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FOCUSOn the Millennial Generation
Presented by David J. Sorrells, Ph.D.Coordinator of Assessment
QEP Chair
THE MILLENNIAL BOOM . . .
o Millennials were born between 1980 and 2000, and the birthrate peaked in 1990.
o Millennials are the largest generation of Americans – with over 112 million people.
o Millennials make up 36% of the population.
o 31% of Millennials in the US are from minority groups. (Brown, 2011)
BIRTH TRENDS OF MILLENNIALS Baby Boomers chose to become
parents (or to become parents again) at an older age in the 1980s.
Early Gen X moms reverted back to earlier birth-age norms.
Thus, two generations were having babies at the same time.
Most Millennials have older Baby Boomer parents.
The average age of first-time mothers was at an all-time high of 27 in 1997.
DEMOGRAPHIC TRENDS Smaller families: about 10% of Millennials
come from families with only one child. More parental education: 1 in 4 Millennial
students has at least one parent with a college education.
Kids born in the late 1990s are the first in American history whose mothers are more educated than their fathers, by a small margin.
TRENDS – CHANGING DIVERSITY
Increase in Latino immigration The largest minority is Latino/Hispanic, who speak
another language, thereby helping to create a bilingual world for American students.
Nearly 35% of Millennials are nonwhite or Latino 20% of this generation have at least one parent who
is an immigrant
Millennials are the most racially and ethnically diverse generation in US history.
BABY BOOMERS AND EARLY GEN-XERS AS PARENTS
Boomers and early Gen-Xers rebelled against the parenting practices of their parents.
They made conscious decisions not to say “Because I told you so” or “Because I’m the parent and you’re the child.”
Strict discipline was the order of the day for boomers.
BABY BOOMERS/EARLY GEN-XERS AS PARENTS
Boomers and early X-ers wanted their children to be able to understand the pros and cons of situations, be able to make sound decisions, know not to talk to strangers, not to believe everything they read, etc.
They explained actions, consequences, and options to their children rather than choosing for the children.
BABY BOOMERS/EARLY X-ERS AS PARENTS
Boomers and X-ers allowed their children to have input into family decisions, educational options, and discipline issues.
This coupled with the popularity of computer software and games that changed the ending based on the decisions children made (role-playing games).
WE NAVIGATED OUR WAY THROUGH . . .
THEY NAVIGATE THEIR WAY THROUGH . . .
THE RESULT?
Millennials have become “a master set of negotiators” who, at a young age, areCapable of rational
thoughtAble to make complex
decisions They will negotiate with
anyone, including their teachers.
Some call this “arguing.”
THERE IS NO I IN TEAMWORKMillennials have done everything in teams . . . They played soccer or
took dance together since the age of 3.
They went to play
groups. They participated in
all kinds of groups Scouts Sports Extracurricular
activities
Millennials work extremely well in teams and with diverse individuals, with no fear or preconceptions.
MILLENNIALS WANT TO LEARN . . .
With technology
With each other
Online
In their time
In their place
Doing things that matter
. . . BUT THEY HAVE SOME ISSUES.
Diversity of needs, backgrounds, and experiences
High drop-out and failure rates (average 3 of 10)
Poor class participation
Typically underprepared
Have difficulty relating to authority figures using traditional communication techniques.
WHICH GROUP DO YOU THINK CLAIMS TECHNOLOGY AS DISTINCTIVE AND UNIQUE TO ITS GENERATION?
1 2 3 4
0% 0%0%0%
1. Silent Generation
2. Baby Boomers3. Gen-Xers4. Millennials
TECHNOLOGY IS A MUST
When asked what makes their generation distinctive and unique:
24% of Millennials say TECHNOLOGY more than any other answer.
12% of Gen-Xers cite technology as generationally distinctive.
Baby Boomers and the Silent Generation generally don’t cite technology as distinctive in their generations.
(Pew Research, “Millennials: A Portrait of Generation Next,” 2010)
WHICH GENERATION DO YOU THINK IS SMARTEST?
1 2 3 4
0% 0%0%0%
1. Silent Generation
2. Baby Boomers3. Gen-Xers4. Millennials
WHO IS SMARTEST?
In the same Pew Research Poll cited above, each generation defined itself as smarter than the others:
Millennials: 6%
Gen-Xers: 6%
Baby Boomers: 5%
Silent Generation: 13%
TECHNOLOGY IS A MUST FOR MILLENNIALS AND LATE GEN-XERS
This generation has been plugged in since they were babies.
They grew up with educational software and computer games.
TECHNOLOGY AND THE MILLENNIAL STUDENTS
Students of the Millennial Generation are accustomed
To using keyboards rather than pens or pencilsTo reading information from computer screens
or mobile devices rather than from printed textsTo being connected with friends in digital
environments
The same can be said about late Gen-Xers, too.
WHAT DO YOU WITH YOUR SMARTPHONE?
1 2 3 4 5 6 7
0% 0% 0% 0%0%0%0%
1. Place or answer calls
2. Text3. Play games4. Surf the internet5. Read a book6. Play with apps7. What’s a
smartphone?
MILLENNIALS USE THEIR SMARTPHONES FOR:
Texting Taking pictures Going online Downloading apps Email Recording video Playing music Playing games
What is missing?
Talking on the phone and listening to messagesPew, 2011
24/7
Millennials want and expect services 24/7.
They do not live in an 8-5 world.
They all have cell phones and expect to be in contact 24/7.
"More than 8 in 10 [Millennials] say they sleep with a cell phone glowing by the bed, poised to disgorge texts, phone calls, e-mails, songs, news, videos, games and wake-up jingles.” (Choney, 2010)
EMAIL? ARE YOU KIDDING?
• The average college student reads 2.4 emails a day
• 25% of students use email ONLY to sign up for social networking sites
• 36% use email to receive email alerts to keep up to date on their social
networking sites (Carol Phillips, 2008)
• 90% of all email is spam (Cisco’s Annual Security Report, 2009)
SOCIAL NETWORKING
Millennials Boomers Silents0
20
40
60
80
Have Created a Profile on Social Networking site
Have Created a Profile on Social Networking site
• 75% of Millennials have a Social Networking site profile
• 30% of Baby Boomers have a profile
• 6% of Silents have a profile
Pew, 2011
OMG – ROTFLMAO – HTH <3 18- to 24-year-olds send or receive over 1,400
text messages a month (Oct. 2010) 63% of Millennials feel a sense of
connectedness when they receive text message feedback
58% feel an increase in confidence from the feedback (Bentlage, 2011)
“Messaging isn’t just a new technology; it’s also a new language.” (Forbes, 2006)
THE DIGITAL DIVIDE
What About First-Generation/Working Class Millennial Students?
Not all Millennial students will be proficient with technology:
o their experience with technology may be limited to television, movies, and games
o they may not have had exposure to educational uses of technology
o most of these students have cell phones that have texting capability
o all of these students have access to on-campus technology
WHO ARE OUR STUDENTS?
According to IE Director Nancy Cammack’s Fact Book, on average in 2009-2010:o 1385 LSCPA students were 24 years old or
youngero 756 LSCPA students were 25 years old or
older
Simple observation on campus will tell us that by far the greatest proportion of our student body is made up of Millennials and late Gen-Xers.
WHAT WORKS AGAINST YOU Trying to appeal to every single person in the
classroom
Trying to appeal to all generations in the same assignment
Not allowing students with experience to bring that into the classroom, including technological savvy
Ignoring generational differences completely
Not asking students to stretch beyond their comfort zones
WHAT WORKS FOR EVERYONE Emphasizing active learning
Requiring participation in some way for each class period
Changing activities often Encouraging discussion and cooperation between
generational groups
Using team or group activities often Enforcing individual accountability for group
projects Assigning group roles for the first few
team/group projects Giving individual work in addition to group work
Tapping into the technological savvy and interest of Gen-Xers and Millennials
COMPARATIVE DATA
USE OF DIGITAL DEVICES (PEW, 2011)
Millennials Gen X Baby Boomers
Silent Generation
All Online Adults
M+G/B+S
Cell Phone 94% 89% 81% 70% 83% 91.5/75.5
Desktop Computer 55% 67% 61% 48% 57% 61/54.5
Laptop Computer 70% 63% 53% 32% 56% 66.5/42.5
iPod or MP3 Player 69% 57% 30% 10% 44% 63/
20
Game Console 63% 63% 28% 8% 42% 63/18
e-Book Reader 12% 14% 13% 6% 12% 13/8.5
Tablet, like iPad 12% 9% 7% 2% 8% 10.5/4.5