4. Add extra Ethernet ports – one cable serves radio and wired ports

5. Get ExtremeXOS® at the edge: IDM & UPM right into the AP!

• Proven Motorola technology (no need for extensive tests)

• Special bundle available until November 30, 2011

• They will need the switches for PoE, IDM, UPM


Promotion Roadmap

25

August September October November December

Start Finish


Supporting Materials Available on PartnerWeb

26

Altitude™ 4511 Marketing Materials

• Data sheet and technical specifications: available now

• Dormitory Wireless is a Snap white paper: available now

• Wireless on the Wall white paper: available now

• The Converged Mobile Edge tech brief: available now

• Video data sheet: available now

• Installation video: available now

• Dormitory Wireless is a Snap customer presentation: available now

• Altitude 4511 and Wireless Bundles Open Books Announcements: 8/31/11 & 9/6/2011

• Altitude 4511 hot sheet: available now

• Altitude 4511 evaluation guide: available 9/16/11

• Higher Education e-mail template: available 9/16/11

GO TO PARTNERWEB


This presentation contains forward-looking statements that involve risks and uncertainties,

including statements regarding our expectations as to products, trends and our performance.

There can be no assurances that any forward-looking statements will be achieved, and actual

results could differ materially from forecasts and estimates. For factors that may affect our

business and financial results please refer to our filings with the Securities and Exchange

Commission, including, without limitation, under the captions: “Management‟s Discussion and

Analysis of Financial Condition and Results of Operations,” and “Risk Factors,” which is on file

with the Securities and Exchange Commission (http://www.sec.gov). We undertake no obligation

to update the forward-looking information in this release.

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http://www.sec.gov/


Questions?

28


Thank you

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Documents

Extreme Networks Altitude 4511 Channel Training 09 07 11 Vs5