Facilitating FDI into Europe and Central AsiaWorld Bank Group's Investment Climate Department

Istanbul May 2nd, 2013 Tuomo Airaksinen

What is Invest in Finland?

National Investment Promotion Agency of Finland

• Consulting services to foreign companies

• Greenfield investments

• M&A’s

• R&D units

• Search for business opportunities Fully funded by Ministry of Employment

and the Economy Services are free of charge to foreign

companies Confidentiality

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Why Finland?

The business centre of the northern European market area

Excellent base for knowledge- and technology-based investments

World's leading business environment and competitive economy

Current facts updated daily in our website www.investinfinland.fi

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Reality of our FDI attraction

Investor development is the standard service in selected, attractive clusters, but– Finland is a relatively small economy

Limited amount of major market driven FDI– Scarce IPA resources - where to concentrate?

Serving major markets and industries Resulting in georaphical and industrial gaps in our services

– Team Finland promoting globally the awareness of Finland as investment destination increases inquiries

Reactive operation/inquiries - an important source of FDI for us!

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Inquiry handling

Inquiry handling is a tool– To analyze the demand

Feed back to Market Intelligence and Sales– To optimize the use of resources by efficient screening

Early understanding of the investor potential Non-FDI cases forwarded to other agencies

– To compete in the ever toughening Investment Promotion world Inquiry handling is a process

– Guarantee the visibility to potential investors, web site & web marketing Make contacting easy

– Dedicated persons to analyze and classify the potential– Sales responsible for the client contacts

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Inquiry handling

Timing– Quick response, with further questions as needed, increases the

position among the competition ”You never get the second chance to make a good first impression”

Challences– Industries that are not in our scope

Limited information for immediate response Support of the local network to assist in fact finding

– Confidentiality issues with the FDI consultants Is there a real customer behind the inquiry? Where and how will our information be used?

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Finland, cooler than you think!

Thank you!

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