Factors Affecting the Innovation- Decision Process to Adopt Online Graduate Degree Program in...
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Factors Affecting the Innovation- Decision Process to Adopt Online Graduate Degree Program in Thailand (IEC2014) Siripen Pumahapinyo (1) Praweenya Suwannatthachote
Factors Affecting the Innovation- Decision Process to Adopt
Online Graduate Degree Program in Thailand (IEC2014) Siripen
Pumahapinyo (1) Praweenya Suwannatthachote (2) (2) Assistant
Professor from Department of Educational Technology and
Communication, Chulalongkorn University, Bangkok, Thailand (1)
Lecturer from Faculty of Humanities and Social Sciences,
Phetchaburi Rajabhat University, Phetchaburi, Thailand
Slide 2
1.Abstract This study aimed to investigate the factors
affecting the innovation-decision process to adopt online graduate
degree program in Thailand. The subjects were 11 graduate students
who studied in the online graduate degree program, all teaching and
learning activities were delivering via full course online.
Research instruments were semi-structured interview form and
questionnaire. Content analysis was used and quantitative data was
analyzed by using frequency, percentage, arithmetic mean and
standard deviation.
Slide 3
2.OBJECTIVE To study the factors affecting the innovation-
decision process to adopt Online Graduate Degree Program in
Thailand Annotation: Online Graduate Degree Program is the full
coursed e-learning that use of electronic media and information and
communication technologies (ICT) to delivery teaching and learning
activities, students can study through online courses from the
beginning until the end of the course and the curriculum must
certified by the Office of the Higher Education Commission of
Thailandelectronic media information and communication
technologies
Slide 4
3. RESEARCH METHODOLOGY 3.1) Sampling 1) Graduate students are
from full coursed online degree program in Thailand. 2) Graduate
students are Thai in order to study the affecting factors in Thai
context. (Therefore, there were eleven Graduate students from
Master of Science in Management, Master of Science in Information
and Communication Technology, and Master of Education in Teaching
and Technology)
Slide 5
3.2) Instrument The research tools are consisted of: (1)
Semi-structured interviews (2) The questionnaire of full coursed
e-learnings satisfaction
Slide 6
3.3) Data analysis This study is a documentary research,
analyzes data by applying theories and relevant researches about
decision processes of innovative e-learning adoption from
interviews and questionnaires of students who studied in full
course e- learning in master's degree level and 1 st and 2 nd year
of doctoral degree students.
Slide 7
4. RESULT 4.1) General Information 4.1.1) Student graduate
study is divided into 9 master degree students and 2 doctoral
student 4.1.2) Data of using e-learning
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(1) The places students use the Internet to access e-learning.
According to the data, only 9% of students use the Internet in
academic places. This indicated that learners in e-learning can
access to e-learning in unlimited locations.
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(2) Areas using internet to access e-learning According to the
data, most students access e-learning in Bangkok and closer area.
They do not use the Internet outside the capital city.
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(3) Technology or tool using to access e-learning Notice :
Notebook PC and Tablet& Smarthphone have Similar proportion
According to the data, nature of the tools and equipment used as
the medium of the Internet to access e-learning changes due to
technological advances. Most learners can use portable devices and
new technology such as tablet and smart phones.
Slide 11
4.2) Factors supports the innovation - decision process to
adopt of full coursed e- Learning curriculum Factors supports the
innovation - decision process to adopt of full coursed e- Learning
curriculum 1) Public Relations 2) Course Quality 3) Learning
support focusing on technical staff 4)Technology Supports 5)
Ability to self-direct control 6) Ease of Use 7) Course Flexibility
8) Learners support focusing on learning material and media 9)
Reliability of Measurement and Evaluation From in-depth interviews
with the students showed that they decided to accept full coursed
e-learning from many reasons such as: The findings are consistent
with the following article. Jung, I. (2010). The dimensions of
e-learning quality: from the learners perspective. Liao, Liu, Pi,
and Chou (Liao, H.- L., Liu, S.-H., Pi, S.-M., & Chou, Y.-J.
(2011). Factors Affecting Lifelong Learners Intention to Continue
Using E-learning Website2011) Suwannatthachote, P. (2010). Learners
Supports System in distance learning: Chulalongkorn University
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1.Public Relations Public Relations, the learners knew the
information from multiple channels such as websites; brochures,
exhibitions and some students were alumnus of the university so
that they could receive direct information about the academic
program.
Slide 13
2.Course Quality Course Quality, the curriculum has certified
by the Office of the Higher Education Commission of Thailand.
Slide 14
3.Learning support focusing on technical staff, and the
instructor Learning support focusing on technical staff, and the
instructor are highly qualified. According to the subject, they
have experience in teaching.
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4.Technology Supports Technology Supports are able to meet
basic needs of learners that can learn anywhere at any time.
Therefore students will be able to work while they are
studying.
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5.Ability to self-direct control Most of the students enrolled
in e-learning can be self-directed control with the help of both
academic and technical staff through synchronize and asynchronize
communication. Staffs will be available for consultation within 24
hours after receiving notification from the learner and the
monitoring of the instructor and System.
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6. Ease of Use Ease of use for students and teachers in each
step. The Learning Management System (LMS) is not complexity and
easy to use. They use effective software, especially of the
university.
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7. Course Flexibility Appropriate to individual, group learning
and case study. All students have opportunity to share their
learning and opinion with colleagues both foreigners and Thai and
also with the instructor.
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8. Learners support focusing on learning material and media It
support learners as a media format of video based, digital
documents for students to download in various forms such as file
handouts (pdf) and audio (Mp3).
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9. Reliability of Measurement and Evaluation Evaluated based on
the actual condition.
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4.3) The satisfaction of full coursed e-learning (using the 5
levels of Likert technique. ) From the table can analyze that the
students were satisfied with e-learning course that they are
studying. They were strongly agreed in the course content and
agreed with other factors such as instructor, the LMS system,
interaction, Technology Support, The monitoring system and help,
and the measurement and evaluation system.
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5. Conclusion and discussion Factors that support the
innovation - decision process to adopt of fulled course e- learning
curriculum of graduate students in higher education institutions,
are consisted of 1) Public Relations 2) Course Quality 3) Learning
support focusing on technical staff 4) Technological Supports 5)
Ability to self-direct control 6) Ease of Use 7) Course Flexibility
8) Learner support focusing on learning material and media 9)
Reliability of Measurement and Evaluation.
Slide 23
5. Conclusion and discussion The developing of full course
e-learning to achieve maximum performance should be taken the data
from previous researches to improve the system. The high quality of
technical staff and academic staff and the easily of LMS usage,
including continuous motivating throughout the course help reduce
technology's limitations. The further study should focus on the
perspective of the university policy maker level to gain more
understanding how to promote the online program in the Thai
education context
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THANK YOU Siripen Pumahapinyo (1) Lecturer at Faculty of
Humanities and Social Sciences, Phetchaburi Rajabhat University,
Phetchaburi, Thailand E-mail : ( 1 [email protected])
Praweenya Suwannatthachote (2) Assistant Professor from Department
of Educational Technology and Communication, Chulalongkorn
University, Bangkok, Thailand E-mail : ( 2
[email protected])