F ANS D ON’T L ET F ANS D RIVE D RUNK NFL Alcohol Management Best Practices

FFANS ANS DDON’T ON’T LLETET

FFANS ANS DDRIVE RIVE DDRUNKRUNK

FFANS ANS DDON’T ON’T LLETET

FFANS ANS DDRIVE RIVE DDRUNKRUNK

NFL Alcohol ManagementNFL Alcohol Management

Best PracticesBest Practices

Can You Identify a Fan Who Can You Identify a Fan Who Has Had Too Much to Drink?Has Had Too Much to Drink?Can You Identify a Fan Who Can You Identify a Fan Who Has Had Too Much to Drink?Has Had Too Much to Drink?

Sue Sells Sea Shells Sue Sells Sea Shells Down By the Sea ShoreDown By the Sea Shore

Sue Sells Sea Shells Sue Sells Sea Shells Down By the Sea ShoreDown By the Sea Shore

Responsible Drinking… Oxymoron Responsible Drinking… Oxymoron or Manageable Challenge?or Manageable Challenge?


• Constant FocusConstant Focus

• Partnerships are KeyPartnerships are Key– ConcessionaireConcessionaire

– Security/Staffing providerSecurity/Staffing provider

– Law enforcementLaw enforcement

– Beer companyBeer company

– Other corporate sponsorsOther corporate sponsors

• Constant FocusConstant Focus

• Partnerships are KeyPartnerships are Key– ConcessionaireConcessionaire

– Security/Staffing providerSecurity/Staffing provider

– Law enforcementLaw enforcement

– Beer companyBeer company

– Other corporate sponsorsOther corporate sponsors



• Multi-departmental challengeMulti-departmental challenge– SecuritySecurity

– OperationsOperations

– Guest ServicesGuest Services

– TicketingTicketing

– Sales/PromotionsSales/Promotions

– PremiumPremium

– Community RelationsCommunity Relations

– FoundationFoundation

• Multi-departmental challengeMulti-departmental challenge– SecuritySecurity

– OperationsOperations

– Guest ServicesGuest Services

– TicketingTicketing

– Sales/PromotionsSales/Promotions

– PremiumPremium

– Community RelationsCommunity Relations

– FoundationFoundation

Public Relations Triple Threat…Public Relations Triple Threat…Public Relations Triple Threat…Public Relations Triple Threat…


• April 16, 2010April 16, 2010• April 16, 2010April 16, 2010

Man accused of vomiting on girl at gameESPN.com news servicesPHILADELPHIA -- A New Jersey man is facing charges after police say he intentionally vomited on an 11-year-old girl and her father in the stands during a Philadelphia Phillies game.

Matthew Clemmens, 21, of Cherry Hill, N.J., was charged with assault, reckless endangerment, disorderly conduct and related offenses for the incident at Wednesday night's Phillies-Nationals game. He was being held Friday on $36,000 bail.

Police say Clemmens made himself vomit on an off-duty police captain and one of his daughters after Clemmens' companion was kicked out of Citizens Bank Park for unruly behavior, which included cursing, spitting and spilling beer by Clemmens and a friend.

According to an account in the Philadelphia Daily News, Clemmens and his friend were asked by the 15-year-old daughter of Michael Vangelo, an off-duty Easton police captain, to stop cursing and spitting. A short while later, Vangelo said, it started again.

"One guy started spitting ... first it landed on the back of my daughter's chair. Then it landed on her hooded sweatshirt," Vangelo said, according to the Philadelphia Daily News.

After Vangelo reported the incident to stadium officials, Clemmens' friend was led out of the stadium. At that point, Vangelo said Clemmens said he would be sick and "put two fingers down his throat."


• May 4, 2010May 4, 2010• May 4, 2010May 4, 2010


• June 6, 2010June 6, 2010• June 6, 2010June 6, 2010

How Can TEAM Help You How Can TEAM Help You Promote Responsible Drinking?Promote Responsible Drinking?

How Can TEAM Help You How Can TEAM Help You Promote Responsible Drinking?Promote Responsible Drinking?

• Train ALL facility employees in effective alcohol Train ALL facility employees in effective alcohol managementmanagement

• Define, communicate, and enforce Code of Define, communicate, and enforce Code of Conduct and alcohol service policiesConduct and alcohol service policies

• Provide tools for guests to support your effortsProvide tools for guests to support your efforts

• Alert stakeholders of your effortsAlert stakeholders of your efforts

• Train ALL facility employees in effective alcohol Train ALL facility employees in effective alcohol managementmanagement

• Define, communicate, and enforce Code of Define, communicate, and enforce Code of Conduct and alcohol service policiesConduct and alcohol service policies


• Alert stakeholders of your effortsAlert stakeholders of your efforts

And And BE PREPAREDBE PREPARED to Respond to Respond When Something Bad Happens…When Something Bad Happens…And And BE PREPAREDBE PREPARED to Respond to Respond

When Something Bad Happens…When Something Bad Happens…

BE PREPAREDBE PREPARED to Respond to Respond When Something Bad Happens…When Something Bad Happens…

BE PREPAREDBE PREPARED to Respond to Respond When Something Bad Happens…When Something Bad Happens…• Anheuser-Busch “Carrying A Round” Anheuser-Busch “Carrying A Round”

CommercialCommercial• Anheuser-Busch “Carrying A Round” Anheuser-Busch “Carrying A Round”

CommercialCommercial



Drunk driver hits 9 pedestrians after New Jersey soccer match at Meadowlands StadiumBY JOE JACKSON AND CHRISTINA BOYLE DAILY NEWSSunday, May 9th 2010, 4:00 AM

A drunken Bronx man mowed down nine pedestrians, including a 20-month-old child, as they left a soccer game at the new Meadowlands Stadium late Friday night, authorities said.

"It was like a war scene - there were bodies lying all over the road," said a New Jersey state cop, who was one of the first to arrive at the scene.

As debris lay strewn around the side of the freeway, Frank Morocho, 21, fled the scene but was later picked up by cops in Wallington, N.J., officials said.

He was charged with driving while intoxicated, assault with an automobile, aggravated assault of a juvenile and leaving the scene of an accident. His bail was set at $50,000.



Drunk driver hits 9 pedestrians after New Jersey soccer match at Meadowlands StadiumBY JOE JACKSON AND CHRISTINA BOYLE DAILY NEWSSunday, May 9th 2010, 4:00 AM

A drunken Bronx man mowed down nine pedestrians, including a 20-month-old child, as they left a soccer game at the new Meadowlands Stadium late Friday night, authorities said.

"It was like a war scene - there were bodies lying all over the road," said a New Jersey state cop, who was one of the first to arrive at the scene.

As debris lay strewn around the side of the freeway, Frank Morocho, 21, fled the scene but was later picked up by cops in Wallington, N.J., officials said.

He was charged with driving while intoxicated, assault with an automobile, aggravated assault of a juvenile and leaving the scene of an accident. His bail was set at $50,000.

“It was like a war scene – there were bodies lying all over the road,” said a New Jersey state cop, who was one

of the first to arrive at the scene.



Stadium officials defend alcohol curbs Bergen Record 5/11/10 John Brennan

Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night.

Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador.

Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games.

"It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."








Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone

training to identify drunken fans — more than twice the number that had such training when the

state ran Giants Stadium in its last year in 2009.








"It's no longer just supervisors in guest services and security who learn how to recognize if

someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."

Peter Piper Picked a Peter Piper Picked a Peck of Pickled PeppersPeck of Pickled Peppers

Peter Piper Picked a Peter Piper Picked a Peck of Pickled PeppersPeck of Pickled Peppers

TEAM Coalition’s Alcohol TEAM Coalition’s Alcohol Management Best PracticesManagement Best PracticesTEAM Coalition’s Alcohol TEAM Coalition’s Alcohol

Management Best PracticesManagement Best Practices• Training for ALL facility employees in effective alcohol managementTraining for ALL facility employees in effective alcohol management

– Look for WARNING SIGNS OF IMPAIRMENTLook for WARNING SIGNS OF IMPAIRMENT

– Enforce ALCOHOL SERVICE POLICIESEnforce ALCOHOL SERVICE POLICIES

– INTERVENE to avoid escalation and keep fans safeINTERVENE to avoid escalation and keep fans safe

– Instill TEAMWORK among all job functionsInstill TEAMWORK among all job functions

• Training for ALL facility employees in effective alcohol managementTraining for ALL facility employees in effective alcohol management

– Look for WARNING SIGNS OF IMPAIRMENTLook for WARNING SIGNS OF IMPAIRMENT

– Enforce ALCOHOL SERVICE POLICIESEnforce ALCOHOL SERVICE POLICIES

– INTERVENE to avoid escalation and keep fans safeINTERVENE to avoid escalation and keep fans safe

– Instill TEAMWORK among all job functionsInstill TEAMWORK among all job functions

When Everyone Takes Responsibility, When Everyone Takes Responsibility, Everyone WinsEveryone Wins

All Sports & Entertainment Employees All Sports & Entertainment Employees TEAM-Certified As of October 2009TEAM-Certified As of October 2009

All Sports & Entertainment Employees All Sports & Entertainment Employees TEAM-Certified As of October 2009TEAM-Certified As of October 2009

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Prem

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Prem

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Prem

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Prem

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Tota

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Tota

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MLBMLB 9,6229,622 900900 28,83328,833 667667 40,02240,022

NFLNFL 4,7854,785 3,4213,421 24,55424,554 170170 32,93032,930

NHLNHL 1,8001,800 778778 8,5668,566 11,14411,144

NBANBA 1,6411,641 1,0751,075 4,6174,617 7,4337,433

MLSMLS 1,7671,767 345345 3,4803,480 5,5925,592

NCAANCAA 1,0071,007 318318 1,3251,325

Live NationLive Nation 8,2448,244 8,2448,244

TotalTotal 20,62220,622 6,5196,519 78,61278,612 837837 106,690106,690

Con

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Con

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Con

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32,930 NFL Stadium Employees 32,930 NFL Stadium Employees TEAM-Certified in 2009TEAM-Certified in 2009

32,930 NFL Stadium Employees 32,930 NFL Stadium Employees TEAM-Certified in 2009TEAM-Certified in 2009

Miami DolphinsMiami Dolphins 2929

Minnesota VikingsMinnesota Vikings 132132

New England PatriotsNew England Patriots 1,7911,791

New Orleans SaintsNew Orleans Saints

New York GiantsNew York Giants 2,0992,099

New York JetsNew York Jets 2,0992,099

Oakland RaidersOakland Raiders 1,5271,527

Philadelphia EaglesPhiladelphia Eagles 3,3753,375

Pittsburgh SteelersPittsburgh Steelers 4,4944,494

St. Louis RamsSt. Louis Rams 4040

San Diego ChargersSan Diego Chargers EliteElite 830830

San Francisco 49ersSan Francisco 49ers

Seattle SeahawksSeattle Seahawks

Tampa Bay BuccaneersTampa Bay Buccaneers

Tennessee TitansTennessee Titans

Washington RedskinsWashington Redskins 6464

Arizona CardinalsArizona Cardinals S.A.F.ES.A.F.E..

1,3801,380

Atlanta FalconsAtlanta Falcons 552552

Baltimore RavensBaltimore Ravens 4,4084,408

Buffalo BillsBuffalo Bills CSCCSC 6,0146,014

Carolina PanthersCarolina Panthers

Chicago BearsChicago Bears 216216

Cincinnati BengalsCincinnati Bengals 2,6482,648

Cleveland BrownsCleveland Browns 1,7831,783

Dallas CowboysDallas Cowboys

Denver BroncosDenver Broncos ArgusArgus 502502

Detroit LionsDetroit Lions 343343

Green Bay PackersGreen Bay Packers 555555

Houston TexansHouston Texans 112112

Indianapolis ColtsIndianapolis Colts

Jacksonville JaguarsJacksonville Jaguars 3636

Kansas City ChiefsKansas City Chiefs

TEAM Training Award WinnersTEAM Training Award WinnersTEAM Training Award WinnersTEAM Training Award Winners• Prestigious Achievement: more than 90% of TOTAL STAFF TEAM-certifiedPrestigious Achievement: more than 90% of TOTAL STAFF TEAM-certified

• Championship Performer: 100% of GAME DAY STAFF TEAM-certifiedChampionship Performer: 100% of GAME DAY STAFF TEAM-certified

• Excellent Performer: more than 50% of GAME DAY STAFF TEAM-certifiedExcellent Performer: more than 50% of GAME DAY STAFF TEAM-certified

• Prestigious Achievement: more than 90% of TOTAL STAFF TEAM-certifiedPrestigious Achievement: more than 90% of TOTAL STAFF TEAM-certified

• Championship Performer: 100% of GAME DAY STAFF TEAM-certifiedChampionship Performer: 100% of GAME DAY STAFF TEAM-certified

• Excellent Performer: more than 50% of GAME DAY STAFF TEAM-certifiedExcellent Performer: more than 50% of GAME DAY STAFF TEAM-certified

TEAM Training ResultsTEAM Training ResultsTEAM Training ResultsTEAM Training Results

• 2009 TEAM Training Award Winners – 2009 TEAM Training Award Winners – ConcessionairesConcessionaires

– ARAMARK at Paul Brown Stadium and Heinz FieldARAMARK at Paul Brown Stadium and Heinz Field

– DNC Sportservice at Ralph Wilson StadiumDNC Sportservice at Ralph Wilson Stadium

• TEAM Certification in the last 6 monthsTEAM Certification in the last 6 months

– New Meadowlands Stadium = 1,147New Meadowlands Stadium = 1,147

– DNC Sportservice at NMS = 1,726DNC Sportservice at NMS = 1,726

– Total for NFL Facilities = 6,041Total for NFL Facilities = 6,041

• 2009 TEAM Training Award Winners – 2009 TEAM Training Award Winners – ConcessionairesConcessionaires

– ARAMARK at Paul Brown Stadium and Heinz FieldARAMARK at Paul Brown Stadium and Heinz Field

– DNC Sportservice at Ralph Wilson StadiumDNC Sportservice at Ralph Wilson Stadium

• TEAM Certification in the last 6 monthsTEAM Certification in the last 6 months

– New Meadowlands Stadium = 1,147New Meadowlands Stadium = 1,147

– DNC Sportservice at NMS = 1,726DNC Sportservice at NMS = 1,726

– Total for NFL Facilities = 6,041Total for NFL Facilities = 6,041


Management Best PracticesManagement Best Practices• Define, communicate, and enforce Code of Define, communicate, and enforce Code of

Conduct and alcohol service policiesConduct and alcohol service policies• Define, communicate, and enforce Code of Define, communicate, and enforce Code of

Conduct and alcohol service policiesConduct and alcohol service policies

How Much Wood Would How Much Wood Would a Woodchuck Chuck if a a Woodchuck Chuck if a

Woodchuck Could Woodchuck Could Chuck Wood?Chuck Wood?

How Much Wood Would How Much Wood Would a Woodchuck Chuck if a a Woodchuck Chuck if a

Woodchuck Could Woodchuck Could Chuck Wood?Chuck Wood?


Management Best PracticesManagement Best Practices• Provide tools for guests to support your effortsProvide tools for guests to support your efforts

– Responsibility Has Its Rewards Sweepstakes for Responsibility Has Its Rewards Sweepstakes for Designated DriversDesignated Drivers

– Public Service Announcements promoting Public Service Announcements promoting designated-driver program, featuring fansdesignated-driver program, featuring fans

– PostersPosters


– Responsibility Has Its Rewards Sweepstakes for Responsibility Has Its Rewards Sweepstakes for Designated DriversDesignated Drivers

– Public Service Announcements promoting Public Service Announcements promoting designated-driver program, featuring fansdesignated-driver program, featuring fans

– PostersPosters

RRESPONSIBILITY ESPONSIBILITY HHAS AS IITS TS RREWARDS EWARDS Sweepstakes for Designated DriversSweepstakes for Designated Drivers

RRESPONSIBILITY ESPONSIBILITY HHAS AS IITS TS RREWARDS EWARDS Sweepstakes for Designated DriversSweepstakes for Designated Drivers

• 152,000 designated drivers in 2009152,000 designated drivers in 2009• New Orleans Saints and Indianapolis Colts New Orleans Saints and Indianapolis Colts

Designated Drivers for the Season attended Designated Drivers for the Season attended Super Bowl XLIVSuper Bowl XLIV

• Houston Texans Designated Driver for the Houston Texans Designated Driver for the Season attended 2010 Pro BowlSeason attended 2010 Pro Bowl

• 152,000 designated drivers in 2009152,000 designated drivers in 2009• New Orleans Saints and Indianapolis Colts New Orleans Saints and Indianapolis Colts

Designated Drivers for the Season attended Designated Drivers for the Season attended Super Bowl XLIVSuper Bowl XLIV

• Houston Texans Designated Driver for the Houston Texans Designated Driver for the Season attended 2010 Pro BowlSeason attended 2010 Pro Bowl


Management Best PracticesManagement Best Practices• Provide tools for guests to support your effortsProvide tools for guests to support your efforts

– Fan PSAs and PostersFan PSAs and Posters


– Fan PSAs and PostersFan PSAs and Posters

Chicago Bears 2009 Promotion – Chicago Bears 2009 Promotion – You Hold the Key. Never Drive Drunk.You Hold the Key. Never Drive Drunk.

Chicago Bears 2009 Promotion – Chicago Bears 2009 Promotion – You Hold the Key. Never Drive Drunk.You Hold the Key. Never Drive Drunk.• PartnersPartners

– MillerCoorsMillerCoors– DNC SportserviceDNC Sportservice– IL DOTIL DOT

• Program: Program: – Keys unlock prizes from treasure chestKeys unlock prizes from treasure chest– Weekly winners recognized onlineWeekly winners recognized online– Web site tracked progressWeb site tracked progress

• PartnersPartners– MillerCoorsMillerCoors– DNC SportserviceDNC Sportservice– IL DOTIL DOT

• Program: Program: – Keys unlock prizes from treasure chestKeys unlock prizes from treasure chest– Weekly winners recognized onlineWeekly winners recognized online– Web site tracked progressWeb site tracked progress

New England Patriots 2009 Promotion – New England Patriots 2009 Promotion – Be A HERO. Be A Designated DriverBe A HERO. Be A Designated DriverNew England Patriots 2009 Promotion – New England Patriots 2009 Promotion – Be A HERO. Be A Designated DriverBe A HERO. Be A Designated Driver

• PartnersPartners– HERO CampaignHERO Campaign– NHTSANHTSA

• Program: Program: – 4 new free-standing booths4 new free-standing booths– All designated drivers received key chainsAll designated drivers received key chains– Weekly winners received sideline visit for 4 at next home gameWeekly winners received sideline visit for 4 at next home game– End of season, 4 winners received autographed helmetsEnd of season, 4 winners received autographed helmets– Designated Driver for the Season was honorary team captain Designated Driver for the Season was honorary team captain

for coin toss at last home gamefor coin toss at last home game

• PartnersPartners– HERO CampaignHERO Campaign– NHTSANHTSA

• Program: Program: – 4 new free-standing booths4 new free-standing booths– All designated drivers received key chainsAll designated drivers received key chains– Weekly winners received sideline visit for 4 at next home gameWeekly winners received sideline visit for 4 at next home game– End of season, 4 winners received autographed helmetsEnd of season, 4 winners received autographed helmets– Designated Driver for the Season was honorary team captain Designated Driver for the Season was honorary team captain

for coin toss at last home gamefor coin toss at last home game

152,000 Designated Drivers in 2009152,000 Designated Drivers in 2009152,000 Designated Drivers in 2009152,000 Designated Drivers in 2009

Fans Don’t Let Fans Drive DrunkFans Don’t Let Fans Drive DrunkFans Don’t Let Fans Drive DrunkFans Don’t Let Fans Drive Drunk

• Cups at all 31 stadiums displayed messageCups at all 31 stadiums displayed message• Teams included text message informationTeams included text message information

– Detroit LionsDetroit Lions– Indianapolis ColtsIndianapolis Colts– New England PatriotsNew England Patriots

• TEAM Coalition maintained website TEAM Coalition maintained website www.fansdontletfansdrivedrunk.orgwww.fansdontletfansdrivedrunk.org

• Press kits distributed to TV, radio, print media, Press kits distributed to TV, radio, print media, government officialsgovernment officials

• Cups at all 31 stadiums displayed messageCups at all 31 stadiums displayed message• Teams included text message informationTeams included text message information

– Detroit LionsDetroit Lions– Indianapolis ColtsIndianapolis Colts– New England PatriotsNew England Patriots

• TEAM Coalition maintained website TEAM Coalition maintained website www.fansdontletfansdrivedrunk.orgwww.fansdontletfansdrivedrunk.org

• Press kits distributed to TV, radio, print media, Press kits distributed to TV, radio, print media, government officialsgovernment officials

I’m not a pheasant pluckerI’m not a pheasant plucker

I’m the pheasant plucker’s mateI’m the pheasant plucker’s mate

I’m here plucking pheasantsI’m here plucking pheasants

Cause the pheasant plucker’s late!Cause the pheasant plucker’s late!

I’m not a pheasant pluckerI’m not a pheasant plucker

I’m the pheasant plucker’s mateI’m the pheasant plucker’s mate

I’m here plucking pheasantsI’m here plucking pheasants

Cause the pheasant plucker’s late!Cause the pheasant plucker’s late!

2010 Opportunities2010 Opportunities2010 Opportunities2010 Opportunities

• Beer company offeringsBeer company offerings– Pledge formsPledge forms– Soft drink couponsSoft drink coupons– SignageSignage– Free-standing boothsFree-standing booths

• Responsibility sponsorships w/liquor companiesResponsibility sponsorships w/liquor companies• MADD partnership with NFLMADD partnership with NFL

– Pilot programsPilot programs• Buffalo BillsBuffalo Bills• Oakland RaidersOakland Raiders

– Partnerships with existing partnersPartnerships with existing partners

• Beer company offeringsBeer company offerings– Pledge formsPledge forms– Soft drink couponsSoft drink coupons– SignageSignage– Free-standing boothsFree-standing booths

• Responsibility sponsorships w/liquor companiesResponsibility sponsorships w/liquor companies• MADD partnership with NFLMADD partnership with NFL

– Pilot programsPilot programs• Buffalo BillsBuffalo Bills• Oakland RaidersOakland Raiders

– Partnerships with existing partnersPartnerships with existing partners

When Everyone Takes ResponsibilityWhen Everyone Takes Responsibility

Everyone WinsEveryone Wins

When Everyone Takes ResponsibilityWhen Everyone Takes Responsibility

Everyone WinsEveryone WinsJill Pepper Jill Pepper

TEAM CoalitionTEAM Coalition703-647-7431703-647-7431

[email protected]@teamcoalition.org

Documents

F ANS D ON’T L ET F ANS D RIVE D RUNK NFL Alcohol Management Best Practices