eyewear trends F/W2015 · fashionable thirst. Bottom line: Go big, or go home! editorialized. ... aviators and oversized squares are great alternatives to achieve the same retro look

eyewear trendsF/W2015

Eyecessorize is The Vision Council’s campaign to increase

awareness of the fashion and lifestyle aspects of eyewear. We work on behalf

of the leading manufacturers in the eyewear industry and can offer you inside

access to a wide variety of styles at different price points. Please use this kit as a

reference for upcoming eyewear stories that you cover this season. We are able

and willing to provide you with hi-res images or samples of the featured frames

in addition to many others that might be better suited for your project. We are

happy to provide you with tips and advice on a range of eyewear topics, and

interviews can be arranged. We hope you find this information useful and look

forward to working with you in the future.

ChristineChristine VanderZyden

B|W|R Public Relations

[email protected]

212.901.3947

From the Fashion Gurus Bursting with information about the latest trends, face-fitting tips and so much more, our trusted style experts are your go-to source for all things fashion eyewear.

Say Yes to UV Protection Those harsh UV rays are always at play – find out the importance of shielding your eyes, at all times, from the sun’s damaging rays with protective sunglasses and lenses.

Frames for Every Face Shape Not sure what eyewear complements your face shape? Check out these helpful face-fitting tips to unfold what frames work well with your unique facial features.

Hit the Books Without the StruggleNews flash! You don’t have to struggle with that teeny tiny font. Just grab some fashionable reading glasses that will help you see clearly and stay on trend.

Combatting Digital Eye StrainCombine style and protection by getting specialized lenses put into your favorite fashionable glasses to protect your eyes from the negative effects of digital screens.

Specs + Shades for the Fitness-Obsessed Specially crafted for the most active of peeps, these glasses and shades mesh sporty styling with ultimate comfort.

Start a Spec-tacular CollectionYou can never have too many pairs of shoes – well, the same goes for glasses! Having multiple pairs is ideal for keeping up with your ever-changing style.

Beauty Tips for the BespectacledGals, don’t let your gorgeous face get lost under striking specs! Make these simple, yet key, adjustments to your hair and makeup regimen to ensure your peepers and other features pop with your eyewear.

Transition from Day to Night in Spexy StyleOn-the-go guys and gals will appreciate these versatile frames that not only complement their business attire, but can also be easily dressed up for any after-work shindig.

Dress Your Eyes Like a CelebSpotted rocking sought-after glasses and sunnies, celebrities fuel the eyewear trends. Check out these lookalike frames that’ll have you looking just as hot as your favorite A-listers without breaking the bank.

Enhancing Eyewear for Any AgeLook years younger and give your face a boost by wearing frames that offset your unflattering features, while drawing attention to your most coveted assets.

A Seasonal AffairWhether you’re off to a fall festival, tailgating, going apple picking or embarking on another cool weather activity, make sure you tote along eyewear suitable for these seasonal pastimes.

The Catwalk ConfessionalGoth vibes, bohemian flair, mod fervor, minimalist appeal, hombre style and geek chic – these are the top trends of the year, and we’re translating them to eyewear just for you!

EDITORIAL INSPIRATION Top Story Ideas of the Season

Embrace the “Wild Wild West” sentiment with open arms this fall when it comes to eyewear – almost anything goes! Unrestricted silhouettes, like free-flowing shields, extreme cat-eyes and domineering squares, encourage freedom of expression, while scrupulous detailing makes these frames downright showstoppers. Vintage appeal is a major player for men; clip-on lenses, keyhole bridges and wire accents flawlessly channel that sought-after ‘70s vibe. For the ladies, esoteric patterns – think animalistic motifs, lacy arrangements, houndstooth prints and abstract swirls – coupled with edgy cutouts offer just the right amount of panache to quench any trend influencer’s fashionable thirst. Bottom line: Go big, or go home!

editorialized

EDITORIALIzED [women’s]

Caviar (9005) FYSH UK (F-3542)

Coach (hc8143b) Jason Wu (Jessa)

Dolabany Eyewear (Marlowe) Ogi Eyewear (9215)

Charles Stone New York (NY116) Italia Independent (0908)

Desert Sunglass of Scottsdale (LA18902)

KENZO (KZ3180)

Face à Face (Bocca Star1) TD Tom Davies (6026)

Chopard (SCHA61S) Italia Independent (5910)

Diesel (dl5124) Lafont Reedition (ROSITA)

FENDI (Paradeyes) Valentino (V718S)

Click on any frame image to download a hi-res JPG. Click here to view larger images.

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Adidas & Italia Independent (Hero) Italia Independent (0912)

Desert Sunglass of Scottsdale (ME18931)

Randy Jackson (RJ X115)

Dsquared2 (dq0187) Tod’s (to5133)

Cazal (873) Marc Jacobs (MJ 632)

Diesel (dl5138) Foster Grant (SGE 42)

Dsquared2 (dq5186) TOMS (Hynes)

Converse Jack Purcell (P017) Polaroid (PLD 6005S)

Dior Homme (DIOR 0204S) Sperry (Southold)

Face à Face (AliumX1) TOMS (Maxwell)


EDITORIALIzED [men’s]

What’s old is new again not only in terms of this season’s hottest clothing and accessories, but also for specs and sunnies. The disco era comes alive in the form of funky shapes, smooth colorations and simple updates for a fresh take on a well-loved trend. Small, almost miniature, rounds emanate John Lennon charisma; however, a palette of stone gray, warm honey, cherry red and ivy green pumps new blood into the classic style. Though circular frames are a focal point for the fellas, teardrop aviators and oversized squares are great alternatives to achieve the same retro look. Mod-obsessed gals, on the other hand, have plenty of options including crafty hexagons, sultry cat-eyes, bold browlines and two-toned effects.

old-school FEVER

OLD-SCHOOL FEVER [women’s]

BCBGMAXAZRIA (Marni) Leon Max (LE 6004)

Derek Lam (Prince) Savile Row (Sussex)

Icon Eyewear (30266) William Morris London (WL9912)

bebe (BB7147) Marc by Marc Jacobs (MMJ 479S)

Dolabany Eyewear (Emma) VANNI (Maps)

Jonathan Adler (Ipanema) WOOW (Super Chic2)

Catherine Malandrino (CMS 904) Nine West (NW118S)

Escada (SES346) Vogue Eyewear (vo2971s)

Kingsley Rowe (Sierra) Zac Posen (Masha)


OLD-SCHOOL FEVER [men’s]

ClipTech (K3772) Kingsley Rowe (Phoenix)

eco (Dubai) Roberto Cavalli (rc958s)

ICU Studio (7596) TOMS (Charlie Rae)

Cruz (Michigan Ave) Lafont Reedition (RECAMIER)

G-Star RAW (GS2634) Savile Row (Norfolk)

Karl Lagerfeld (KL895S) TOMS (Gavin)

eco (Austin) MILK Eyewear (Clint)

Headlines (HL273) Tod’s (to5139)

KENZO (KZ4201) Zac Posen (Florian)


There’s something powerful about going back to the basics and simplifying a wardrobe from head to toe. Just like a favorite pair of jeans, returning to those trusted glasses and shades can deliver the same comfort and nostalgia, while simultaneously conveying impeccable taste. Clean profiles are essential, and preferred, whereas a more varied color scheme accommodates a new level of intrigue. Dependable rectangles are the go-to shape for guys, especially in crystal clear or slightly translucent treatments. Metal or mixed materials keep these frames minimalistic, and steely grays, olive greens and a range of blues provide depth. Oversized Jackie O square and butterfly silhouettes, as well as cheeky cat-eyes, are the perfect counterparts to aspiring style icons in cosmetic and pastel hues, not to mention classic black, of course.

tried + true

TRIED + TRUE [women’s]

Ann Taylor (AT313) Maui Jim (Venus Pools)

Betsey Johnson (Funky) TOMS (Luisa)Red Carpet (RC810)

Icon Eyewear (11510) William Morris Black Label (BL030)

bebe (BB5102) MILK Eyewear (Olivia)

Corinne McCormack (Cameron)

Judith Leiber (JL 1698) William Morris London (WL3502)

bebe (BB7146) Modern Art (A359)

Furla (SU4898) Vuarnet (VL1203)

Leon Max (4018) Zac Posen (Benedetta)


TRIED + TRUE [men’s]

Bulova (Girdwood) Kasperek USA (Focus)

Dolabany Eyewear (Catalan) O’Neill (Kai)

eyebobs (Style Guy) TD Tom Davies (21293)

Chopard (VCH161) Miyagi Eyewear (Drake)

English Laundry (Allan) ÖGA (7771O)

GEEK Eyewear (Selfie) Ted Baker (B730)

Converse Jack Purcell (P017) Modz (Richmond)

Evatik (E-9119) Randolph Engineering (Archer)

Joseph Abboud (JA4050) Under Armour (Hi-Roll)


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Eclectic pieces and vibrant pops of color proved to be integral parts of the most elite designers’ collections this season. Sunwear and eyewear didn’t fall short, as a plethora of look-at-me frames marched unapologetically down New York Fashion Week’s catwalks. The amount of innovative shields, sporty aviators, new-age navigators and athletic wraparounds to choose from is pleasantly overwhelming. Flash and colored lenses – particularly in blue, green and orange – are must-haves for dudes and chicks alike. An androgynous feeling permeates and refreshes this trend, with opportunities to carve out more feminine or masculine appearances. Rigid, angular shapes in true black work well for men, meanwhile softened profiles in pale pinks and baby blues appease the ladies.

UPBEAT charm

UPBEAT CHARm [women’s]

Bollé (527) Lightec (7760L)

Emilio Pucci (ep0007) Salvatore Ferragamo (SF2732)

Italia Independent (0911V) SPY (Mulholland)

Costa Sunglasses (Playa) MODO Paper Thin (655)

eyebobs (Sugar) Sperry (Long Beach)

Jonathan Paul Eyewear (Kiata) TOMS (Horne)

Crocs Eyewear (CF332) Retro (R128)

Italia Independent (0028) SPY (Emerson)

Lacoste (L2749) Vera Wang (V368)


UPBEAT CHARm [men’s]

CARRERA (101S) Revo (Lukee)

Crocs Eyewear (CF381) Sperry (Shelter Island)

eyebobs (Art Attack) TAG Heuer (6043)

Costa Sunglasses (Loreto) ÖGA (7763O)

Dragon (Fame) SPY (Neptune)

Jaguar (7715) WOOW (Hold Up2)

Costa Sunglasses (Pawleys)

JINS (DSC01302)

Maui Jim (Eh Brah) SPY (Wilshire)

MODO Paper Thin (4076)

ZEAL Optics (11029)


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eyewear trends F/W2015 · fashionable thirst. Bottom line: Go big, or go home! editorialized. ... aviators and oversized squares are great alternatives to achieve the same retro look