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Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 1 of 10
Learning objectives
Understanding the types of changes that organizations undergo.
Recognizing the main features of organizations upon which change initiatives focus.
Recognizing that change initiatives may operate upon various levels within organizations.
Awareness of the role of dedicated change leaders in leading change initiatives.
How to use this module
Before beginning a change initiative, use this material to demystify the nature of change
and assure stakeholders that change is a process that organizations must undergo in order
to align themselves with a shifting environment.
When bringing together a change management leadership team.
In order to clarify the distinction between change management initiatives and continuous
improvement efforts.
To illustrate the variety of broad forces and influences that organizations face.
When briefing on the nature of a change program to those responsible for a quality or
continuous improvement process.
This module outlines the distinction between
incremental and transformational change, explains
the major features of organizations upon which
change operates and describes how the support of
members at all levels of organizations maximizes
the likelihood of success.
FACILITATOR GUIDE Thinking about Organizational Change
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 2 of 10
Activity Target Audience Suggested timing (dependent on group size and experience level)
Activity 1
Video: Thinking about
Organizational Change
All learners 15 - 30 minutes
(video duration 5:00 mins)
Activity 2
Attitudes to Change All learners 10 - 15 minutes
Activity 3
Appreciative Enquiry All learners 40 - 50 minutes
Activity 4
Self Assessment: “Changing Me” All learners 30 minutes
Wrap-up & commitments All learners 15 minutes
Terminology
Change initiative An organized, concerted effort to alter part or all of an organization.
Incremental change Continuous improvements made to the organization in an ongoing,
adaptive manner. These are gradual changes to the current state.
Incremental change does not usually challenge the existing culture of an
organization.
Transformational
change
Change which is not merely an extension of, improvement or
modification of the current state of an organization, but one which
involves a complete and fundamental change to the organization,
involving changes to processes and systems, people, structure and/or
culture.
Stakeholder A person or group which has an interest in the process or result of a
change initiative. They do not necessarily have to be directly or
indirectly affected by a change initiative to be a stakeholder; some
stakeholders are unaffected but can wield direct or indirect influence,
such as damaging an organization’s reputation or encouraging public
support. Examples of stakeholder groups include: customers, groups of
employees, people with specific roles within the organization, the
media, government, society, competitors, trades unions, campaign
groups, etc.
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 3 of 10
Description The module subject-matter is introduced using a short animated video.
The knowledge check and personal reflections questions are then used to
explore learners’ understanding and experience before moving on to
other connected activities.
Facilitators can make use of a range of techniques such as brainstorming
or debates to explore the knowledge check questions.
Use examples of learners’ experiences in the activities which follow.
Resources/materials Required:
The introductory video.
Flipchart and marker pens.
Dependent on the technique chosen, optional resources could include:
Terminology flash-card printouts
Instructions Introduce the video which explains the concept of organizational
change. (Slide 2)
Following the video, use the questions in the knowledge check to
guide the conversation, exploring the learners’ views on this subject.
(Slides 3 to 6)
Knowledge check
(Slides 3 to 6)
What forces affect
organizations,
prompting them to
adapt to shifting
circumstances?
Examples include:
market conditions such as new markets opening up, new competitors,
changing prices or regulation;
changes in technology, whether in IT, manufacturing, communication,
product delivery, etc.;
the expectations of stakeholders - be those customers, employees,
government, regulators, society, etc.;
customer demands, such as requests for specialized products,
integration with other organizations products, availability, etc.;
input costs, which may require either finding new sources of inputs or
ACTIVITY 1 Video: Thinking about Organizational Change
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 4 of 10
finding alternative ways to produce a product;
competition from alternative suppliers of your product.
These forces may mean an organization has to stop doing something,
start doing something new or do something differently.
What are two major
types of change and
the differences
between them?
Incremental change involves continuous improvements made to the
organization in an ongoing, adaptive manner. These are gradual
changes to the current state. Incremental change does not usually
challenge the existing culture of an organization.
Transformational change involves change which is not merely an
extension of, improvement or modification of the current state of an
organization, but one which involves a complete and fundamental
change to the organization, involving changes to processes and
systems, people, structure and/or culture.
Name four features
of organizations that
change initiatives
typically operate on
and outline typical
components within
those features that
are acted upon.
Processes and systems – changes to technologies, information flows,
how resources are allocated and the design of production systems
People – influencing the way in which people within an organization
communicate, motivate each other, approach problems, work in
teams and develop new skills.
Structure – Changes to an organization’s hierarchy of authority, job
roles and structural characteristics such as the organization of its
business units or internal groups.
Culture – influencing the way that those people in the organization
relate to each other to better align with the organization’s mission,
vision and strategy. This involves making efforts to understand and
shift values, norms, assumptions, leadership styles and roles within
the organization and is typically a long-term project involving
consistent efforts at all levels of the organization.
What do changes
require of individuals
within groups that
are the focus of a
change initiative?
Success requires individuals to accept and adopt the change.
Personal reflections
(Slide 7)
Of these types, what types of changes have you experienced during
your career?
What kinds of changes are occurring at the moment in your
organization – and which of the four organizational features are they
operating upon?
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 5 of 10
Description This activity performs the dual purpose of preparing learners for the self-
assessment activity later in this module, while giving the facilitator
essential information about the learners taking the course which will
enable them to mold and direct the course as it progresses.
It then progresses to a short experiment which brings home to learners
what their subconscious reaction to change is.
Resources/
materials
Required:
Likert scale banner printouts.
Flipchart and marker pens
A stopwatch or timing device
Instructions
(Slides 8 to 10)
Using the Likert banner (showing a scale between 1 and 10) along one
wall of the teaching room, ask people to position themselves between
1 and 10, depending on how much they agree or disagree with the
following statements, where 1 is ‘completely disagree’ and 10 is
‘completely agree’. You may wish to record their score for each
question.
o I like change.
o I like being changed.
o I hate change but am generally comfortable with it after a
while.
o I struggle to handle changes in my personal and professional
life.
(Slide 10) Using the flipchart pens, ask people to vote ‘agree’ or
‘disagree’ to the following questions, noting down who agrees or
disagrees with each:
o How the change is introduced is just as important as what the
change is, in regard to how I will react that change.
o It is important to be able to adapt to change.
ACTIVITY 2 Attitudes to Change
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 6 of 10
o People should expect change in modern organizations.
o There is too much change happening in my organization at this
time
o People’s ability to handle change is part of their personality; it
is fixed.
If you are running a course using several of the modules you may wish
to repeat this exercise at the end of the course to see whether
people’s attitudes have changed. If so, it is useful to note people’s
scores/votes and then compare them.
(Slide 11) Ask the group to split into pairs facing each other. Make
these remarks:
You’ve got one minute to study your partner before
you’re going to turn your backs to each other and alter 5
things about your appearance. Your partner will have to
guess what you have changed. One minute starts… NOW!
Tell them to turn their backs at the end of the minute and change 5
things about themselves. Then they turn back and have to work out
what changed.
Repeat the exercise, asking them to change three more things. It is
likely they will grumble about this. If they aren’t too frustrated by this
point, you can repeat it one more time.
Ask people what kinds of things their partners changed. It is likely that
they removed things, rather than adding (for example tucking a pencil
behind their ear) or altering (such as moving their watch from one
wrist to the other). The point is, most of them will have treated change
as a loss. Praise those who were positive enough about change to add
or alter, rather than removing.
Personal reflections
(Slides 12 & 13)
How did you change your appearance?
What do you think this says about your subconscious response to a
requirement to change?
Considering you are attending a workshop about ‘change’ and may
have experience of leading change, do you think a ‘loss’ attitude to
change is more likely among other people within the organization?
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 7 of 10
Description This activity continues the self-discovery started in the previous activity
and further develops the facilitator’s understanding of the learners on the
course. In particular, it gives the learner an appreciation of what they have
achieved so far in their career and how well their organization is doing.
Resources/
materials Required:
Appreciative enquiry worksheets for each learner
Writing materials for each learner
Instructions
(Slides 14 to 16)
Make these remarks:
I’d like you to divide into pairs for this next activity. We’re
going to carry out an appreciative enquiry. For this
activity you’ll start by filling in a short questionnaire
which take a positive look at your organization, your
career so far and your hopes and aspirations for it in the
future. I’d like you to spend the next five minutes filling
out these questionnaires and then we’ll move on from
there.
Provide learners with the appreciative enquiry worksheets.
After five minutes, make these remarks:
Now you’ve completed these questionnaires I want you
to swap sheets and read each other’s answers. Then
spend a few minutes coming up with some additional
questions you would want to ask your partner to find out
more about their personality, achievements, skills and
abilities, knowledge and ambitions. Feel free to make
notes on your partner’s questionnaire.
When you’re ready, I’d like you then to spend some time
interviewing each other to get answers to these
questions. You have around 20 minutes to do this. When
your interviews are complete I’m going to ask you to
introduce your partner to the rest of the group and
explain some of the fantastic things you found out about
them.
Once the interviews are complete, gather the learners back together
ACTIVITY 3 Appreciative Enquiry
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 8 of 10
and give each of them time to present their partner to the rest of the
group.
Personal reflections
(Slide 17)
How did the appreciative enquiry activity make you feel?
Is this the technique you could use with your colleagues?
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 9 of 10
Description In this activity, learners have the opportunity to develop a greater
understanding of their attitude to change and the sources of and
influences on these attitudes. Since this is likely to be deeply personal,
group discussion of the results is not recommended. The facilitator can
collect in the sheets to review and deepen their understanding of people’s
needs and attitudes, but should hand them back later.
Resources/
materials
Required:
“Changing Me” self-assessment handouts for each learner
Instructions
(Slides 18 & 19)
Make these remarks:
We’re going to take the opportunity now for you to do a
self-assessment, exploring your attitude to change and
what influences it. I know this is a very personal thing to
do, so only you and I will know what you’ve written and
we won’t hold a group discussion afterwards.
ACTIVITY 4 Self-Assessment: “Changing Me”
Facilitator Guide: Thinking about Organizational Change
Better Business Learning Change Activation Toolkit v1. ©Branded Well LTD. Unauthorized use or duplication strictly prohibited. Page 10 of 10
Learner debrief
(Slides 20 to 22)
What was the most important thing you learned?
How will this affect your work?
Optional: Change
Commitments
Postcards
(Slide 23)
Hand out the Change Commitments Postcard handouts at this stage,
inviting delegates to record on this postcard "what they would like to
do differently as a result of this workshop".
Delegates can then take these with them as a reminder of the
workshop and what they have learned, or the facilitator can collect the
postcard handouts and commit to send those postcards back to the
delegates after a set amount of time (i.e. one month).
If you are collecting the postcards to send back at a later date, hand
out envelopes and instruct delegates to write their names on those
envelopes. It may be helpful to assure delegates that these postcards
are for them and will not be looked at.
SESSION WRAP-UP & COMMITMENTS