FACTS - tma-live.s3.ap-south-1.amazonaws.com€¦ · Branch offices at Mumbai, Bangalore, Hyderabad Professionally managed by a team of over100 people across the country Proven competency

FACTS & FIGURES 27th Busiest Airport of India

Passenger movement : 1.5 million (40%)

Aircraft Movement : 11599 (31.2%)

(Statistics Report : April 2016 – March 2017)

INTERNATIONAL + DOMESTIC

AirportFrom the Month For the period April to November

Nov-17 Nov-16 Change 2017-18 2016-17 Change

Bagdogra 177624 132429 34.10% 1449605 915626 58.30%

Source: Airport Authority of India

ABOUT BAGDOGRA AIRPORT Gateway to all hill stations like Darjeeling, Kurseong, Kalimpong, Jalpaiguri,

Sikkimand other parts of North Bengal

Domestic flights to Kolkata, Chennai, Delhi, Mumbai, Bangalore andGuwahati

International Linkage with Paro, Kathmandu and Bangkok

Regular helicopter service to Gangtok

Passenger movement : 1.5 million ( 40%)

Aircraft Movement : 11599 ( 31.2%)

(Statistics Report : April 2016 – March 2017)

Airline : Air India , Jet Airways, Indigo, Vistara, Go Air, Spice Jet, Air Asia, Druk Air

PAX PROFILE

Travel Reason :

Business 61%

Class of Traveler:

Economy 97%

Leisure 33% First Class 3%

Age of Passengers

26-24 30%

Gender

Male 49%

35-44 39%

45-54 25% Female 42%

Source: Airport Authority of India

Source : The Times Of India (17th

October,2017)

Link : http://epaperbeta.timesofindia.com/A rticle.aspx?eid=31812&articlexml=RE ASON-TO-CHEER-Bagdogra-airport- set-to-clock-17102017005011

PRESS RELEASES

http://epaperbeta.timesofindia.com/Article.aspx?eid=31812&articlexml=REASON-TO-CHEER-Bagdogra-airport-set-to-clock-17102017005011

























Source : The Times Of India (22nd

September,2017)

PRESS RELEASES

Source : The Times Of India (11th November,2017)

Link : https://timesofindia.indiatimes.com/city/kolkata/addl-floor- space-x-ray-machines-at- bagdogra/articleshow/61601793.cms

PRESS RELEASES

https://timesofindia.indiatimes.com/city/kolkata/addl-floor-space-x-ray-machines-at-bagdogra/articleshow/61601793.cms





PRESS RELEASE

PRESS RELEASE

WHY ADVERTISE IN AIRPORT ? Captive Audience

Sophisticated Media Passenger / Target Audience spends around 1-2

hours and are receptive to the advertisements Target audience from SEC A & B Senior Officials / Decision Makers are frequent flyers

Strategically Located Displays

Maintains Brand Dominance

ABOUT US Specialized Marketing Media Solutions

27 years of operations

Full-fledged operations in Kolkata

Branch offices at Mumbai, Bangalore, Hyderabad

Professionally managed by a team of over100 people across the country

Proven competency in OOH : Airports, Billboards, Metro Railways, Malls, etc.

Working with : AAI, KMC, HRBC, KMDA,PWD, Zoological Gardens, etc. Our Clientele : Apple, JW Marriott, Ambuja Group, South City Projects,

Mani Group, Airtel, Tata, ICICI Bank, HSBC, UCO Bank, Allahabad Bank, BSNL, LIC, National Insurance…amongst others

MEDIA SHOWCASE

ARRIVAL LOUNGE

ARRIVAL LOUNGE : Ceiling Wall Facing Apron Main Gate

AL 11Size : 12’ (w) x 3’ (h)Medium : Wall Mounted Backlit Light BoxType : Backlit 90,000/- P.M

Key benefits : Passenger Waiting time 30 mins

Location

Key

benefits

: Right Wall Facing Belt 1

: Passenger Waiting time 30 mins

Code

Type

: AL 12

: BacklitMedium : Wall Mounted Backlit Light

Box

Size

: 8’ (w) x 4’ (h) 60,000/-

P.M

ARRIVAL LOUNGE

Location

Key

benefits

: Conveyer Belt 1 & 2

: Passenger Waiting time30 mins

Code

Type

Mediu

m

: AL 15 Size : 8’ (w) x 4’ (h)

: Backlit ( Double Sided )

: Backlit Light Box On Stand

1.50 lakhs P.M

ARRIVAL LOUNGE

Location

Key

benefits

: Conveyer Belt 1 & 2

: Passenger Waiting time 30 mins

Code

Type

Mediu

m

: AL 16 Size : 8’ (w) x 4’ (h)

: Backlit ( Double Sided )

: Backlit Light Box On Stand

1.50 lakhs P.M

ARRIVAL LOUNGE

Location

Key Benefits

: Above the Conveyer Belt

: Passenger waiting time 30 mins

Code

Type

Medium : Wall Mounted Backlit Light Box

: AL 19 Size : 30’ (w) x 3’ (h)

: Backlit1.80 lakhs P.M

ARRIVAL LOUNGE

Location

Key

Benefits

: Facing Conveyer Belt 1 & 2


Code

Type


: AL 20 Size : 30’ (w) x 3’ (h)

: Backlit1.80 lakhs P.M

ARRIVAL LOUNGE

Location

Key

Benefits

: Facing Conveyer Belt 2


Code

Type

: AL 27


Box

Size : 8’ (w) x 3’ (h) 60,000/-

P.M

ARRIVAL LOUNGE

Location

Key

Benefits

: Anywhere in Arrival

: Eye Level – High Visibility

Code : AL 33 Size : 3’ (w) x 5’ (h)

Type : Ambient LitMedium : Standee

30,000/- P.M

ARRIVAL LOUNGE

Location Key Benefits

: Above Belt No 1: Strategically located and visible from Security Hold Area

Code

Type

Medium : Dropdown 01 (Double Sided)

: AL 35 Size : 5’ (w) x 10’ (h)

: Ambient Lit 90,000/- P.M

Per Drop Down

ARRIVAL LOUNGE

Location

Key

Benefits

: Conveyor Belt 1 & 2


Code

Type

Mediu

m

: Conveyor Belt Strip

: AL 38 Size

: Ambient Lit

: Various 1.80 lakhs

P.M

ARRIVAL LOUNGE

DEPARTURE LOUNGE

Location

Key Benefits

: Facing the queue in front of thecheck-in counters


Code

Type

: DL 47


Box

Size

: 8’ (w) x 3’ (h) 60,000/-

P.M

DEPARTURE LOUNGE

Location : Facing Departure Gate

Key Benefits


Code

Type

: DL 54

: Backlit


Size

: 8’ (w) x 3’ (h) 60,000/-

P.M

DEPARTURE LOUNGE

DEPARTURE LOUNGE :Above Belt No 1

DL 64Size : 5’ (w) X 10’ (h)Medium : DropdownType : Amblit 90,000/- P.M

Key benefits : Strategically located and visible from Security Hold Area

Code

Type

: DL 56


Box

Size

: 8’ (w) x 3’ (h) 60,000/-

P.M

: Facing the Staircase Before Security Hold Area


Location

DEPARTURE LOUNGE Key

Benefits

Location

Key

Benefits

: Behind Check-in Counters


Code

Type

: DL 59


Box

Size

: 8’ (w) x 4’ (h) 75,000/-

P.M

DEPARTURE LOUNGE

BEFORE SECURITY HOLD AREA ( BSHA )

Location

Key Benefits

: Facing Staircase Before SecurityHold Entry Gate


Code

Type


: BSHA-80 Size : 15’ (w) x 3’ (h)

: Backlit 90,000/- P.M

BSHA

SECURITY HOLD AREA ( SHA )

Location

Key

Benefits

: Head on Wall facing Security Hold Area Gate

: Head On display, total visibility for 15-20 mins

Code

Type

: SHA-97

: BacklitMedium : Wall Mounted Backlit Light Box

Size

: 10’ (w) x 5’ (h) 1.10 lakhs

P.M

SHA

Location

Key

Benefits

: AHU Room, Facing Passenger Waiting Lounge

: Head On display, total visibility for 15-20 mins

Code

Type


: SHA-100 Size

: Backlit

: 10’ (w) x 3’ (h) 80,000/-

P.M

SHA

Location : Passenger waiting lounge facing departure gate

Key Benefits

: Dominant Visibility & Passenger waiting time 60 mins

Code

Type


: SHA-103 Size

: Backlit

: 32’ (w) x 3’ (h) 1.80 lakhs

P.M

SHA

Location : Facing Passenger Waiting Lounge Near Gate No. 4

Key Benefits

: Dominant Visibility & Passenger waiting time 60 mins

Code

Type

Mediu

m

: Wall Mounted Nonlit Display

: SHA-109 Size

: Backlit

: 10’ (w) x 6’ (h) 75,000/-

P.M

SHA

S H A :

SHA108

Size : 8’ (w) X 4’ (h)Medium : Wall Mounted Backlit Light BoxType : Backlit 90,000/- P.M

Wall Facing Extended SHA, Extreme Behind

Key benefits : Dominant Visibility & Passenger waiting time 60 mins

OUTSIDE AIRPORT TERMINAL

Location : In front of Arrival / Departure gate

Key Benefits

: Captivating Display & Visible to Outside Traffic

: 0-122: Ambient Lit

Code

Type

Mediu

m

: Pillar Wrap (4 Sided)

Size : 2’ (w) x 5’ (h)

OUTSIDE

Units : 7 2.80 lakhs P.M

Package of 7 units

Location : Main Airport Road, Centre Poles

Key Benefits

: Captivating Display & Visible to Outside Traffic

: 0-130: Ambient Lit

Code

Type

Mediu

m

: Pole Kiosk (Both Sided)

Size : 3’ (w) x 4’ (h)

6,000/-P.M

OUTSIDE

Units : 42

Location

Key Benefits

: Outside Airport near Arrival / Departure gate.

: Connect with your Target Group

Size

Type

: 15’ (w) x 10’ (h)

: Car Display

50,000/- Per Day

CAR DISPLAY

Location

Key Benefits

: Outside Airport near Arrival / Departure gate.

: Connect with your Target Group

Size

Type

: 10’ (w) x 10’ (h)

: Bike Display

25,000/- Per Day

BIKE DISPLAY

PROMOTION SPACE

Promotional / Activation

Space at Arrival /

Departure, Security Hold

Area & Outside Airport

Terminal

Product Display

On Site Promotion

Consumer Engagement Program

5000/- per day onwardsT & C applied

OTHER BRANDING OPTIONS

LED Screens - Any medium can be converted to LED Screens

LCD / LED TV - Display Time & Temperature Displays. Queue Manager Branding Newspaper Stands Tray Branding at Security Check Planters Clock Display Windows Flag Post Video Wall Backlit Balloon Shoe Shining Machines Multi Screen Moving Displays Special Brand Promotions Banners / Decoration On Special Events

TERMS & CONDITIONS

The sites are subject to availability at the time of confirmation

Rates, Duration, Mounting Charges etc. to be confirmed at the time of booking

Payment : Full in Advance

Cancellation (if any) will be accepted with 33% rental of the unused period

Creatives are subject to AAI Approval

Production will be done by us and will be charged extra

Production will take maximum of five working days upon receipt of creative

GST as applicable. Flex / Display material damaged owing to natural calamities or vandalism, will

not be our responsibility and the client will be liable to pay the production and mounting cost

Disclaimer : All pictures used are rendered and for illustration purpose

All said, there are reasons

why you should choose

us

Tarmac Coaches coaches areused

–Tarmac totransportpassengers from the Airport

Terminal to the Aircraft and back. These coaches offer a closed environment in which passengers can be exposed to your brand through branding on the Panels & Hand Grabs.

Commercials

*Taxes Ext applicable Rates var

Advertising TypeRate (Rs.)

per month

Production (Rs.)

Lead Time

Coach Internal

raBaras nding for TIER 1, TIER 2 &

TIER 3y as per Cities

45,000 -95,000

per coach

8,000 per coach

2-3Weeks

Tarmac Coach AdvertisingProposal

Spicejet Tarmac Coach Exterior Wrap

Tarmac coaches are used to transport passengers from the Airport Terminal to the Aircraft and back.

• We can now brand the window portion of the Tarmac Coaches with one way vision vinyl.

• Availableat

allleadingairports across India

• Wrapped from both sides, the Ad will be seen for 18+ hours daily by millions of people.

• Seenbypassengers

alltwice

theduring

their journey. Once during departure and once during arrival.

Location Rate (Rs.) ProductiLead

per month on (Rs.)TimeCommercials

BOM, BLR, DEL

1,50,000/-per coach

30,250/-Per coach

2-3Weeks

CCU, HYD,MAA

1,00,000/-Per coach

2-3Weeks

Others75,000/-Per coach

2-3Weeks

*Taxes Extra asapplicableRates vary as per city

• Flexibilityto

choosethe city and quantity of coaches

• Branding will be seen by passengers of other airlines as the coaches move across the tarmac.

• Usuallyno

otheradvertisements on the tarmac.. so no clutter

opportunity• Excellent to reach exclusive

out to anhighnet-worth audience.

• Unique, Innovative, Large Format, High Impact, High Recall.

We would be delighted to be of service to you…

THANK YOU!!!

Documents

FACTS - tma-live.s3.ap-south-1.amazonaws.com€¦ · Branch offices at Mumbai, Bangalore, Hyderabad Professionally managed by a team of over100 people across the country Proven competency