“Then I took a gulp: the beer was delicious but bittersweet.

Seven hundred friends, and I was drinking alone.

-NY Times

Why did this happen??

The  Problem

It’s difficult to get a lot of peopleto come to an event

There is no easy way of knowing how many people attend an event,

which makes it difficult to plan event

Noah Levin is a JuniorInformation Systems & Human Computer Interaction

Eyal Isaac Dekel is a SeniorIndustrial Engineering and Management

Kshama Nagaraja is a Masters StudentHuman Computer Interaction (Undergraduate in CS)

Our  Team

Optimize Facebook’s ‘Events’ application to promote social event planning

Our  Solu/on

Interviews

We interviewed 40 students (undergrad and grad)

Questions we asked:• Do you use Facebook events?

• How do you respond to invitations on Facebook events?

• Why would you attend an event?

• Why do you choose Yes, No or Maybe?

• When was the last time you attended an event where you took something to contribute.?

Survey

• Who’s Going?

• Maybe I’ll Go- Relabeling choices

• Word-of-Mouth - NY Times Example

- Welcoming newcomers (Tips Section)

• Item List - Relabeling choices

• Carpooling - How far is it??

• Polling

• Stories- Relabeling ‘Discussions’

- User Testing

• Feedback- Usefullness in the future

Features  Mo/vated  by  Data

When choosing whether to attend a social event, what do you feel are the most important factors?

Who’s  Going?

People42.4%

Time18.3%

Type15.2%

Place13.8%

Cost5.8%

PeopleTimeTypePlaceCostAlcoholGirlsAccessability

Who’s  Going?

Who’s  Going?

Who’s  Going?

I’ll go if my friends are going and if it sounds interesting

Who’s  Going?

“

I’ll go if my friends are going and if it sounds interesting

Who’s  Going?

“

Who’s  Going?

Who’s  Going?

Maybe58%

Ignore14%

Remove From Events10%

Yes10%

No9%

Maybe  I’ll  GoWhen you receive an event invitation on Facebook,

which of the following is your most common response?

Maybe17%

Ignore13%

Remove From Events9%

Yes33%

No28%

Maybe  I’ll  GoThis is what would be ideal...

I just click maybe .. Because I don’t want the host to feel bad“

Maybe  I’ll  Go

I just click maybe .. Because I don’t want the host to feel bad“

Maybe  I’ll  Go

0

10

20

30

40

Phone CallEmail

IM

Advertising

Word-­‐of-­‐MouthI most often learn about social events from...

Word-­‐of-­‐Mouth

I attend events that have an interesting title“

Word-­‐of-­‐Mouth

I attend events that have an interesting title“

Word-­‐of-­‐Mouth

I usually attend if I’ve heard about the event from my friends before I get the Facebook invitation“

Word-­‐of-­‐Mouth

I usually attend if I’ve heard about the event from my friends before I get the Facebook invitation“

0

1.25

2.50

3.75

5.00

< 1818 - 21

22 - 2526 - 29

> 29

How many times in the last couple of months did you attend events where guests brought items to help contribute?

(i.e. food, drinks, gifts, outdoor equipment, etc,.)

Item  List

Item  ListHypothesis 6, which predicted that members given specific numeric goals would rate more than those given do-your-best goals, was supported. Subjects rated 27% more movies when given one of the specific goals than the non-specific do-your-best goals (z=.2.87, p<.01). Moreover, the marginally significant

group goal specific goal interaction (z=1.67, p<.10) indicates specific goals had a

larger effect in the individual-goal

condition than in the group condition.

Item  List

Item  List

Item  List

Item  List

Item  List

Item  List

People42%

Time18%

Type15%

Place14% Cost

6%

Accessability1%

CarpoolingWhen choosing whether to attend a social event, what

do you feel are the most important factors?

Scenario

Carpooling

Carpooling

Carpooling

Polling

Polling

Polling

Polling

Individuals contribute knowledge to electronic networks of practice when they

perceive that it enhances their professional reputations, and

to some extent because it is enjoyable to help others. They contribute

when they are structurally embedded in the network, and when

they have experience to share.

Stories

Stories

Stories

Feedback

Feedback

Feedback

User  Tes/ng

User  Tes/ng

User  Tes/ng

User  Tes/ng

• InDesign Facebook Template

• Paper (with survey results)

• Wireframes

Deliverables  

Given  More  Time...  

I go if I have time.. I wish Facebook had some kind of scheduling tool“I’ll go if there’s free food...“

Fiesta Capstone Project. Gmail Add-On for Event Planninghttp://www.hcii.cmu.edu/M-HCI/2007/Google/index.html

Using Technology to Coordinate Social Events. Professor Jason Hong’s Research.http://www.cs.cmu.edu/~jasonh/publications/CHI2006-wip-whisper-submitted.pdf

Wasko, M. M., & Far, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 3557

Ling, K., Beenen, G., Ludford, P. J., Wang, X., Chang, K., Li, X., et al. (2005). Using social psychology to motivate contributions to online communities. Journal of Computer Mediated Communication, 10(4), np.

Niedzviecki, Hal. "Facebook in a crowd." NY Times 24 Oct. 2008. 29 Nov. 2008 http://www.nytimes.com/2008/10/26/magazine/26lives-t.html

Putnam, R. D. (1995). Tuning in tuning out: The strange disappearance of social capital in America. PS: Political Science and Politics, 28(4), 664-683.

Resources