FacebookAdvertising–BoostPostsBoostingisoneofseveraltypesofplacementsFacebookadvertisingoffers.Theobjectiveofboostingistogetyourpostinfrontofmoreusers.Theboostdoesnotguaranteeincreasedengagement(clicks,likes,comments,shares)nordoesFacebookguaranteeyourentirebudgetwillbespent.Ifthepostyouaretryingtoboostdoesnotinterestusers,Facebookwillstopdistributiononitandyourbudgetwillgounused.Forthisreason,boostingpoststhathavealreadyprovensuccessfulisabestpracticeinsocialadvertising.

Beforesharingapostyouintendtoboost,reviewyourgraphicandifitcontainsmorethan20%text,beawarethatFacebookmaynotapproveit.Upuntilrecently,Facebooktookastaunchstandagainsttext-heavyadsto“providepeoplewithanenjoyableexperienceonFacebook.”IndustryoutletshavereportedFacebookistestingadswithmorethan20%textsoyoumayormaynotencounterthischallenge.Afterapostispublished,ifyoudecidetoboostchoosethe“BoostPost”option.

Youwillbetakentoapop-upwhereyoucansettheobjectiveandentertheparametersforyourboostedpost.Forthisadtype,choosebetweendrivingtraffictoawebsiteorincreasingengagement(whichiswhatwehavechosen):

Usetheleftsideto:

• Setanaudience.Youcantargetyourexistingfollowers,yourexistingfollowersandtheirfriends,targetedusers.Ifyouchoosetargetedusers,youcanrefineyouraudiencebygender,age,locationandinterests.Targetingusingeitheroftheexistingfollowersoptionsmayyieldthebestresults,astheseindividualsalreadyhaveanaffinityforyourbrand.

• Setabudgetandduration.Youcanselectfromthepre-designatedamountsinthedrop-downorclickinsidethebudgetboxtoenteryourown.Facebookadbuyscanbeveryeconomical–abudgetofafewdollarscanhelpincreasereach.You’llalsobeabletochoosehowlongyouwanttheadtorun.Ifyouchoosetorunitformorethanoneday,yourtotalbudgetwillbedividedequallybetweeneachday.

• Chooseapaymentmethod.IfyoudonotalreadyhaveanadaccountwithFacebook,youwillbepromptedtosetoneupwithacreditcard.Ifyouchoosetorunyouradformorethanoneday,Facebookmaybreakupyourpaymentintoseveralcharges.

Click“Boost”tosubmityouradtoFacebookforreview.Allowforuptotwobusinessdaysforapproval(howevermostadsareapprovedwithinhoursofsubmission.)

Shouldyouchoosetoaddmorebudgettoyourboost,simplyclickonthe“Boostedfor__”buttonbelowthepostonceit’sapproved:

ViewingResults

Aftertheboosthasrunitscourse,youcanviewtheresultsbyclickingthe“ViewResults”buttonbelowthepostorontheInsightstabforyourPage.

Withinresults,youwillbeabletoseehowmanypeoplesawyouradwithouttheboost(organic)aswellashowmanysawitasaresultoftheboost(paid.)Youwillalsofindadditionaldetailssuchashowmanypeopleengagedwiththepostandusingwhattypesofengagement.Thesearerecommendedguidelinesforboostingapost.ForadditionalinformationregardingFacebookAdvertisingincludingotheradobjectives,instructionsandresources,visit:https://www.facebook.com/business/products/ads