FACE INNOVATION, LLCINNOVATION, LLC · 4. 2017 - 2022 After a very intense analysis of what had happened in the past 25 years and three decades of innovation crisis that started in

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Member User Manual


Zion Bar-El

Founder of Ideation International Inc.

Chairman since April, 1996

Today, business environment is characterized by rapid change and leveraging of knowledge-based assets.

Time to market and relevant intellectual property have become crucial elements for competitiveness. To be

successful, an enterprise must be able to respond instantly to the dynamics of the global markets – that is

to be capable of “Innovation Upon Demand” and meet the needs of all customers.

One of the most important and most difficult issues facing organizations today is the problem of

innovation. Although commonly denied in public, it is discussed in length and deeply lamented in private

with top managers acknowledging that their organizations are failing at innovation and particularly in

making substantial leaps that are required for a continuous innovation.

Although, there is a universal agreement about the importance of innovation and R&D and about the vital

role both play in the growth, survival and persistence of companies and nations; current practice has fallen

into tenuous state of frustration because the recent track record has been so embarrassingly bad.

American companies have wasted billions of dollars on failed attempts to innovate, which shows just

spending more money does not help if the assumptions are incorrect, or the process is flawed.

Other evidence points to a fundamental problem with product conception; detailed analysis has shown

that it takes as many as 3000 raw ideas to produce one lonely commercial success. Measuring

downstream, it seems that of every four projects that enter the development stage only one becomes

commercially successful. Learning from failures may have led to ultimate successes but the cost is clearly

expensive and the returns have not been adequate. In some industries, 80% of all innovations originate

from customers rather than the producers. In the software industry only 60% of all projects are completed

on time. To get a better focus on customer needs, R&D is often integrated into the business marketing unit;

but this decentralized and incremental approach has also failed to achieve the desired results in most

companies. The US department of commerce reports that 90% of new products fail within four years and


less than 10% of US companies have even bothered to produce new products in the past 10 years. It is

clear that there is a serious problem in the practice of innovation and it would not be an exaggeration to

say that most corporations are pushing a rope at it without success. The wide spread failure of innovation

leaves out a strategist with the following options:

• To increase value in existing global markets through market share warfare

• To reduce cost through downsizing, and outsourcing

• To reduce costs through process improvements, and quality improvements

• To enhance performance using methods and tools such as information technology

In lieu of the above, Ideation International (Detroit, USA) presents itself as the undisputed world leader

in developing the innovation methodology with software platform called Office of Innovation® that

provides a structured process for adapting continuous innovation that is dramatic, immediate and

valuable. It delivers on the premise to:

• Reduce the time and money required to solve technical problems

• Guaranteed, simple, and elegant conceptual solutions

• Overcome psychological barriers

• Develop a bank of intellectual properties that can be strategically leveraged

• Foresees future problems

• Create a comprehensive vision of future possibilities

• Objectively judge proposed innovations

• Substantially increase effectiveness of research and strategic product development

• Identify and position an enterprise for sustained competitive advantage

• Make the right decisions more effectively, quickly and easily

• Find strategic directions for investment

• Predict competitors’ developments

• Identify and eliminate shortcomings of an existing system

• Preserve the positive characteristics of an existing system

• Simplify a system

• Provide an objective evaluation of technical alternatives

• Organize, improve and greatly expedite the process of conceptual design

• Validate the organic growth and increase market share of the enterprise

On November 8, 2017 Ideation is celebrating its 25th year birthday.

Ideation’s 25 year history can be divided into four distinct periods that each made

a major impact as the company restructured with new strategies and major

accomplishments.

Prehistory: TRIZ and Genrich Altshuller

In an effort to discover generic rules for innovation, Russian engineer, inventor,

and scientist, Genrich Altshuller, began studying patents and technological

evolution in 1946. By the 1970s he had become the intellectual leader of a group


of Russian scholars and practitioners involving themselves in the study of problem solving, invention, and

innovation. Collectively this effort is called TRIZ (pronounced “trees”) which is a Romanized acronym for

the Russian phrase Teoriya Resheniya Izobretatelskikh Zadatch meaning “the theory of inventor’s problem

solving.”

TRIZ encapsulates a set of methodologies, knowledgebase, and a set of tools to assist efforts in system

analysis, problem formulation, and idea generation. The overall goal of TRIZ has been to develop and refine

an algorithmic approach to invention and innovative problem solving that could be understood and used by

anyone.

Prehistory: Kishinev Era

Two of most important founders and the cause why Ideation is still going strong are Boris Zlotin and Alla

Zusman.

Boris Zlotin in 1974 has become a TRIZ devotee, started teaching problem solving to company engineers, in

1978 has begun scientific collaboration as a scientist, co-teacher and co-author with TRIZ founder G.

Altshuller.

Alla Zusman - over 30 years in TRIZ application, research and development (since 1981).

Both of them have developed a close tie with Genrich Altshuler.

Boris and Alla in 1982 have started a TRIZ Research School in Kishinev, Moldova, that have become the

biggest one in Soviet Union and the first to provide analytical services to industrial companies, in 1986 –

have founded “Progress” (with V. Proseanic and S. Visnepolschi) – the first TRIZ company in the world.

The Ideation era (ITRIZ) began in 1992 and continues today.

1. Nov 1992 – March 1996

During this period the five original founders were:

Boris Zlotin, CTO and VP Engineering

Alla Zusman, VP Product Development

Zion Bar-El, VP Sales

Don Simms, CEO and President

Mark Harrison, VP Marketing

During the first five years, Ideation was extremely occupied with translating TRIZ educational program

developed by Boris Zlotin and Alla Zusman from Russian to English, developing the education program

based on TRIZ and developing the software tools to support it. The best accomplishments during the first

five years were providing education and analytical services to fortune 500 companies such as Allied Signals,

Ford Motor Company, GM, P&G,

Air Force, American Suppliers Institute, PEICO, Chrysler, AC Johnson, 10 year contract with SANNO

University in Japan and starting the Ideation of Taiwan and China. Total revenue in this period was $2

million USD.


2. April 1996 – Dec 2006

Zion Bar-El, Chairman and President

Boris Zlotin, CTO and VP Engineering

Alla Zusman, VP Product Development

Major accomplishments of this period were 15 projects with Ford Motor Co. and Training 1000

professionals; 13 projects with GM and training 1000 professionals; 3 projects with Chrysler and training

100 professionals; corporate agreement with BP Amoco from 1996 to 1999 with 49 completed projects and

289 trained professionals; 3 projects with Johnson & Johnson and training 100 professionals. The total

number of professionals trained in Ideation TRIZ exceeded 50,000 in this period. A network of 21 resellers

in 21 countries was established and generated over $18 million USD in revenue.

3. 2007 – 2016

Ideation Japan was formed in 2007 by Terry Kamimura as founder and president. Terry was added to the

Ideation’s board of directors as vice-chairman. He invested in Ideation Inc. about $500,000 USD in training

eight Japanese I-TRIZ specialists and to gain equity in Ideation. Terry and Zion have been doing everything

in collaboration in terms of planning and strategy. Largest corporate customers in Japan were Hitachi, Fuji,

Honda, Toyota, Minolta, and Canon. During this period more than $10 million USD was generated

collectively.

4. 2017 - 2022

After a very intense analysis of what had happened in the past 25 years and three decades of innovation

crisis that started in the early 70’s, the growth of TRIZ and Ideation deemed to be very slow and very

limited in its present form of marketing and delivery. Despite its proven effectiveness in solving complex

technological problems; we estimate that no more than 100,000 TRIZ professionals have been trained

during our 25 years in place of expected millions working in the client industries. It is our strong opinion

that the situation poses an ideal opportunity to form a great community of trained innovators,

independent of industrial corporations, under the new enterprise “Face Innovation” specifically developed

by Ideation International. This is an imperative progression of our economy transferring into the age of

“innovation Workers” as described in a recent article by Ideation TRIZ specialist and academic scholar Dr.

Ron Fulbright from the University of South Carolina.


About Face Innovation

Face Innovation. Who we are.

As the status report on the innovation crisis in the last three decades suggested, we have an extraordinary

opportunity to take advantage of social networking platforms and reach out and recruit all the mature

professionals that have all or several of the characteristics that we appreciate in the formula below.

� � ��

• PARAMETERS ARE:

• Pc capability parameter between 1-10

• Pk knowledge between 1-10

• Pds desire between 1-100

• Pdv devotion between 1-10

• Pde dedication between 1-10

• Ph hunger between 1-100

• CONSTANTS ARE:

• CS common sense between 0-10

• LGC logic between 0-10

• MTD methodology between 0-10

• TLS tools between 0-10


• IPS inventive problem solving skills between 0-10

• CT creative thinking skills between 0-10

• R Ideal Final Results between 1 and 1000’s


To establish a standard to be adopted by institutions and industrial companies, innovation and creative

thinking should become a structured process capable of solving complex technological problems and

continuous innovation. As Dr. Ron Fulbright suggests in a recent article, every individual that has a brain,

once he has the right knowledge and the tools, can invent on demand. Over the last 25 years, I developed

close relationship with many professionals that share the belief and same opinion on how world could be

enriched with an extremely large community that shares a commitment to helping train the future

innovators and make the world more creative and innovative. My close colleagues and I, share the hunger

of recruiting one million new members in the next five years.

Vision. What do we want to be? We wish to become the largest community for innovators and other professionals who shares the passion

to become an innovator. The organization that we are creating will help you to meet other innovators

around the globe, form product development teams and help licensing the inventions discovered by these

members. We have all the resources in place to help you follow the journey of taking your good ideas into

real prototypes, commercialization and licensing of the final product. Face Innovation will take care of all

the IP works and the cost of it as well as finding enterprises and to negotiate licensing the final product.

Values. What do we believe in? We strongly believe that we have several major strengths as follows:

I. Market size and its segments: we have not done a detailed demographics of all the counties in the

world and how many potential prospects are out there to become our member. We believe in the


worst case scenario that is we can recruit, out of the 3.4 Billion internet users worldwide, at least 100

million qualified prospects.

II. That Ideation International has the best educational offering for TRIZ inventive problem solving (IPS)

and creative thinking. Ideation has developed the best curriculum, the best documentations and the

best software tools.

III. We have customized our educational training so that can bring it in a distant learning format to the

masses. It is a 30 hours program with 16 hours given in eight online lessons with a private instructor

and 14 hours that you should dedicate to solving practice exercises. Every trained professional could

easily become a trainer with a little practice and problem solving experience.

IV. It is highly recommend that every new member should get engaged as much as possible in educating

others on Invention on Demand. Face Innovation community is a private and exclusive club that does

not stop at idea generation but continues to be involved with every member until there is a business

built around it, generating wealth for the inventor, its team and the community.

Mission. What are we going to do? • Networking, networking and networking.

• Contacting all existing users.

• Contacting all the engineering and professional associations

• Working to establish global network of “National Innovation Centers”, Nigeria, Mexico and New

Zealand are just the immediate potentials

• Contacting High schools, community colleges and Universities in all target markets

• Strategic alliance with other product development societies such as Lean, six sigma, SME, ASME, IEEE,

…

• Working with global STEM communities in US and other parts of the world

• Dealing with countries in economic turmoil such as Greece, Spain, Eastern Europe

• Conduct business in vertical markets such as healthcare, aerospace, gaming and Artificial Intelligence

(AI)

• Integrate with new and emerging technologies such as nano-technologies, 3D printing and augmented

reality.

Face Innovation Goods

I. Educational/ Training

• Introduction – IPS Presentation

• 8 Lessons

• Case studies

II. Software

• Brainstorming®

• Formulator®

• IWB®

• KW®


III. Knowledge

• Articles:

o “TRIZ - THE NEXT BIG THING” Mizrachi

o Ron Fulbright

o Ron Fulbright

o “Levels of Invention” Boris and Alla

o “Ideation TRIZ roots and differentiation” Boris and Alla

o “Do you have problems” Howard Smith and Mark Burnett

o “What Innovation Is” Howard Smith

• Books: Stan Kaplan “Intro to TRIZ”

• What CSC people think

Thank you for visiting Ideation’s new website. We are looking forward to developing a close relationship

with you to our mutual benefits, both intellectually and financially. Give yourselves an opportunity and

enrol in FACE INNOVATION community, so you can analyse and evaluate at no cost and no risk, while you

cannot afford to become a member. Bring along your family members and friends.

Documents

FACE INNOVATION, LLCINNOVATION, LLC · 4. 2017 - 2022 After a very intense analysis of what had happened in the past 25 years and three decades of innovation crisis that started in