F. Y. Master of Business Administration (MBA)

MBA Page 1

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING

TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

F. Y. Master of Business Administration (MBA)

Semester-I

Course

Code Course

Teaching

Scheme

Semester Examination Scheme of Marks Credits

TH TU PR

CE

(20)

MSE

(30)

ESE

(50)

TW PR OR TOTAL

TH

TU

PR

TOTAL

508101 Managerial Accounting 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508102 Organizational Behavior 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508103 Economic Analysis for

Business Decisions 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508104 Research Methodology 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508105 Basics of Marketing 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508106 Digital Marketing & Social

Marketing 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508107 Generic Elective –1 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2


508109 Communication Skill-I -- -- -- -- -- -- -- -- -- Grade -- -- -- Grade

508110 Skill Enrichment Activity -- -- -- -- -- -- -- -- -- Grade -- -- -- Grade

508111 Open Elective 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2

Total 15 9 -- 160 240 300 -- -- 50 750 15 9 -- 24

GENERIC ELECTIVE SUBJECTS:

(ANY ONE FROM EACH GROUP) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Group Code Title

A 508107A Management Fundamentals

508107B Indian Economy

B 508108A

Essentials of Psychology of

Managers

508108B Legal Aspect of Business

a Field Work

b CSR Activity

c Entrepreneurial Activity

MBA Page 2



F. Y. Master of Business Administration (MBA)

Semester-II

Course

Code Course

Teaching

Scheme


TH TU PR

CE

(20)

MSE

(30)

ESE

(50)

TW PR OR TOTAL

TH

TU

PR

TOTAL

508212 Marketing Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508213 Financial Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508214 Human Resources

Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508215 Operation Research

(Maths) 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508216 Operations & Supply

Chain Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3

508217 Specialization Core – 1 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3



508220 Presentation & Report

Writing -- -- -- -- -- -- -- -- -- Grade -- -- -- Grade


508222 Open Elective 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2

Total 15 9 -- 160 240 300 -- -- 50 750 15 9 -- 24

GENERIC ELECTIVE SUBJECTS: (ANY ONE FROM EACH GROUP) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

508217 Specialization Courses (As per Specialization)

Specialization Code Title

MKT 508217MKT Consumer Behaviour

FIN 508217FIN Financial Markets and Banking Operations

HR 508217HR Employee Relations & Labour Legislations

OSCM 508217OSCM Supply Chain Management

IT 508217IT E-Business and Business Intelligence

Group Code Title

C 508218C Demand Analysis and Forecasting

508218D Industry Analysis & Desk Research

D

508219C Entrepreneurship Development

508219D Statistical Applications and using

SPSS

a Field Work

b CSR Activity


MBA Page 3



S. Y. Master of Business Administration (MBA)

Semester-III

Course

Code Course

Teaching

Scheme


TH TU PR

CE

(20)

MSE

(30)

ESE

(50)

TW PR OR TOTAL

TH

TU

PR

TOTAL

608101 Generic Core Subject – 1 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3


608103 Summer Internship

Project -- -- 6 -- -- -- 100 -- 100 200 -- -- 6 6




608107 Specialization Elective 1 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2


608109 International Language

Lab-I -- -- -- -- -- -- -- -- -- Grade -- -- -- Grade


608111 Open Elective 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2

Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: (ANY TWO) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Group Code Title

A 608107A Specialization Elective

608107B Specialization Elective

B 608108A Specialization Elective

608108B Specialization Elective

a Field Work

b CSR Activity


MBA Page 4



S. Y. Master of Business Administration (MBA)

Semester-IV

Course

Code Course

Teaching

Scheme


TH TU PR

CE

(20)

MSE

(30)

ESE

(50)

TW PR OR TOTAL

TH

TU

PR

TOTAL



608214 Dissertation -- -- 6 -- -- -- 100 -- 100 200 -- -- 6 6






608220 International Language

Lab-II -- -- -- -- -- -- -- -- -- Grade -- -- -- Grade


608222 Open Elective 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2

Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: (ANY TWO) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Group Code Title

C 608218C Specialization Elective

608218D Specialization Elective

D 608219C Specialization Elective

608219D Specialization Elective

a Field Work

b CSR Activity




MBA Semester I Page 1

First Year of MBA

[508101]: Managerial Accounting (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03

Examination Scheme: Concurrent Evaluation : 20 Marks

Mid Sem. Exam : 30 Marks

End Sem. Exam : 50 Marks

Total :100 Marks

Prerequisites Courses: Concepts and conventions of accounting, knowledge about double entry

system, role of stakeholders in an organization.

Course Objective: The Objective of this course is to make the students understand the basic concepts of

financial accounting, cost accounting and management accounting. To make students know various tools

from accounting and cost accounting, which would facilitate the decision making in business environment.

Course Outcome:

On completion of the course, student will be able to–

CO1: DESCRIBE the basic concepts related to Accounting, Financial Statements, Cost

Accounting, Marginal Costing, Budgetary Control and Standard Costing

CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus.

CO3: PERFORM all the necessary calculations through the relevant numerical problems.

CO4: ANALYSE the situation and decide the key financial as well as non-financial elements

involved in the situation.

CO5: EVALUATE the financial impact of the decision.

Course Contents

UNIT-I Basic Concepts 09 Hours

Forms of Business Organization. Meaning and Importance of Accounting in Business Organization,

Basic concepts and terms used in accounting, Capital & Revenue Expenditure, Capital & Revenue

Receipts, Users of Accounting Information. Accounting Concepts and Conventions, Fundamental

Accounting Equation, Journal, Ledger and Trial Balance

UNIT-II Financial Statements 08 Hours

Meaning of Financial Statements, Importance and Objectives of Financial Statements. Reparation

of Final Accounts of sole proprietary firm.

UNIT-III Cost Accounting 09 Hours

Basic Concepts of Cost Accounting, Objectives, Importance and Advantages of Cost

Accounting, Cost Centre, Cost Unit, Elements of Cost, Classification and Analysis of Costs,

Relevant and Irrelevant Costs, Differential Costs, Sunk Cost, Opportunity Cost, Preparation of

Cost Sheet.

UNIT-IV Short Term Business Decision Techniques – Marginal Costing 08 Hours

Meaning, Principles, Advantages and Limitations, Contribution, P/V Ratio, Break-Even Point

(BEP), Cost Volume Profit (CVP) Analysis, Short Term Business Decisions–Product Mix




Decisions, Make or Buy (Outsourcing) Decisions, Accept or Reject Special Order Decisions,

Shutting Down Decisions.

UNIT-V Exercising Control 08 Hours

Budgetary Control: Meaning of Budget and Budgeting, Importance, Advantages and Disadvantages,

Functional Budgets, Cash Budget and Flexible Budget. Standard Costing: Meaning, Importance,

Advantages and Disadvantages, Cost Variance Analysis. Material Variances– Material Cost

Variance, Material Rate Variance, Material Usage Variance, Material Mix Variance and Material

Yield Variance.

BOOKS:

Text Books :

T1: Khan and Jain, Management Accounting, Tata McGraw Hill Publications

T2: Dr. Mahesh Abale and Dr. Shriprakash Soni, Managerial Accounting, Taxman Publications

T3: Dr. Mahesh Kulkarni ,Management Accounting, S.Chand Publications

T4: Management Accounting, Mr. Anthony Atkinson, Robert Kaplan, Pearson Publications

References Books :

R1 : Periasamy, Financial Cost and Management Accounting , S.Chand Publications

R2 : H. VJhamb, Fundamentals of Management Accounting, Pearson Publications

R3 : Mr. Sanjay Dhmija, Financial Accounting for Managers, Pearson Publications

R4 : Mr. Anthony Atkinson , Management Accounting, Robert Kaplan, Pearson Publications

R5 : Mr. Khan and Mr. Jain, Management Accounting ,Tata Mc Graw Hill Publications




First Year of MBA

[508102]: Organizational Behaviour (Generic Core) Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses: Organization structure and its hierarchy. Human behaviour in the

workplace. Behaviour of people in different situations.

Course Objective: To gain a solid understanding of human behavior in the workplace from an

individual, group, and organizational perspective. To obtain frameworks and tools to effectively

analyze and approach various Organizational situations. To reflect upon your own beliefs,

assumptions, and behaviors with respect to how individuals, groups, and organizations act in order

to expand your options of approaches and increase your own effectiveness.

Course Outcome:


CO1: DESCRIBE the key concepts of organizational behavior.

CO2: UNDERSTAND theories about how managers should behave to motivate and control

employees.

CO3: ARTICULATE aspects of organizational culture and interpret cultural diversity.

CO4: BUILD people and leadership skills essential for managerial success.

CO5: ANALYSE causes of conflict and OUTLINE conflict management strategies that managers

can use to resolve organizational conflict effectively.

CO6: EXPLAIN group and teams dynamics leading to organizational effectiveness.

Course Contents

UNIT-I Fundamentals of OB 09 Hours

Fundamentals of OB: Evolution of management thought , five functions of management, Definition,

scope and importance of OB, Relationship between OB and the individual, Evolution of OB, Models

of OB (Autocratic, Custodial, Supportive, Collegial & SOBC), Limitations of OB. Values,

Attitudes and Emotions: Introduction, Values, Attitudes. Personality & Attitude: Definition

Personality, importance of personality in Performance, Johari Window , Transaction Analysis ,

Definition Attitude Importance of attitude in an organization, Right Attitude, Components of

attitude, Relationship between behavior and attitude.

UNIT-II Perception 08 Hours

Meaning and concept of perception, Factors influencing perception, Selective perception,

Attribution theory, Perceptual process, Social perception (stereotyping and halo effect).

Motivation: Definition & Concept of Motive & Motivation, The Content Theories of

Motivation (Maslow’s Need Hierarchy & Herzberg’s Two Factor model Theory), The Process




Theories (Vroom’s expectancy Theory & Porter Lawler model), Contemporary Theories-

Equity Theory of Work Motivation.

UNIT-III Group and Team Dynamics 09 Hours

The Meaning of Group & Group behavior & Group Dynamics, Types of Groups, The Five -Stage

Model of Group Development Team Effectiveness & Team Building. Leadership: Introduction,

Managers V/s Leaders. Overview of Leadership- Traits and Types, Theories of Leadership.-

Trait and Behavioral Theories.

UNIT-IV Conflict Management 08 Hours

Definition and Meaning, Sources of Conflict, Types of Conflict, Conflict Management

Approaches. Organizational Culture: Meaning and Nature of Organization Culture - Origin of

Organization Culture, Functions of Organization Culture, Types of Culture, Creating and

Maintaining Organization Culture, Managing Cultural Diversity.

UNIT-V Stress at Workplace 08 Hours

Work Stressors – Prevention and Management of stress – Balancing work and Life, workplace

spirituality. Organizational Change: Meaning, definition & Nature of Organizational Change,

Types of Organizational change, Forces that acts as stimulants to change. How to overcome the

Resistance to Change, Methods of Implementing Organizational Change, Developing a Learning

Organization.

BOOKS:

Text Books:

T1: Robin, Organizational Behaviour, Pearson Publications

T2: Nelson & Quick, Organizational Behaviour, West Publishing Company

T3: Fred Luthans, Organizational Behaviour, McGraw-Hill

T4: Stephen Robins, Timothy Judge, Neharika Vohra, Organizational Behaviour, Pearson Publications

T5: M N Mishra, Organizational Behaviour, Vikas Publishing House Pvt. Limited

T6: K Ashwathappa, Organizational Behaviour, Himalaya Publishing House

Reference Books:

R1: Uday Pareek, Understanding OB, Oxford University Press

R2: Janakiram, Ravindra and Shubha Murlidhar, Change & Knowledge Management,

Himalaya Publishing House

R3: Nkomo, Human Resource Management, CENGAGE Learning




First Year of MBA

[508103]: Economic Analysis for Business Decisions (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses : Knowledge about organization and different transactions undertaken in

the organization.

Course Objective: To equip the students of management with time tested tools and techniques of

managerial economics to enable them to appreciate its relevance in decision making. To explore the

economics of information and network industries and to equip students with an understanding of

how economics affect the business strategy of companies in these industries. To develop economic

way of thinking in dealing with practical business problems and challenges.

Course Outcome:


CO1: DEFINE the key terms in economics.

CO2: EXPLAIN the reasons for existence of firms and their decision making goals.

CO3:MAKE USE OF the basic concepts of Demand, Supply, Demand Forecasting, Equilibrium

and their determinants.

CO4:ANALYSE cost function and the difference between short-run and long-run

cost function and establish the REATIONSHIP between production function and cost

function.

CO5:EXAMINE the effect of non-price factors on products and services of monopolistic and

oligopoly firms.

CO6:DESIGN competition strategies, including costing, pricing, product differentiation,

and market environment according to the natures of products, the market structures and

Business Cycles.

Course Contents

UNIT-I Managerial Economics 09 Hours

Managerial Economics: Concept of Economics, Microeconomics and Macroeconomics, Basic

Economic Problem, Circular Flow of Income in two, Three and Four Sectors, Nature and Scope of

Managerial Economics, Managerial Economics and decision-making, Concept of Firm, Objectives

of Firm: Profit Maximization and Wealth Maximization, Role of Profit in Market System, Adam

Smith and Invisible Hand

UNIT-II Demand Analysis 09 Hours

Concept of Demand, Types of Demand, Determinants of Demand, Law of Demand, Elasticity of Demand,

Exceptions to Law of Demand. Uses of the concept of elasticity. Forecasting: Introduction, Meaning and

Forecasting, Level of Demand Forecasting, Criteria for Good Demand Forecasting, Methods of Demand




Forecasting, Survey Methods, Statistical Methods, Qualitative Methods, Demand Forecasting for a New

Products.

UNIT-III Supply Analysis 08 Hours

Introduction, Meaning of Supply and Law of Supply, Exceptions to the Law of Supply, Changes or

Shifts in Supply. Elasticity of supply, Factors Determining Elasticity of Supply, determinants of

supply, supply schedule, supply curve and its slope, movements along and shifts in supply curve,

price elasticity of supply; measurement of price elasticity of supply – (a) percentage change method

and (b) geometric method

UNIT-IV Market Structure 08 Hours

Introduction, Market and Market Structure, Perfect Competition, Price-Output Determination under

Perfect Competition, Short-run Industry Equilibrium under Perfect Competition, Short-run Firm

Equilibrium under Perfect Competition, Long-run Industry Equilibrium under Perfect Competition,

Long-run Firm Equilibrium under Perfect Competition. Pricing Under Monopolistic Competition-

Introduction, Monopoly, Price Discrimination under Monopoly, Break Even analysis

UNIT-V Money and Capital Market 08 Hours

Role and Functions of Money Markets, Money Market Instruments, Reserve Bank of India –

Functions, Role and Functions of Capital Markets, Stock Exchange in India, Role of SEBI

BOOKS:

Text Books:

T1: Peterson, Lewis, Sudhir Jain, Managerial Economics, Pearson Publications

T2: D. Salvatore, Managerial Economics, McGraw Hill, New Delhi.

T3: Mote, Paul and Gupta, Managerial Economics, T M H, New Delhi.

T4: Raghunatha Reddy , Managerial Economics and Financial Analysis, Scitech Publications

T5: Mithani, Managerial Economics, Himalaya Publications

References Books :

R1: Homas and Maurice, Managerial Economics, Tata McGraw Hill, 8th Edition

R2: Mishra and Puri, Indian Economy 24th Edition, Himalaya Publishing House

R3: P.L. Mehta, Managerial Economics by Analysis, Problems and Cases, , Sultan Chand Sons,

New Delhi.

R4:Varshney and Maheshwari, Managerial Economics, Sultan Chand and Sons, New Delhi.

R5: Joel Dean, Managerial Economics, Prentice Hall, USA




First Year of MBA

[508104]: Research Methodology (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses : Basic of Research and types of research.

Course Objective: To understand the concept and process of business research in business

environment. To know the use of tools and techniques for exploratory, conclusive and causal

research. To understand the concept of measurement in empirical systems. To use statistical

techniques for analysis of research data.

Course Outcome:

CO1: Enumerate and define various concepts & terms associated with scientific business research.

CO2:Explain the various types of measurement scales & attitude scaling techniques and their

application in the context of business research.

CO3:Design a variety of data collection instruments for contemporary business research issues and

apply the principles of sampling and sample size determination to contemporary business

research problems.

CO4:Analyse and graphically present quantitative data and derive actionable inferences from the

same from a decision making perspective.

CO5:Construct different types of testable hypotheses and interpret the statistical test outcomes.

CO6:Formulate alternative research designs for a real-life business research problem and discuss

the pros and cons of each design..

Course Contents

UNIT-I Foundations of Research 06 Hours

Definition of Research, Need of business research, Characteristics of scientific research

method, Typical Research applications in business and management. Questions in Research:

Formulation of Research Problem – Management Question – Research Question –

Investigation Question. The process of business research: Literature review - Concepts and

theories - Research questions - Sampling - Data collection - Data analysis - Elements of a

Research Proposal. Practical considerations, Ethical principles and Legal considerations.

UNIT-II Research Design 07 Hours

Concept, Features of a robust research design. Exploratory, Descriptive, Quasi Experimental,

Experimental research designs, Concept of Cause and Effect, Difference between Correlation

and causation. Types of Variables – Independent, Dependent, concomitant, mediating,

moderating, extraneous variables, Basic knowledge of Treatment & Control group, Case study




design. Cross-sectional and Longitudinal designs, Qualitative and Quantitative research approaches,

Pros and Cons of various designs, choice of a research design. Hypothesis: Definition, Null

hypothesis and Alternative Hypothesis. Qualities of a good Hypothesis, Framing Null Hypothesis

& Alternative Hypothesis. Concept of Hypothesis Testing - Logic & Importance

UNIT-III Data & Measurement 09 Hours

Meaning of data, Need for data. Secondary Data: Definition, Sources, Characteristics,

Advantages and disadvantages over primary data. Primary Data: Definition, Advantages and

disadvantages over secondary data. Measurement: Concept of measurement, What is

measured? Problems in measurement in management research - Validity and Reliability, Levels

of measurement - Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of

Scale – Rating Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales,

Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking - Concept

and Application. Questionnaire: Questionnaire Construction - Personal Interviews, Telephonic

survey Interviewing, Online questionnaire tools.

UNIT-IV Sampling 10 Hours

Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,

Characteristics of a good sample. Sampling Frame, determining the sample frame, Sampling

errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints, Non

Response. Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random

Sample, Area Sampling & Cluster Sampling. Non Probability Sample: Judgment Sampling,

Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling

methods. Determining size of the sample: Practical considerations in sampling and sample size

UNIT-V Data Analysis & Report Writing 10 Hours

Cleaning of Data, Editing, Coding, Tabular representation of data, frequency tables, Univariate

analysis - Interpretation of Mean, Median Mode; Standard deviation, Coefficient of Variation.

Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts, Line charts,

Histograms. Bivariate Analysis: Cross tabulations, Bivariate Correlation Analysis - meaning &

types of correlation, Karl Person’s coefficient of correlation and spearman’s rank correlation.

Chi-square test including testing hypothesis of association, association of attributes. Test of

Significance: Small sample tests: t (Mean, proportion) and F tests, Z test. Non-parametric tests-

Meaning and types. Analysis of Variance: One way and two-way Classifications. Research

Reports: Structure of Research report, Report writing and Presentation

BOOKS:

Text Books:

T1: Nita Shah, Ravi Gor, Operations Research, HardikSoni, PHI

T2: Bal Krishnan, Render, Stair, Jr., Managerial Decisions Modeling with Spreadsheets Pearson

Education.




T3: Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Approaches to social research by

Oxford University Press, 2nd Edition

T4:Handbook of Research Design and Social Measurement, Delbert CharlesMiller, Neil J. Salkind,

Sage Publication, 6th Edition

T5:Nicholas S. R. Walliman, Nicholas Walliman, Routledge,Research Methods: The Basics,

Pearson Education

References Books :

R1: Hamdy A. Taha, Operations Research, Pearson Publication

R2: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin Business Research Methods,

Cengage Learning, 8th Edition

R3: Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Approaches to social research,

Oxford University Press, 2ndEdition

R4:Delbert Charles Miller, Neil J. Salkind, Handbook of Research Design and Social

Measurement, Sage Publication, 6thEdition

http://www.google.co.in/search?hl=en&tbm=bks&tbm=bks&q=inauthor%3A%22Delbert%2BCharles%2BMiller%22&sa=X&ei=W4PxT4zRAsaGrAeO_OW9DQ&ved=0CDUQ9Ag


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First Year of MBA

[508105]: Basics of Marketing (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses : Knowledge of Marketing, Terms related to Marketing.

Course Objective: To introduce marketing as a business function and a philosophy. To emphasize

importance of understanding external environment in marketing decision making. To expose

students to a systematic frame work of marketing &implementations and to highlight need for

different marketing approaches for services, goods, and for household consumers, organizational

buyers.

Course Outcome:


CO1: DEFINE the various concepts, terms in marketing and the various company orientations

towards the market place.

CO2: CLASSIFY the various components of the marketing environment of a firm and explain the

same in detail.

CO3:APPLY principles of segmentation, targeting and positioning to real world marketing offering

(commodities, goods, services, e-products/e-services.)

CO4:BREAKDOWN the consumer buying behavior journey into various components and

DISTINGUISH between various buying roles for a real world marketing offering

(commodities, goods, services, e-products/ e-services.)

CO5:DEVELOP and EXPLAIN the marketing mix for real world marketing offering (commodities,

goods, services, e-products/ e-services.)

CO6:ELABORATE on the various types of Product Life Cycles and RELATE them with the

marketing mix in the context of real world marketing offering

(Commodities, goods, services, e-products/ e-services.).

Course Contents

UNIT-I Introduction to Marketing 10 Hours

Definition & Functions of Marketing- Scope of Marketing, Core concepts of marketing – Need,

Want, Demand, Customer Value, Exchange, Customer Satisfaction, Customer Delight, Customer

loyalty, Concepts of Markets, Marketing V/S Market Competition, Key customer markets, market

places, market spaces, Meta-markets, Digital Markets, Brick & Click Model.Company orientation

towards market place: Product – Production - Sales – Marketing –Societal Relational, Holistic

Marketing Orientation. Selling versus marketing. Concept of Marketing Myopia. Marketing

Process, Understanding Marketing as Creating, Communicating, and Delivering Value




UNIT-II Marketing Mix & PLC 08 Hours

Services – Definition, Characteristics, Goods & Services Continuum, Service quality dimensions and service

recovery. Origin & Concept of Marketing Mix, 7P’s - Product, Price, Place, Promotion, People,

Process, Physical evidence. Concept and importance of Packaging & Labeling, Product Life Cycle:

Concept & characteristics of Product Life Cycle (PLC), Relevance of PLC, Types of PLC and

Strategies across stages of the PLC. Product vs. Brand. Concept of Product Mix.

UNIT-III Consumer Behavior 08 Hours

Meaning & importance of consumer behavior, Comparison between Organizational Buying

behavior and consumer buying behavior, Buying roles, Five steps consumer buyer decision process

– Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post

Purchase behavior. Moment of Truth, Zero Moment of Truth, ZMOT, Moderating effects on

consumer behavior

UNIT-IV Segmentation, Target Marketing & Positioning: Segmentation 10 Hours

Concept, Need & Benefits. Geographic, Demographic, Psychographic, Behavioural bases of

segmentation for consumer goods and services. Bases for segmentation for business markets.

Levels of segmentation, Criteria for effective segmentation. Market Potential & Market Share.

Target Market - Concept of Target Markets and criteria for selection. Segment Marketing, Niche &

Local Marketing, Mass marketing, Long Tail Marketing. Positioning - Concept of differentiation &

positioning, Value Proposition & Unique Selling Proposition

UNIT-V Marketing Environment 06 Hours

Concept of Environment, Macro Environment & Micro Environment – Components and

characteristics, Needs & Trends, Major forces impacting the Macro Environment & Micro

Environment, Need for analyzing the Marketing Environment. Analyzing the Political,

Economic, Socio-cultural, Technical and Legal Environment. Demographics.

BOOKS:

Text Books :

T1: Philip Kotler, Kevin Lane Keller, Abraham Koshy, Marketing Management - MithileshwarJha,

Pearson , 13thEdition

T2: RajanSaxena, Marketing Management, TMGH, 4thEdition

T3 : Lamb Hair Sharma Marketing, Mc Daniel Cengage Learning 2012

References:

R1: Philip Kotler, Gary Armstrong, PrafullaAgnihotri, Principles of Marketing, CENGAGE

Learning Publisher

R2 : Ehasan Haque, Marketing Management, Pearson, 13thEdition

R3 : Tapan K Panda, Marketing Management- Text and Cases, 2ndEdition, Excel




First Year of MBA

[508106]: Digital Marketing & Social Marketing (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses : e-Commerce, mobile commerce, social Commerce, digital transactions

Course Objective: To introduce framework of e-commerce, mobile commerce and social commerce.

To understand the impact of digital technologies on markets and commerce and appreciate the

advantage of digital technology in creating competitive advantage in a digital business. Will be

aware of changes in supply chain and payment systems in the digital scenarios. To make students

aware of benefits as well as limitations of Digital Business.

Course Outcome:


CO1: DESCRIBE the conceptual framework of e commerce, mobile commerce and social

commerce.

CO2: SUMMARIZE the impact of information, mobile, social, digital, IOT and related technologies

on society, markets & commerce.

CO3: ILLUSTRATE value creation & competitive advantage in a digital Business environment.

CO4: EXAMINE the changing role of intermediaries, changing nature of supply chain

and payment systems in the online and offline world.

CO5: CLASSIFY the prevalent digital business models into various groups and

CO6: OUTLINE their benefits and limitations.

CO7: EXPLAIN the various applications of Digital Business and privacy of data in the present day

world.

Course Contents

UNIT-I Electronic Commerce 08 Hours

The Digital Revolution and Society, Defining Electronic Commerce, Emerging E-Commerce

Platforms. E-Business, Electronic Markets and Networks; The Content and Framework of E-

Commerce, Classification of E-Commerce by the Nature of the Transactions and the Relationships

Among Participants, E-Commerce Business Models, Integrating the Marketplace with the

Marketspace, Web 2.0. Drivers, Benefits and Limitations of E-Commerce, Impact of E-Commerce

on business, government, customers, citizens and society

UNIT-II Mobile Commerce, Social Commerce and IoT 08 Hours

Mobile Commerce, Attributes Applications and Benefits of M- Commerce, Social Commerce:

Social Commerce, Social Business (Enterprise), Social Business Networks and Social

Enterprise, Social Media, Platforms for Social Networking; Social Media Marketing, Enterprise

2.0, Improved Business Models. Entrepreneur Networks, Enterprise Social Networks, The




Benefits and Limitations of Social Commerce, Benefits to Customers, Retailers, Employees,

players in the ecosystem. Social Collaboration (Collaboration 2.0) - Essentials of Social

Collaboration, Consumer-to-Consumer Electronic Commerce (C2C), Person-to-Person

models. Internet of Things: Concept of IoT, Smart Homes and Appliances, Smart Cities, Smart

Cars, Wearable Computing and Smart Gadgets

UNIT-III Digital Business Ecosystem 09 Hours

Electronic Commerce Mechanisms, Online Purchasing Process, E-Marketplaces - Types,

Components and Participants, Customer Shopping Mechanisms - Webstores, Malls, and

Portals, Webstores, Electronic Malls , Web (Information) Portals. Intermediaries: Roles of

Intermediaries in E-Marketplaces, Merchant Solutions: Electronic Catalogs, Search Engines,

and Shopping Carts, Electronic Catalogs, E-Commerce Search Activities, Auctions - Traditional

Auctions Versus E-Auctions, Dynamic Pricing. Changing Supply Chains: Structure of the Supply

Chain, EC Order Fulfillment Process, Speeding Up Deliveries, Partnering Efforts and

Outsourcing Logistics, Order Fulfillment in Make-to- Order (MTO) and Mass Customization.

Digital Payments: Smart Cards, Stored-Value Cards, EC Micropayments, Payment Gateways,

Mobile Payments, Digital and Virtual Currencies, Security, Ethical, Legal, Privacy, and

Technology Issues.

UNIT-IV Digital Business Applications – I 09 Hours

Electronic Retailing: B2C Electronic Retailing, Characteristics, Advantages, Limitations, E-Tailing

Business Models, Classification of Models by Distribution Channel, Referring Directories, Malls

with Shared Services. Social Shopping – Concept, Benefits and Drivers, Social Shopping Aids –

Recommendations, Reviews, Ratings, and Marketplaces, Real-Time Online Shopping. The Online

Versus Off-Line Competition, Click-and-Brick models, Product and Service Customization and

Personalization. Fintech: E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock

Trading, Other Mobile Finance Applications. Digital Government: Government-to-Citizens,

Government-to-Business, Government-to-Government, Government-to-Employees Models,

Internal Efficiency and Effectiveness, E-Government and Social Networking, M-Government. E-

Learning, E-Training, and E-Books: Basics of E- Learning, Characteristics, Advantages,

Limitations, Distance Learning and Online Universities, Online Corporate Training, Social

Networks and E-Learning, E-Learning Management Systems, Electronic Books.

UNIT-V Digital Business Applications – II 08 Hours

Online Travel and Tourism Services: Characteristics of Online Travel, Benefits, Limitations, and

Competition in Online Travel Services. E-Employment: Online Job Market, Social Networks Based

Job Markets, Social Recruiting, Virtual Job Fairs and Recruiting Events, Benefits and Limitations

of the Electronic Job Market. E-Health: Definition, Electronic Medical Record Systems (EMR),

Doctors’ System, Patients Services, Medical Devices and Patients Surveillance. Entertainment,

Media & Gaming: Service Industry Consumer Applications. Digital Products, Internet TV and

Internet Radio, Social Television (TV) Mobile Entertainment, Mobile Marketing, Mobile Streaming

Music and Video Providers, Entertainment in Cars; Gaming - Mobile Games, Social Games and




Gamification, Business of Social Games, Educational Social Games; Mobile Gambling, Mobility

and Sports; Social Entertainment. Data privacy measures to be implemented.

BOOKS:

Text Books :

T1: Introduction to Ecommerce & Social Commerce, TurbanE, WhitesideJ, KingD,

OutlandJSpringer

T2 : E-Business and E-Commerce Management- Strategy, Implementation and Practice, Dave

Chaffey, Pearson Education.

T3 : Commerce – A Managerial Perspective, Efraim Turban, David King, Dennis Viehland, Jae Lee,

Pearson Education.




First Year of MBA

[508107(A)]: Management Fundamentals (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks

Prerequisites Courses : Management functions of an organisation.

Course Objective: To explain the various concepts of management. To make the students

understand the contemporary management practices. To highlight professional challenges that

managers face in various organization. To enable the students to appreciate the emerging ideas and

practices in the field of management.

Course Outcome:


CO1: ENUMERATE various managerial competencies and approaches to management.

CO2: EXPLAIN the role and need of Planning, Organizing, Decision Making and Controlling.

CO3: MAKE USE OF the principles of goal setting and planning for simple as well as complex

tasks and small projects.

CO4: COMPARE and CONTRAST various organizational structures of variety of business and not-

for-profit entities in a real world context.

CO5: BUILD a list of the decision making criteria used by practicing managers, leaders and

entrepreneurs in routine and non-routine decision making situations and EVALUATE and

EXPLAIN the same.

CO6: FORMULATE and DISCUSS a basic controlling model in a real life business, start-up and

not-for-profit organizational context.

Course Contents


Manager, Managing, Workplace, Organization, Management Functions, Mintzberg’s

Managerial Roles, The Universality of Management, Approaches to Management - Early

Management, Classical Approach, Behavioral Approach, Quantitative Approach, Contemporary

Approaches. Managerial Competencies: Communication, team work, planning and

administrative, strategic and global competencies; Managerial Skills; How Is the Manager’s Job

Changing?, Importance of Customers to the Manager’s Job, Importance of Innovation to the

Manager’s Job, Importance of Sustainability to the Manager’s Job

UNIT-II Planning 05 Hours

Concept, need, nature, Management By Objectives (MBO) - Process of MBO - Benefits of MBO,

Planning and Performance, Goals and Plans, Types of Goals, Types of Plans, Setting Goals and

Developing Plans, Approaches to Setting Goals, Developing Plans, Approaches to Planning,

Planning Effectively in Dynamic Environments.

UNIT-III Organizing 05 Hours




Organization, Organizing, Organizational Structures, Principles of Work Specialization ,

Departmentalization, Chain of Command, Span of Control, Centralization and

Decentralization, Formalization. Mechanistic and Organic Structures, Factors Affecting

Structural Choice - Strategy, Size, Technology, Environmental Uncertainty. Traditional

Organizational Designs - Simple Structure, Functional Structure, Divisional Structure, Matrix

Structure, Team Structures, Project Structure, Adaptive Organizations – Boundary less

Organization, Virtual Organizations, Learning Organization, Flexi Work, Tele-working, Global

Organizations

UNIT-IV Decision Making 05 Hours

The Decision-Making Process - Identifying a Problem - Identifying Decision Criteria - Allocating

Weights to the Criteria - Developing Alternatives - Analyzing Alternatives - Selecting an

Alternative - Implementing the Alternative - Evaluating Decision Effectiveness. Making Decisions:

Rationality, Bounded Rationality, The Role of Intuition, The Role of Evidence-Based Management.

Types of Decisions & Decision-Making Conditions. Decision-Making approaches - Quantitative

approach, Environmental Approach, System Approach, Ethical Approach, Intuitive Approach, Case

Study Approach Decision-Making Styles - Linear–Nonlinear Thinking Style Profile, Decision-

Making Biases and Errors. Effective Decision Making in Today’s World - Correctness of decision,

Decision environment, Timing of decision, Effective communication of Decision, Participation in

decision Making-Implementation of decision.

UNIT-V Controlling 05 Hours

Controlling, Definition, need and Importance, The Control Process, Managerial Decisions in

Controlling, Feed-forward / Concurrent / Feedback Controls. Financial Controls, Information

Controls, Benchmarking of Best Practices.

BOOKS:

Text Books :

T1: Robbins, S.P. and Decenzo, D.A ,Fundamentals of Management, Pearson Education

Asia, New Delhi.

T2: Koontz and Wechrich ,Management , TMGH

T3: Stoner, et. al., Management, Prentice Hall of India, New Delhi.

Reference Books :

R1: Hellregel, Management, Thomson Learning, Bombay

R2: Robbins & Coulter, Management, Prentice Hall of Hall of India, New Delhi.

R3: Satya Raju ,Management - Text & Cases , PHI, New Delhi.

R4: Richard L. Draft , Management, Thomson South-Western




First Year of MBA

[508107(B)]: Indian Economy (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks

Prerequisites Courses : Economy of a country. Factors which influence Indian Economy

Course Objective: The objective of this course is make students understand the present state of

Indian economy and evaluate the reasons for inequality in the Indian economy. Understand the

concept of GDP and how foreign trade influences Indian economy.

Course Outcome:


CO1: DESCRIBE the present state of Indian Economy and LIST major economic policy issues in

the current context.

CO2: SUMMARIZE the sectoral composition of the Indian Economy and DISCUSS the trends

therein.

CO3: PREDICT consequences of Growth of Monopolies, Concentration of Economic Power and

Inequality in the Indian Economy.

CO4: EXAMINE the changing profile of human capital, employment, productivity and

ILLUSTRATE the linkages with GDP composition of India.

CO5: EVALUATE the role of Foreign Trade in the Indian Economy.

CO6: BUILD a case for co-existence of LPG model along with the role of the state in the Indian

Economy.

Course Contents

UNIT-I Perspective of Indian Economy 05 Hours

Indian Economy as a Developing Economy, Basic Characteristics Overview of Economic

Planning, Role of Monetary policy and Fiscal Policy, Budget terminology, Economic Growth,

GDP and GDP Trends, Money Supply & Inflation, Inflation trends, RBI – overview of role and

functions, Capital Markets – overview of role and functions, Concept of Poverty, Estimates of

Poverty, Poverty Line, Economic Reforms and Reduction of Poverty, Concept of Inclusion,

Need of inclusive growth, Financial inclusion. Concept of Hard & Soft Infrastructure. Hard

Infrastructure - Transport Infrastructure, Energy Infrastructure, Water management

infrastructure, Communication Infrastructure, Solid waste management, Earth monitoring and

measuring networks. Soft Infrastructure - Governance Infrastructure, Economic infrastructure,

Social infrastructure, Critical Infrastructure, Urban infrastructure, Green infrastructure,

Education Infrastructure, Health Infrastructure.

UNIT-II Human Resources and Economic Development 04 Hours

The Theory of Demographic Transition, Size and Growth Rate of Population in India, Quantitative

Population Growth Differentials in Different Countries, The Sex Composition of Population, Age

Composition of Population, Density of Population, Urbanization and Economic Growth in India,

The Quality of Population, Population Projections (2001-2026), Demographic Dividend. Human




Development in India - The Concept and Measures of Human Development, Human development

Index for Various States in India, National Human Development Report, Changing profile of GDP

and employment in India, GDP, Employment and Productivity per Worker in India, Relative Shift

in the Shares of NSDP and Employment in Agriculture, Industry and Services in Different States.

UNIT-III Sectoral composition of Indian Economy 05 Hours

Primary, Secondary, Tertiary Sectors, Issues in Agriculture sector in India ,land reforms, Green

Revolution and agriculture policies of India , Industrial development , small scale and cottage

industries, Industrial Policy, Public sector in India, Services sector in India. Areas of Market Failure

and Need for State Intervention, Redefining the Role of the State, Liberalization, Privatization and

Globalization (LPG) Model of Development, Planning commission v/s NITI Aayog, Public Versus

Private Sector Debate, Unorganised Sector and India's Informal Economy.

UNIT-IV Inequality and Economic Power in India 05 Hours

FDI, Angel Investors and Start-ups, Unicorns, M&A, Investment Models, Role of State, PPP

(Public-Private Partnership), Savings and Investment Trends. Growth of Large Industrial Houses

Since Independence, Growth of Monopolies and Concentration of Economic Power in India,

Competition Policy and Competition Law, Growth and Inequality, India as an Economic

Superpower, Growth of the Indian Middle Class, Indian MNCs : Mergers and Acquisitions,

Outsourcing, Nationalism and Globalization, Small-scale and Cottage Enterprises, The Role of

Small-scale Industries in Indian Economy, Poverty, Vulnerability and Unorganized Sector

Employment-The High Degree of Correlation, Estimate of Organized and Unorganized Workers.

UNIT-V The Foreign Trade of India 05 Hours

Importance of Foreign Trade for a Developing Economy, Overview of Foreign Trade Since

Independence, Composition of India's Foreign Trade, Direction of India's Foreign Trade, India's

Balance of Payments on Current Account, Balance of Payments Crisis, Balance of Payments Since

the New Economic Reforms of 1991, India's Trade Policy, India's Foreign Trade Policy, An

Analysis of Trends in Exports and Imports, Special Economic Zones (SEZs)-An Overview.

BOOKS:

Text Books :

T1: Dutt R and Sundharam K.P.M , Indian Economy , S .Chand, Delhi

T2: Agarwal A. N., Indian Economy, Vikas Publishing House, Delhi

T3: Misra S.K. and Pury V.K., Indian Economy, Himalaya Publishing House, New Delhi

T4: Dutt Ruddar , Economic Reforms in India – A Critique, S. Chand, New Delhi




First Year of MBA

[508108(A)]: Essentials of Psychology for Managers (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks

Prerequisites Courses : Human behaviour, Factors influencing human behaviour.

Course Objective: The objective of this course is make students aware of psychology and the different

principles of learning and conditioning to human behavior. To learn and apply the intrapersonal

processes that influence social perception.

Course Outcome:


CO1: DEFINE the basic concepts of psychology.

CO2: EXPLAIN the sensing and perceiving processes.

CO3: APPLY principles of learning and conditioning to human behavior.

CO4: ILLUSTRATE the linkages between learning, memory and information processing.

CO5: EXPLAIN the basic intrapersonal processes that influence social perception.

Course Contents


Introduction to Psychology, Definitions of Psychology, Goals of Psychology, History of Psychology,

Modern Psychology, Psychology: Its Grand Issues and Key Perspectives, Psychology - Trends for the

New Millennium. Biological Bases of Behavior: Neurons - Building Blocks of the Nervous System,

The Nervous System - its Basic Structure and Functions, The Brain and Consciousness – states of

consciousness, dreams, hallucinations, The Brain and Human Behavior, Heredity and Behavior -

Genetics and Evolutionary Psychology.

UNIT-II Sensation and Perception 05 Hours

Sensing and perceiving, Sensory Thresholds, Sensory Adaptation, The Senses - Hearing, Vision,

Perceptual Processes, Information Processing – Bottom Up Processing, Top Down processing,

Bottom Up and Top Down (together) processing, Culture, Experience & Perception, Perceptual

Constancy, Perceptual Expectations, Perceptual illusions, Gestalt Theory, Perceptual

Development and Learning.

UNIT-III Learning and Conditioning 06 Hours

A Definition of Learning, Classical Conditioning, Instrumental Conditioning, Classical and

Instrumental Conditioning Compared: Biofeedback and Reinforcement, Verbal Learning, Basic

Conditioning and Learning Phenomena, Reinforcement, Schedules of reinforcement, role of

reinforcement in developing subordinate Social Behavior, Transfer of Training, Learning by

Observing Models, Biological Limits

UNIT-IV Memory 04 Hours




Learning and Memory as Intertwined Processes, Kinds of Information Stored in Memory, Measures

of Retention, The Three Components of Memory – Encoding, Storage, Retrieval, Interference Theory,

Decay Theory.

UNIT-V Information Processing I 04 Hours

Separate-Store Models, Information Processing II: Levels of Processing, Issues in Memory.

BOOKS:

Text Books :

T1: S. K & Meyer, Psychology Ciccarelli , G.E Pearson Education Ltd.

T2: Clifford T. Morgan, Richard A King, John R Weisz and John

Schopler , Introduction to Psychology, Indian Edition, Mc Graw Hill

First Year of MBA

[508108(B)]: Legal Aspects of Business (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks

Prerequisites Courses : Basic knowledge of existing Acts related to business.




Course Objective: The objective of this course is make students understand the key terms involved

in each Act and legal provisions associated with each Act. To illustrate the use of acts in different

business organizations.

Course Outcome:


CO1: DESCRIBE the key terms involved in each Act.

CO2: SUMMARIZE the key legal provisions of each Act.

CO3: ILLUSTRATE the use of the Acts in common business situations.

CO4: OUTLINE the various facets of basic case laws of each Act from a legal and managerial

perspective.

Course Contents

UNIT-I The Contract Act, 1872 05 Hours

Essential Elements of Valid Contract, Essential elements of Valid Contracts, Contracts of

Indemnity & Guarantee, Contingent Contract, Quasi Contract, Discharge of contract, Breach

of contract-Meaning & remedies, Agency - Creation of Agency – Agent and Principal

(Relationship/rights), Types of agency.

UNIT-II Sale of Goods Act, 1930 04 Hours

Contract of sale of goods, Conditions & warranties, Transfer of property or ownership,

Performance of the Contract of Sale, Rights of unpaid seller, Sale by Auction.

UNIT-III The Negotiable Instrument Act, 1881 05 Hours

Negotiable Instruments – Meaning, Characteristics, Types. Parties, Holder and holder in due

course, Negotiation and Types of Endorsements, Dishonor of Negotiable Instrument – Noting

and Protest

UNIT-IV The Companies (Amendment) Act, 2015 05 Hours

Company – Definition, Meaning, Features and Types, One Person Company, Incorporation of

Company – Memorandum of Association (MOA), Articles of Association (AOA), Share capital &

Debentures, Acceptance of deposits, Appointment of director including woman Director.

UNIT-V The Consumer Protection Act, 1986 05 Hours

The Consumer Protection Act, 1986, Unfair & Restrictive Trade Practices, Dispute Redressal

Forums – District, State & National Forum, Composition, Jurisdiction, Powers, Appellate

Authority. Information Technology Act, 2000, Digital Signature, Electronic Governance,

Electronic Records E – Contracts, E – Business models, E – Commerce & Security, Cyber Crimes.

Intellectual Property Laws – Understanding of concepts of patents, copyrights, trademarks and

designs.

BOOKS:

Text Books:




T1: M.C. Kuchhal ,Business Legislations for Management, Vikas Publishing House Pvt Limited

T2: N.D.Kapoor , Elements of Mercantile Law, Sultan Chand & Sons

T3: Dr. P.C. Tulsian , Business and Corporate Laws, SChand Publications

Reference Books :

R1: Ravinder Kumar , Legal Aspects of Business

R2: S. D. Geet ,Business Law, Nahidha Publisher

R3: S.S. Gulshan, Business Law, New Age International

R4: Akhileshwar Pathak ,Legal Aspects of Business, Tata McGraw-Hill Education

First Year of MBA

[508111]: Banking and Finance (Open Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks

Prerequisites Courses : Basic knowledge about Banking and Finance.




Course Objective: To equip the students with basic principles of Banking and Financial

Management Techniques. To enlighten the students with the Concepts and Practical dynamics of

Financial Markets and Financial Services.

Course Outcome:


CO1: DESCRIBE the key components and structure of Indian Financial System.

CO2: ILLUSTRATE the functions of Capital Markets, Mutual Funds & SEBI..

CO3: SUMMARIZE the legal framework of regulation of Banks

CO4: OUTLINE the roles, duties , working & services offered by various Banks.

Course Contents

UNIT-I Indian Financial System 05 Hours

Structure, constituents, and role in economic development. Indian money market : Features;

segments : Call money market, Treasury Bills market, Commercial Bills market, market for

Commercial Paper and Certificates of Deposits; Money market mutual funds (MMM Fs) : Role of

Discount and Finance House of India (DELHI); Reserve Bank of India and money market.

UNIT-II Indian Capital Market 04 Hours

Features, Instruments and Constituents. Stock Exchanges in India : Functions, Regulation of stock

exchanges; National Stock Exchange (NSE), Over-the-Counter Exchange of India (OTCEI); Mutual

Fund; Objectives, activities, types of schemes, their recent performance, regulation of mutual funds.

Securities and Exchange Board of India (SEBI): functions and role. Securities Depositories in India

: functions and developments. Credit Rating : significance, agencies (CRISIL, ICRA, CARE etc.).

UNIT-III Development Banks in India 05 Hours

Nature of development banking, organization, functions and working of :

1. All India development banks : (a) Industrial Development Bank of India (IDBI). (b) Industrial

Finance Corporation of India (IFCI). (c) Industrial Credit and Investment Corporation of India

(ICICI). (d) Small Industries Development Bank of India (SIDBI). (e) Industrial Investment Bank

of India (IIBI). (f) Export-Import Bank of India (Exim Bank). 2. State level institutions : (a) State

Financial Corporations (SFCs). (b) State Industrial Development Corporations (SIDCs). 3.

Investment Institutions : (a) Unit Trust of India (UTI). (b) Life Insurance Corporation (LIC), General

Insurance Corporation (GIC) and its subsidiaries

UNIT-IV Legal Framework of Regulation of Banks 05 Hours

Business of Banking; Constitution of Banks; RBI Act, 1934; Banking Regulation Act, 1949; Role

of RBI; Govt. as a Regulator of Banks; Control over Co-operative Banks; Regulation by other

Authorities. Control over Organization of Banks : Licensing of Banking Companies; Branch

Licensing; Paid up Capital and Reserves; Shareholding in Banking Companies; Subsidiaries of

Banking Companies; Board of Directors; Chairman of Banking Company; Appointment of

Additional Directors; Restrictions on Employment; Control over Management; Corporate

Governance; Directors and Corporate Governance. Regulation of Banking Business : Power of RBI




to Issue Directions; Acceptance of Deposits; Nomination; Loans and Advances; Regulation of

Interest Rate; Regulation of Payment Systems; Internet Banking Guidelines; Banking Ombudsman;

Reserve Funds; Maintenance of CRR, SLR; Assets in India.

UNIT-V Banker Customer Relationship 05 Hours

Different Deposit Products & Services; Services to Customers & Investors, KYC / AML / CFT

norms, PMLA Act; KYC Norms, Payment and Collection of Cheques and Other Negotiable

Instruments, NI Act; Role & Duties of Paying & Collecting Banks; Endorsements; Forged

Instruments; Bouncing of Cheques; Its Implications; Return of Cheques; Cheque Truncation

System, Opening accounts of various types of customers, Operational Aspects of opening and

Maintaining Accounts of Different Types of Customers including Aadhaar, SB Rate Deregulation

Ancillary Services, Remittances; Safe Deposit Lockers; Govt. Business; EBT, Cash Operations,

Cash Management Services and its Importance.

BOOKS:

Text Books:

T1: L. M. Bhole , Financial Institutions and Markets-Structure, Growth and Innovations , (2nd Edn.)

T2: M. Y. Khan , Financial Services, Tata McGraw-Hill Education T3: H. R. Machiraju ,Indian Financial System, Vikas Publishing House

T4: V. A. Avadhani ,Investment and Securities Markets in India : Investment Management,

T5: Raj Kapila and Uma Kapila, Banking and Financial Sector Reforms in India , Edition First

T6: H. R. Suneja, Innovations in Banking Services

Reference Books :

R1: Vasantha Desai, Indian Banking-Nature and Problems, Himalaya Publishing House, Mumbai

R2: Guruswamy, S., Banking in the New Millenium, New Century Publications, New Delhi

First Year of MBA

[508109]: Communication Skill (Grade Course)

Credit :Grade Prerequisites Courses : Basic knowledge of English

Course Objective: To equip the students with the skills to communicate well, orally and in written

with Team Members, Executives and Clients.

Course Outcome:On completion of the course, student will be able to–

CO1: DESCRIBE the importance and various forms of Communication.




CO2: ILLUSTRATE the non-verbal communication.

CO3: SUMMARIZE the important considerations in Speeches, Presentations and interview

techniques.

CO4: OUTLINE the essentials of Group Communication.

Course Contents

UNIT-I Introduction to managerial communication

Meaning, Importance & objectives - Principles of Communication, forms of communication,

Communication Process, Barriers of effective communication, Techniques of effective communication.

UNIT-II Non-verbal communication

Body Language, Gestures, Postures, Facial Expressions, Dress codes. The Cross Cultural Dimensions of

Business Communication. Listening & Speaking, techniques of electing response, probing questions,

Observation. Business and social etiquettes.

UNIT-III Managerial speeches

Principles of Effective Speech & Presentations. Technical & Non-technical presentations. Speech

of introduction - speech of thanks - occasional speech - theme speech. Use of audio visual aids.

UNIT-IV Interview Techniques

Mastering the art of conducting and giving interviews, Placement interviews - discipline interviews

- appraisal interviews – exit interviews

UNIT-V Group Communication

Importance, Meetings - group discussions. Video-conferencing.

BOOKS:

Text Books:

T1: Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the

Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi.

T2: Ludlow, R. & Panton, F. (1998),The Essence of Effective Communications,Prentice Hall of India

Pvt.

T3: Adair, J. (2003). Effective Communication. Pan Mcmillan

T4: Thill, J. V. & Bovee, G. L. (1993). Excellence in Business Communication. McGraw Hill, New York.

T5: Bowman, J.P. & Branchaw, P.P. (1987). Business Communication, Process to Product. Dryden Press,

Chicago.



F.Y. MBA Semester-II

MBA Semester II Page 1

[508212] Marketing Management (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03

Examination Scheme: Concurrent Evaluation : 20Marks



Total :100 Marks

Prerequisites Courses: Basic knowledge of the Marketing and 4 Ps of Marketing. Student must have visited

different retailing formats in and around city. Students must know common products and services available

at least in Indian Market in Service Sector, Consumer Durables and Consumable market. Course Objective: The Objective of this course is to introduce the concept of Marketing Mix as a framework

for Marketing Decision making. Besides this objective to emphasize the need, importance and process of

Marketing Planning and Control and to sensitize the students to the dynamic nature of Marketing Function.

Course Outcome: After successful completion of the course, students will able to

CO1: DESCRIBE the key terms associated with the 4 Ps of marketing.

CO2: COMPARE and CONTRAST various approaches to pricing for a real world

marketing offering (commodities, goods, services, e-products/ e-services.)

CO3: DEMONSTRATE an understanding of various channel options for a real world marketing offering

(commodities, goods, services, e-products/ e-services.)

CO4: EXAMINE the product line of a real world marketing offering (commodities,


CO5: EXPLAIN the role of various communication mix elements for a real world marketing

offering (commodities, goods, services, e-products/ e-services.)

CO6: DESIGN a marketing plan for a real world marketing offering (commodities,


Course Contents

UNIT-I Product 09 Hours

Product: Meaning, The Role of Product as a market offering, Goods & Services Continuum, Classification

of consumer products- convenience, shopping, shopping, unsought goods. Classification of industrial

products- materials and parts, capital items, supplies and services. The Product Hierarchy, Product Systems

and Mixes, Product Line Analysis, Product Line Length, The Customer Value Hierarchy. New Product

Development - Need, Booz Allen & Hamilton Classification Scheme for New Products, New Product

Development Process - Idea Generation to commercialization. Branding: Concept, Definition, Commodity

Vs. Brand, Product Vs Brand, Concept of Brand equity.

UNIT-II Pricing 08 Hours

Pricing: Meaning, The Role of Pricing, Importance and Factors influencing pricing decisions. Setting the

Price: Setting pricing objectives, Determining demand, Estimating costs, Analyzing competitors’ pricing,

Selecting pricing method, selecting final price. Adapting the Price: Geographical pricing, Price discounts

& allowances, Promotional pricing, Differentiated pricing, concept of transfer pricing, Dynamic pricing

(surge pricing, auction pricing), Pricing in online marketing (free, premium, fermium). Price Change:

Initiating & responding to price changes.





UNIT-III Place 09Hours

Place: Meaning, The Role of Marketing Channels, Channel functions & flows, Channel Levels,

Channel Design Decisions - Analyzing customers’ desired service output levels, establishing

objectives & constraints, Identifying & evaluating major channel alternatives. Channel Options -

Introduction to Wholesaling, Retailing, Franchising, Direct marketing, Introduction to Omni channel

& hybrid channel options. Market Logistics Decisions - Order processing, Warehousing, Inventory,

and Logistics.

UNIT-IV Promotion 08 Hours

Promotion: Meaning, The role of marketing communications in marketing effort. Communication Mix

Elements - Introduction to Advertising, Sales Promotion, Personal Selling, Public Relations, Direct

Marketing, Concept of Integrated Marketing Communications (IMC), Developing Effective

Communication - Communication Process, Steps in Developing effective marketing communication -

identifying target audience, determining communication objectives, designing a message, Choosing media,

Selecting message source, Collecting feedback. Shaping the overall promotion mix: promotional mix

strategy, push-pull strategies

UNIT-V Product Level Planning 08 Hours

Product Level Planning: Preparation & evaluation of a product level marketing plan, Nature & contents of

Marketing Plans - Executive Summary, Situation Analysis, Marketing Strategy, Financials, Control.

Marketing Evaluation & Control - Concept, Process & types of control - Annual Plan Control, Profitability

Control, Efficiency Control, Strategic Control, Marketing audit. (7 + 2)

BOOKS:

Text Books:

T1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management,

Pearson

T2. Rajan Saxena, Marketing Management, TMGH

T3. Lamb Hair Sharma, Mc Daniel, Marketing, Cengage Learning





[508213]Financial Management (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Course: Student should know various functions of service and manufacturing industry.

Students must be able to find out financial involvements in the each department and each affairs of industry

/ company / organization.

Course Objective: 1. To understand various concepts related to financial management.

2. To study in detail, various tools and techniques in the area of finance.

3. To develop the analytical skills this would facilitate the decision making in Business situations.


CO1: DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial

Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting.

CO2: EXPLAIN in detail all theoretical concepts throughout the syllabus

CO3: PERFORM all the required calculations through relevant numerical problems.

CO4: ANALYZE the situation and

• Comment on financial position of the firm

• Estimate working capital required

• Decide ideal capital structure

• Evaluate various project proposals

CO5: EVALUATE impact of business decisions on Financial Statements,

Course Contents

UNIT-I Business Finance 09 Hours

Business Finance: Introduction to Business Finance, Meaning and Definition of Financial Management,

Objectives of Financial Management- (Profit Maximization and Wealth Maximization), Modern Approach

to Financial Management- (Investment Decision, Financing Decision, Dividend Policy Decision), Finance

and its relation with other disciplines, Functions of Finance Manager

UNIT-II Techniques of Financial Statement Analysis

08 Hours

Techniques of Financial Statement Analysis: Introduction, Objectives of financial statement analysis,

various techniques of analysis viz Common Size Statements, Comparative Statements, Trend

Analysis, Ratio Analysis, Funds Flow Statement & Cash Flow Statement

UNIT-III Working Capital Management 09 Hours

Working Capital Management: Meaning of Working Capital, its components& types, Operating Cycle,

Factors affecting working capital, Estimation of working capital requirement. (Total Cost Method & Cash

Cost Method)





UNIT-IV Capital Structure 08 Hours

Capital Structure: Meaning and Factors affecting Capital Structure, Different sources of finance. Concept

and measurement of Cost of Capital (measurement of Specific Cost and WACC), Trading on Equity,

Concept of Leverages and its types.

UNIT-V Capital Budgeting 08 Hours

Capital Budgeting: Meaning, Definition of Capital Budgeting, Time value of money.Tools of evaluation of

the project based on traditional techniques and modern techniques - ARR, Payback Period, Discounted

Payback Period, NPV, PI & IRR

Note: Numerical Problems will be asked on following topics—

1. Common Size Statements

2. Comparative Statements

3. Trend Analysis

4. Ratio Analysis (Calculation of ratios plus its interpretation)

5. Estimation of working capital requirement (Total Cost Method & Cash Cost Method)

6. Operating Cycle

7. Measurement of Specific Cost (Cost of Equity, Preference, Retained Earnings and Debt) and WACC

8. Capital Structure

9. Leverages

10. Capital Budgeting (ARR, Payback Period, Discounted Payback Period, NPV, PI & IRR)

BOOKS:

Text Books:

T1. Shashi K. Gupta and R.K. Sharma, Financial Management, (Kalyani Publication)

T2. V.K. Saxena and C.D.Vashist, Basics of Financial Management, (Sultan Chand & Sons)

T3. Rajesh Kothari (SAGE), Financial Management, A Contemporary Approach,

T4. Dr. Mahesh Abale & Dr. Shriprakash Soni, Financial Management, (Himalaya Publishing

House Pvt. Ltd.)

T5. Dr. P. Periasamy, Working Capital Management, Theory and Practice, (Himalaya Publishing

House)

T6. I M Pandey,Financial Management, (Vikas Publishing House Pvt. Ltd)

T7. A.P. Rao,Fundamentals of Financial Management, (Everest Publishing House)

T8. N.M. Vechalekar, Advanced Financial management

Reference Books :

R1. Rajiv Srivastava and Anil Misra ,Financial Management, (OXFORD University Press)

R2. Ravi Kishore,Financial Management, (Taxmann)

R3. V.K. Bhalla, Financial management, (S. Chand)

R4. Jonathan Berk, Peter DeMarzo and Ashok Thampy, Financial Management, Financial management,

(Pearson Publication)





[508214] Human Resource Management (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Course: Knowledge of the business activity involving the Human resources and the levels

of involvement. Students should have some idea of the problems and challenges in the handling of human

resources in the industry.

Course Objective:

1. To understand the role of HRM in an organization

2. To learn to gain competitive advantage through people

3. To learn to study and design HRM system


CO1: DESCRIBE the role of Human Resource Function in an Organization.

CO2: ENUMERATE the emerging trends and practices in HRM.

CO3: ILLUSTRATE the different methods of HR Acquisition and retention.

CO4: DEMONSTRATE the use of different appraisal and training methods in an Organization.

CO5: OUTLINE the compensation strategies of an organization

CO6: INTERPRET the sample job descriptions and job specifications for contemporary entry level roles

in real world organizations.

Course Contents

UNIT-I Human Resource Management 09 Hours

Human Resource Management: Concept and Challenges - Introduction, Objectives, Scope, Features of

HRM, Role of HRM, Importance of HRM, Policies and Practices of HRM, Functions of HRM, Challenges

of HRM. Introduction to SHRM: Define SHRM, importance and nature. HRM Models: Harvard Model,

SHRM “matching model”.

UNIT-II HR Acquisition & Retention 08 Hours

HR Acquisition & Retention: Human Resource Planning: Definition, Objective, Need and Importance, HRP

Process, Barriers to HRP. Job Analysis Process – Contents of Job Description & Job Specification, Job

description Vs job specification, Job design, Factors affecting Job design, Job enrichment Vs job

enlargement. Recruitment Introduction & Sources of Recruitment, Difference between recruitment and

selection-Recruitment, Selection Process, Induction and Orientation. Career Planning-Process of career

planning and development Succession Planning Process, Transfer and Promotion. Retention of Employees:

Importance of retention, strategies of retention.

UNIT-III Managing Employee Performance and Training 09 Hours

Managing Employee Performance and Training: Performance Appraisal &Performance Management –

Definition, Objective, Importance, Appraisal Process and Appraisal Methods. Why to measure performance

and its purpose. Performance Appraisal Vs Performance Management, Potential Management. Training

and Development - Definition – Scope – Conceptual framework of Training and development of





Employees, Role of Training in Organizations, Objectives, The Training and Development Process,

Training Need Assessment, Types of training, Difference between training and development, E-Learning.

Benefits of training, Evaluation of Training Effectiveness: Kirkpatrick model.

UNIT-IV Compensation Management 08 Hours

Compensation Management: Concept, Objectives, Importance of Compensation Management, Process,

Current Trends in Compensation. Factors in compensation plan. Wage/ Salary differentials, Components

of salary. Incentives and Benefits – Financial & Nonfinancial Incentive, Fringe Benefits. Employees

Separation - Retirement, Termination, VRS, Golden Handshake, Suspension, Concepts & Methods,

Grievance Procedure in Indian Industry.

UNIT-V Emerging Trends in HRM 08 Hours

Emerging Trends in HRM: HRIS- Need, Advantages & Uses of HRIS. HR Accounting- Concepts,

Objective, Advantage, Limitation & Method. HR Audit- Concept, Objective, Scope & Process. HR Shared

Services- Concept, Objective, Benefits, Issues creating HR Shared Services.

BOOKS:

Text Books:

T1. Dr. S.S. Khanka, Human Resource Management, Sultan Chanda , Delhi

T2. Deepak Bhattacharya, Human Resource Management, Sage Publishing Ltd.

T3. Arun Monppa , Human Resource Management, Tata McGraw Hill Publishing Company

T4. Mirza & Zaiyaddin, Human Resource Management

T5. Dr. P.C.Pardeshi , Human Resource Management, Nirali Publication

T6. R.S.Dwiwedi, Human Resource Management, Vikas Publishing House.

T7. C.B.Mamoria , Human Resource Management, Himalaya Publishing House

T8. Gary Dessler, Dorling Human Resource Management, Kindersley Pvt Ltd.

T9. K Aswathappa , Human Resource Management: Text and Cases, Tata McGraw Hill Publishing

Company.

T10. Performance Appraisal and Management, Himalaya Publishing House.

Reference Books:

R1. Izabela Robinson, Human Resource Management in Organizations, Jaico Publishing House.

R2. Michael Armstrong, Koganpage, Armstrong’s Essential Human Resource Management Practice -

A guide to people management,

R3. Cascio & Aguins, Applied Psychology in Human Resource Management, PHI.





[508215] Operation Research (Generic Core)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Course: Basic mathematics and logic must be with students. They should be able to draw

logic and solve equations.

Course Objective:

1. To understand role of quantitative techniques in managerial decision making.

2. To understand process of decision problem formulation.

3. To understand applications of various quantitative techniques in managerial settings.


CO1: DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and

Quality Management.

CO2: EXPLAIN the process characteristics and their linkages with process-product matrix in a real world

context.

CO3: DESCRIBE the various dimensions of production planning and control and their inter-linkages with

forecasting.

CO4:CALCULATE inventory levels and order quantities and make use of various inventory classification

methods.

CO5:OUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with

Customer Issues, Logistic and Business Issues in a real world context.

Course Contents

UNIT-I Introduction 09 Hours

Introduction: Importance of Decision Sciences & Role of quantitative techniques in decision making.

Assignment Models: Concept, Flood’s Technique/ Hungarian Method, applications including restricted &

multiple assignments. Transportation Models: Concept, Formulation, Problem types: Balanced,

unbalanced, Minimization, Maximization Basic initial solution using North West Corner, Least Cost &

VAM, Optimal Solution using MODI.

UNIT-II Linear Programming

08 Hours

Linear Programming: Concept, Formulation & Graphical Solution Markov Chains & Simulation

Techniques: Markov chains: Applications related to management functional areas, Implications of Steady

state Probabilities, Decision making based on the inferences Monte Carlo Simulation, scope and limitations.

UNIT-III Decision Theory

09 Hours

Decision Theory: Concept, Decision under risk (EMV)& uncertainty ,Game Theory: Concept,2 by 2 zero

sum game with dominance, Pure & Mixed Strategy ,Queuing Theory: Concept, Single Server ( M/M/I ,

Infinite, FIFO) and Multi Server (M/M/C , Infinite, FIFO)





UNIT-IV Inventory Planning and Control 08 Hours

CPM & PERT: Concept, Drawing network, identifying critical path .Network Calculations: Calculating

EST, LST, EFT, LFT, Slack & probability of project completion. Sequencing problems: Introduction, Problems involving n jobs- 2 machines, n jobs- 3 machines & n jobs-m machines; Comparison of priority sequencing rules.

UNIT-V Supply Chain Management 08 Hours

Probability: Concept, Addition, Conditional Probability theorem based decision making, (Numerical based

on functional areas of business expected). Probability Distributions: Normal, Binomial. Interval estimation,

standard errors of estimation.

BOOKS:

Text Books :

T1. N.D. Vohra, Quantitative Techniques in Management, Tata, McGraw Hill Publications, 4th Edition

T2. Levin, Rubin, Quantitative Approaches to Management Stinson & Gardner

T3. J K Sharma, Operations Research Theory & Applications, MacMillan Publishers India Ltd., 4th Edition

T4. K L Sehgal, Quantitative techniques & statistics ,Himalaya Publications

Reference Books:

R1. Anderson, An introduction to management science: Quantitative approach for decision making,

Cengage Learning

R2. Billey E. Gilett, Introduction to Operations Research, TMGH

R3. Nita Shah, Ravi Gor, Hardik Soni, Operations Research, PHI

R4. Bal Krishnan, Render, Stair, Jr., Managerial Decisions Modeling with Spreadsheets, Pearson

Education.

R5. R. Pannerselvam, Operations Research, Prentice Hall India, 2nd Edition.

[508216] Operations & Supply Chain Management (Generic Core)





Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Course: Knowledge about organization and different activities undertaken in the

organization. Basic mathematics and logic must be with students. They should be able to draw logic and

solve equations.

Course Objective:

1. To understand role of quantitative techniques in managerial decision making.

2. To understand process of decision problem formulation.

3. To understand applications of various quantitative techniques in managerial settings.


CO1: DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and

Quality Management.

CO2: EXPLAIN the process characteristics and their linkages with process-product matrix in a real world

context.

CO3:DESCRIBE the various dimensions of production planning and control and their inter-linkages with

forecasting.

CO4: CALCULATE inventory levels and order quantities and make use of various inventory classification

methods.

CO5: OUTLINE a typical Supply Chain Model for a product / service and illustrate the linkages with

Customer Issues, Logistic and Business Issues in a real world context.

Course Contents

UNIT-I Introduction to Operations and Supply Chain Management 09 Hours

Introduction to Operations and Supply Chain Management: Definition, Concept, Significance and

Functions of Operations and SCM. Evolution from manufacturing to operations management, Physical

distribution to Logistics to SCM, Physical Goods and Services Perspectives. Quality: Definitions from

various Perspectives, Customers view and Manufacturer's view, Concept of Internal Customer, Overview

of TQM and LEAN Management, Impact of Global Competition, Technological Change, Ethical and

Environmental Issues on Operations and Supply Chain functions.

UNIT-II Operations Processes 08 Hours

Operations Processes: Process Characteristics in Operations: Volume Variety and Flow. Types of Processes

and Operations Systems - Continuous Flow system and intermittent flow systems. Process Product Matrix:

Job Production, Batch Production, Assembly line and Continuous Flow, Process and Product Layout.

Service System Design Matrix: Design of Service Systems, Service Blueprinting.

UNIT-III Production Planning & Control (PPC) 09 Hours





Production Planning & Control (PPC): Role and Functions of PPC Demand Forecasting: Forecasting as a

Planning Tool, Forecasting Time Horizon, Sources of Data for forecasting, Accuracy of Forecast, Capacity

Planning. Production Planning: Aggregate production Planning, Alternatives for Managing Demand and

Supply, Master Production Schedule, Capacity Planning - Overview of MRP, CRP, DRP , MRP II.

Production Control: Scheduling, Loading, Scheduling of Job Shops and Floor Shops, Gantt Charts


Inventory Planning and Control: Continuous and intermittent demand system, concept of inventory, need

for inventory, types of inventory - seasonal, decoupling, cyclic, pipeline, safety - Implications for

Inventory Control Methods. Inventory Costs - Concept and behavior of ordering cost, carrying cost,

shortage cost. EOQ – definition, basic EOQ Model, EOQ with discounts. Inventory control - Classification

of material - ABC Analysis -VED, HML, FSN, GOLF, SOS. (Numericals expected on Basic EOQ, EOQ

with discounts & ABC), Inventory turns ratios, Fixed Order quantity Model - Periodic Review and Re-order

Point.

UNIT-V Supply Chain Management 08 Hours

Supply Chain Management: Supply chain concept, Generalized Supply Chain Management Model - Key

Issues in SCM – Collaboration, Enterprise Extension, responsiveness, Cash to Cash Conversion. Customer

Service: Supply Chain Management and customer service linkages, Availability service reliability perfect

order, customer satisfaction. Enablers of SCM - Facilities, Inventory, Transportation, Information,

sourcing, Pricing.

BOOKS:

Text Books :

T1. N.D. Vohra, Quantitative Techniques in Management, Tata, McGraw Hill Publications, 4th Edition

T2. Levin, Rubin, Quantitative Approaches to Management Stinson & Gardner

T3. J K Sharma, Operations Research Theory & Applications, MacMillan Publishers India Ltd., 4th Edition

T4. K L Sehgal, Quantitative techniques & statistics ,Himalaya Publications

Reference Books :

R1. Donald Bowersox, David Closs, M Bixby Cooper, Supply Chain Logistics Management, Tata McGraw

Hill.

R2. William J. Stevenson, Operations Management, TMGH.

R3. Lee Krajewski, Larry Ritzman, Manoj Malhotra, Operations Management, Pearson Education.

R4. J.R. Tony Arnold, Stephen Chapman, Ramakrishnan, Introduction to Materials Management, Pearson.

.

First Year of MBA (Semester – II)

[508217MKTG]: Consumer Behaviour (Specialization Core MKTG)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03








Total :100 Marks

Prerequisites Courses : Basic decision making process of consumer goods. Student must know the aspects influencing the consumer

decision making process. Different issues regarding consumers.

Course Objective:

1. To highlight the importance of understanding consumer behavior in Marketing.

2. To study the environmental and individual influences on consumers

3. To understand consumer behavior in Indian context.

Course Outcome:


CO1: DESCRIBE the IMC mix and the IMC planning process.

CO2: EXAMINE the role of integrated marketing communications in building brand identity, brand

equity, and customer franchise.

CO3: CONSTRUCT a marketing communications mix to achieve the communications and behavioural

objectives of the IMC campaign plan.

CO4: ANALYZE and critically evaluate the communications effects and results of an

CO5: IMC campaign to determine its success for a variety of brands.

CO6: DESIGN a sales promotion campaign and CHOOSE the avenues for Public Relations, Publicity and

Corporate Advertising for a consumer and a business-to-business product.

CO7:DEVELOP an integrated cross-media strategy and creative message and concept to reach the target

audience and deliver the brand promise through an IMC campaign for a variety of brands.

Course Contents

UNIT-I Environmental Influences on Consumer Behaviour 09 Hours

Environmental Influences on Consumer Behaviour, Meaning of Customers & Consumers, Consumer Roles,

Consumerism & De-marketing, Culture & Sub- Culture: Meaning, Characteristics & Relevance to

Marketing Decisions, Social Class: Meaning, Measurement, Effect on Lifestyles, Social Groups: Meaning

& Group Properties & Reference Groups, Family: Family Life Cycle & Purchasing Decisions, Marketing

Mix: Influence of marketing mix variables.

UNIT-II Individual Determinants of Consumer Behavior 09 Hours

Individual Determinants of Consumer Behavior, Personality & Self Concept: Meaning of Personality,

Influence on Purchase Decisions, Motivation & Involvement: Types of Buying Motives, Motive Hierarchy,

Dimensions of Involvement, Learning & Memory: Meaning & Principal Elements of Learning,

Characteristics of Memory Systems, Recall, Attitudes: Meaning & Characteristics, Strategies for Changing

Attitudes, Intensions & Behaviors.

UNIT-III Consumer Decision Making Process 08 Hours

Consumer Decision Making Process, Problem Recognition: Types of consumer decisions, types of Problem





Recognition, Utilizing problem recognition information. Search & Evaluation: Types of information,

Sources of Information Search, Search, Experience and Credence Aspects -Marketing Implications

.Situational Influences on Purchase Decisions, Purchasing Process: Why do people shop? Store & Non-

store Purchasing Processes, Purchasing Patterns. Post-purchase Evaluation & Behavior: Consumer

Satisfaction, Dissatisfaction, Customer Delight, Consumer Complaint Behavior, Post- Purchase

Dissonance.


Consumer Behavior Models, Howard Sheth Model, Engel – Blackwell – Miniard Model

UNIT-V Indian Consumer 08 Hours

Indian Consumer, Demographic & Socio-economic Profile, Measurement of social classes in India using

Socio-Economic Classes (SEC) in Urban & Rural Markets, Living Standards Measures (LSM).

Characteristics of BoP Consumers (6+2)

BOOKS:

Text Books:

T1. David L. Loudon & Albert J. Della Bitta,Consumer Behaviour, Tata McGraw Hill, 4th Edition

T2. Hawkins, Mothersbaugh,Consumer Behaviour, Tata McGraw Hill

T3. Batra, Kazmi,Consumer Behaviour, Excel Books

First Year of MBA

[508217FIN]: Financial Markets and Banking Operations (Specialization Core FIN)

Teaching Scheme: Credit Examination Scheme:





TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks



Total :100 Marks

Prerequisites Courses : Knowledge of financial institutes in India is must. Students must know the process of funding the industry

and the capital requirement of the company.

Course Objective:

1. To highlight the importance of understanding consumer behavior in Marketing.

2. To study the environmental and individual influences on consumers.

3. To understand consumer behavior in Indian context.

Course Outcome:


CO1: RECALL the structure and components of Indian financial system through banking operations &

Financial Markets.

CO2: UNDERSTAND the concepts of financial markets, their working and importance.

CO3: ILLUSTRATE the working and contribution of Banks and NBFCs to the Indian Economy.

CO4. ANALYZE the linkages in the Financial Markets.

CO5: EXPLAIN the various banking and accounting transactions.

CO6: DEVELOP necessary competencies expected of a finance professional.

Course Contents

UNIT-I Basic Concepts of Indian Financial System 09 Hours

Basic Concepts of Indian Financial System: Structure and Components: Indian financial system in India,

Role of financial system in economic development. Introduction to financial Institutions – Banking – Non

Banking Institutions. Role and Functions of Banks and their Contribution to Indian Economy. Introduction

to Financial Markets, Functions and Classification. Money Market, Capital markets, Bond markets,

Commodity markets, Money markets, Derivatives markets, Futures markets, Foreign exchange markets,

Crypto currency market.

UNIT-II Money Market 09 Hours

Money Market: Structure and components: Participants in Indian Money Market, Money Market

Instruments, Structure of Money Market, Role of central bank in money market; Players in the Indian

Money Market, The reforms in Indian Money Market.

UNIT-III Capital Market 08 Hours

Capital Market: Components & Functions of Capital Markets, Primary & Secondary Market Operations,

Capital Market Instruments - Preference Shares, Equity Shares, Non-voting Shares, Convertible Cumulative

Debentures (CCD), Fixed Deposits, Debentures and Bonds, Global Depository receipts, American

Depository receipts, Global Debt Instruments, Role of SEBI in Capital Market.

UNIT-IV Banks and NBFCs 08 Hours





Banks and NBFCs: Types of Banks & NBFCs: Central Bank, Nationalized & Co Operative Banks, Regional

Rural Banks, Scheduled Banks, Private Banks & Foreign Banks, Mudra Bank, Small Finance Banks,

Specialized Banks, NBFCs. Types of Banking: Wholesale and Retail Banking, Investment Banking,

Corporate Banking, Private Banking, Development Banking.

UNIT-V Concepts in Banking and Accounting of transactions 08 Hours

Concepts in Banking and Accounting of transactions: Accounting in banks, Electronic Banking, RTGS,

ATM, MICR, OCR, OMR, and DATANET, Petty Cash, Electronic Clearing Service (ECS), National

Electronic Funds Transfer (NEFT) System, Real Time Gross Settlement (RTGS) System, IMPS.

BOOKS:

Text Books:

T1. M Y Khan, Indian Financial Services, Tata McGraw-Hill Education

T2. Dr D Guruswamy, Marketing of Financial Services,

T3. Avadhani. V.A, Financial Services In India.

Reference Books:

R1. P Perriasamy , M Veerasevalam, Risk and Insurance Concepts, Vijay Nicole Imprints Pvt Ltd

R2. Dr. D Guruswamy, Financial services of India, Tata McGraw Hill

R3. Anil Agashe, Capital Markets & Financial Services, Everest publishing house

R4. M. Y. Khan, Financial Services, Tata McGraw-Hill Education

First Year of MBA

[508217HR]: Employee Relations & Labour Legislations (Specialization Core HR)





Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses :

Knowledge of employee employer relations and issues in the organization about the labour problems must

with students. Students also know the basic legal structure in India.

Course Objective:

1. To know the employee employer relations

2. To learn legal provisions and rules of employment

Course Outcome:


CO1: DEFINE the key terms related to performance management and competency development.

CO2: EXPLAIN various models of competency development.

CO3: PRACTICE competency mapping.

CO4:ANALYSE competencies required for present and potential future job roles at various levels and

across variety of organizations.

CO5:DESIGN and MAP their own competency and plan better and appropriate career for themselves.

CO6:DEVELOP a customized competency model in accordance with the corporate requirements.

Course Contents

UNIT-I Performance Management System 09Hours

Performance Management System: Introduction of PMS-Definition, Scope, Importance, Performance

Planning– Individual Goal Setting, Linking individual goals to Organization goals, Performance Coaching-

Identification of Training Needs- Job Specification, Identify the Performance Gap, Training Specification,

Choose appropriate training module, Counseling for Better Performance, Feedback Mechanism in

Organization.

UNIT-II Introduction to Competency 09 Hours

Introduction to Competency: Definition and History of Competency, Basic Components of

Competency(Knowledge(K),Skill(S), Attitude(A)), Performance Vs Competency, Difference between

Competence and Competency, Type of Competency- Generic Vs Key Competency, Functional and

Technical Competency, Leadership and managerial Competency, Need for Competency Framework,

Limitation and Learning from Competency Framework, Myth about Competency.

UNIT-III Competency Development & its Models 08 Hours

Competency Development & its Models: Need and Importance of Competency Development, Stages in

developing Competency Model, Types of Competency Model – Core/Generic, Job Specific,

Managerial/Leadership, Custom, Development of Personnel Competency Framework – Lancaster Model

of Competency.

UNIT-IV Competency Mapping 08 Hours





Competency Mapping: Procedures/Steps-Determining objectives and Scope, clarifying implementation

goals and standards, create an action plan, define competency based performance effectiveness (Key Result

Area (KRA) & Key Performance Indicators(KPI)), tools for data collection, data analysis, validating

competency model, mapping future jobs and single incumbent jobs, using competency profile in HR

decisions, Mapping Competency for Recruitment and Selection, Training and Development, Performance

and Compensation.

UNIT-V Competency Driven Career and Culture 08 Hours

Competency Driven Career and Culture: Role of Competency in Career Progression - Transactional

Competency, Tradition Competency and Transformational Competency, Evaluation of Career through KSA

(Knowledge, Skill and Attitude) Competency based Succession and Career planning, Corporate

Competency driven Culture

BOOKS:

Text Books:

T1. Ganesh Shermon , Competency based HRM, Tata McGraw Hill Publishing

T2. Seema Sanghi , The handbook of Competency Mapping: Understanding, Designing and Implementing

Competency Models in Organizations, Sage Publication Inc

First Year of MBA

[508217OSCM]: Supply Chain Management (Specialization Core OSCM)





Teaching Scheme:

TH: 03 Hours/Week

Credit

03




Total :100 Marks

Prerequisites Courses : Knowledge of inventory and material. Process of inventory procurement in India. Industry requirements of

material handling and distribution of finished goods.

Course Objective:

1. To know the employee employer relations

2. To learn legal provisions and rules of employment

Course Outcome:


CO1 : DESCRIBE the nature and CHARACTERISTICS of services and the services economy.

CO2 : DESRCIBE the service design elements of variety of services.

CO3 : USE service blueprinting for mapping variety of real life service processes.

CO4 : ANALYSE alternative locations and sites for variety of service facilities.

CO5 : JUDGE and EXPLAIN the service orientation at variety of service facilities / organizations.

CO6 : CREATE flow process layouts for variety of services.

Course Contents

UNIT-I Understanding Services 09 Hours

Understanding Services: The Service Economy, Service Definitions, Facilitating Role of Services in an

Economy, Economic Evolution, Stages of Economic Development, Nature of the Service Sector, The

Experience Economy, Consumer Service Experience, Business Service Experience, Service-Dominant

Logic, Distinctive Characteristics of Service Operations - Customer Participation, Simultaneity.

Perishability, Intangibility, Heterogeneity, Non-transferrable Ownership. The Service Package, Grouping

Services by Delivery Process, Open-Systems View of Service Operations Management.

UNIT-II Designing the Service Enterprise 9 Hours

Designing the Service Enterprise: New Service Development, Sources of Service Sector Growth,

Information Technology, The Internet as a Service Enabler, Innovation, Changing Demographics,

Innovation in Services, New Service Development, Technology in Service Innovation, Challenges of

Adopting New Technology in Services, Readiness to Embrace New Technology, Service Design Elements,

Customer Value Equation, Strategic Positioning through Process Structure, Service Blueprinting,

Taxonomy for Service Process Design, Degree of Divergence, Object of the Service Process, Type of

Customer Contact, Generic Approaches to Service System Design, Production-Line Approach, Customer

as Co-producer, Customer Contact Approach, Information Empowerment, Intellectual Property.

UNIT-III The Service Encounter 08 Hours

The Service Encounter: Concept of the Service Encounter, Role of Technology , The Emergence of Self-

Service, The Service Encounter Triad, Encounter Dominated by the Service Organization, Contact





Personnel-Dominated Encounter, Customer-Dominated Encounter, The Service Organization, Culture,

Empowerment, Control Systems, Customer Relationship Management, Contact Personnel - Selection &

Training , Creating an Ethical Climate. The Customer Expectations and Attitudes, The Role of Scripts in

Coproduction, Creating a Customer Service Orientation, Service Profit Chain.

UNIT-IV Service Facility Location 08 Hours

Service Facility Location: Strategic Location Considerations, Competitive Clustering, Saturation

Marketing, Marketing Intermediaries, Substitution of Communication for Travel, Separation of Front from

Back Office, Impact of the Internet on Service Location, Site Considerations, Geographic Information

Systems, Facility Location Modeling Considerations, Geographic Representation, Number of Facilities,

Optimization Criteria, Facility Location Techniques, Cross-Median Approach for a Single Facility, Huff

Model for a Retail Outlet, Location Set Covering for Multiple Facilities, Regression Analysis in Location

Decisions.

UNIT-V Service Facility and Process Flows 08 Hours

Service Facility and Process Flows: Environmental Psychology and Orientation, Servicescapes, Behaviors

in Servicescapes, Environmental Dimensions of Servicescapes, Facility Design, Nature and Objectives of

Service Organizations, Land Availability and Space Requirements, Flexibility, Security, Aesthetic Factors,

The Community and Environment. Process Analysis, Types of Processes, Flowcharting, Gantt Chart,

Process Terminology, Facility Layout, Flow Process Layout and the Work Allocation Problem, Job Shop

Process Layout and the Relative Location Problem.

BOOKS:

Text Books:

T1. Metter, King–Metters, Pulliman & Walton,Successful Service Operations Management, Thomson

India

T2. Fitzsimmons and Fitzsimmons, Irwin, Service Management, McGraw-Hill

T3. Vinnie J Juhari, Kirti Dutta, Services Marketing Operations and Management, Oxford University Press

T4. C. Bhattacharjee,Services Sector Management An Indian Perspective

T5. Dr. Abhay Kulkarni, Services Business Management, Himalaya Publication

First Year of MBA

[508217IT]: E-Business and Business Intelligence (Specialization Core IT)

Teaching Scheme:

TH: 03 Hours/Week

Credit

03








Total :100 Marks

Prerequisites Courses : Students should know Consumer Oriented Business, Consumer Market, One-to-One Marketing, Consumer

Demographics, Maintaining Loyalty, Gaining Acceptance, Online Catalogue, the Pilot Catalogue, A

Unique Search Engine

Course Objective:

1. To know the online marketing business

2. To learn the opportunities in e business and business intelligence

Course Outcome:


CO1 : DESCRIBE the nature and CHARACTERISTICS of services and the services economy.

CO2 : DESRCIBE the service design elements of variety of services.

CO3 : USE service blueprinting for mapping variety of real life service processes.

CO4 : ANALYSE alternative locations and sites for variety of service facilities.

CO5 : JUDGE and EXPLAIN the service orientation at variety of service facilities / organizations.

CO6 : CREATE flow process layouts for variety of services

Course Contents

UNIT-I Understanding Services 09Hours

Introduction to E-commerce: Introduction, E-commerce or Electronic Commerce- An Overview, Electronic

Commerce – Cutting edge, Electronic Commerce Framework

Evolution of E-commerce: Introduction, History of Electronic Commerce, Advantages and Disadvantage

of E-commerce, Roadmap of e-commerce in India

UNIT-II Designing the Service Enterprise 09 Hours

Network Infrastructure: Introduction, Network Infrastructure- An Overview, The Internet Hierarchy,

Basic Blocks of e-commerce, Networks layers & TCP/IP protocols, The Advantages of Internet, World

Wide Web

E-commerce Infrastructure: Introduction, E-commerce Infrastructure-An Overview, Hardware, Server

Operating System, Software, Network Website

UNIT-III The Service Encounter 08 Hours

Managing the e-Enterprise: Introduction, e-Enterprise, Managing the e-Enterprise, E-business Enterprise,

Comparison between Conventional Design and E-organisation, Organisation of Business in an e-Enterprise.

e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the

Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model

UNIT-IV Service Facility Location 08 Hours





Risks of Insecure Systems: Introduction, An Overview of Risks Associated with Internet Transactions,

Internet Associated Risks, Intranet Associated Risks, risks associated with Business Transaction Data

Transferred between Trading Partners

Management of Risk: Introduction, Introduction to Risk Management, Disaster Recovery Plans, Risk

Management Paradigm

UNIT-V Service Facility and Process Flows 08 Hours

Electronic Payment Systems: Electronic Payment Systems, Electronic Cash, Smart Cards and Electronic

Payment Systems, Credit Card Based Electronic Payment Systems, Risks and Electronic Payment

Systems.Electronic Data Interchange(EDI): The Meaning of EDI, History of EDI, EDI Working Concept,

Implementation difficulties of EDI, Financial EDI, EDI and Internet .

E-Marketing: The scope of E-Marketing, Internet Marketing Techniques, Website Design Issues: Factors

that Make People Return to Your Site, Strategies for Website Development

BOOKS:

Text Books:

T1. Metter, King–Metters, Pulliman& Walton, Successful Service Operations Management, Thomson

India

T2. Fitzsimmons and Fitzsimmons, Irwin,Service Management, McGraw-Hill

T3. Vinnie J Juhari, Kirti Dutta,Services Marketing Operations and Management, Oxford University Press

T4. C. Bhattacharjee,Services Sector Management An Indian Perspective,

T5. Dr. Abhay Kulkarni,Services Business Management, Himalaya Publication.

References:

R1. Robert Johnston, Graham Clark,Service operations management - Improving service delivery, Pearson

Publication

R2. Nelson, Baldrige – Just What the Doctor Ordered, Quality Progress

First Year of MBA

[508220]: Presentation & Report Writing

(Grade Course)

Prerequisites Courses : English Communication Skills





Course Objective:

The object of this course is to assist management students in effectively presenting various types of

information in both the written and oral modes. Students will be expected to become competent in writing

and presenting business reports and in effectively presenting research papers. The tasks performed as part

of the course will mirror the tasks students will be expected to do in their prospective professional lives and

in their domain areas.

Course Outcome:

On completion of the course, student will be able to– :

Course Learning Outcome Assessment

Can conduct focused research about a management related topic Project (Final

Report)

Can apply basic conventions of business to document and refer to outside

sources and visual information

Report (Proposal)

Project (Final

Report)

Can produce a proposal by participating in the writing process of planning,

drafting, revising and editing

Report (Proposal)

Can produce a report by participating in the writing process of planning,

drafting, revising and editing

Project (Final

Report)

Can produce proposals and reports considering rhetorical concerns (audience,

purpose, tone, organisation, development, coherence)

Report (Proposal)

Project (Final

Report)

Course Contents

UNIT-I Research Process

Identify the Problem - Review the Literature - Clarify the Problem - Clearly Define Terms and Concepts -

Define the Population - Develop the Instrumentation Plan - Collect Data - Analyze the Data – Statistical

tools – use of MS Excel, SPSS, SAS, R tools –inference writing – recording of findings

UNIT-II Steps of Report Writing

Introduction - Steps of Report Writing - Logical analysis of the subject matter - Preparation of the final

outline - Preparation of the rough draft - Rewriting and polishing of the rough draft - Preparation of the

final reference/bibliography - Writing the final draft - Mechanics of Report Writing - Size and physical

design – Procedure – Layout - Treatment of quotations – Footnotes - Punctuations and abbreviations –

acknowledgement – declaration – Use of statistics, graphs and charts – Bibliography - Preparation of the

index - Precautions for writing research reports – writing findings, suggestions and recommendations –

Conclusion

UNIT-III Plagiarism in Research





Meaning and understanding - Ways to Avoid Plagiarism in Research – writing own abstracts – rewriting

and Paraphrasing – Citation – Quoting - Citing Quotes - Citing Your Own Material – Referencing –

Plagiarism check online – Ubuntu, Turnitin and open source online tools – certification

UNIT-IV Steps in Preparing a Presentation

Planning Your Presentation - Analyze your audience - Select a topic & redefine it in simple words - Define

the objective of the presentation - Prepare the body of the presentation – points – diagrams – graphs – tables

– pictures - Prepare the introduction to conclusion – Questions & FAQs – Thank you note

UNIT-V Practicing and Delivering Presentation

Practice delivering the presentation - Speaking from Memory - Speaking from Notes - Speaking from Text

- Using a Combination of Methods – manners and antiques in answering the questions – thanks giving and

winding up of presentation – time management – use and avoidance of specific words – pleasant personality,

dressing and confidence building

BOOKS:

Reference Books :

R1. Lesikar, R.V. &Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the

Internet Generation, Tata McGraw Hill Publishing Company Ltd., New Delhi.

R2. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications, Prentice Hall of India

Pvt. 3. Adair, J. (2003).

R3. Effective Communication, Pan Mcmillan.

R4. Thill, J. V. & Bovee, G. L. (1993), Excellence in Business Communication, McGrawHill, New York.

R5. Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product.

Dryden Press, Chicago.





First Year of MBA

[508218C]: Demand Analysis and Forecasting (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks Prerequisites Courses :Knowledge of Demand Analysis

Course Objective:

1. To study various tools and techniques of Demand Analysis

2. To learn different types of demand

Course Outcome:


CO1: DESCRIBE the nature and CHARACTERISTICS of Demand Forecasting

CO2: DESRCIBE the long term planning activities.

CO3: USE various types of quantitative techniques of demand forecasting.

Course Contents

UNIT-I Demand 06 Hours

Demand - Types of Demand - Changes in demand - Demand function - Demand curve - Price elasticity of

demand (PED) – Elasticity - Constant price elasticity demand – Perfectly elastic demand - Perfectly inelastic

demand - Market structure and the demand curve - Inverse demand function - Residual demand curve -

Demand Function and Total Revenue - Is the demand curve for PC firm really flat? - Demand management

in economics - Different types of goods demand: Negative demand - No demand - Latent demand - Seasonal

demand – Criticisms

UNIT-II Demand Forecasting 06 Hours

Definitions of demand forecasting - Significance of Demand Forecasting - Fulfilling objectives - Preparing

the budget - Stabilizing employment and production - Expanding organizations - Taking Management

Decisions - Evaluating Performance - Helping Government

UNIT-III Policy Making 08 Hours

Objectives of Demand Forecasting - Formulating production policy - Formulating price policy - Controlling

sales - Arranging finance - Long-term Objectives - Deciding the production capacity - Planning long-term

activities

UNIT-IV Short and Long Period Forecasts 08 Hours

Factors Influencing Demand Forecasting - Types of Goods - Competition Level - Price of Goods - Level of

Technology - Economic Viewpoint - Time Period of Forecasts - Short Period Forecasts - Long Period

Forecasts - Very Long Period Forecasts - Level of Forecasts - Nature of Forecasts

UNIT-V Steps of Demand Forecasting 08 Hours

Steps of Demand Forecasting - Setting the Objective - Determining Time Period - Selecting a Method for

Demand Forecasting - Collecting Data - Estimating Results





BOOKS:

Text Books:

T1. D.M. Mithani, Demand Analysis and Forecasting, Himalaya Publications

T2. T.R. Jain, Theory of Demand, VK Global Publications Private Limited

Reference Books:

R1. H.L.Ahuja,Managerial Economics, S. Chand Limited

R2. D. Dwivedi, Micro and Macro Economics, Vikas Publishing House





First Year of MBA

[508218D]: Industry Analysis - Desk Research (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02



Total :50 Marks

Prerequisites Courses :Research Methodology

Course Objective:

1. To help the students understand the dynamics of a specific industry.

2. To acquaint students with various issues particular to an industry.

3. To provide a cross-functional perspective of the functioning of a business enterprise and an

industry.

Course Outcome:


CO1 Remembering describe the key characteristics of the players in an industry.

CO2 UNDERSTANDING SUMMARIZE the management ethos and philosophy of the players in the

industry.

CO3 APPLYING DEMONSTRATE an understanding of the regulatory forces acting on the industry.

CO4 ANALYSING COMPARE and CONTRAST, using tables and charts, the market and financial

Performance of the players in an industry.

CO5 EVALUATING ASSESS the impact of recent developments on the industry and its key players.

CO6 CREATING PREDICT the future trajectory of the evolution of the industry in the immediate future

(1 to 3 years).

Course Contents

UNIT-I Industry Analysis 06 Hours

Industry Analysis – the Basics: Nature of the Industry, Players in the industry, Nature of competition,

Market shares of top 5 & bottom 5 players, Possible Classification of players into Leaders, Challengers,

Followers, Nichers, Positioning & Differentiation strategies of key players. Branding strategies, Pricing

Policies, Cartelization if any and comments thereon, Capacity analysis – total capacity of the industry and

break up capacity amongst key players, Current Capacity Utilization rates, Planned future capacity

additions, Geographical spread of plants/facilities/ capacities (Domestics as well as Global), Demand

Supply balance in the industry – at global, national and regional level, Key factors affecting demand, Key

supply side constraints, Professional Trade bodies of the Industry, Business Functions carried out Online

by the key players. Online presence of the players, Incremental Innovations in the industry, Disruptive

Innovations in the industry.

UNIT-II Promoters & Management Ethos 06 Hours

Promoters & Management Ethos: Background of promoter groups of top 5 and bottom 5 players in the

industry, Management ethos and philosophy, Brief profiles of CMDs, CEOs, and key top management

personnel with their career highlights, Detailed profile of one distinguished top management personnel each





from any two players in the Industry, CSR policy, Corporate Governance Initiatives, Initiatives towards

social inclusion, Initiatives towards environment conservation. (5)

UNIT-III External Environment 06 Hours

External Environment: Controlling ministry and / or regulator if any for the Industry, Regulatory Policies

at the state, national and global level and their impact on the industry as a whole with analysis of impact on

top 5 players and bottom 5 players, Key National and Global issues affecting the industry, Key initiatives

by the Government to promote the industry, Environmental issues, CSR initiatives, Regulatory actions

against the players for e.g. Action by SEBI, Competition Commission of India, MTRP Commission, FDA,

etc. against irregularities , legal violations if any. (5)

UNIT-IV Financials 05 Hours

Financials: Profitability, Revenues, Margins of top 3 & bottom 3 players over the last 3 years and

trends/changes therein. - Sick players if any and their turnaround strategies, if any. - Key factors

contributing to costs. - Ratio analysis of financial data for last 3 years for top 5 and bottom 5 companies in

the industry.

UNIT-V Recent Developments

05 Hours

Impact of key relevant provisions of the latest Fiscal policy on the industry and various players therein. -

Analysis of Key relevant provisions of latest Exim Policy in case of industries that are focused on Global

Markets for exports or industries that have significant import components.-Key Alliances in the past 5 years

and their performance & impact on other players in the industry. Mergers & Acquisitions, if any -

Technological developments. –Labourunrest if any –reasons thereof and impact on the particular player and

the industry as a whole.-Emerging first generation entrepreneurs, if any, in the industry.- Corporate wars &

feuds in the industry, if any.

BOOKS:

Text:

T1: Nita Shah, Ravi Gor, HardikSoni, Operations Research, PHI

T2: Bal Krishnan, Render, Stair, Jr., Managerial Decisions Modeling with Spreadsheets, Pearson

Education.

T3: Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Approaches to social research,


T4: Delbert CharlesMiller, Neil J. Salkind, Handbook of Research Design and Social


T5: Nicholas S. R. Walliman, NicholasWalliman, Routledge, Research Methods: The Basics,

1stEdition

References:









R1: Hamdy A. Taha, Operations Research, Pearson Publication

R2: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin, Business Research Methods,

Cengage Learning, 8th Edition

R3: Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Approaches to social research,


R4: Delbert Charles Miller, Neil J. Salkind, Handbook of Research Design and Social


R5: Nicholas S. R. Walliman, Nicholas Walliman, Routledge, Research Methods: The Basics,

Himalaya Publications,1stEdition





[508219C]: Entrepreneurship Development (Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02

Examination Scheme: Concurrent Evaluation: 20 Marks


Total :50 Marks Prerequisites Courses :Knowledge of Business Process.

Course Objective:

1. To understand the scope of entrepreneurship in India.

2. To know the role of Central Government and State Government in promoting Entrepreneurship.

3. To acquire knowledge of Enterprise Promotion strategies.

Course Outcome:


CO1 REMEMBERING -DEFINE the key terms, LIST the Attributes and Characteristics ofEntrepreneurs

features and ENUMERATE the Factors influencingEntrepreneurship Growth.

CO2 UNDERSTANDING -DISCUSS the various theories of entrepreneurship.

CO3 APPLYING - CONSTRUCT a framework for a typical EDP.

CO4 ANALYSING - OUTLINE the role of Government and various support organizations inencouraging

and supporting Entrepreneurship.

CO5 EVALUATING - COMPOSE an inventory of possible entrepreneurial opportunities incontemporary

local, regional and national context.

CO6 CREATING CREATE a business plan for an entrepreneurial venture

Course Contents

UNIT-I Entrepreneurship 06 Hours

Entrepreneurship: Concept of Entrepreneur. Intrapreneur, Entrepreneurship and Manager. Difference,

between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship. Attributes and Characteristics

ofsuccessful entrepreneurs. Functions of an Entrepreneur, Classification of Entrepreneurs. Role of

Entrepreneur in IndianEconomy, Developing entrepreneurial culture, Factors influencing Entrepreneurship

Growth - Economic, Non-EconomicFactors, For profit or Not for profit entrepreneurs, Constraints for the

Growth of Entrepreneurial Culture,Entrepreneurship as a career, Entrepreneurship as a style of

management, Emerging Models of CorporateEntrepreneurship, India’s start up revolution–Trends,

Imperatives, benefits; the players involved in the ecosystem,Business Incubators-Rural entrepreneurship,

social entrepreneurship, women entrepreneurs, Cases of Tata, Birlas,Kirloskar and new generation

entrepreneurs in India.

UNIT-II Theories of Entrepreneurship 06 Hours

Theories of entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High Achievement

byMcClelland, X-Efficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social change

by Everett Hagen.

UNIT-III Entrepreneurship Development 06 Hours

Entrepreneurship development: Entrepreneurial Competencies, Developing Competencies. Concept

ofentrepreneurship development, Entrepreneur Training and developing, Role of Entrepreneur





Development Programs(EDP), Role of DIC, SISI , EDII , NIESBUD, NEDB, EDP - Objectives – contents

– methods - execution. Role of Mentors.Innovation and Entrepreneurship, Design Thinking Process. Role

of consultancy organizations in promoting

Entrepreneurs, Problems and difficulties of Entrepreneurs - Marketing Finance, Human Resource,

Production; Research- external problems, Mobility of Entrepreneurs, Entrepreneurial change, occupational

mobility - factors in mobility.

UNIT-IV Role of Central Government and State Government in promoting

Entrepreneurship

05 Hours

Role of Central Government and State Government in promoting Entrepreneurship: Introduction to

variousincentives, subsidies and grants, Export Oriented Units, Fiscal and Tax concessions available,

Women Entrepreneurs -Role, Problems and Prospects, Reasons for low women Entrepreneurs, Assistance

Programme for Small Scale Units –Institutional Framework – Role of SSI Sector in the Economy – SSI

Units – Failure, Causes and Preventive Measures –Turnaround Strategies. Future of Entrepreneurship

Development and Government, Start Up India, Make in India.

UNIT-V Enterprise Promotion 05 Hours

Enterprise Promotion: Creating Entrepreneurial Venture, Entrepreneurship Development Cycle,

BusinessPlanning Process, The business plan as an entrepreneurial tool, Elements of Business Plan,

Objectives, Market Analysis,Development of product / idea - Resources, Capabilities, and strategies,

identifying attributes of strategic resources,Opportunity Analysis, innovator or imitator, SWOT analysis,

Internal and External Environment Analysis, IndustryAnalysis, Embryonic Companies and Spin off’s,

Porter’s five forces model, Identifying the right Business Model Canvas,Seven Domains of John Mullins,

Opportunities in Emerging/Transition/Decline industries, Opportunities at the bottomof the pyramid,

Opportunities in social sector, Opportunities arising out of digitization, Marketing, Finance, Organization&

Management, Ownership - Franchising, networking and alliances, Buying an existing business, Critical

riskcontingencies of the proposal, Scheduling and milestones.

BOOKS:

Text:

T1 : Vasant Desai, Dynamics of Entrepreneurship Development, Tata McGraw-Hill Education

T2 : David H. Holt, Entrepreneurship: New Venture Creation, Prentice Hall

T3: Satish Taneja, S.L.Gupta, Entrepreneurship Development New Venture Creation, Galgotia Publishing

Company

T4 : K. Nagarajan, Project management, New Age International Pvt Ltd.

T5 : Marc J. Dollinger, Entrepreneurship: Strategies and Resources, Prentice Hall

References:

R1: Brigitte Berger, The Culture of Entrepreneurship,

R2: Peter F. Drucker, Innovation and Entrepreneurship, Atlantic Publishers

R3: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, Entrepreneurship, McGraw-Hill Education

R4 : G. Dale Meyer, Kurt A. Heppard, Entrepreneurship As Strategy, Sage Publications

R5: A. Sahay, M.S.Chhikar, New Vistas of Entrepreneurship: Challenges & Opportunities, Jaypee Brothers

Medical Publishers (P) Ltd





First Year of MBA

[508219D]: Statistical Applications and using SPSS(Generic Elective)

Teaching Scheme:

TH: 02 Hours/Week

Credit

02

Examination Scheme: Concurrent Evaluation: 20 Marks


Total :50 Marks Prerequisites Courses :Knowledge of Statistical Functions

Course Objective:

1. To give an overview of the capabilities of popular statistical software packages.

2 To train students in handling data files and carry out basics statistical analysis.

3 To give hands on experience about basic hypothesis testing

4 To train students in using advanced tools such as Factor Analysis and Cluster Analysis etc.

Course Outcome:


CO1Understand the capabilities of SPSS software.

CO2 To perform statistical tests using SPSS software.

Course Contents

UNIT-I Introduction to SPSS

05 Hours

Introduction to SPSS- Data analysis with SPSS: general aspects, workflow, critical issues - SPSS: general

description, functions, menus, commands- SPSS file management Exercise.

UNIT-II Input and data cleaning

06 Hours

Defining variables- Manual input of data- Automated input of data and file import Data manipulation-

Data Transformation- Syntax files and scripts- Output management Exercise.

UNIT-III Descriptive analysis of data

06 Hours

Frequencies –Descriptives – Explore- Crosstabs- Charts Exercise

UNIT-IV Statistical tests

06 Hours

Means- T-test- One-way ANOVA- Non parametric tests- Normality tests - Correlation and regression-

Linear correlation and regression- Multiple regression (linear)Exercise

UNIT-V Multivariate analysis

05 Hours

Factor analysis- Cluster analysisExercise

BOOKS:





Software :

Software SPSS 21

Text Books :

T1 : George and Mallery, SPSS for Windows – Step by Step, 17.0 Update, Pearson, 10th Edition.

T2: Rao and Tyagi, Research Methodology with SPSS, Shree Niwas Publications, 2009.

References:

R1: Field A., Discovering Statistics Using SPSS, Fourth Edition, SAGE, 2013

Documents

F. Y. Master of Business Administration (MBA)