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Es kommt immer wieder vor, dass der Name einer Facebook Seite geändert werden muss. Der Name des Unternehmens hat sich geändert, zwei Seiten wurden zusammengelegt, oder die Umwandlung einer Produkt- in eine Markenseite.
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Significant Page Name Change | April 2013
Significant Page Name Change
1 You request a Significant Page Name Change through your Facebook account team.
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How it works
Why are we doing this? SomeCmes a Page’s name no longer reflects its intent – because it included a date, because you’d like to merge a product page with a brand page… there are lots of understandable reasons. To protect our users’ idenCCes, we noCfy them before making this change.
What makes a Page name change “significant”? A “significant” name change is any change that falls outside of our Page name change guidelines found here. Likely use cases include: product to brand, campaign to brand, event to brand, product to product, locaCon to locaCon, and campaign to product. For example, “Facebook Pages Manager” (product) to “Facebook Pages” (different but related product) is a significant name change.
How o9en can I significantly change my Page’s name? A maximum of one Cme per calendar year.
*How we no>fy your audience When you choose to change your Page’s name, we’ll send an email to everyone who likes your Page that says: “A Page you like, Old Page Name, is changing its name to New Page Name on date 14 days in the future.’” This email also includes a buXon prompCng them to visit your Page. If someone likes the Page during that 14-‐day window, he or she receives the same email noCficaCon immediately. (See next page for an example email.) Will lots of people unlike my Page? We’ve seen a very low percentage of users choosing to unlike a Page based on a Significant Page name change. There may be an iniCal spike in unlikes when the email is delivered (perhaps because some users have forgoXen they liked it in the first place), but that spike in the unlike rate typically seXles within 2-‐3 days.
People like Pages on Facebook for lots of different reasons – for example, to hear latest news, receive offers, and share with their friends that they like a Page. Because choosing to like a Page is part of someone’s idenCty on Facebook, we noCfy them before a Page significantly changes its name.
People who like your Page receive an email noCfying them that your Page’s name will be changed in 14 days. If they doesn’t like the new name for the Page, they have Cme to unlike it before the name change is completed.*
14 days later the Page’s name is changed on Facebook.
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Significant Page Name Change | April 2013
Significant Page Name Change email
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The Significant Page Name Change email is delivered to the main email address associated with a user’s Facebook account.
If a user has chosen to limit the noCficaCons they receive from Facebook (set via their noCficaCons se^ngs), they may not receive this email.
