Fact 1:You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.

Fact 2:1 in 7 children in developing counties die before their 5th birthday.

Diarrhea-Related Dehydration Still a Top-Killer of Children in Developing World

8

Over 1.5 million children still dying from diarrhoea-related illness each year

More children die from diarrhea related illness than Malaria, HIV/AIDS and Measles combined

No real progress in the last 25 years

Fact 3:

Why the Emphasis on ORS? MDG # 4 - Time is Running Out!

Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5

innovationneeded

Mortality dropped 1.8% per year (1990-2008)

Mortality must decrease 10.5% per year 2008-2015 to

reach goal

1990 2008 2015

100

72

33

incrementalimprovement