View
272
Download
0
Tags:
Embed Size (px)
Citation preview
Lesli Rowell, PhD, LPCCounseling Department
713-718-5278
Tiffany BunchStudent Services
713-718-5449HCC Distance Education on acebook
“Social” in today’s generation…
What is Facebook?Facebook is a social networking website and
marketing tool that fosters engagement with students.
Social Networking in Plain English: http://www.youtube.com/watch?v=6a_KF7TYKVc
A Facebook Fan Page allows students to follow businesses and connect in a way that they can’t through a website. Announcements Pictures Links Discussions Events
History of FacebookLaunched in 2004 by Harvard student, Mark
ZuckerbergWas originally offered to only Harvard studentsEventually opened to all universities in US and
CanadaIn 2006 it became available to anyone over age
13Compete.com ranked Facebook “the most used
social network by worldwide monthly active users” in 2009.
Facebook statisticsMore than 500 million active users145% growth from 2009-201050% of active users log in every day85% of college students use FacebookMore than 1.5 million local businesses
have Fan PagesAverage user becomes a fan of 4 pages
per month
Why is DE on Facebook?Social tools like FB are preferred by
students and more widely used than email. Research shows that the more students
engage in social networks, the more likely they are to learn.
We want online learners to feel a sense of community.
Facebook will help students know who we are and see who they talk to regularly.
Every HCC college has a FB page.
CCSSE 2009 Survey ResultsCCSSE – The Community College Survey of
Student Engagement“Student engagement, or the amount of time
and energy that students invest in meaningful educational practices, is the underlying foundation for CCSSE’s queries” (2009).
Survey results found that 52% of students use social networking multiple times a day.The impact found was more connectedness
Facebook FeaturesRemind students of deadlines
Ex. Last day to drop a RT course is November 18th.Promote events and student services throughout
campus Ex. International Student Orientation Friday,
August 13th from 10am-1:30pm at 3100 Main.Provide information about DE
Ex. “Get to know Dr. Levey” – give brief bioProvide updates when experiencing technical
problems or possible emergencies Ex. Notify students when Blackboard is down
www.facebook.com/HCCDistanceEd
Facebook Analytics or “Insights”Insights show trends in:
Number of users and their demographicsParticipation and page viewsAdmin creation of content
http://www.facebook.com/#!/insights/?sk=po_302556079515
DE Successes on FacebookSince established in March 2010, we now
have 207 fans40 monthly active usersAverage of 2 “likes” per dayExternal referrers:
1 from Blackboard2 from DE homepage: de.hccs.edu
Expected to grow significantly after more purposeful marketing stepsFaculty puts it into their BB classStudent services and other colleges post
Other Types of Social MediaFriendster (2002) – similar to FacebookMySpace (2003) – share music, photos, messagesBEBO (2003) – “Blog Early, Blog Often”YouTube (2005) – video sharing websiteTwitter (2006) – “real time” updates in 140 charactersFoursquare (2009) - aims to encourage people to
explore their neighborhoods and then reward people for doing so
LinkedIn (2010) – mainly used for professional networking
Instant messaging – AIM, Gmail chat, FB chat
Instructional Faculty’s RoleBecome a fan, if you haven’t alreadyPost the link,
www.facebook.com/HCCDistanceEd, in your Blackboard class
Participate:“Like” something Make a commentPost an interesting link
Once a fan, be respectful of social purpose of FBSocial Networking in Real Life:
http://www.youtube.com/watch?v=MRsRLZiyH20
References History of Facebook- http://en.wikipedia.org/wiki/Facebook Facebook Statistics – http://www.facebook.com/press/info.php?statistics Why is DE on Facebook? - http://www.usatoday.com/news/education/2009-
11-16-ccsse16_ST_N.htm CCSSE Spring 2009 Survey Results (Sept. 2009) – Published by HCC
Office of Institutional Research Other Types of Social Media-
http://en.wikipedia.org/wiki/Social_network_service