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Startup companies invest more on products and servicesare indicators for business trends
bring new technology into useare popular among young innovative professionals
About
Startup Market
European venture capital market is starting to become a mature business
In Europe 15.1 Billion Euro was invested in venture capital companies in the first half of 2010. Source= EVCA
800 new investments in first half on 2010
Startup magazine will bring ‘the startup dynamics’ to reach young innovative professionals aged between
20-45 interested in:
Business trendsTalentscouting
Technology insightsFinance and Investment
About
Free controlled subscription model for:CEO’s, managers, entrepreneurs, IT professionals, Universities
Worldwide reachA+,A and B+ high income readers
Estimates 2011:10.000+ readers on iPad20.000+ readers on web
Target audience
Opportunity drivenWork hard play hard
AmbitiousExplorations
EntrepreneurshipOptimistic
Tone of voice
Kevin Kelly - Cofounder of Wired Magazine
Jeffrey Bussgang - Venture capitalist
Fred Wilson - Principal of Union Square Ventures
Tom Foremski - Silicon Valley Watcher Editor
Evan Carmichael - Entrepreneur and International Speaker
Rick Segal - Venture Capitalist - Cofounder of Fixmo
Ed Sim - Venture Capitalist - Founder of Boldstart
John Jantsch - Marketing Guru - Founder of Duct Tape Marketing
Jason Mendelson - Venture Capitalist - Foundry Group Managing Director
Writers of Startup
– Editor’s letter– News and trends– Profile interview (Interview with an entrepreneur/investor) – more lifestyle– Success Stories– Biggest Failures– Country Guide– Toys for big boys – gadgets– Cover Story– Zoom – (A detailed research on a product/solution/service/investment tool)– Finance– Human Resources– Duct Tape Marketing by Jon Janstch (Marketing secrets)– Tips for entrepreneurs by Jeffrey Bussgang– Columns – Kevin Kelly – Jason Mendelson – Fred Wilson
Table of Content
Startup magazine in app-store
• Ipad sales are increasing rapidly.• Number of Ipad sales worldwide: Jan. 18, 2011 - 14.8 million
Sept. 2010 - 7.5 millionJuly 21, 2010 - 3.27 millionMay 31, 2010 - 2 millionMay 3, 2010 - 1 millionApril 8, 2010 - 450,000April 5, 2010 - 300,000
Multiplatform
Startup magazine in Android marketToday’s Android install base on
Tablet computers 22%40% Estimated market share in 2014
Source: RBC Capital Markets
Multiplatform
Pages: 48-64 pages.Monthly: First issue May 2011Size: A4Language: EnglishPublication platform: Ipad, Android and webDistribution: Free controlled subscriptionReaders: A+,A and B+ high income
Fact-sheet