MAKE facebook MARKETING WORK

SHOULD YOU HOW DO YOU WHAT TO AVOID

EXPENSIVE HARD TO CHANGE

ONE-WAY HARD TO MEASURE

WASTEFUL

Traditional Marketing

AFFORDABLE FLEXIBLE

TWO-WAY MEASURABLE

HIGHLY-TARGETED

Social Media Marketing

Monthly Active Users:

Daily Active Users:

2.4 Billion

1.6 BillionFacebook Investor Relations Presentation 4/2019

Monthly Active Users:

Daily Active Users:

1 Billion

500 MillionInstagram for Business 4/2019

BUT…

Organic Facebook Reach

Bonsey Jaden - Truth about Facebook Organic Reach

of Facebook revenue is from small/medium sized businesses

80%Social Media Examiner 4/2019

of small businesses feel like their Facebook Ads are failing

62%Weebly Small Business Study

YOUR MESSAGING DOESN’T MATCH YOUR TARGETING

BRAND AWARENESS

• Objective is to build ad recall

• Ads reach audience up to 2x every 5 days(i.e. over a 4-week campaign, people will see ad ~10x)

REACH

• Objective is to build awareness, or changing brand perception

• Measured by reach or impressions

TRAFFIC

• Objective is to drive people to a destination away from Facebook (e.g website or an app)

• Also good for Top-of-Funnel as click throughs can be used to build Retargeting campaigns

• Measured in Link Clicks or Landing Page Views

ENGAGEMENT (Boosted Post)

• Objective is to get more people to engage with your Facebook content(e.g. comments, shares, likes, event responses)

• Measured buy engagement, likes, event responses (attending or interested)

APP INSTALLS

• Drive people to App Store to download your app

• Requires Facebook SDK on App

VIDEO VIEWS

• Drive viewership of videos on Facebook

• Measured in 2-second views, 10-second views, and ThruPlay (15 seconds)

• Also great for Retargeting

LEAD GENERATION

• Objective is to collect data from potential customers who are interested in your business (email addresses, phone numbers, etc.)

• Custom Form generated within Facebook

• Measured in completed forms submitted

• Form data can be downloaded or integrated to CRM

MESSAGES

• Objective is to answer questions, offer support, increase transactions, or generate leads

• Starts a FB Messager conversation from the ad

CONVERSIONS

• Take specific action on your website, app, Messenger or WhatsApp

• Measured in completed actions (purchase)

CATALOG SALES

• Show ads that dynamically populate based on your target audience

• Must create a catalog on Facebook

STORE TRAFFIC (Beta)

• Objective to drive visits to a physical location by showing ads to people nearby

• Great for multi-unit locations

• Can generate customized ads for each location

• Reports store visits after 1 day, 7 days and 28 days

• Utilizes location services data from your mobile phone

• Can filter out employees

• Call-To-Action: Get Directions / Call Now

FIND YOUR AUDIENCE

DEMO

TOP 5 THINGS TO AVOID IN FACEBOOK ADVERTISING

YOUR AD LEADS TO A POOR MOBILE EXPERIENCE

YOU GIVE UP ON ORGANIC POSTS

YOU’RE SETTING & FORGETTING

YOU’RE CHANGING TOO QUICKLY

SHOWING THE SAME AD TO THE SAME AUDIENCE FOR TOO LONG

YOUR MESSAGING DOESN’T MATCH YOUR TARGETING

hello@adlgmarketing.com @adlgmarketing