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- MetalworldResearch Team
July 201924METALWORLD
In-Focus
Extrusion sector going through a rough phasebusiness in medium term.
Extrusion is a process
used to create objects of a
fixed cross-sectional profile.
A material is pushed
through a die of the desired
cross-section. The two main
advantages of this process
over other manufacturing
processes are its ability to
create very complex cross-
sections, and to work
materials that are brittle,
because the material only
encounters compressive
and sheer stresses.
It also forms parts with
an excellent surface finish.
Drawing is a similar process,
which uses the tensile
strength of the material to
pull it through the die. This
limits the amount of change
which can be performed in
one step, so it is limited to
simpler shapes, and multiple
stages are usually needed.
Drawing is the main way to
produce wire. Metal bars and
tubes are also often drawn.
Extrusion may be
continuous (theoretically
producing indefinitely long
material) or semi-
continuous (producing
many pieces). The extrusion
process can be done with
the material hot or cold.
Commonly extruded
materials include metals,
polymers, ceramics,
modeling clay, concrete and
Metal extrusion
industry in India is
currently going through a
tough phase due to the
ongoing slowdown in the
rural economy which led to
a decline in auto sales.
While the government’s
re-capitalization to the banks
announced in the Union
Budget 2019 has renewed
hopes for a recovery in small
and medium enterprises
(SMEs) and micro, small and
medium enterprises (MSMEs)
which is set to percolate to
benefit metal extrusion
industry in India, the broad
sentiment remained weak
which may hurt growth of
the metal extrusion
In-Focus
foodstuffs. Also referred to
as “hole flanging", hollow
cavities within extruded
material cannot be
produced using a simple flat
extrusion die, because there
would be no way to support
the centre barrier of the die.
Instead, the die assumes the
shape of a block with depth,
beginning first with a shape
profile that supports the
center section. The die
shape then internally
changes along its length
into the final shape, with the
suspended center pieces
supported from the back of
the die. The material flows
around the supports and
fuses together to create the
desired closed shape.
Hot extrusion is a hot
working process, which
means it is done above the
material's recrystallization
temperature to keep the
material from work
hardening and to make it
easier to push the material
through the die. Most hot
extrusions are done on
horizontal hydraulic process
that range from 230 to
11,000 tonnes.
Pressures range from 30
to 700 MPa, therefore,
lubrication is required, which
can be oil or graphite for
lower temperature
extrusions, or glass powder
for higher temperature
extrusions. The biggest
disadvantage of this
process is its cost for
machinery and its upkeep.
The extrusion process is
generally economical when
producing between several
kilograms (pounds) and
many tons, depending on
the material being extruded.
There is a crossover point
where roll forming becomes
more economical. For
instance, some steels
become more economical
to roll if production is more
than 20,000 kg.
Focus on SMEs and MSMEs
The entire SMEs and
MSMEs business units in
India have been facing
working capital crises due to
a squeeze in loan disbursal
from banks and financial
institutions. Owing to their
weak balance sheets and
poor repayment history,
most SMEs and MSMEs
depended heavily on non-
banking finance companies
(NBFCs) for working capital
raisings at of course high
interest rates. But the recent
bout of NBFC collapse has
impacted their capital
raising plants which
curtailed their production
and financial performance.
Despite the Union Finance
Minister Nirmala
Sitharaman emphasized in
the Union Budget 2019
much on SMEs and MSMEs
to improve their
performance, the metal
extrusion industry is set to
become the last
beneficiaries in the curve.
Auto sales down
Automobile industry
delivered a highly subdued
volume performance in
1QFY20 with double-digit
volume decline for majority
of the segments. Moreover,
weak demand, distraction
during central election,
negative sentiment in rural
market led to lower quarterly
retail sales. Higher monsoon
deficit in few regions of
South and West is believed
to have impacted the rural
consumption in past few
months impacting rural auto
sales in 1QFY20. Passenger
Vehicles and two wheeler
industry witnessed rough
patch due to higher
inventory at dealers’ end and
low retail off-take.
The CV segment has
been getting impacted due
to higher axle load norm
which led to additional
system capacity and
temporary halt on
construction projects during
election period. It is
expected the companies
with higher exposure to
overseas markets to report
dismal performance on the
back of slowdown in global
July 201926METALWORLD
The extrusion
process is
generally
economical
when producing
between several
kilograms
(pounds) and
many tons,
depending on
the material
being extruded.
In-Focus
auto demand. Moreover,
intense competitive
environment has resulted
into higher incentives/
discounts for 2W and
M&HCVs, putting pressure
on the companies’ margins.
Though few companies
have hiked prices by 0.5-1%
in 1QFY20, the hikes were
not commensurate to cost
inflation. The auto ancillary
companies (tyre
manufacturers) are expected
to witness turbulence due to
production cut by the OEMs
and inventory de-stocking.
However, replacement
demand would benefit their
performance to some extent
in 1QFY20.
Auto companies,
therefore, are expected to
witness a 7.5% YoY decline
in revenue. Considering
higher input cost, negative
operating leverage and
higher expenses due to
discounts/ incentives, the
margin is expected to
contract on YoY as well as
QoQ basis. Profit of auto
companies is expected to
decline by 25% YoY, while
quantum of decline would
vary from 2% to 48%. The
automobile industry is
expected to report muted
volume performance in
1HFY20E, though it would
improve in 3QFY20 with pre-
buying ahead of BS-VI
implementation.
Marginal growth is
expected for FY20 across
segments, while the industry
is expected to witness
cyclical downturn in FY21E.
Passenger vehicles segment
is likely to outperform the
industry over next 2 years due
to low penetration, reducing
product life-cycle, lower price
hike due to BS-VI transition
and faster up-gradation.
Auto industry
performance remains under
pressure led by (1) weak
retail sales due to weak
consumer sentiment,
increase in vehicle prices
due to regulatory changes
and high financing cost and
(2) inventory correction by
OEMs in June 2019. The PV
industry is likely to report
double-digit volume decline
on a YoY basis in June
2019. Moreover, two-
wheeler industry volumes
are expected to continue
treading on the declining
path on a YoY basis.
MHCV volume growth
also remained under
pressure indicating spillover
of liquidity crisis and
financing constraints in
June 2019. Passenger
Vehicle industry volumes
declined double digit YoY in
June 2019 led by (1) weak
retail demand and (2)
inventory correction by
major OEMs. Maruti’s
overall volumes declined by
14% yoy (three consecutive
months of double-digit
decline) to 124,708 units in
June 2019 led by (1) 15%
YoY decline in domestic
volumes and (2) 6% YoY
increase in exports.
Entry and compact
hatchback/sedan car
segment volumes declined
by 19% YoY in June 2019.
Ciaz volumes increased by
47% yoy, SUV volumes were
down 8% YoY and Van
segment volumes declined
by 24% YoY in June 2019. In
terms of other OEMs,
Hyundai continued its down
trend with domestic
volumes down 7% YoY in
June 2019 despite launch of
the new compact SUV
Venue in May 2019.
Toyota’s PV volumes
July 201928METALWORLD
Entry and
compact
hatchback/
sedan car
segment
volumes
declined by
19% YoY in
June 2019
declined by 19% YoY and
Tata Motors’ domestic PV
volumes declined by 27%
YoY in June 2019.
Mahindra’s auto division
reported 6% YoY volume
decline in June 2019, which
was driven by (1) 15% YoY
decline in the CV segment
and (2) 11% YoY decline in
export volumes. Weak
consumer sentiment and
demand along with the
company’s focus on
correcting the channel
inventory impacted volumes
in June 2019.
Domestic CV segment
volumes declined by 15% led
by (1) 36% yoy decline in
MHCV volumes and (2) 13%
YoY decline in LCV volumes
in June 2019. However, the
passenger vehicle segment
increased by 4% YoY led by
8% YoY increase in UVs on
the back of three product
launches (Marazzo, Alturas
G4 and XUV 300) by the
company. M&M’s overall
tractor volumes declined by
18% YoY led by (1) 19% YoY
decline in domestic volumes
and (2) 3% YoY decline in
export volumes in June
2019 due to a sluggish
demand scenario. Escorts
reported 11% YoY decline in
domestic tractor volumes in
June 2019. Tata Motors
reported 7% YoY decline in
domestic CV volumes led by
(1) 19% YoY decline in
M&HCV truck sales, (2) 10%
YoY decline in SCV cargo
and pickup trucks and (3)
3% YoY increase in I&LCV
truck sales in June 2019.
Domestic CV sales were
weak mainly due to low
freight availability and falling
freight rates.
The company also
highlighted that liquidity
crunch, higher interest rates
and difficulty in funding
from the NBFCs impacted
domestic CV sales in June
2019. Also, the tipper
segment volumes declined
by 12% YoY in June 2019.
Export volumes (CV+ PV) for
Tata Motors slumped by
48% YoY in June 2019 led by
drop in retail sales in
Bangladesh, Nepal and
Middle-East markets.
VECV’s volumes declined by
29% YoY in June 2019.
Ashok Leyland’s total
volumes declined by 19%
YoY led by (1) 25% YoY
decline in the MHCV
segment and (2) 3% YoY
decline in the LCV segment
in June 2019.
Royal Enfield’s volumes
declined by 22% YoY led by
24% YoY decline in domestic
volumes in June 2019. TVS
Motor reported 5% YoY
decline in total volumes in
June 2019. Bajaj Auto
reported flattish volumes
YoY led by (1) 4% YoY
increase in the motorcycle
segment and (2) 20% YoY
decline in the three-wheeler
segment in June 2019. Hero
is yet to report numbers.
Global aluminium extrusion
Aluminium extrusion
forms the largest share in
the overall metal extrusion
industry. The global
aluminum extruded
products market is
projected to register a
healthy CAGR of 6.5% to
reach $68.5 billion by 2025.
Aluminum extrusion is a
technique to transform
aluminum alloy into
extruded products with a
definitive cross-sectional
profile. The malleability of
aluminum alloys helps in
machining and casting them
into extruded products of
complex shapes. After the
extrusion process, various
options are available to
adjust the texture, color, and
brightness of the aluminum
products.
Custom aluminum
extruded products have
longer shelf life than other
materials, such as steel and
plastic, owing to its high
strength, lightweight, and
corrosion resistant property.
The surging demand for
aluminum extruded
products in the construction
July 201930METALWORLD
Custom
aluminum
extruded
products
have longer
shelf life
than other
materials
In-Focus
industry in the emerging
countries of Asia-Pacific is
expected to boost the global
market growth during the
forecast period.
Factors such as rapidly
growing construction and
transportation industries,
growing investments for
infrastructural development,
and increasing disposable
income are also likely to
favor the global market
growth in the coming years.
There is a rise in
consumption of aluminum
extruded products in the
construction of bridge
railings and coverings, road
signs and light poles, and
pedestrian bridges, among
others due to its ease of
fabrication, low maintenance
cost, and lightweight.
The rising demand for
aluminum extruded
products in the automotive
industry is likely to boost the
global market during the
forecast period. Advanced
systems in automobiles
such as sensors and
batteries have increased the
overall weight of the
vehicles. Environmental
issues such as global
warming due to increasing
CO2 emissions and
depletion of fossil fuel oil are
the major concerns.
Stringent automotive fuel
efficiency and emission
standards have favored the
consumption of the product
in automobiles due to its
lightweight, high strength,
and cost-effectiveness. The
growing popularity of
aluminum extruded
products in electric vehicles
(EVs) is likely to create
immense growth
opportunities for global
market players.
The growing
environmental concerns have
resulted in the adoption of
electric vehicles, is expected
to favor the global market
growth. Developments such
as fuel cell electric vehicles
(FCEVs), hybrid electric
vehicles (HEVs), and battery
electric vehicles (BEVs), are
likely to boost the demand
for the product in the
production of lightweight
battery enclosures. The
leading EV manufacturers
such as Tesla, BMW, and
Nissan are increasing using
aluminum-based battery
enclosures.
Based on product type,
the mill-finished segment
held the largest market
share of 40% in 2017 and is
estimated to register the
highest CAGR of 5.5% during
the review period. This is
largely attributed to the high
strength and cost-
effectiveness of the mill-
finished product.
It finds widespread
applications in the
automotive and
construction industries. In
addition, they exhibit
excellent performance in
high and low temperatures,
and humidity. On the basis
of alloy type, the 6000 series
aluminum alloys segment
dominated the global
market with a market share
of 42% in 2017 and was
valued at $17,010 million.
This is attributed to its high
strength, versatility, and
superior corrosion resistance.
Some of the common
alloys used are 6026, 6061,
6063, and 6082. By end-use,
the construction segment
accounted for the largest
market share of 44% in 2017
and is estimated to exhibit a
significant CAGR of 6.63% in
the following years. This is
attributed to the structural
integrity and soundproof
properties, and low cost of
the product. Aluminum
extruded products are
widely used in new
construction projects,
airports, and residential and
commercial buildings.
Aluminium extrusion in India
India's per capita
consumption of aluminium
extrusion is amongst the
lowest in the world. The B&C
industry which is the major
consumer of aluminium
July 201931METALWORLD
The growing
environmental
concerns have
resulted in
the adoption
of electric
vehicles, is
expected to
favor the
global market
growth.
In-Focus
extrusions in India (followed
by the industrial and the
transport segment) uses
aluminium extrusions in
prefabricated structures,
windows and door frames
systems, curtain walling,
roofing and exterior cladding,
space frame systems,
geodesic domes, canopies,
bridge decks, atriums,
arches, etc. The popularity
of aluminium formwork and
shutters is also on the mount
as it augments construction
speed. There exists today an
assortment of aluminium
extrusion profiles in the market
which are fabricated and are
customized according to the
specific requirements.
The huge demand of
extruded products in the
construction sectors has
also been amplified with the
number of metros being
launched in different cities
and the recent emphasis of
the Government on low cost
housing projects. Aluminium
extrusions score due to their
energy efficiency, non-
corrosive nature, supreme
finishes, functionality and
space utility. The metal's
lightweight and low density
(1/3rd of copper or steel)
whilst being one of the
strongest construction
materials, eliminates the
need of addition of any extra
weight to the building.
Buildings in highly seismic
zones also benefit from this
reduced weight of aluminium
extrusions (since seismic
forces are proportional to
the structure weight).
The common use of
aluminium extrusions in the
design of impact and blast
resistant doors and
windows has also been
noticed. Other factors
include aluminum’s ready
availability, its versatility in
getting extruded in various
shapes and its durability
which is much longer as
compared to other materials
like steel. The feasibility of
more complex shapes, wider
sections and tighter
tolerances are making the
extrusions more popular
and a noted shift has been
found in the attitude of the
buyers who are focusing
towards 'solutions' rather
than just picking up 'off-the-
shelf profiles'.
Aluminium extrusions
are also receptive to high-
performance architectural
coatings which help in
maintenance-free
performance.
With the B&C sector
becoming more quality
conscious, one today
notices architects and
builders interacting with the
extruders directly for supply
of profiles. Keeping this in
mind, Hindalco Industries
Limited - the world's largest
aluminium rolling company,
one of the biggest producers
of primary aluminium in Asia
and a lead producer of
aluminium conducts
'Architects and Builders'
meets to edify and inform
architects and builders
about aluminium as a B&C
material. In an environment
where green buildings are
talk of the day, aluminium
extrusions are present for a
number of green solutions in
buildings. This include those
for Double skin curtain
walling, Photo Voltaic
integrated systems, thermal
breaks, sun light louvers and
unitized solutions.
However, there are also a
number of disadvantages of
the Indian aluminium
extrusion industry amongst
which cost remains a major
issue. High operational
costs (rendering the profits
on the lower side), higher
administrative expenses per
unit of manufacturing and
sale of finished products
(due to the sufficient staff
that needs to be employed)
are a hindrance. Many agree
that though quality
extrusions might cost more,
but they prove to be
advantageous in the longer
run since the life costs
become reasonable.
July 201932METALWORLD
However, there
are also a
number of
disadvantages
of the Indian
aluminium
extrusion
industry
amongst which
cost remains
a major issue.
In-Focus