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FACULTY DEVELOPMENT PROGRAMME – 2019
Symbiosis School of Media and Communication, Bengaluru
Workshop on Advance Qualitative Research
March 22-23, 2019
………………………………………………………………………………………………………
The two-day workshop on Advanced Qualitative Research focuses on in-depth understanding of
philosophical and methodological aspects of qualitative research. Qualitative research as an approach
falls under the broader interpretive paradigm and believes in producing knowledge from the
perspective of research respondents. This approach has been widely accepted across the social science
disciplines pertaining to both academic and practice based research. Some of such key disciplines are
media and communication studies, marketing and other areas of management, development studies,
gender studies etc. The empirical insights generated using qualitative research methods has been
helpful in producing knowledge and hence transforming many such disciplines mentioned above.
This workshop, therefore, aims to discuss the key theoretical concepts, methods, and designing
projects in the area of qualitative research leading to the knowledge production process. The learning
outcomes include conceptualizing qualitative research projects and academic writing.
The key content of two-day workshop
Philosophy of Qualitative Research
Qualitative Research Methodology (Using an ethnographic field work approach)
Key Methods(data collection and analysis) in Qualitative Research
Qualitative Research Design
Writing for Qualitative Research
Workshop Objectives
To enhance researcher’s capability in the area of qualitative research.
To understand the methodology and methods from an ethnographic field work approach.
To design a qualitative research project.
To understand the writing ability for qualitative research.
Important Dates and Duration
Workshop dates: 22 and 23 March 2019 (9:00 AM to 5:00 PM)
Last date of registration and fee payment: 15 March 2019
Venue
Symbiosis School of Media and Communication, Bengaluru
95/1, 95/2, Electronic City Phase 1, Hosur Road, Bengaluru, Karnataka 560100
Workshop Fee
Single participant: Rs. 7,000/-
The programme fee is inclusive of study material, lunch, and tea during the workshop.
Payment Mode
NEFT / RTGS / account transfer payment:
Entity name: Symbiosis School of Media and Communication, Electronic City - Phase 1.
Beneficiary name- Symbiosis School of Media and Communication- Electronic City, Phase 1
Bank name – Corporation Bank
Branch – Electronic City
Bank account number- 520101048340339
NEFT / RTGS code: CORP0000837
Workshop Facilitator
Aanchal Sharma is an Assistant Professor with Symbiosis School of Media and Communication. Her
major research interest is in the area of Communication for Social Change with a special focus on
gender and development studies. Aanchal is a fellow of MICA, Ahmedabad where as part of her
doctoral research, she conducted an ethnographic enquiry to study participatory communication and
empowerment processes of women self-help group of Uttrakhand. She is also pursuing her Ph.D from
Faculty of Media and Communication, Symbiosis International (Deeemd University). She was a
visiting scholar at IDCE, Clark University, USA where she attended a course on Qualitative Research
Methods.
For further details related to the workshop, contact Aanchal at [email protected]
About SSMC-B
Symbiosis School of Media and Communication, Bengaluru, (SSMC-B) established in 2009, aims to
serve the multi-faceted needs of the media and communication industry in particular, and the society
in general, through education, training and research. It seeks to train students to be competent,
responsible and innovative professionals in the media industry sector, through a program structure that
offers students an academic rigor blended with industry inputs. The institute has carved a niche in the
field of Media and Communication education through its 2-year full time MBA program in
Communication Management. SSMC-B has an industry – oriented contemporary curriculum and
specializations in Advertising, Public Relations and Media Management. The academic program is
delivered through group discussions, case studies, seminars, workshops, industry projects and
internships that enhance the Industry-Academia interface, social responsibility projects that sensitize
future communication professionals to societal issues and needs. Equal emphasis is laid upon co-
curricular activities channelized through specialization aligned clubs and sports.
Workshop
22-23 March 2019
Advanced Qualitative Research
AboutThe Workshop
The two-day workshop on AdvancedQualitative Research focuses on in-depth
understanding of philosophical and
methodological aspects of qualitative research.
Qualitative research as an approach falls under
the broader interpretive paradigm and believes in
producing knowledge from the perspective of research respondents. This
approach has been widely accepted across humanities and social science
disciplines pertaining to both academic and practice based research.
Some of such key disciplines are media and communication studies,
development studies, gender studies, marketing and other areas of
management etc. The empirical insights generated using qualitative
research methods have been helpful in producing meaningful knowledge
and hence transforming many such disciplines mentioned above. This
workshop, therefore, aims to discuss the key theoretical concepts,
methods, and designing projects in the area of qualitative research
leading to the knowledge production process. The learning outcomes
include conceptualizing qualitative research projects and writing for
academic publications.
Workshop Objectives
To enhance researcher’s capability in the area of qualitative research.
To understand the methodology and methods from a field work approach.
To design a qualitative research project.
To sharpen writing skills for qualitative research publications.
The key content of two-day workshop
Philosophy of Qualitative Research.
Qualitative Research Methodology (using a field work approach).
Key Methods (data collection and analysis) in Qualitative Research.
Qualitative Research Design.
Writing for Qualitative Research.
Key Content and Objectives
22 and 23 March 2019
Friday and Saturday
9:00 AM to 5:00 PM
PM PM
Workshop Dates
Workshop Fee
Single participant:
Rs. 7,080/-
Last date of registration
and fee payment:
15 March 2019 The programme fee is inclusive of study
material, lunch, and tea during the two-day workshop.
Please note SSMC-B will not be able to provide accommodation
and travel assistance.
Target Participants
Faculty, Researchers, M.Phil and Ph.D. scholars,
and independent researchers in relevant areas.
SSMC-B Director
Dr.Triveni Goswami Mathur is a Fulbright
Scholar, with a total experience of 28 years in
the field of academics and the media industry
is the Director and Associate Professor at
Symbiosis School of Media and
Communication, Bengaluru – a constituent of
Symbiosis International (Deemed University). A
Ph.D. in Media and Communication from the
University of Pune, Dr.Mathur has been
teaching core courses in Journalism, Media
Research Methods, Contemporary India; Media
Perspectives and Gandhi and Peacemaking to
both undergraduate and post-graduate level
students in India and the USA and delivered
lectures in leading US universities. Her research areas of interest include
interdisciplinary approach to society through media studies. Also a Rotary
International Scholar to USA, she has held senior academic positions
including member of the Board of Studies of leading educational institutes in
India. She has contributed significantly to study abroad programs in India,
and is an Editorial Board member of the Virginia Review of Asian Studies.
Dr.Mathur began her career as a Journalist in Indian Express and then moved
on to the Press Trust of India serving in Assam and Maharashtra extensively
reporting on ethnic conflicts, politics, crime, business, and social issues. A
former Independent Director on the Board of Directors of Johnson Controls
Automotive Ltd, a leading automotive component manufacturing multi-
national company, Dr.Mathur is an author, translator, editor with published
work.
Workshop Facilitator
Aanchal Sharma is an Assistant Professor with
Symbiosis School of Media and Communication.
Her major research interest is in the area of
Communication for Social Change with a special
focus on gender and development studies. Aanchal
is a fellow of MICA, Ahmedabad where as part of
her doctoral research, she conducted an
ethnographic enquiry to study participatory
communication and empowerment processes of
women self-help groups of Uttrakhand. She was a
visiting scholar at IDCE, Clark University, USA where
she attended courses on Qualitative Research
Methods and Gender and Development Studies. She participated at the Ph.D.
workshop organized by the Participatory Communication Research Section of
the International Association of Media and Communication Research (IAMCR),
hosted by Jinan University China. She is also pursuing her Ph.D. from Faculty
of Media and Communication, Symbiosis International (Deemed University).
At SSMC-B, Aanchal is teaching courses in the area of Communication
Theories and Cultural Studies, Research Methodology, Advanced Qualitative
Research, and Corporate Citizenship.
For further details related to the workshop, contact Aanchal at
About SSMC-B
Symbiosis School of Media and Communication, Bengaluru, (SSMC-B)
established in 2009, is a constituent of Symbiosis International (Deemed
University). It aims to serve the multi-faceted needs of the media and
communication industry in particular, and the society in general, through
education, training and research. It seeks to train students to be competent,
responsible and innovative professionals in the media industry sector, through a
program structure that offers students an academic rigor blended with industry
inputs. The institute has carved a niche in the field of Media and
Communication education through its 2-year full time MBA program in
Communication Management. SSMC-B has an industry – oriented
contemporary curriculum and specializations in Advertising, Public Relations
and Media Management. The academic program is delivered through group
discussions, case studies, seminars, workshops, industry projects and internships
that enhance the Industry-Academia interface, social responsibility projects that
sensitize future communication professionals to societal issues and needs. Equal
emphasis is laid upon co-curricular activities channelized through specialization
aligned clubs and sports.
NEFT / RTGS / account transfer payment:Entity Name: Symbiosis School of Media & Communication
Payment Mode: NEFT/RTGS/Account Transfer
Beneficiary Name: Symbiosis School of Media & Communication
Bank Name: Corporation Bank
Bank A/c Number: 520101048340339
RTGS IFSC Code: CORP0000837
NEFT IFSC Code: CORP0000837
Bank Address: Electronic City Phase I
Send the filled registration form along with payment details to [email protected] by 15 March 2019
Payment Details
Symbiosis School of Media and Communication95/1, 95/2, Electronic City Phase 1, Hosur Road, Bengaluru,
Karnataka 560100
Website: ssmc.edu.in
Ph: 08067139520
Facebook: facebook.com/SSMC.Bengaluru
Twitter: twitter.com/SSMCBengaluru
ConnectWith Us
Vasudevan Sundararajan <[email protected]>
Total Research funds allocated for the year 2018-2019 by SSMC B
Accounts Asst SSMC-B <[email protected]> Sat, Jun 8, 2019 at 11:48 AM To: Vasudevan Sundararajan <[email protected]> Cc: "Dr. Thilaka N" <[email protected]>, Venugopal N <[email protected]>
Dear Sir, Please find below mentioned the FDP Registration details: 1) Biju J Nellissery - Rs.7080/- 2) Kanika Arya - Rs.7080/- 3) Lokesh Sharna -Rs.7080/- 4) Varsha Pillai - Rs.3500/- Research Buget Amount for the amount Rs.5,85,000/- On Fri, Jun 7, 2019 at 2:40 PM Dr. Thilaka N <[email protected]> wrote: Dear Sir Please get Sindhu to help you
Thanks and Warm Regards,
Dr. N. Thilaka, Officiating Director, Symbiosis School of Media & Communication, # 95/1, 95/2, Electronic City Phase I, Hosur Road, Bangalore 560 100, Tel: + 91 80-67139587, Fax: + 91 80-67139533, www.ssmc.edu.in
This email is governed by the Disclaimer Terms of SIU which may be viewed at http://www.siu.edu.in/downloads/email-
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FDP March-2019
