EZ Systems Corporate Presentation. SLIDE 2 Company eZ Publish Platform Customers and Go-to-Market Strategy Management Team and Organization

eZ SystemsCorporate Presentation

SLIDE 2

Company

eZ Publish Platform

Customers and Go-to-Market Strategy

Management Team and Organization

The Future Summarised

Contents

Copyright © 2012 eZ Systems January 2013

Company

Copyright © 2012 eZ Systems

eZ Success Story

eZ Systems AS founded 1999 in Norway

More than 12 years commitment to Commercial Open Source

105 employees

Continued growth: Supporting over 15,000 customers in 120 countries

Established ecosystem: More than 350 Partners and a strong community of 42,000 + members

Over 5 million downloads and 250,000 installations

North AmericaUnited States

EMEAFrance, Germany, Italy,

Norway, Spain, UK, Finland/Baltics

AsiaPacChina, Japan,

Singapore

January 2013

eZ Systems – Corporate Overview


Digital Services improve people´s life

Empowering enterprises with the freedom to create

sustainable content driven digital business

January 2013


Selected Blue Chip Global Customers

January 2013


A History and Future of Growth and Innovation

January 2013

Until 2010: Building the technology and community

2011 – 2012: First scaling and foundation for growth

2013+: Global expansion and scale

New CEO, enhanced management team

Extending the platform (via two acquisitions)

Productisation Channel development Game change is the roll out

of eZ publish 5 OEM contracts - completing

innovation leadership

Technology development focus, service sales

Establishing community. Today:

40,000+ members 700+ man years

development 28,000+ technical

contributions First software sales in 2007

Accelerated conversion of installed base

Move to “all cloud” Geographic and channel

expansion Large scale cloud ASP

distribution partnerships Continued technology and

innovation leadership, organic and acquisitions

SLIDE 7

Company

eZ Publish Platform




Contents


eZ Publish Platform

Company

January 2013Copyright © 2012 eZ Systems

The Empowerment (R)Evolution

The Empowerment (R)Evolution


The Market dynamically develops rapidly


Dig

ital B

usin

ess

Cov

erag

e

New Market Requirements

From tactical website presence to strategic digital communications

From www to multi-channel, multi device delivery

From uni-dimensional web creation tools to complete software platform including creation, delivery and optimization

From fragmented tools to integrated, interoperable communication platform

eZ enables the guidance through the end-to-end process experiences


CommunicateAwareness

Exploration

Selection

Socialize

Comparison

Moments of Influence

Targeted vertical solutions


The easy way to interoperate, create, deliver

and optimise digital businesses

Media & Publishing

Banking & Finance

Telecoms Public & NGOs

Platform

Customer Case Studies


Website: www.csmonitor.com

Geography: North America

Theme: Newspaper website, General news

Value: End to end digital process enablement

Integration for content syndication services

Increase of efficiency and reach by 15% year on year

Entire content archive migration (150 years)

Significant increase of subscriber reach through Multi- Channel distribution

January 2013

For more case studies: http://ez.no/Resources/Case-Studies

Website: www.grazia.fr

Geography: France

Theme: Magazine website, Fashion, Lifestyle and Glamour

Value: Rebuild of site to create a multichannel (responsive) environment, a multi-site

installation for economically migrating other brands to eZ Publish, free and paywall content access, rich multi-media content archive with attractive and accurate

faceted search tools.

Newspapers and Magazines

http://www.csmonitor.com/

http://ez.no/Resources/Case-Studies

http://www.vogue.de/


Customer Case Studies (Cont’d)

For more case studies: http://ez.no/Resources/Case-Studies

January 2013

Telecoms Website: www.orange.com

Geography: Global, HQ in France

Theme: Orange’s corporate portal

Value: End to end management of Orange’s end user subscribers

Fast multimedia experience

Brand recognition increased by 10% in 12 months

Multisite concept ready to build sites for global subsidiaries

Cost efficiency increased by 10% year on yearNon-Governmental Organisation

Website: http://www.wwf.fr

Geography: France

Theme: WWF’s French website

Value: Multimedia library

News and social feeds

Enablement of interactivity and donation tools

The eCommerce shop increased its sale by 8%

Dynamic mission updates and reduced time of editorial work

http://ez.no/Resources/Case-Studies

http://www.orange.com/

http://www.wwf.fr/


Customer Case Studies (Cont’d)

January 2013

Inte

rnet

Ext

ran

etIn

tran

et

Financial Services Finanz Informatik: Computer centre for over 400 German banks

Enable distributed editors to publish content Establish the intranet as communication channel Higher employee satisfaction and ease of FIND

information Merge Lotus Notes & web

Establish a central and integrated knowledge base for customers and partners

Central user-management-system with defined access to all information

Project platform allowing to effectively change and modify content from any device

Reduction of the time-to-web by 25% Reduction of duplicate content through multi-

channel-publishing – efficiency increased by 30% Higher frequency and customer loyalty by

enablement of access any time and from any device by keeping banking security standards


Industry Growth Drivers

Massive $32 Billion overall market opportunity, growing 2x faster than general software market

Deployments of cloud-based software (SaaS and PaaS) growing 3-4x faster than on-premise

Digital Experience Management

January 2013

= Web Content Management + Personalised Experience + Digital Services Support

ExperienceReadyWCM

CustomerInteraction

Management

Analytics & Insights

Search & Retrieval

eCommerce Solutions

Multichannel & Multisource

Personalization and marketing

automation

Experience ReadyWCM

CustomerInteraction

Management

Analytics & Insights

Search & Retrieval

eCommerce Solutions

Multichannel & Multisource

Personalization and

marketing automation

eZ Publish 5 Platform


eZ App FactoryeZ OpenMagazineeZ TubeeZ ARendereZ for IBM FileNet®eZ Translation Manager

eZ FindeZ Smart Tags

eZ odoscopeeZ LiveViewereZ Content Cockpit

eZ Recommendation ServiceseZ ExceedeZ Marketing AutomationeZ Collaboration WorkfloweZ Teamroom

eZ Web Shop07PayExeZ Way 2 Magento

eZ Lekane Dialogue

eZ Accelerator

Included in eZ Publish 5 Platform:- Responsive Design - m. Mobile Templates- Native App SDK - REST API

Apps

Services

Software products

Connectors


What Does The eZ Publish Platform Do ?

January 2013

eZ Publish enables the full life cycle management of best-in-class, content-driven digital businesses

Deliver

Optimize Create

Customers, Consumers, Employees,

Customize, Adapt, Recommend

Learn, Adapt, ConvertAuthor, Capture, Collaborate

Content Creators, Marketers, Information Workers

eZ Publish Platform

User Interface

APIs

Business Logic

Storage


2012 has been a year of many major paradigm shifts

eZ Publish releases 2012

January 2013

eZ Publish 5

360 degreeDigital Experience

Management

Public Release: Nov 20th, 2012

Kilimanjaro

Kilimanjaro

H Hybrid Shipping

Model

eZ Publish 4.7

Optimize your digital channels

Public Release: May 15th, 2012

Etna


Hybrid shipping in action

January 2013



January 2013



January 2013


eZ Publish 5 is the first step into the new era

Transformation to a true Platform guaranties sustainable investment

Holistic customer management

Mission and business critical ready

eZ Publish 5 is a breakthrough towards simple, seamless andoptimized digital channel management

January 2013

eZ Publish Platform

“Farming Customers”

“Hunting Customers”

End-to-end Digital Channel Lifecycle Management


eZ Publish 5 Architecture

January 2013


eZ Publish 5 is the first content management platform designed to handle Massive Content & Big Data!

eZ Publish 5 integrates the Symfony 2 framework combining the power of the two communities and innovation leading technologies

The new template engine TWIG enhances rendering speed

Technical Highlights of eZ Publish 5

January 2013


• Fast• Cloud friendly• Interoperable• Adaptable• Agile• Social• Easy usable• …

The new eZ Publish 5 Capabilities

January 2013

» eZ Publish 5 is not anymore a simple content management application but a complete platform, the eZ Publish Platform.

With a solid future-proof architecture designed to support the next generation of online applications, its goal is to handle Big Data as well as existing and future Customer Experience Management needs as well a range of emerging requirements. It is backward compatible with legacy eZ Publish architecture.

NEW:• eZ Marketing

Automation• Public API, REST

API, Persistance API

• Symfony 2 Development Framework


All IP owned by eZ

Core in-house team drives architecture, design and key application logic

Community adds key support through enhancements and extensions

Community accelerates innovation and market reach

Community is self-sufficient and sustaining (tests their own code)

Leveraging the eZ Community Project

January 2013

eZ Community

42,700 members 50%+ growth in certified developers per year 80%+ of members are web professionals 28,000 technical contributions made 700+ man-years of development

eZ Publish

PHP

Most used web programming language

Over 75% of web servers worldwide

Open Source

Symfony

One of the most used PHP frameworks worldwide

Open Source

Uniquely business driven open source community linking core coding competencies with eZ products


Enterprise-ready Performance Availability Security

End-to-end solution No Silos Feasibility Back to IT

Management

Agility For Success Flexible Business

Models Open Source

Open Architecture Under-the-hood

visibility Open Environment

Scale as you go Elastic environment Module Flexibility

eZ Publish – Hybrid Delivery Model

January 2013

eZ Publish 5 will be shipped as a preconfiguered, stack-optimized cloud service and on premise

eZ Publish Trial

Trial

eZ Publish

Start

eZ Publish Basic

eZ Publish Silver

eZ Publish

Gold

eZ Publish

Platinum

Small Medium Businesses Enterprise

SLIDE 29

Company

eZ Publish Platform



Contents



Company


17,000+ Contracted Customers

January 2013

Enterprise(5k employees+)

Mid Market(1K-5k employees)

Small and Family Business(1 to max. 1,000 employees)

700

1,400

15,000

230,000+Users of cost-free community version


Major Verticals

January 2013

eZ Systems targets horizontal markets and focuses on selected verticals with highest volume and frequency digital content needs

Media & Publishing

Banking & Finance

Public & NGOs

TelecomsConsumer Brands


Key Sales and Implementation Partnerships

January 2013

eZ Systems works with 200+ partners, ranging from integrators, consultancies to digital agencies

Enterprise

Mid Market

Small and Family Business


Deutsche Telekom: Business Marketplace

January 2013

eZ Publish International – the website builder for family businesses

DT Business Marketplace provides Software-as-a-Service applications targeting 3 million family businesses market in Germany

eZ Publish was selected by DT as the multi-tenant website building kit

Joint go-to-market approach: Deutsche Telekom runs Sales, Operations, Marketing, 1st and 2nd

Level Support and Clearing. eZ provides Development, 3rd level support, Product Management and Operations support

With eZ Publish International users can create multi-language and mobile-ready websites on a self-service, “programming-free” basis with preconfigured templates

eZ Publish International is a shrink-wrapped solution of the eZ Publish platform with turnkey capabilities


Global Sales Organization

January 2013

Cologne, Germany Commercial Headquarters DACH Sales Engineering HQ

Norway Sales Office (Oslo) Admin. HQ (Skien)

London, UK Sales Office

Lyon, France Engineering

Paris, France Sales Office

New York, US Regional HQ Sales Office

Tokyo, Japan Sales Office

Singapore Sales Office

Beijing, China Sales Office

Note: 100% subsidiary in Cologne, Oslo, Paris, New York, Singapore, Beijing; branch office otherwise.


1. Conversion of installed base

2. Migration from on-premise to hybrid/cloud

3. On-boarding of customers with previous vendor lock-in

January 2013

Cloud-based Revenue

eZ’s strategy focuses on value add offerings towards existing users

2010 2011 2012 2013 2014

100%

0%

50%

25%

75%

Cost-free community installations Contracted customers

2010 2011 2012 2013 2014

100%

0%

50%

25%

75%

On Premises Revenue

Future Go-to-Market Targets


Why eZ Publish Is Successful ?

January 2013

Commercial Open Source – no vendor lock-in

Hybrid Software Delivery Model – flexible make or buy decision

Platform services (translations, analytics, marketing automation etc.) – pay

as you go

Smart Partner Model (Solution Partner Program, eZ Market) – the smartest partners go to the biggest business opportunity

Interoperability & Scalability (software is the glue) – one platform fits it all,

from small office to large enterprise

SLIDE 37

Company

eZ Publish Platform



Contents



Company


Management Bios

January 2013

Gabriele Viebach – CEO Joined as CEO in October 2010 Extensive sales, marketing, and GM experience in IT: BT Germany, BEA Systems and

CEMEA Telecommunications Multi-lingual, Master in Economics from University of Hagen

Christof Zahneissen – Chief Product Officer Joined as CPO in 2011 from Making Waves (strategy consultant, Norway) Previously a Strategy Consultant for Making Waves, Management Consultant for Edicos

Group, Director Product Management at Gauss, and Director of Online Services at Holtzbrinck Master in Economics from Freie Universität Berlin

Bård Farstad – Founder and Chairman Product Innovation Board Founded eZ Systems together with his brother in 1999 Master in Software Engineering from Høgskolen i Buskerud (HiBu), Norway

Dr.-Ing. Ralph Hünermann – CTO Joined eZ in 2011 as CTO, following the acquisition of Odoscope Technologies, a web

analytics software provider he founded in 2006 Previously, founded web agency e-mediad in Cologne, CEO of specialist web-agency

Eyecare New Media AG, Cologne Phd (Dr.-Ing.) from RWTH Aachen, Dipl.-Ing. Electrical Engineering RWTH Aachen


Management Bios (Cont’d)

January 2013

Michael Friedmann – Chief Information Officer Joined eZ as CIO in 2011 following acquisition of YOOCHOOSE GmbH, an online

recommendation & personalization technologies company Previously Program Manager Architecture & Innovation, International Product Management,

T-Systems Enterprise Services, and Senior Consultant for Detecon Gmbh Executive MBA, Northwestern University - Kellogg School of Management, and Master in

Computer Science from Universität Karlsruhe

Dr. Uwe Alkemper – Senior Vice President, Professional Services Joined eZ as SVP Professional Services in 2011 following acquisition of YOOCHOOSE

GmbH, an online recommendation & personalization technologies Company Previous experience as Managing Partner and Consultant for Detecon Gmbh, an international

management and technology consulting company Executive MBA, Kellogg School of Management, Master and Dr. in Physics from University

Cologne and Bonn

Michael Longman - CFO Joined eZ in 2012 as CFO Over 25 years experience gained in the IT, Telecommunication & Financial Services sectors and a strong track record in developing and managing companies from start-up through to

IPO Hands-on experience of managing a global technology company and experience in board

level responsibilities, executive management, CFO, business development and strategic planning,

SLIDE 40

Company

eZ Publish Platform



Contents



Company


Why eZ Systems Will Be Successful ?

January 2013

Addressing a large, strategic but fragmented global market with a unified, integrated platform

Best-in-class platform: only platform addressing digital business lifecyle end to end – unique window of 18+ months according to Gartner and Forrester

Solid commercial foundations: existing global footprint of 17,000 customers including blue chips, significant and rapidly growing recurring subscription revenue base

Built-in business accelerators: transition to “all cloud”, conversion of massive cost-free user base, expansion of existing partner network into additional geographies

Empowering enterprises with the freedom to create

sustainable digital business

Documents

EZ Systems Corporate Presentation. SLIDE 2 Company eZ Publish Platform Customers and Go-to-Market Strategy Management Team and Organization