Facebook Ads Overview

Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Click thru rates via

social networks outperform links

shared in emails and

blogs

via socialtwist

Trust

High Trust

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

• 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.

-Via NOP WorldGreat new article here: (posted 6/23/11 https://www.facebook.com/CosmeticSocialMedia

Don’t Lose ThemKeep them where they are (FB)• For every click

there is a 25% drop-off (ex: move from website to store to blog, etc.)

-Eric Qualman, Socialnomics author

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Types of Ads

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

A destination on Facebook – your page, an event, application

(contest, poll, etc) or group

Types of Ads

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

A destination off of Facebook – your website, blog, an event, app

Types of Ads

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Attributes value to various

objects on the site - photos, wall posts,

status updates, and

notes

Ad Performance

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Testing is critical – Split A/B Test with words, or images, etc.

Responder Demographics – look at who is responding and go after them • How to run this report is available in FB

advertising section

Run reports (schedule) so you keep an eye on performance.

Keep ads fresh

This just in from moms…

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

68% don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)

Ryan Miller

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Facebook Metrics Overview