FABULYZER Top-least Potential Customers

8/9/2019 FABULYZER Top-least Potential Customers

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FABULYZER Potential CustomersTeam JEEP Jessica, Emma, Emily, Phoebe



Questionnaire● Name?● Age?● Occupation?● What is your typical ee!ly e"ercise regime?● #o $o you currently monitor your e"ercise? %Apps& 'it(it rist(an$ etc)● Why $o you use this? *' you $on+t& hy not?● What are your moti,ations to e"ercise?● *s there anything that gets in the ay o' your e"ercise routine or stops you practi

regularly? %e-g lac! o' time& no access to resources etc)

DESCRIPTION OF FABULYZER

● .oes this soun$ li!e something that oul$ (e (ene'icial to you& hy/hy not?



0 1op 2otential 3ustomers

Ben Roycroft, 18, Student

ee!"y rout#ne$ 'oot(all& gymnastics& heelchair (as!et(all an$ a long run%on#tor#n&$ occasionally loo!s at health apps on phone tomonitor progress%ot#'(t#on)$ to stay 'it an$ in shapeO*)t(c"e)$ nothingF(*u"y+er$sports stu$ent so (ene'icial to !no hich is hisoptimum sport an$ ith the hope to (ecome a 2E teacher&ha,ing 'urther !nole$ge a(out 'at (urn etc oul$ (e use'ul

(ut oul$ not pay 4566

e)) C('end#)-, ./, %(

ee!"y rout#ne$classes 7/8 times a eonce%on#tor#n&$ apps to see here to impro%ot#'(t#on)$ to (e healthy an$ loo! gooO*)t(c"e)$ lac! o' timeF(*u"y+er$ thin!s it soun$s li!e a really (urn is something she oul$ (e interesteinto latest 'itness tren$s an$ loo!ing goo$



0 Least 2otential 3ustomers

o-n Lo0e , 2, Ret#red

ee!"y rout#ne$ s:uash tice a ee!&running three times a ee!& cycling atleast three times a ee! %on#tor#n&$ nothing%ot#'(t#on)$ to !eep 'it as he gets ol$er

O*)t(c"e)$ not much as retire$F(*u"y+er$ not intereste$ in monitoringhis sports as merely e"ercises 'or 'un an$

to !eep 'it& $oesnt nee$ to lose eight

Su)y -#te , 32, F#n(nce

ee!"y rout#ne$ net(all tice a ee! %on#tor#n&$ Nothing%ot#'(t#on)$ to !eep 'it an$ 'eel (etter a(out hersel' O*)t(c"e)$ time as or!s late hoursF(*u"y+er$ mainly plays 'or 'un sonot intereste$ in monitoring progress

Penny Royc

ee!"y rout#ne$ ne"ercise class once%on#tor#n&$ nothiher%ot#'(t#on)$ to !eO*)t(c"e)$ time anF(*u"y+er$ thin!s interesting an$ sees (ut oul$ ne,er pay

monitor her eight



E 1op 2otential 3ustomerC-(r"#e P#c!(rd, .1, Student

ee!"y e4erc#)e rout#ne$ =ym 7/8 times a ee!& net(alltraining 7 times a ee! an$ a net(all match once a ee!-%on#tor#n&$ 2olar atch > measures heart rate/calories$uring e"ercise& in'orms hether the heart rate is in a 'at loss<one or impro,ing 'itness <one-%ot#'(t#on)$ 1o lose eight& stress relie'& en;oymentO*)t(c"e)$ Uni,ersity or! > time managementF(*u"y+er5$ Lo,es the ay it gi,es personalise$ a$,ice a(outoptimising e"ercise 'or 'at (urn- Woul$ not pay 4566.

S#6on Boot-, .7, Per)on

ee!"y e4erc#)e rout#ne$ 1rains clienhimsel' $ays a ee!-%on#tor#n&$ FitBit%ot#'(t#on)$ For his ;o(& health an$ 'itnO*)t(c"e)$ Busy ith clients > lac! o' timF(*u"y+er5$ Woul$ (e intereste$ as he cmanagement metho$& coul$ use it to helpe''ecti,ely-





E 1op 2otential 3ustomer A6y <(#ne), ./, Student

Rout#ne$ Runs 8>@! 7 " a ee! also toning e"ercises%on#tor#n&$ *n'ormation pro,i$e$ (y the machine

-y$ Use the screen to test time an$ $istance& aims to (eat

her (est time

%ot#'(t#on)$ #ealth& Aiming to $o a hal' marathon an$

get a goo$ (o$y

O*)t(c"e)$ Wor!& meaning there

is less time

ou"d )-e *uy F(*u"y+er$ *'

training more seriously 'or a

marathon the pro$uct oul$

appeal to her- *t+s :uite e"pensi,e

(ut oul$ en;oy (eing tol$ hat e"ercise is (est-

C-r#)t#ne %c%(nu), /,

Rout#ne$ 5 " 7 mile runs& 5 " e"ercise cl%on#tor#n&$ use a atch 'or split timessometimes& an$ increase length o' time oincrease eights in gym -y$ .o this to measure an$ hope'ully i#elps moti,ate 'or ne"t time-%ot#'(t#on)$ Li!e to 'eel 'it an$ ell&

ma!es me 'eel (etter mentally ansluggish- Also& o' course& to

eight $on-O*)t(c"e)$ Lac! o' timeF(*u"y+er$ *t $oes soun$ goo$ (ut it+s a

lot o' money an$ * oul$n+t (uy it price- y scales an$ clothes tel*+m losing eight or not-



E Least 2otential 3ustomers

To6 S6#t-, 9;, C-#ef E4ecut#'e

Re&#6e$BR cycle at least e,ery other $ay on .artmoor& 2ar!Run on Catur$ays-% on#tor#n&D i2hone C1RA9A plus 2ar! Run -y=0-y not$ Ctra,a is goo$ moti,ation to see hom is ri$inglocally an$ on hat ne routes- Woul$ (e lying i' * sai$ * $on+ten;oy inning the occasional O%ot#'(t#on)$1o li,e long enough to see my chil$ren (ecomea$ultsO*)t(c"e)$@6 employees& 7 small !i$s& i'e& 'oo$ (eer (ut

nothing gets in the ay ou"d F(*u"y+er *e *enef#c#("D Not 'or me as& * am a mi$$leage$ (lo!e an$ $on+t care ho 'at * am-

T-o6() Byrne, 3;, C-# ee!"y e4erc#)e re&#6e$ Rug(y 3oaRug(y % hr-)& 3ycling %Winter hr- an$6on#tor#n&$ Only cycling ,ia Ctra,a a -y=0-y not$Because its 'ree an$ mosplit times etc%ot#'(t#on)$ Weight lost / controlO*)t(c"e)$ Lac! o' time $ue to or! pa(roa$ ou"d F(*u"y+er *e *enef#c#("$1h

cost is prohi(iti,e as there are many 'rethey are not sophisticate$ (ut then * amathleteG



2 1op 2otential 3ustomer>#6 S(uer, 21, ourn("#)t

Rout#ne$ 1ypical e"cise is 'our runs per ee!& to short H!& an$

to longer& 5>58!Current %et-od of 6on#tor#n&D Ctra,a an$ yAsics

-y$ to monitor progress&pace& calories (urne$& an$ the yAsics gi,e me a training programto 'ollo %ot#'(t#on)$ * $o it (ecause it !eepme ,aguely 'it& an$ itIs the easiest 'orm o' e"ercise hen tra,elling&an$ lastly (ecause * am training 'or ne"t marathon-

O*)t(c"e)$ Not much getIs in the ay&sometime tra,el- Cometime the eather also gets in the ay

ou"d t-ey *uy F(*u"y+er$ * pro(a(ly oul$nIt (ecause * $onIt 'eel the nee$ to !no ho much 'at * am (urning& (ut i' 'at (urning as my primary goal o' e"ercise& hich *guess it as a couple o' years ago& then may(e-

(ne <(+e"0ood, 38, %(r!Rout#ne$ run 5 or 7 times a ee! an$

6on#tor#n&$ Ctra,a an$ Asics on my nothing 'or (oot camp - (ecause * ant to !no ho 'ar an$ homonitor my progress %ot#'(thealthy 'or (oth my (o$y an$ min$& * asome eight- O*)t(c"e)D * someha,e time to $o the e"ercise * ant or *Cometimes the eather pre,ents me 'r

,ery o'ten- ou"d t-ey *uy intereste$ > * ha,e (ought ga$gets in thamount o' money- * oul$ (e interestehelp me to lose a (it more eight an$ *this-



2 Least 2otential 3ustomS(6(nt-( ?r(y, .1, Student

Rout#ne$ Cailing team at uni,ersity training 7 times a ee!& *also go to gym a couple times a ee! Current 6et-od of 6on#tor#n&$ Not currently -y$ * $on+t thin! * nee$ it& * $on+t ta!e e"ercising seriouslyenough-%ot#'(t#on)$ 1o !eep 'it& * oul$ li!e to lose a (it o' eight (utam not particularly moti,ate$ to $o so-O*)t(c"e)$ *t is usually a lac! o' time that gets in the ayJ (einga stu$ent * ha,e a lot o' other things going on

ou"d f(*u"y+er *e *enef#c#("$ * $ont thin! 'a(uly<er oul$ (e (ene'icial to me as i $onIt thin! i oul$ ha,e enough time toin,est in using it or e,en reme(er to use it e,ery time-- it seems:uite complicate$ to use-

N#c! Be"", .., Ar

Rout#ne$ Bo"ing 8 times a ee!- Foot(an$ to matches a ee!-Current %et-od of 6on#tor#n&D No -y$ * ha,enIt actually thought a(out uetc& (ut oul$ loo! 'urther into it%ot#'(t#on)$ * en;oy hat *Im $oing anhealthy-O*)t(c"e)$ Nothing usually& occasional ou"d f(*u"y+er *e *enef#c#("$ 2er

ill (e (ene'icial to me as *Im not trying'itter in mysel'& (ut * can see the pro$ucothers ho are trying to lose eight-



3onclusions> K o' the people e :uestione$ ere not intereste$ in the Fa(

mainly $ue to cost-> 1oo e"pensi,e > e,en some o' the can$i$ates ho ere interest

concept oul$ not pay 4566-> 1he 77K ho ere intereste$ ere generally un$er the age o' 7

seeme$ to (e $on to the 'act that this generation is more (o$yan$ e"ercise in or$er to loo! goo$-

> Ol$er can$i$ates ere less intereste$ in eight loss an$ 'at (urto !eep 'it/en;oyment an$ there'ore $i$ not see the Fa(uly<er a

> We (elie,e that loering the price oul$ ma!e the Fa(uly<er mmar!eta(le an$ oul$ more li!ely attract the ol$er generations

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FABULYZER Top-least Potential Customers