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Enabling the prospects EY’s 2014 attractiveness survey India

EY’s 2014 attractiveness survey India - Ernst & Young€¦ ·  · 2015-07-23telephone interviews with 502 international business leaders. Page 3 ... competitor in terms of attractiveness

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Page 1: EY’s 2014 attractiveness survey India - Ernst & Young€¦ ·  · 2015-07-23telephone interviews with 502 international business leaders. Page 3 ... competitor in terms of attractiveness

Enabling the prospects

EY’s 2014 attractiveness surveyIndia

Page 2: EY’s 2014 attractiveness survey India - Ernst & Young€¦ ·  · 2015-07-23telephone interviews with 502 international business leaders. Page 3 ... competitor in terms of attractiveness

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MethodologyEY’s 2014 India attractiveness survey is based on ...

2013 rapid-growth markets attractiveness surveys

►2013 Africa attractiveness survey

►2013 Turkey attractiveness survey

►2013 Russia attractiveness survey

►2013 Kazakhstan attractiveness survey

1. The real attractiveness of India to foreign investors based on based on thefDi Markets database, which tracks new greenfield and expansion foreigndirect investment (FDI) projects but excludes portfolio investments and M&A.

2. The perceived attractiveness of India by foreign investors, based ontelephone interviews with 502 international business leaders.

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A multi-speed worldIndia in context

Set for amodest recovery

2012 2013E 2014E 2015E

2.8% 1.6% 2.6% 3.4%

Moving out of recession, butdownside risks remain

2012 2013E 2014E 2015E

Eurozone -0.6% -0.5% 0.9% 1.4%

UK 0.2% 1.4% 1.9% 2.0%

Enjoying a short-termrebound

2012 2013E 2014E 2015E

2.0% 1.9% 1.2% 1.1%

Sources: World Economic Outlook, International Monetary Fund (IMF), October 2013; EY Rapid-Growth Markets Forecast, October 2013; EY EurozoneForecast, December 2013.

Drivers of world economybut external pressures weigh

on growth2012 2013E 2014E 2015E

4.6% 4.3% 4.7% 5.3%

IndiaGeared for the long term

2012 2013E 2014E 2015E

5.1% 4.1% 4.5% 5.9%

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India’s competitive positionThe FDI story in India

732

1.023

761 776945

744

2007 2008 2009 2010 2011 2012

Project numbers

229,3

341,4

194,1222,0256,8

152,3

2007 2008 2009 2010 2011 2012

Job creation (in ‘000)

56,5

80,6

57,2 52,0 48,9

30,9

2007 2008 2009 2010 2011 2012

Capital investment (US$b)

4,981 US$326.1b1.4m

2007-2012

Projects Jobs Capitalinvestment

Source: fDI Intelligence

FDI in India (2007-2012)

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Fourth most attractive destination in 2012India’s share of global FDI

World’s top five FDI destinations

515

945

1.002

1.432

1.700

Number of FDIprojects (2011)

459

744

921

1.083

1.549

Number of FDIprojects (2012)

US

China

UKIndia

Brazil

India’s share in global FDI (2012)

6.3% projects 9.4% jobs5.5% valueSource: fDi Markets, from the Financial Times Ltd.

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Manufacturing and servicesIndia’s key activities

52.2%61.3%

31.2%24.3%

9.9% 7.8%6.7% 6.6%

2007-12 2012

Projects Jobs

Services Retail, construction,recycling and extraction

Manufacturing Strategicfunctions

31.7% 38.6%

50.2% 41.5%

15 % 16.8%

3.1% 3.1%

2007-12 2012

Note: Strategic functions include Education & training; Research & development; and Headquarters

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Increasing interest from the west and beyondIndia’s sources of FDI

123% project rise from Middle East in 2012

Primary sector: Financial services

Main origin: The UAE and Bahrain

FDI by region/countries (2007-2012)

38.6%

40.5%

Western Europe US

19.7%

30.2%

10%

10.4%

Japan

3.5%

5.1%

1.9%

10.2%

UAE SouthKorea

1.6%

1.8%1.5%

4.1%

Singapore ChinaProjects Inflows

Source: fDI Intelligence

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Where to?India’s FDI destinations

Projects Value US$b Jobs

602 19.9 1,03,210

Projects Value US$b Jobs

556 15.3 63,977

Projects Value US$b Jobs

291 11.1 76,367

Projects Value US$b Jobs

561 24.5 1,24,210

Projects Value US$b Jobs

380 25.1 1,17,952

Projects Value US$b Jobs

235 10.8 70,464

*NCR includes New Delhi and surrounding regions.Source: fDI Intelligence

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Investments delayed but prospects brighten upFDI in India in 2013

310 projects 72,928 jobsUS$12.3b

Top five sectorsSectors No. of

projects Share

TMT 78 25.2%

Industrials 39 12.6%

Infrastructure 34 11.0%

Consumer goods 30 9.7%Financial Services 29 9.4%

FDI snapshot in 9M13

Source: fDI Intelligence

Top five sourcesCountries No. of

projects Share

US 95 30.6%

Japan 29 9.4%

UK 29 9.4%

UAE 24 7.7%Germany 21 6.8%

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Occupying a prominent spot within emerging marketsCapital allocation in India

What is the approximate investment capital allocation for India ?

24% 15% 10.5% 19.5% 31%% of respondents

EY's 2014 India attractiveness survey Total respondents: 314

Capital allocation range:

EY's 2014 India attractiveness survey Total respondents: 502

0.5% 5-10% 10-20% >20% Can’t say

Emerging market strategy and capital allocationDoes your company have an emerging market strategy?

Yes 62.6% No 25.3% Can’t say 12.1%

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Current investors remain certainImmediate plans in India

Is your company considering entering/increasing existing operations inIndia over the next year?

EY's 2013 India attractiveness survey Totalrespondents: 502

13%2.1%

1.6%3.4%

4.4%5%5%

14.8%30.8%

42.5%

Can't sayOthers

Education and trainingWarehouse / logistics center

Off shoring/outsourcingResearch center/ design unit

Regional headquartersSales and marketing office

Manufacturing for global marketManufacturing/services for the Indian market

53.2% 31.8% 15,0%Yes No Can't say

What is the nature of the business activity you are planning in India ?

Source: EY's 2014 India attractiveness survey Total respondents: 267 (group considering entering/expanding existing operations in India overthe next year); respondents selected more than one possible answer; 100% have international presence

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New destinations emergingNext wave of competitors

7.6%0.5%

5.5%0.6%0.7%0.7%0.7%1.0%1.0%1.2%1.3%1.5%2.9%4.0%

70.8%

Can’t sayNone

OthersMexico

UAEThailand

PolandVietnamMalaysia

PhilippinesIndonesia

South KoreaUSA

BrazilChina

From a general point of view, in your opinion, which country is India’s maincompetitor in terms of attractiveness ?

Source: EY’s 2014 India attractiveness survey (Total respondents 502).

USA and Brazil have interchanged positionsfrom 2012 India attractiveness survey from 8%and 4%, respectively.

India’s new competitors

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Labor, skills and a lucrative marketIndia’s competitive advantages

72.4%

74.6%

77.6%

79.1%

80.4%

82.1%

86.1%

16.6%

18.6%

15.4%

14.4%

13%

13.4%

10.1%

Entrepreneurial culture

Sound telecommunications infrastructure

Local labor skills

Availability of educated workforce

Strong business and management educationsystem

Domestic market

Local labor costs

Attractive Not attractive

Please rate the following parameters for investment in India as attractiveor not attractive.

Source: EY’s 2014 India attractiveness survey (Total respondents 502).

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Infrastructure opportunities expected to riseIndia’s top FDI sectors

5.9%

6.6%

7.7%

8.4%

11.4%

16.6%

21.6%

Infrastructure

Financial services

Consumer goods

Automotive

Business services

Industrials

TMT

Source: EY’s 2014 India attractiveness survey (Total respondents 502); fDi Intelligence.

Reality Perception

93% project rise in 2012 in financial services from 2011.

3.8%

4.7%

8.4%

8.6%

11.2%

11.3%

29.9%

Business services

Life sciences

Automotive

Retail

Industrials

Infrastructure

TMT

In the next two years…% share of projects 2007-2012

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Beyond the metropolisIndia’s emerging cities

There is asignificantawareness gapabout second-tierand third-tier Indiancities.

Most attractivecities

% share in number ofprojects 2007-2012

(Reality)

% of surveyresponses

(Perception)

Mumbai 14.8% 51.2%Bengaluru 15.0% 37.8%New Delhi/NCR* 16.1% 37.4%Chennai 10.1% 14.6%Pune 7.8% 13.1%

Source: EY’s 2014 India attractiveness survey (Total respondents 502); fDi Intelligence - Respondents selected more than one possible answer.

Reality andperception matchesfor top FDI cities inIndia.

However…

43.1%3.0%3.7%4.4%4.7%5.8%5.9%6.1%6.5%

8.9%20.7%

Can't sayIndoreNashik

AurangabadNagpur

KochiSurat

CoimbatoreChandigarh

JaipurAhmedabad

What are the emerging Indian cities for investment?Emerging cities

Top FDI choices

*NCR for reality and New Delhi for perception.

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Great expectationsIndia in 2020

Responses 2013 survey 2012 survey

Among top three growing economies* 28.6% |||||||||||||||||||||||||||| 29% |||||||||||||||||||||||||||||

Among leading three manufacturing destinations 23.6% ||||||||||||||||||||||| 25% |||||||||||||||||||||||||

Country with substantially improved infrastructure 18.3% |||||||||||||||||| 24% ||||||||||||||||||||||||

R&D & innovation hub 15.4% ||||||||||||||| 19% |||||||||||||||||||

Competing directly with developed economies 14.5% |||||||||||||| n/a

Among leading three shared services destinations 14.3% |||||||||||||| 27% |||||||||||||||||||||||||||

With one of the best business education and higher learningsystems

10.8% |||||||||| 20% ||||||||||||||||||||

A regional and global hub operations hub 9.4% ||||||||| 19% |||||||||||||||||||

* 2012 response was phrased as "Achieved double-digit growth rates".Sources: EY's 2014 India attractiveness survey (Total respondents 502); EY's 2012 India attractiveness survey (Total respondents 506) - Only 382 had aninternational presence - Respondents in both the surveys selected more than one possible answer.

How do you see India in 2020?

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Improvement in six stepsIndia’s action plan

Source: EY’s 2014 India attractiveness survey (Total respondents 502) - Respondents selected more than one possible answer.

Enhance thebusinessenvironment

Developinfrastructure

Advance thefactors ofproduction

Improve thetaxationsystem

EliminateFDI-relatedbarriers

Increaseawarenessaboutemergingcities

122% demand improvementin effectiveness of the rule oflaw; increased transparencyof business regulation andincreased consistency inregulatory policy.

42% feel upgradingthe infrastructurewill increase India’sappeal.

31.8% demandimprovement in laborlaws, labor skills andaccess to capital

21.8% want animprovement in thetaxation system.

12.8% demandeasing FDI limits.

43.1% could notname any emergingcity in India.

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Belgian contact details

Geert GemisITS Partner – Operational leader Asia-Pacific Desk Belgium

Tel +32 3 270 14 57Mobile+32 475 58 28 81Email [email protected]

Jos ReniersITS Director

Tel +32 3 270 1238Mobile+32 476 50 65 79Email [email protected]

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About EY

EY | Assurance | Tax | Transactions | Advisory

About EYEY is a global leader in assurance, tax, transaction andadvisory services. The insights and quality services wedeliver help build trust and confidence in the capitalmarkets and in economies the world over. We developoutstanding leaders who team to deliver on our promises toall of our stakeholders. In so doing, we play a critical role inbuilding a better working world for our people, for ourclients and for our communities.

EY refers to the global organization, and may refer to oneor more, of the member firms of Ernst & Young GlobalLimited, each of which is a separate legal entity. Ernst &Young Global Limited, a UK company limited by guarantee,does not provide services to clients. For more informationabout our organization, please visit ey.com.

© 2014 EYGM Limited.All Rights Reserved.

This material has been prepared for general informationalpurposes only and is not intended to be relied upon asaccounting, tax, or other professional advice. Please refer toyour advisors for specific advice.

The opinions of third parties set out in this publication are notnecessarily the opinions of the global EY organization or itsmember firms. Moreover, they should be seen in the context ofthe time they were expressed.

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