By

Musa Maryam (M00424932)

and

Ogirinye Mcjerry (M00424931)

FACTORS THAT MADE APPLE iPHONE SUCCESSFUL

From its Hardware, Operating System, to its User

interface

CCM4320 NETWORK SYSTEMS AND SERVICE

MIDDLESEX UNIVERSITY (MAURITIUS BRANCH CAMPUS)

School of Engineering and Information Science

Lecturer: Dr Visham Ramsurrun

18/3/2013

OVERVIEW

HISTORY

WHAT IS AN iPHONE?

APPLE iPHONE HARDWARE

APPLE OPERATING SYSTEM

APPLICATION SOFTWARES

APPLE STORE

SUPPLY CHAIN MANAGEMENT

RESEARCH AND DEVELOPMENT

FUTURE OF iPHONE

CONCLUSION

REFERENCES

Apple Inc., formerly Apple Computer, Inc., is an

American multinational corporation headquartered

in “Cupertino, California”

The company was founded on April 1, 1976, and

incorporated as Apple Computer, Inc. on January 3,

1977. The word "Computer" was removed from its

name on January 9, 2007, reflecting its shifted

focus towards consumer electronics after the

introduction of the iPhone.

Its best-known hardware products are the Mac line

of computers, the iPod music player, the iPhone

smartphone, and the iPad tablet computer.

- Dougherty, 2010

Apple third party partnership with AT&T enables

them to venture into networking solution, content

and application

An iPhone is a Smartphone (mobile phone) or

handheld computer, equipped with web

browsing, email, music playback and the ability

to run applications. The Apple iPhone is one of

the mobile handset that has a virtual keyboard in

place of physical keyboard.

The founder and also the CEO of Apple Inc was the

first to bring the idea of the original iPhone

The iPhone has the ability to handle various types

wireless signal; GSM used for phone calls; while

GPRS, 3G and EDGE are for mobile internet access;

Wi-Fi is for public hotspots and houses internet

access

The Apple iPhone 4 and 4s has an attractive liquid crystal display with 3.5-inch screen size, 4.5 inches height, 2.31 inches in width and 0.37inch depth. The Apple iPhone 4 and 4s screen have 326 PPI (Pixel per inch) pixel density and 960x640 pixel dimensions within 3.5” inch per second (IPS) display (Shanklin, 2012). IPhone 4 has a high pixel density that makes it very difficult for the human eye to differentiate or notice individual pixels, as a result Apple name it "retina Display”

5c and 5s have 4 inches (diagonal) screen size multi touch display. iPhone 5c has 4.90 inches height, 2.33 inches in width and 0.35 inches depth, while iPhone 5s have 4.87 inch height, 2.31 inch width, 0.30 inch depth. iPhone 5c and 5s has 4 inches per second display with 1136x640 pixel dimensions and 326 PPI (Shanklin, 2013).

Source:www.gizmag.com/iphone-5-vs-iphone-4s-vs-iphone-4/24351/

iPhone 5s iPhone 5c iPhones Dimensions

iPHONE 4 and 4s

iPHONE 5c and 5s

COMPARISM BETWEEN iPHONE 4 vs 4s vs 5c vs 5s

iPHONE 4 4s 5c 5s

DISPLAY 3.5 3.5 4 4

RESOLUTION 960x640 960x640 1136x640 1136x640

PROCESSOR Apple A4 Apple A5 Apple A6 Apple A7, M7 MOTION

PROCESSOR

CORES SINGLE CORE DUAL CORE DUAL CORE DUAL CORE

STORAGE 8 GB 16, 32 GB 16, 32 GB 16, 32, 64 GB

RAM 512MB 512MB 1G 1G

GSM/EDGE YES/NO YES YES YES

BATTERY (MUSIC) 40HOURS 40HOURS

BATTERY(VIDEO) 10HOURS 10HOURS

STAND BY 300HO0URS 200HOURS 250HOURS 250HOURS

Talk Time (3G) 7 Hours 8 Hours 8 Hours 10 hours

COMPARISM BETWEEN iPHONE 4 vs 4s vs 5c vs 5s

BATTERY (Web - 3G) 6 Hours 6 Hours 8 Hours 8 HOURS

BATTERY (Wi-Fi/LTE) 10 Hours 9 Hours 10 Hours 10/10 HOURS

Siri Support NO YES YES YES

SIM Card Micro/None Micro Nano Nano

CONNECTOR Dock (30-Pin) Dock (30-Pin) Lightning Lightening

HEADPHONE JACK Top-Mounted Top-Mounted Bottom Mounted Botton Mounted

Original OS iOS 4.0/4.3 iOS 5 iOS 6 iOS7

STILL CAMERA 5 Megapixels 8 Megapixels 8 Megapixels 8 Megapixels

VIDEO CAMERA 720p 1080p 1080p 1080p

FACE TIME CAMERA VGA VGA 720p 720p

MATERIALS Glass/Steel Glass/Steel Glass/Aluminum MATERIALS

DIMENSIONS 4.5 x 2.31 x 0.37*

4.5 x 2.31 x 0.37* 4.90x 2.33 x 0.35* 4.87 x 2.31 x 0.30*

WEIGHT 4.8 oz. (137 g) 4.9 oz. (140 g) 3.95 oz. (112 g) WEIGHT

MODEL NO: A1332/A1349 A1387 A1428/A1429 MODEL NO:

APPLE OPERATING SYSTEM SOFTWARE

Mac OS X: is the operating system used by Apple for their

Desktop and laptops such as MacBookPro, iMac ,

MacBookAir etc. It is an open source software based on

UNIX platform.

Mac OS X user interface is based on point and click

(mouse/track pad) and a CPU architecture based on Intel, and

Intel-based chips are big, high power consumption and hot,

expensive, as compared to ARM-based chips . Bower 2011

One of the features of Mac OS X software is the high

performance due to its high speed

APPLE OPERATING SYSTEM SOFTWARE Cont.

iOS SOFTWARE: The Mobile operating system (OS) was

launched by Apple Inc.

The Apple iPhone iOS user interface is based on a touch

screen and the CPU architecture is based on ARM – based

chip, which is smaller, low power consumption and cooler,

and cheaper as compared to Intel architecture.

- Bower, 2011

The new version (iOS 7) was released on 18th september 2013

(Phone Arena.com, 2013) and now update to iOS7.1 on the 10

March 2104 (Molen B, 2014) is compatible with iPhone 3Gs,

4s, 4, iPod touch (4th generation), iPod touch (5th generation),

iPad 2, iPad with retina display and iPad mini

APPLE OPERATING SYSTEM SOFTWARE Cont.

Intel Chip ARM processor. A7 processorSource: www.maximumpc.com Source: www.ibtimes.comSource: www.venturebeat.com

The iPhone has the ability to handle various types

wireless signal; GSM used for phone calls; while

GPRS, 3G and EDGE are for mobile internet

access; Wi-Fi is for public hotspots and houses

internet access

APPLE APPLICATION SOFTWARE Cont.

iLife 2011: is the application suite that contains customer-

oriented digital lifestyle. The features of iLife suit are; iMovie,

iPhoto, iDVD, GarageBand and iWeb.

iWork: : is an application that allows users to create, present and

publish documents, presentations and spreadsheets. In addition, it

allows the user to share that document with people via iCloud

Mail. (Apple Inc, 2011).

Maps: The map in an iPhone is an application with very sharp

text and graphic that is very well detailed. Zooming remain

smooth and have a spoken turn-by-turn direction (which is a

guide to the user in both visual and spoken manner).

MAPS in iPhone

Siri: Siri is a voice recognition system that recognized different

instruction or commands, it responds to the user command and

execute it without manually typing the text equivalent

APPLE APPLICATION SOFTWARE Cont.

Passbook: This is an application used in keeping boarding passes,

tickets, coupons, etc. and display them Lock screen automatically

at the time and position of its need.

FaceTime This application allows the user to make a video

call (see who is talking using the front camera) and audio-only.

One can share the view of his/her end using the iSight camera

at the back of the phone.

Safari: this is a web browsing for iPhone, iPod touch and

iPad, which work more interesting with the integration of

iCloud. It provides a cross-platforms for maintaining

bookmarks, save web pages in your reading list not only the

links.

APPLE APPLICATION SOFTWARE Cont.

Find My iPhone This application is used to locate and protect a

missing iPhone. It will automatically lock the missing iPhone by

using four-digit password, which make it difficult for anyone who

is not you to use your device.

Find My Friend. This application has a feature for sharing

Location with family and friends. The user can only know the

location of their family and friends on a map at anytime if only

they share location with each other.

Mail: this is an application where user can send, receive, reply all

massage in all your accounts. It keeps track of the list of email

conversations. Photos and videos are shared to email Message and

is easy to read on the Retina display

Phone: this featu re allows the user to dial with a single tap or instruct

Siri to do that. It allows instant reply with a text massage to an

incoming call, which the user wants to decline.

Apple Inc provide Apple store customers the opportunity to

download many applications as they want through the Apple store.

SUPPLY CHAIN M ANAGEMENT

Apple supply chain is a very strong as all their components are

being sourced from a variety of suppliers, which gives them

bargaining power. Nevertheless, some few components uses single

sourced, such as Microprocessors, optical circuit and liquid

display.

As of 2013, Apple maintains 407retail stores in fourteen countries as

well as the online Apple Store and iTunes Store.

The iTunes was the first online download store before the

invention of Apple store.

RESEARCH AND DEVELOPMENT

R and D is a process of using different business strategies by

understanding the current market trend and forecasting the future

trend to meet the customer desired.

Apple is spending shoot about 32% in 2013 in R and D to

maintain its status in the marketplace (Hughes N 2013).

COMPETITION

Apple beats their rivals by providing their customers with all

necessary software, hardware and accessories to interface with

each other smoothly.

Apple has taken over the leadership over it rivals most especially

in the area of Audio and visual design which demands high-end

and more sophisticated software. .

The factors that make the Apple iPhone successful are the hardware

design, applications used by the iPhone and the operating systems

designed specifically for iPhone and other Apple products

Mobile communication companies are imitating the Apple

technology and sell them at cheapest prices such Samsung, HTC

etc. - KANE, 2011

Timely introduction of new products into the market and

improving the old version will make difficult for their

competitors to catch with them.

Millions of people using Apple iPhones worldwide and they

identified it as a necessity as well as luxury gadgets.

Software developers around the world has the opportunity to

create different kinds of unique software that will add more

functionality and user friendly application for the iPhone,

BLANCHARD, D. (2010) Supply chain management, Best practices. New Jersey: John Wiley

and Sons. PP 5 – 41.

BLOCK, R (2007) Live from Macworld 2007: Steve Jobs keynote 9 January. Available at

http://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote/.

(Accessed on January 15, 2013).

BOWER, G (2011) Why iOS and Mac OS X Won’t Ever Merge, But Can Still Learn From

Each Other. 6 February. Available at http://www.cultofmac.com/80645/why-ios-and-mac-os-

x-wont-ever-merge-but-can-still-learn-from-each-other-opinion/#IHMtfdgIpcOSrM9r.99.

(Accessed on December 29, 2012).

BUCKLEY, P AND CLARK, D. (2012) The rough guide to the iPhone. 4th Edition. London:

Rough guide ltd. Pp. 5 – 275.

CODY, S. ET AL (2005) Apple Computer, Inc: Comprehenive Bisiness Analysis. 1 April. PP. 4

– 16. Available at http://pcfly.info/doc/Computers/59.pdf (accessed on February 5, 2013).

KANE, Y.I AND SHERR, I (2011) Apple: Samsung Copied Design. The Wall street journal, 19 April.

Available at http://online.wsj.com/article/SB10001424052748703916004576271210109

389154.html. (Accessed on January 03, 2013).

COLVIN, G. (2013) The World's Most Admired Companies: Built for brilliance. Fortune Magazine, 1

March. Available at http://money.cnn.com/2013/02/28/news/companies/most-admired-

companies.pr.fortune/index.html?iid=wma_sp_lead. (accessed on March 5, 2013)

DANIELS Fund Ethics Initiative (2011) Apple Inc.’s Ethical Success and Challenges: University of New

Mexico PP 1 – 7. Available at http://danielsethics.mgt.unm.edu. ( Accessed on January 15, 2013).

Q & A

18/3/2013