Fact Sheet 03 - GAPDL€¦ · Fact Sheet 03 How to Create a QR Code Generate QR codes linked to your website, Instagram or Facebook page So you want to get Asian visitors to spend

Prepared for GAPDL by Craig Shim, Alphacrane Intercultural

Specialists. Copyright © 2019 Alphacrane Pty Ltd . Do not

copy or reproduce without permission of the author. All Rights Reserved.

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How to Create a QR Code

Generate QR codes linked to your website, Instagram or Facebook page

So you want to get Asian visitors to spend more at your business? We recommend you

create QR codes containing a WeChat logo. These should be prominently displayed in

positions visible to passers-by. They should also be displayed beside each product line,

indicating that your customer can scan to access additional product information.

Why? Asian visitors are used to scanning QR codes to find out about a business and to

seek detailed product information. WeChat, an app used extensively by Chinese visitors,

pulls your content into the app in a translatable format. This avoids them having to

struggle with verbal communication if they’re not confident to converse with you in

English.

Step

1 Select a free QR code generator

Search online for a free QR code generator website.

The example shown here is www.qrcode-monkey.com




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Step

2 Link QR code to your online page Copy and paste the URL (website address) of your web page or social media site or online product description into the field Your URL.

The example shown here links to the Feast on East Markets page on the Gladstone Region website.

Your QR code will direct your guest to your nominated page. Therefore, only include one URL per QR Code.

If you want multiple links (e.g. one for Facebook, one for your website), create a new QR code for each link.

Step

3 Image search: WeChat logo Do a Google image search for WeChat logo. Save it to your phone.

WeChat is China’s most popular messaging app and its logo will instantly be noticed by visitors from China. Other Asian visitors will also likely recognise the logo. Even though they may not use the app, they will deduce that your business is Asia-friendly, especially when combined with a QR code. After all, not many Australian businesses display QR codes or use WeChat, so this will provide you with a competitive advantage.




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Step

4 Add the WeChat logo to your QR code

Go back to your QR code generator. Instead of uploading your own logo, tap on the Add Logo Image field and upload the WeChat logo saved to your computer in Step 3.

This is required to generate your QR code with the WeChat logo incorporated into its design.

Note: you won’t see any changes yet.

Step

5 Customise your design

Customise your design. You can change the colour, shape and pattern of your QR code.

Note: you won’t see any changes yet.




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Step

6 Generate your QR code

Tap on the Create QR Code button.

This is how your new QR code will now appear on the screen.




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Step

7 Save your customised QR code

Tap the Download PNG button and save this image to your computer.

Step

8 Print, mount and display

Print your customised QR code, mount it on cardboard and display in prominent positions that can be seen by passers-by.

In this example, the QR code is positioned:

1. On the business sign

2. On the doorway

3. On the merchandise display cabinet




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Step

9 Repeat process for each product line

Create QR codes for each product line to provide additional information.

Just remember that each QR code should link to a different URL.

This works well if you have a website with multiple pages or product listings with unique URLs for each product.

Documents

Fact Sheet 03 - GAPDL€¦ · Fact Sheet 03 How to Create a QR Code Generate QR codes linked to your website, Instagram or Facebook page So you want to get Asian visitors to spend