FACULTY OF MANAGEMENT STUDIES Course Guide of Study …

FACULTY OF MANAGEMENT STUDIES

Course Guide of Study

Course Name: Entrepreneurship and Management of Innovations

Course code: IVA01EMI

Year : 2020

Semester: IV

Prepared by: Prof. Vidhita Sinha

Greetings !!

Welcome to this course of study. This course guide provides significant information about the

course coordinators expectations in terms of Assessments, Deliverables and Outcomes of the

course. It should be as a reference to assist with your studies. The guide includes information about

reading and resources, independent learning, class activities and assessment tasks to be undertake

in during the course work. It is recommended that you read this guide carefully so as to facilitate

your learning.

The detailed information and learning resources for this course have also been provided on the

ImPods, which can be reached via the Student Login at

………………………………………………….. It is important that you access your login’s

regularly for messages and updates, as well as tasks related to your unit.

Please note that the University will only send emails for updating about your attendance and

other course and progress related information.

1. About this unit

This course helps students in following ways:

Understand aspects of starting a new venture.

To help them understand and appreciate challenges of starting and managing new ventures

Frame and develop start up strategies Understand issues and problem pertaining to growth

stage including delegation, formalization of system and HR issues.

2. Mode of Delivery: Face to Face/Blended

3. Learning outcomes

On successful completion of this unit, students will be able to:

assess their entrepreneurial potential and develop the confidence to venture into challenging

career of entrepreneurship.

To decide whether to become entrepreneurial manager or to take up job as a manager in an

organization.

Prepare a bankable business plan which can be considered prerequisite for starting and

obtaining finance particularly from venture finance, public issue etc.

To understand the process of registration of start ups

Frame and develop start up strategies Understand issues and problem pertaining to growth

stage including delegation, formalization of system and HR issues.

4. Learning and teaching strategies

This course will be delivered as a one-and-a-half-hour lecture thrice a week. A major

emphasis is placed on mentoring and coaching students’ learning though group work and

individual contribution using blended learning. Students are required to gather data and

information that is relevant and use these data and information in the solution to problems

and for assessments. Case studies, role plays, interactive media and demonstrations will be

used where appropriate. Learning activities will include real life business scenarios using

cases.

Required readings

Couger, C- Creativity and Innovation (IPP, 1999)

Nina Jacob, - Creativity in Organisations (Wheeler, 1998)

Jonne & Ceserani- Innovation & Creativity (Crest) 2001.

Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business (Palgrave, 2003)

Holt- Entrepreneurship: New Venture Creation (Prentice-Hall) 1998.

Singh P and Bhanderkar A- Winning the Corporate Olympiad: The Renaissance Paradigm (Vikas)

Dollinger M J- Entrepreneurship (Prentice-Hall, 1999).

Tushman, M.L. & Lawrence, P.R. (1997)- Managing Strategic Innovation & Change. Oxford .

Jones T. (2003)- Innovating at the Edge: How Organizations Evolve and Embed Innovation

Capability. Butterwork Heinemann, U. K.

Amidon, D. M. (1997)- Innovation Strategy for the Knowledge Economy: The Kan Awakening.

5. Assessments

Assessment Criteria Assessment Marks

a. Case Study Report Submission 10

b. Research Report 10

c. Mid Sem Exam 30

d. Workshop Reports 10

6. Session Plan

Annexure I

7. Plagiarism and Intellectual Property

Learning and assessment activities often require you to gather information from a number

of sources. This may include factual information, data or calculations, visual artefacts and

written texts. Whenever you use the work of another person, you must acknowledge that

source using the correct referencing system. Failure to acknowledge other people’s work

appropriately may be regarded as plagiarism or academic misconduct. Use of one's own

previous work in satisfaction of a new assessment requirement is also not be allowed unless

it is an explicit requirement for the unit. FMS uses Turnitin for the review the assessments.

The referencing convention is APA.

8. Submission of Assessment

All paper-based assessments must be submitted to the course coordinators office or in class

in the stipulated time with appropriate details mentioned on the cover sheets. All on-line

assessments must be mailed to [email protected].



Course Name: Management Control Systems

Course code: IVA02MCS

Year : 2020

Semester: IV

Prepared by: Dhara Jha

Greetings !!

Welcome to this course of study. This course guide provides detailed information about the

course coordinator’s expectations in terms of Assessments, Deliverables and Outcomes of the

course. It should be as a reference to assist with your studies. The guide includes information

about reading and resources, independent learning, class activities and assessment tasks to be

undertaken during the course work. It is recommended that you read this guide carefully so as

to facilitate your learning.

Please note that the University will only send emails for updating about your attendance

and other course and progress related information.

1. About this unit

This course is intended to make the students aware about the possible control systems to be

exercised in the business. It also enables the students about implementing those control

systems at practice. The control systems are important tools and techniques to manage the

business to attain the desired goals and objectives. The practical application is important in

both profit as well as non-profit organizations.

Mode of Delivery: Face to Face/Blended



A. Understand Position of Controller in the Organization Structure of an

Organization

B. Learn Budgetary Planning and Procedures,

C. Critically understand Management Control Structure: Responsibility Centre-

Revenue and Expense centers

D. Comprehensive understanding of Behavioral Aspects of Management Control

E. Learning Variations in Management Control



emphasis is placed on mentoring and coaching students’ learning though group work

and individual contribution using blended learning. Students are required to gather

data and information that is relevant and use these data and information in the solution

to problems and for assessments. Case studies, role plays, interactive media and

demonstrations will be used where appropriate. Learning activities will include real

life business scenarios using cases.

Required readings

1. Anthony, R.N and Govindarajan, V.- Management Control Systems, Irwin, Latest

Edition.

2. Emmanuel, C and Otley, D.- Accounting for Management Control, Nostrand

Reinhold, 1985.

3. Ghosh, P.K. and Gupta, G.S.- Cost Analysis and Control, Vision, 1985.

Evaluation scheme:

Component: Weightage:

1. University Exam: 40 Marks

2. Mid Semester Exam: 30 Marks

3. Continuous internal evaluation: 30 Marks

1.Classroom participation 10

2.Assignments 10

3.Classroom quizzes(Best 4out of 5) 10

4. Session Plan

Annexure I


Learning and assessment activities often require you to gather information from a

number of sources. This may include factual information, data or calculations, visual

artefacts and written texts. Whenever you use the work of another person, you must

acknowledge that source using the correct referencing system. Failure to acknowledge

other people’s work appropriately may be regarded as plagiarism or academic

misconduct. Use of one's own previous work in satisfaction of a new assessment

requirement is also not be allowed unless it is an explicit requirement for the unit.

FMS uses Turnitin for the review the assessments. The referencing convention is

APA.


All paper-based assessments must be submitted to the course coordinators office or in

class in the stipulated time with appropriate details mentioned on the cover sheets. All

on-line assessments must be mailed to [email protected].

Semester Session Planning (Business Environment) Annexure I

SESSION PLANNING –

Name of Subject

Teacher/s Dhara Jha Name of Institute V. M. Patel Institute of Management

Name of

Department MBA

Name of

Programme MBA Semester : IV

Name of the Course

/ Subject with code Management Control Systems (

Total

Credit 4 Theory 4 Practical -

No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field

work, etc. : _________

Course objectives: This course is intended to make the students aware of the Indian Economic Environment and the policy and planning framework

underlying the economic system. As a result of this course, the student should be able to meaningfully follow and interpret major

economic and environmental trends and government policy decisions and understand their implications on industry.

Course outcomes: On successful completion of this module, students will be able to:

A. Understand Position of Controller in the Organization Structure of an Organization

B. Learn Budgetary Planning and Procedures,

C. Critically understand Management Control Structure: Responsibility Centre- Revenue and Expense centers

D. Comprehensive understanding of Behavioral Aspects of Management Control

E. Learning Variations in Management Control

List of reference books/resources be appended separately.*

Text Book:

Anthony, R.N and Govindarajan, V.- Management Control Systems, Irwin, Latest Edition.

Sr.

No.

Dat

e

Duration

of

Session

Delivered by Topic / Chapter Content be delivered Learning outcome of

session

Teaching Mode /

Method etc**

1 S1 1hr 20

mins

Dhara Jha Overview Overview of the subject;

Rationale of study

The students will get to

understand the reason for

learning MCS

Case Discussion

(Case 1.2 Wal-Mart

Stores, Inc)

2 S2 1hr 20

mins

Dhara Jha Ch 1, 2(RA;GV) Organizational Goals, Strategic

Planning and Implementations

Understanding strategic

view for management

control systems

Cisco Systems (A) &

(B)

3 S3 1hr 20

mins

Dhara Jha Ch 1,13 (RA;GV) Organization Structure,

Contingency Theory,

Understanding structure

and contingency aspect on

control

Lecture/ Interactive

discussion

4 S4 1hr 20

mins

Dhara Jha Ch 3 (RA;GV) Organizational Climate, Position

of Controller in the Organization

Structure of an Organization

Understanding role of

controller


discussion

5 S5 1hr 20

mins

Dhara Jha Ch 3 (RA; GV) 3.1 Southwest Airlines

Corporations

Application of concepts in

real business

Case Discussion

6 S6 1hr 20

mins

Dhara Jha Case Discussion 1.1 & 3.2 Nucor Corporation

(A & B)


real business

Case Discussion

7 S7 1hr 20

mins

Dhara Jha CEC Unit 1 Quiz Quiz-1 Open Book exam

8 S8 1hr 20

mins

Dhara Jha Chap 8,9 The Management Control Process:

Programming, Budgetary Planning

and Procedures

Understanding process of

control, budgetary

planning and process


discussion

9 S9 1hr 20

mins

Dhara Jha Ch 8 Case 8.1 Allied Office Products Application of concepts in

real business

Case Discussion

10 S10 1hr 20

mins

Dhara Jha Ch 9 Case 9.1 New York Times Application of concepts in

real business

Case Discussion

11 S11 1hr 20

mins

Dhara Jha Chap 10,11 Budgetary Control, Analysis of

Variances, Flexible Budgeting,

Zero-base Budgeting, Performance

Budgeting

Understanding Budgetary

control and methods of

budgeting


discussion

12 S12 1hr 20

mins

Dhara Jha Ch 10 Case 10.1 Application of concepts in

real business

Case Discussion

13 S13 1hr 20

mins

Dhara Jha Ch 10 Accounting Aspects of Control

including Internal Audit and

Control and Value for Money.

Understanding accounting

aspects of Control including

Internal Audit and Control

and Value for Money.


discussion

14 S14 1hr 20

mins

Dhara Jha Ch 10 Analyzing Financial Performance

Reports

Understanding the analysis of

Financial Performance

Reports


discussion

15 S15 1hr 20

mins

Dhara Jha Ch 11 Performance Measurement

Understanding

Performance Measurement


discussion

16 S16 1hr 20

mins

Dhara Jha Ch 12 Management compensation

Understanding

Management

compensation


discussion

17 S17 1hr 20

mins

Dhara Jha Ch 11 Case 11.1, 11.2 Analog

Devices, Inc (A & B)


real business

Case Discussion

18 S18 1hr 20

mins


19 S19 1hr 20

mins

Dhara Jha Ch 4 Case 4.1 Vershire Company Application of concepts in

real business

Case Discussion

20 S20 1hr 20

mins

Dhara Jha Ch 4 Management Control Structure:

Responsibility Centre- Revenue

and Expense centers

Understanding revenue

and expense center


discussion

21 S21 1hr 20

mins

Dhara Jha Ch 4 Management Control Structure:

Responsibility Centre- Revenue

and Expense centers

Understanding revenue

and expense center


discussion

22 S22 1hr 20

mins

Dhara Jha Ch 4,5 Responsibility Accounting, Cost

Centre, Profit Centre,

Understanding

responsibility accounting


discussion

23 S23 1hr 20

mins

Dhara Jha Ch 6 Inter-divisional Transfer Pricing,

Measurement of Divisional

Performance including

Performance Evaluation-

Qualitative and Quantitative

Understanding transfer

pricing


discussion

24 S24 1hr 20

mins

Dhara Jha Ch 7 Investment Centre. Measuring and

Controlling Assets Employed.

Understanding Investment

center


discussion

25 S25 1hr 20

mins

Dhara Jha Ch 5,6,7 Case 5.1, 6.1 and 7.1 Application of concepts in

real business

Case Discussion

26 S26 1hr 20

mins


27 S27 1hr 20

mins

Dhara Jha Prasad, L.M

(Fundamentals of

Management)

Behavioral Aspects of

Management Control: Motivation

and Morale

Understanding behavioral

aspects of control


discussion

28 S28 1hr 20

mins

Dhara Jha Additional Material Goal Congruency, Participative

and Responsive Management,

Understanding concepts of

goal congruency,

participative management

and responsive

management


discussion

29 S29 1hr 20

mins

Dhara Jha Additional Material Human as a Part of Information

Process.

Understanding Human as a

component for

management control and

information


discussion

30 S30 1hr 20

mins

Dhara Jha Additional Material Learning Curves Understanding Learning

curves


discussion

31 S31 1hr 20

mins

Dhara Jha CEC Unit 4 Quiz Quiz-4 Quiz paper

32 S32 1hr 20

mins

Dhara Jha Ch 13 Case 13.2 3M Corporation Application of concepts in

real business

Case Discussion

33 S33 1hr 20

mins

Dhara Jha Ch 13 Variations in Management Control

Identifying variations in

Management control


discussion

34 S34 1hr 20

mins

Dhara Jha Ch 13 Control for differentiated

strategies

Understanding different

strategies and controls


discussion

35-

36

S35

-36

2hr 40

mins

Dhara Jha Ch 13 Modern control methods

Understanding modern

methods


discussion

37 S37 1hr 20

mins

Dhara Jha Ch 14 Service Organizations

Understanding control in

Services


discussion

38 S38 1hr 20

mins

Dhara Jha Ch 14 Financial Services Organizations,


Financial Services

Organizations


discussion

39 S39 1 hr 20

mins

Dhara Jha Ch 14 Case 14.1 O-Reilley Associates

Case 14.6 Metropolitan Bank


real business

Case Discussion

40 S40 1 hr 20

mins

Dhara Jha Ch 15 Multinational organizations,

Understanding Control in

MNCs


discussion

41 S41 1 hr 20

mins

Dhara Jha Ch 15 Case 15.4 Hindustan Lever Application of concepts in

real business

Case Discussion

42 S42 1 hr 20

mins

Dhara Jha Ch 16 Management control of projects.


Projects


discussion

43 S43 1 hr 20

mins

Dhara Jha Ch 16 Case 16.1 Modern Aircraft

Company


real business

Case Discussion

44 S44 1 hr 20

mins

Dhara Jha CEC Unit 4 Quiz Quiz-4 Open Book Quiz

45 S45 1 hr 20

mins

Dhara Jha Course Revision Course Revision and doubt

solution

Reference Books:

1. Emmanuel, C and Otley, D.- Accounting for Management Control (Nostrand Reinhold, 1985)

2. Ghosh, P.K. and Gupta, G.S.- Cost Analysis and Control ( Vision, 1985)

3. Glynn, J.J.- Value for Money: Auditing in Public Sector ( Prentice Hall, 1985)

4. Maciariello, J. A and Kirby, C.J.- Management Control System (Prentice Hall, 1994)

Evaluation scheme: Component: Weightage:




1.Classroom participation 10

2.Assignments 10

3.Classroom quizzes(Best 4out of 5) 10

Semester Session Planning (Legal Environment of HRM) Annexure I


The Planner to be maintained as per under mentioned perform:

Name of Subject

Teacher/s Prof. Dr. Chaitanya Niphadkar Name of Institute V. M. Patel Institute of Management

Name of

Department MBA

Name of


Name of the Course

/ Subject with code Legal Environment of HRM (IVA05LEH)

Total

Credit 4 Theory 4 Practical -


work, etc. : _________

Course objectives: The objective of this course is to familiarize the students with the concepts and techniques involved for undertaking research

project in Human Resource Management focusing mainly on the legal issues and writing research reports in an acceptable form. It

further helps to be skillful in understanding the legal environment and India’s labour legislations.


1. Understand the need, scope and history of labour and legislations concerning wages and various acts related to it in India

2. Understand the social security legislations like employees provident fund, gratuity, workmen’s compensation and maternity benefits

necessary for working in an Indian setting

3. Understand the notion of Industrial legislation and topics like trade unions and industrial disputes.


Text Book:

1) Monappa A- Industrial Relations (Tata McGraw-Hill, 2002)

2) Sinha, & Shekar - Industrial Relations, Trade Unions, and Labour Legislation (Pearson Education)

3) Srivastava S C- Industrial Relations and Labour Laws (Vikas, 4 edition) 2000.

4) Mamoria CB, Mamoria, Gankar- Dynamics of Industrial Relations (Himalayan Publication, 2003).

5) Kapoor N.D – Labour Laws, Sultan chand.

6) Malhotra O.P. – The law of Industrial Disputs – Vol –I and II,

7) Mallik P.L. – Handbook of Industrial Law, Eastern Book .

8) Ratna Sen - Industrial Relation in India – Macmillan.

9) Saini, Debi S- Redressal of Labour Grievances Claims and Diputes, Oxford & IBH.

10) A.M. Sharma – Industrial Jurisprudence & Labour Legislation, Himalaya

Sr.

No. Date

Duration of

Session Delivered by

Topic /

Chapter Content be delivered

Learning outcome of

session

Teaching Mode /

Method etc**

1 S1 1hr 20 mins Prof. Dr.

Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar

35-

36

S35-36 2hr 40 mins Prof. Dr.

Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar

39 S39 1 hr 20 mins Prof. Dr.

Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar


Chaitanya

Niphadkar

44-

45

S44-45 1 hr 20 mins Prof. Dr.

Chaitanya

Niphadkar

Reference books: 1) Monappa A- Industrial Relations (Tata McGraw-Hill, 2002)

2) Sinha, & Shekar - Industrial Relations, Trade Unions, and Labour Legislation (Pearson Education)

3) Srivastava S C- Industrial Relations and Labour Laws (Vikas, 4 edition) 2000.

4) Mamoria CB, Mamoria, Gankar- Dynamics of Industrial Relations (Himalayan Publication, 2003).

5) Kapoor N.D – Labour Laws, Sultan chand.

6) Malhotra O.P. – The law of Industrial Disputs – Vol –I and II,

7) Mallik P.L. – Handbook of Industrial Law, Eastern Book .

8) Ratna Sen - Industrial Relation in India – Macmillan.

9) Saini, Debi S- Redressal of Labour Grievances Claims and Diputes, Oxford & IBH.

10) A.M. Sharma – Industrial Jurisprudence & Labour Legislation, Himalaya

Magazines/Journals/websites: 1. Journal of Human Resource Management (JHRM)

2. Journal of Legal Studies and Research (JLSR)

3. Journal of Legislative studies

Case study 1. Self-developed cases. Research case snaps

2. Discussions through Case-study during sessions





i. Attendance 5 Marks

ii. Classroom Participation 5 Marks

iii. Individual Case-study Assignment 10 Marks

iv. Group Case-study Assignment 10 Marks



Academic Year 2019-20

Course Name: Legal Environment of HRM

Course code: IVA05LEH

Year 2020

Semester IV

Course Leader: Prof. Dr. Chaitanya Niphadkar

Feedback hours: Friday 3.30- 4.00 PM

E-mail: [email protected]

Greetings!!!





undertake in during the course work. It is recommended that you read this guide carefully so

as to facilitate your learning.

The detailed information and learning resources for this course have also been provided on

the GUNI Learning Management systems, which can be reached via the Student Login. It is

important that you access your login’s regularly for messages and updates, as well as tasks

related to your unit.



1. About this unit

The objective of this course is to familiarize the students with the concepts and

techniques involved for undertaking research project in Human Resource Management

focusing mainly on the legal issues and writing research reports in an acceptable form. It

further helps to be skillful in understanding the legal environment and India’s labour

legislations.



On successful completion of this module, students will be able to:

A. Understand the need, scope and history of labour and significance of labour

legislations in India

B. Understand the legislations concerning wages and various acts related to it

C. Understand the social security legislations that includes employees provident fund

and gratuity

D. Understand the topics like workmen’s compensation and maternity benefits that

are necessary for working in an Indian setting

E. Understand the notion of Industrial legislation and topics like trade unions and

industrial disputes.

F. To acquire competence in reporting the statistics and report writing which is

plagiarism free.


This course will be delivered as one-and-twenty minutes three lectures on every

Friday of the week. A major emphasis is placed on enhancing students learning on

making them competent on the legal environment of HRM. Participative exercises,

case studies ad hands will be extensively used for maximizing the learning. Learning

strategies includes right blend of manual and software use.

Required readings

Monappa A- Industrial Relations (Tata McGraw-Hill, 2002)

Sinha, & Shekar - Industrial Relations, Trade Unions, and Labour Legislation (Pearson

Education)

Srivastava S C- Industrial Relations and Labour Laws (Vikas, 4 edition) 2000.

Mamoria CB, Mamoria, Gankar- Dynamics of Industrial Relations (Himalayan

Publication, 2003).

Kapoor N.D – Labour Laws, Sultan chand.

Malhotra O.P. – The law of Industrial Disputs – Vol –I and II,

Mallik P.L. – Handbook of Industrial Law, Eastern Book .

Ratna Sen - Industrial Relation in India – Macmillan.

Saini, Debi S- Redressal of Labour Grievances Claims and Diputes, Oxford & IBH.

A.M. Sharma – Industrial Jurisprudence & Labour Legislation, Himalaya

5. Exam & Assessments





i. Attendance 5 Marks

ii. Classroom Participation 5 Marks

iii. Individual Case-study Assignment 10 Marks

iv. Group Case-study Assignment 10 Marks

6. Session Plan

Annexure I










APA.


All paper-based assessments must be submitted to the course coordinators office or in class in

the stipulated time with appropriate details mentioned on the cover sheets. All assessments

must be emailed to Professor Niphadkar at [email protected].



Academic Year 2019-20

Course Name: Service Marketing

Course code: IVA05SMA

Year 2020

Semester IV

Course Leader: Dr. Nilesh Kumar

Feedback hours: Thursdays 1.00- 1.30 PM

E-mail: [email protected]

Greetings !!








the GUNI Learning Management systems, which can be reached via the Student Login. It is

important that you access your login’s regularly for messages and updates, as well as tasks

related to your unit.



1. About this unit

The objective of this course is to familiarize the students with the concepts and

techniques in the management of services marketing and help them learn the issues in

managing unconventional challenges in service marketing.



On successful completion of this module, students will be able to:

A. Understand the conceptual and practical dimensions of service marketing for

service product planning and designing of service strategy

B. Acquire the ability to apply service quality models to identify and close customer

and providers gaps in service marketing

C. Learn best practices of various industries in service sector and critical factors

driving them


This course will be delivered as a one-and-twenty minutes lecture thrice a week. A

major emphasis is placed on enhancing students learning on best practices prevalent

in service industry and critical factor for designing service strategy. Students are

encouraged to interact with leaders in service industry to better understand key

success factors involved in managing service quality. Participative exercises, case

studies, and interactive media and demonstrations will be extensively used for

maximizing the learning.

Required readings

Services Marketing: Integrated Customer Focus Across the Firm, 5e, by Zeithaml,

Gremler, Bitner and Pandit: Tata McGraw Hill, New Delhi

Services Marketing: People, Technology, Strategy, 5e, by Christopher H.

Lovelock, Pearson Education Asia.

Services Marketing, 2e, Rama Mohan Rao, Pearson Education.

5. Assessments


a. Case Study Assignments 10

b. Project Report 10

c. Mid Sem Exam 30

d. Quiz 5

e. Class Participation 5

6. Session Plan

Annexure I










APA.




on-line assessments must be mailed to [email protected]

Semester Session Planning (Services Marketing) Annexure I



Name of Subject Teacher/s

Nilesh Kumar Name of Institute V. M. Patel Institute of Management

Name of Department MBA Name of Programme

MBA Semester : IV

Name of the Course / Subject with code

Services Marketing (IVA05SMA)

Total Credit 4 Theory 4 Practical - No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field work, etc. : _________

Course objectives: The objective of this course is to familiarize the students with the concepts and techniques in the management of services marketing and help them learn the issues in managing unconventional challenges in service marketing.


a) Understand the conceptual and practical dimensions of service marketing for service product planning and designing of service strategy; b) Acquire the ability to apply service quality models to identify and close customer and providers gaps in service marketing c) Learn best practices of various industries in service sector and critical factors driving them

List of reference books/resources be appended separately.* Text Book: 1. Services Marketing: Integrated Customer Focus Across the Firm, 5e, by Zeithaml, Gremler, Bitner and Pandit: Tata McGraw Hill, New Delhi

Sr. No.

Date Duration of

Session Delivered

by Topic / Chapter Content be delivered Learning outcome of session

Teaching Mode / Method etc**

1 S1 1hr 20 mins Dr. Nilesh Kumar

Introduction to the Services (Ch 1)

Need of services marketing; classification & characteristics of services

Students will be able to understand basic characteristics of services and why services means profits

Lecture/Participatory discussion


Cont’d (Ch 1) Challenges posed to service marketers; Services marketing mix

Students will be able to understand how marketing of services is challenging and different from marketing of goods

Lecture/Participatory discussion


The Gaps Model of Service Quality (Ch 2)

The integrated gaps model of service quality

Understanding how these gaps forms and what to do to control them

Lecture/ Case snapshots


IS Query solving Students will discuss more the concepts in real service settings

Interaction


Consumer Behaviour in Services (Ch 3)

Basic properties of services; consumer choice model

Understand how consumer choice is different for each stage compared to product

Lecture/Caselets


Cont’d (Ch 3) Differences in consumers; Role of culture

Aims to understand importance of post-experience evaluation and role of culture

Lecture/Case snapshots


Customer Expectations of Service (Ch 4)

Meaning, type and levels of service expectations; Zone of tolerance

Students will understand how ZOT varies for different customers and for different dimensions

Lecture/Role play


IS Query solving Students will learn by discussing more about ZOT

Interaction


Cont’d (Ch 4) Factors influencing desired service an adequate service; customer delight

This session help to understand how consumers can be delighted by controlling desired and adequate services

Lecture/ Caselets


Customer Perceptions of Service (Ch 5)

Customer perception; customer satisfaction

Improve the understanding about how perception forms and it will lead satisfaction



Cont’d (Ch 5) Service quality; Service encounters; Technology based service encounters

Students will understand hoe service quality can be measured and importantly role of encounters in this digital era



IS Query solving Students will learn by measuring service quality

Interaction


Listening Customer Voice through Research (Ch 6)

Using research methods to understand customer expectations; SERVQUAL surveys

Improve usability of research in service settings

Lecture/ Case snap shots


Building Customer Relationships (Ch 7)

Relationship marketing; Relationship value; Customer profitability segments

Aims to understand how profit based segments differ on their relationship value

Lecture/ Participatory notes


Service Recovery (Ch 8)

Service failure and recovery; How customers respond to services

Improve the understanding of service recovery and how to reduce the chances of service failures

Lecture/ Role plays


IS Query solving Students will learn by measuring service quality

Interaction


Cont’d (Ch 8) Service recovery strategies; Service guarantees

Students will understand how to make service recovery strategy effective

Lecture/ Video exercises


Service Development and Design (Ch 9)

New service development process; Service blueprinting

Session will improve the understanding of service development process

Lecture/ Caselets


Cont’d (Ch 9) Service blue printing and quality function deployment

Will improve how service failures can be minimized through blue printing and QFD

Lecture/ Video exercises/field exercise


IS Query solving Students will discuss various situations in which services fails

Interaction


Customer-Defined Service Standards (Ch 10)

Focus on Factors affecting service standards

Will improve the understanding about customer-defined service standards



Cont’d (Ch 10) Types and development of customer-defined service standard

Will improve the understanding about customer-defined service standards



Physical Evidence and Servicescape (Ch 11)

Physical evidence; Servicescape and types, Effects of SS on behaviour; Physical evidence strategy

Will improve understanding about strategic role of servicescape

Lecture/ Videos/ Brochures


IS Query handing Discussion will be on various SS

Interaction


Employees’ Role in Service Delivery (Ch 12)

Service culture; role of employees for delivering service quality

Why and how employees are so important in quality service delivery will be the learning

Lecture/ Caselets


Customer’s Role in Service Delivery (Ch 13)

Customer’s role, Self-service technologies, Customer participation in service delivery process; strategies to maximize it

Learning on how customers co-create services and its importance in current era

Lecture/ Caselets


Delivering Service Through Intermedi-aries and Electronic Channels (Ch 14)

Service distribution (direct channels, Franchising, agents, electronic channels)

Learning on various strategies to service distribution in Indian context

Lecture/ Caselets


IS Query handling Discussion will be on customers role in service settings

Interaction


Managing Demand and Capacity (Ch 15)

Managing demand; Demand patterns; Managing capacities, Waiting line strategies

Students will learn various strategies for shifting demand to match capacities



Integrated Service Marketing communications (Ch 16)

Coordination in marketing communication; Service communications and its effect on expectations

Students will learn why right communication (promises make) is important

Lecture/ Participatory discussion


Pricing of Services (Ch 17)

Service pricing; Approaches to pricing

The importance of right pricing approaches in service settings



IS Query solving Clarity to the concepts of demand/supply, communications and pricing of services

Discussion


Marketing of Services in Practice

Tourism Services and Transportation & Logistics Management, Educational Services and Public Services.

Understand prevalent practices in the service industry and the factors critical for successful implementation of service strategy

Lecture/ Case snapshots/videos



Financial Services, Communication Services, Media & Advertising





Marketing of Healthcare Services, Marketing of Consultancy Services, Marketing of Retail Services




IS Query solving Clarity to the concepts of practices in the service industry

Discussion

37 S37 1 hr 20 mins Dr. Nilesh Kumar

Services in global perspective

International marketing of services; recent trends

Students will understand the International economic, socio-culture, technological, political-legal environment and implication of trade barriers; multinational economic integration




Principal driving force in global marketing of services; Key decisions in global marketing;

Students will learn about benefits of going global and strategies for entering foreign markets




Services strategy and organizing for global marketing.

Students will learn about international product and promotional strategies, distribution, and pricing strategy



IS

Query solving Clarity to the concepts - Services in global perspective

Discussion


Case study Managing Customer Complaints: The Case of Imperial Orchid Hotels in Thailand

Students will learn about critical appraisal of the efficacy of the service recovery efforts provided by Imperial Orchid Hotels, in the light of empirical evidence in services research.

Participatory Discussion


Research Paper Service dominant logic (SDL)

Students will understand the paradigm shift in service strategy

Note/ Participatory Discussion


Project Discussion Presentation on best practices of various industries in service sector

Learn best practices of various industries in service sector


44-45 S44-45 1 hr 20 mins Dr. Nilesh Kumar

Project Discussion Presentation on best practices of various industries in service sector

Learn best practices of various industries in service sector


Reference books: 1. Services Marketing: People, Technology, Strategy, 5e, by Christopher H. Lovelock, Pearson Education Asia. 2. Service Management and Operations, 2e, by Haksever, Render, Russell and Murdick (2000), Prentice Hall. 3. Managing Services Marketing: Text and Readings, 4e, Bateson, Dryden Press. 4. Delivering Quality Service Balancing Customer Perception, 1990, Zeithaml, Parasuraman and Berry, the Free Press, New York. 5. Services Marketing Cases in Emerging Markets: An Asian Perspective, 1e, Roy, Mutum, Nguyen, Springer. 6. Services Marketing, 2e, Rama Mohan Rao, Pearson Education. Magazines/Journals/websites: 1. Services Marketing Quarterly 2. Journal of Services Marketing 3. Journal of Service Research Case study 1. Self-developed cases. Research case snaps 2. Singh, J. & Crisafulli, B. (2017).Managing Customer Complaints: The Case of Imperial Orchid Hotels in Thailand. Services Marketing Cases in Emerging Markets, DOI: 10.1007/978-3-319-32970-3-5

Evaluation scheme:





i. Classroom Participation 5 Marks

ii. Project report 10 Marks

iii. Quiz 5 Marks

iv. Assignments 10 Marks


Name of Subject

Teacher/s Dhara Jha Name of Institute

V. M. PATEL INSTITUTE OF

MANAGMENT

Name of Department MANAGEMENT Name of Program MBA Semester : IV

Name of the Course /

Subject with code WORKING CAPITAL MANAGEMENT (IVA05WCM)

Total Credit 4 Theory 4 Practical 0 No. of hrs. to be spent out of classroom though out the semester i.e.

Industry visit, field work, etc. : NA


Sr. No. Date Duration of

Session

Delivered

by

Chapter /

Book Content be delivered

Learning outcome

of session

Teaching Mode / Method

etc. **

1 S 1 1 Hr 20 Mins Dhara Jha 1,2 / B1, 27 /

R1 Concept of Working

Capital Management

(WCM)

Understanding WCM PPT


R1 Importance of WCM Understanding WCM PPT


R1 Determines of WCM Understanding WCM PPT


R1 Working capital cycle

calculation

Understanding WCM PPT


R1 Estimation of WC Understanding WCM PPT

6 S 6 1 Hr 20 Mins Dhara Jha 3 / B1, 30 / R1 Cash management Cash handling PPT

7 S 7 1 Hr 20 Mins Dhara Jha 3 / B1, 30 / R1 Types of collection system Collection PPT

8 S 8 1 Hr 20 Mins Dhara Jha 4 / B1, 30 / R1 Cash concentration

strategies

Use of cash PPT


R1 Disbursement tool Cash disbursement PPT


R1 Forecasting cash flow Estimation Example and Case


R1 Managing corporate

liquidity

Matching cash inflow

with outflow

Example and Case

12 S12 1 Hr 20 Mins Dhara Jha 5 / B1, 30 / R1 Baumol model of optimum

cash level

Optimum cash

calculation

Example and Case

13 S13 1 Hr 20 Mins Dhara Jha 5 / B1, 30 / R1 Beranek model of

optimum cash level

Optimum cash

calculation

Example and Case

14 S14 1 Hr 20 Mins Dhara Jha 5 / B1, 30 / R1 Miller model of optimum

cash level

Optimum cash

calculation

Example and Case

15 S15 1 Hr 20 Mins Dhara Jha 5 / B1, 30 / R1 Stone model of optimum

cash level

Optimum cash

calculation

Example and Case

16 S16 1 Hr 20 Mins Dhara Jha 6 /B1, 28/ R1 Receivable policy Policies PPT

17 S17 1 Hr 20 Mins Dhara Jha 6 /B1, 28/ R1 Marginal analysis of

receivable

Analysis PPT

18 S18 1 Hr 20 Mins Dhara Jha 6 /B1, 28/ R1 Credit analysis Credit calculation PPT and Case

19 S19 1 Hr 20 Mins Dhara Jha 6 /B1, 28/ R1 Heuristic approach Credit score PPT and Case

20 S20 1 Hr 20 Mins Dhara Jha 6 /B1, 28/ R1 Discriminate analysis Estimation of default PPT and Case

21 S21 1 Hr 20 Mins Dhara Jha 6 /B1, 28/ R1 Sequential decision

analysis

Improve decision

ability

PPT and Case

22 S22 1 Hr 20 Mins Dhara Jha 7/B1, 29/R1,

7/R2 Need for inventory

management

Understanding

Inventory

PPT


7/R2 Benefit and cost of

inventory

Inventory calculation PPT


7/R2 Inventory valuation

methods

Inventory calculation Example


7/R2 Inventory control methods Inventory calculation Example

26 S26 1 Hr 20 Mins Dhara Jha 8,9,10 / B1, 31

/ R1 Short term finance Short term financing Example


/ R1 Programming in WCM Programming Example


/ R1 Integrated WCM Constrain

development

PPT and Case


/ R1 Capital investment process Process PPT

30 S30 1 Hr 20 Mins Dhara Jha 11 / B1 Monetary system Monetary system PPT

31 S31 1 Hr 20 Mins Dhara Jha 5 / R1 Fiscal budget Fiscal budget PPT

32 S32 1 Hr 20 Mins Dhara Jha 12 / B1 Money market in India Money market PPT

33 S33 1 Hr 20 Mins Dhara Jha 15 / B1 Working capital control Control PPT

34 S34 1 Hr 20 Mins Dhara Jha 17 / B1 International WCM Need for WCM in

MNCs

PPT

35 S35 1 Hr 20 Mins Dhara Jha 6 / R4 International money

market

Money market for

MNCs

PPT

36 S36 1 Hr 20 Mins Dhara Jha 27 to 31 / R6 WCM project analysis - I Practical use of

subject

PPT

37 S37 1 Hr 20 Mins Dhara Jha 27 to 31 / R6 WCM project analysis – II Practical use of

subject

PPT

38 S38 1 Hr 20 Mins Dhara Jha 27 to 31 / R6 WCM project analysis - III Practical use of

subject

Example and Case

39 S39 1 Hr 20 Mins Dhara Jha 7 / R4 WCM in manufacturing

sector

Practical use of

subject

PPT

40 S40 1 Hr 20 Mins Dhara Jha 7 / R4 WCM in manufacturing

sector

Practical use of

subject

Example and Case

41 S41 1 Hr 20 Mins Dhara Jha 8 / R4 WCM in service sector Practical use of

subject

PPT

42 S42 1 Hr 20 Mins Dhara Jha 8 / R4 WCM in service sector Practical use of

subject

Example and Case

43 S43 1 Hr 20 Mins Dhara Jha 7 / R3 Working capital ratio

analysis

Ratio analysis PPT

44 S44 1 Hr 20 Mins Dhara Jha 7 / R3 Working capital trend

analysis

Trend analysis PPT

45 S45 1 Hr 20 Mins Dhara Jha 5 / R4 WCM future scope Scope PPT

*Text Book:

a. B1-Working Capital Management (text and cases)- V.K. Bhalla- Anmol Publications Private Ltd

Reference Books: a) R1- Financial Management – I. M. Pandey- Vikas Publishing house Pvt Ltd

b) R2- Financial Accounting – R.Narayanaswamy, Prentice - Hall of India Private Ltd

c) R3- Indian Financial System – Bharti Pathak, Indian Financial System

d) R4- International Financial Management- Eun/ Resnick , Tata McGraw- Hill Publishing Company Limited

** PPT (Power Point Presentation, Lecture Mode), Example (Illustration regarding specific topics), Cases (Situation base problem solving method)


1. University Exam: 40% (As per Exam Scheme 60:40)

2. Mid Semester Exam: As per Exam Scheme (30%)

3. Continuous internal evaluation: As per Exam Scheme (30%)

i. Classroom Participation 5%

ii. Quiz 10%

iii. Assignment & Viva 15%



Course Name: Working Capital Management

Course code: IVA05WCM

Year : 2020

Semester: II

Prepared by: Dhara Jha

Greetings !!

Welcome to this course of study. This course guide provides detailed information about the

course coordinator’s expectations in terms of Assessments, Deliverables and Outcomes of the



undertaken during the course work. It is recommended that you read this guide carefully so as

to facilitate your learning.



1. About this unit

The objective of the course is to acquaint the students with the importance of the working

capital and the techniques used for effective working capital management. The students also

get to know about the Importance-Kinds-Factors determining working capital as well as

estimating working capital requirements.




A. Became aware about the Importance-Kinds-Factors determining working capital

B. Learn Management of Cash and its motives

C. Critically understand the fundamentals of Receivables Management

D. Comprehensive understanding of Inventory Management and kinds of Inventories

E. Learning Working Capital Control; Instruments of the International Money

Market.




and individual contribution using blended learning. Students are required to gather

data and information that is relevant and use these data and information in the solution

to problems and for assessments. Case studies, role plays, interactive media and

demonstrations will be used where appropriate. Learning activities will include real

life business scenarios using cases.

Required readings

1. Working Capital Management (text and cases) - V.K. Bhalla- Anmol Publications

Private Ltd.

2. Hampton, J. J. and Wagner, C. L. - Working Capital Management, John Wiley

and Sons.

3. Mannes, T.S. and Zietlow, J. T. - Shot-term Financial Management, West Pub.

Co.

4. Scherr, F. C. - Modern Working Capital Management, Prentice Hall.

5. Smith, K. V. and Galliger, G. W. - Readings on Short-term Financial

Management, West Pub. Co.

Reference Books:

6. R1- Financial Management – I. M. Pandey- Vikas Publishing house Pvt Ltd

7. R2- Financial Accounting – R.Narayanaswamy, Prentice - Hall of India Private Ltd

8. R3- Indian Financial System – Bharti Pathak, Indian Financial System

9. R4- International Financial Management- Eun/ Resnick , Tata McGraw- Hill Publishing

Company Limited

4. Evaluation scheme:


1. University Exam: 40% (As per Exam Scheme 60:40)

2. Mid Semester Exam: As per Exam Scheme (30%)

3. Continuous internal evaluation: As per Exam Scheme (30%)

i. Classroom Participation 5%

ii. Quiz 10%

iii. Assignment & Viva 15%

5. Session Plan

Annexure I










APA.





Semester Session Planning (International Financial Management) Annexure I




Dr. Rajeshkumar Kiri Name of Institute V. M. Patel Institute of Management

Name of Department

Faculty of Management Studies Name of Programme MBA Semester : IV


International Financial Management (IVA06 IFM)

Total Credit

4 Theory 60 hrs

Practical

No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field work, etc. : _________ (Later, a separate sheet to be attached with all details of learning out comes, no. of students, place visited, assignment given, etc.)

List of reference books/resources be appended separately.* Text Book: Cheol S. Eun and Bruce G. Resnick – International Financial Management (The McGraw Hill, 4th edition)2008.

Sr. No.

Date Duration of

Session Delivered

by Topic / Chapter Content be delivered Learning outcome of session

Teaching Mode / Method etc.

**

1 80 Minutes Dr. R.D. Kiri Globalization & the

Multinational Firm

Ch-1,TB

Understand why it is important to study international finance. Distinguish international finance from domestic finance.

To make students aware about the international finance and in what sense it is different from domestic finance.

Lecture

2-3 2 hrs 40 Minutes Dr. R.D. Kiri Concept of MNC / MNE

Why Firms Pursue International

Business?

To make students aware about the benefit of internationalization of business.

Lecture

4 80 Minutes Dr. R.D. Kiri Role of Finance Manager To make students to understand special role a finance manager has to perform for international business

Lecture

5 80 Minutes Dr. R.D. Kiri The Balance of Payments Ch-3,TB

Balance of Payments Accounting Balance of Payments Accounts

This chapter serves to introduce the student to the balance of payments. How it is constructed and how balance of payments data may be interpreted

Lecture

6 80 Minutes Dr. R.D. Kiri The Current Account The Capital Account Statistical Discrepancy

Lecture/

Exercise

7 80 Minutes Dr. R.D. Kiri Official Reserves Account

Lecture

8 80 Minutes Dr. R.D. Kiri The Balance of Payments Identity

Lecture

9 80 Minutes Dr. R.D. Kiri IMF

(Separate material

will be provided)

IMF : Objectives, Functions, To make student aware about the IMF

Lecture

10 80 Minutes Dr. R.D. Kiri Evaluation Lecture

11 80 Minutes Dr. R.D. Kiri International money market Ch-11, TB

Euro currency market Euro credit

To make students aware about money market instrument

Lecture

12 80 Minutes Dr. R.D. Kiri Euro notes Euro commercial paper

Lecture

13 80 Minutes Dr. R.D. Kiri Foreign Exchange

Market

Ch-5, TB

Nature, structure, types of transactions

This chapter serves to introduce the student to the institutional framework within which exchange rates are determined, Function and Structure of the FX Market, the Spot Market and

Lecture

14 80 Minutes Dr. R.D. Kiri exchange rate quotations, spot and forward

Lecture/

Exercise

15 80 Minutes Dr. R.D. Kiri Arbitrage. Foreign exchange market in India: nature, structure, operations, and limitations

the Forward Market.

Lecture/

Exercise

16 80 Minutes Dr. R.D. Kiri Exchange rate determination

Lecture/Interactiv

e session

17-18

80 Minutes Dr. R.D. Kiri International Parity Relationships and forecasting foreign Exchange rates Ch-6, TB

forecasting, theories: Purchasing power parity, Interest rate parity etc.

To make students aware about several key international parity relationships, such as interest rate parity and purchasing power parity.

Lecture/

Exercise

19 80 Minutes Dr. R.D. Kiri Foreign Exchange risk exposure Management of Transaction exposure Ch-10, TB

Hedge, Future, option Students will gain the conceptual understanding and how to manage risk.

Lecture/

Exercise

20 80 Minutes Dr. R.D. Kiri SWAP contract Lecture/

Exercise

22 80 Minutes Dr. R.D. Kiri Foreign Exchange risk exposure Management of Economic exposure Ch-9,TB

How to measure economic exposure, Operating exposure

Student will gain understanding on way to measure economic exposure, discusses its determinants, and presents methods for managing and hedging economic exposure.

Lecture/

Exercise

23 80 Minutes Dr. R.D. Kiri Managing Operating exposure

Lecture

24 80 Minutes Dr. R.D. Kiri Foreign Exchange risk exposure Management of Translation exposure Ch-10, TB

Translation methods Current/Non current Monetary/ Non Monetary method Temporal method Current Rate method

Student will understand the impact that unanticipated changes in exchange rates may have on the consolidated financial statements of the multinational company.

Lecture/

Exercise

25 80 Minutes Dr. R.D. Kiri Management of translation exposure

Lecture/

Exercise

26 -29

5 hrs + 20Minutes Dr. R.D. Kiri Multinational capital budgeting Ch-19, TB

Review of Domestic Capital Budgeting The Adjusted Present Value Model Capital Budgeting from the Parent Firm’s Perspective Risk Adjustment in the Capital Budgeting Process

This chapter discusses the methodology that a multinational firm can use to analyze the investment of capital in a foreign country.

Lecture/

Exercise

30 80 Minutes Dr. R.D. Kiri International portfolio Investment Ch-15,TB

International Correlation Structure and Risk Diversification Optimal International Portfolio Selection

To make students aware about Why investors diversify their

portfolios internationally.

How much investors can gain from international diversification.

Lecture/

Exercise

31 80 Minutes Dr. R.D. Kiri Effects of Changes in the Exchange Rate International Diversification through Country Funds International Diversification with ADRs International Diversification with WEBS

Lecture/

Exercise

32 80 Minutes Dr. R.D. Kiri FDI and FII in India Ch-16,TB

Global Trends in FDI Why Do Firms Invest Overseas?

Student will gain understanding on various issues associated with foreign direct investments by MNCs, which play a key role in shaping the nature of the emerging global economy.

Lecture

33 80 Minutes Dr. R.D. Kiri Cross-Border Mergers and Acquisitions Political Risk and FDI

Lecture

34 80 Minutes Dr. R.D. Kiri Working capital management in MNE Ch-21,R1

Working Capital policy Basics of Managing Cash and near cash assets

Students will gain knowledge on working capital management of Multinational enterprise

Lecture

35 80 Minutes Dr. R.D. Kiri Steps in management of cash and near cash assets

Lecture

36 80 Minutes Dr. R.D. Kiri Management of Receivables

Lecture

37 80 Minutes Dr. R.D. Kiri Management of Inventory Lecture

38 -30

2 hrs 40 Minutes Dr. R.D. Kiri Management of Current Assets

Lecture

39 80 Minutes Dr. R.D. Kiri Revision foreign exchange management

Student will solve exercise on future forward and option

Student will gain confidence on the risk management technique

Lecture/Exercise

40 80 Minutes Dr. R.D. Kiri Repositioning Funds

Ch-21,R2

Transfer pricing Determining arm length price

Students will gain knowledge on transfer pricing issue in international business

Lecture

41 80 Minutes Dr. R.D. Kiri Determination of margin Lecture

42 80 Minutes Dr. R.D. Kiri License fees, Royalty fees and shares services, International dividend remittance, Re invoicing centres

Lecture

43 80 Minutes Dr. R.D. Kiri Optimal financial structure and MNE and their foreign subsidiaries Ch-13,R2

Availability of capital, Diversification of cash flow and foreign exchange risk and the expectation of international portfolio investors

Student will understand the optimal financial structure for MNE

Lecture

44 2 Hrs 40 Minutes Dr. R.D. Kiri International debt markets Ch-12, TB

The World’s Bond Markets: A Statistical Perspective Foreign Bonds and Eurobonds Types of Instruments

Student will understand the international debt market instruments

Lecture

45 1 hr 20 mins Dr.

Rajeshkuma

r Kiri

Viva ---- Will be able to improve on query handling and presentations skills

Software/Database : IBMSPSS 20.0, Proquest Database and Capitaline.

Reference Books

1) Sharan- International Financial Management (Prentice-Hall, 5nd edition) 2003. 2) Eiteman et al- Multinational Business Finance (Pearson Education) 2004, 3) Apte- International Financial Management (Tata McGraw-Hill, 2002) 8th ed. 4) Shapiro- Multinational Financial Management (Prentice-Hall, 4th edition) 2002. 5) Vij M-International Financial Management (Excel books) ,2003. 6) Gupta, S.L.- Financial Derivatives : Theory , Concept and Problems , PHI. 7) Hull- Options, Futures and other Derivatives, Pearson. 8) Vohra, N.D. and Bagri, B.R.- Futures and Options , TMH. 9) David A. Dubofsky and Thomas W. Miller , J.R.- Derivatives : Valuation and Risk Management, Oxford .


1. University Exam: 40 Marks (As per Exam Scheme 60:40, 70:30, 40:60 etc.)




ii. Viva Voce 10 Marks

iii. Assignment 15 Marks



Course Name: International Financial Management

Course code: IVA06IFM

Year : 2020

Semester: IV

Prepared by: Dr. Rajeshkumar Kiri

Greetings !!













1. About this unit

This course impart an understanding of the global corporate financial management

environment with tools and techniques of financial decision-making.




A. Describe the functions of financial markets with a particular emphasis on foreign

exchange markets;

B. Analyse types of risks particularly associated with international trade.

C. Discuss the relationship among inflation, interest rate and exchange rate using interest rate parity, purchasing power parity and international fisher effect theories.

D. Explain exchange rate determination and how firms can manage their exchange rate

risk and capitalise on anticipated exchange rate movement.


This course will be delivered as a one-hour and twenty minute lecture thrice a week. A

major emphasis is placed on mentoring and coaching students’ learning though group

work and individual contribution using blended learning. Students are required to

gather data and information that is relevant and use these data and information in the

solution to problems and for assessments. Case studies, role plays, interactive media,

Presentations and demonstrations will be used where appropriate. Learning will

include theory and practical to strengthen the knowledge.

Required readings.

Cheol S. Eun and Bruce G. Resnick – International Financial Management (The McGraw Hill,

4th edition)2008.

5. Assessments


1. University Exam: 40 Marks (As per Exam Scheme 60:40.)






6. Session Plan

Annexure I








requirement is also not be allowed unless it is an explicit requirement for the unit. FMS

uses Turnitin for the review the assessments. The referencing convention is APA.





mailto:[email protected]

Semester Session Plan (STRATEGIC HUMAN RESOURCE MANAGEMENT) Appendix - B




Amit Shukla Name of Institute V. M. Patel Institute of Management

Name of Department

Faculty of Management Studies

Name of Programme

MBA Semester : lV


STRATEGIC HUMAN RESOUERCE MANAGEMENT(IVA06SHR)

Total Credit

4 Theo

ry 4

Practical

--- No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field work, etc. : _________

List of reference books/resources be appended separately.* Text Book: 1. Strategic Human Resource Management(Jeffrey A. Mello) 2. Strategic Human Resource Development (Kandula.S.R.)

Sr. No.

Date Duration of

Session Delivered by Topic / Chapter

Content be delivered

Learning outcome of session


1 1hr 20 mins Amit Shukla Evolution of Strategist HRM

Fundamental of strategic HRM

Student will learn concept of strategic HRM why strategic HRM has become a key point for competitive advantage

Lecture/Participatory Exercise

2-3

2hr40 mins Amit Shukla Investment perspective of human resource

Cost associated with HR function like training & development, incentives cross culture

Student will understand how should cost be justified in HRM

Lecture/Participatory Exercise

4 1hr 20 mins Amit Shukla Investment in training &development

Cost related to training &development

Student will gain knowledge about investment approach in HRM

Lecture/ Exercises

5-6

2hr 40 mins Amit Shukla Employee assistance program

Steps, advantage, factor Employee surveilance&monitoring

Student will gain knowledge about how an employee adopt work culture

Interaction/case study

7-8

2hr 40 mins Amit Shukla Challenging in strategic HRM

Challenges related to technology -HR

Student will learn about recent challenges that are faced by organization in this technology era

Lecture/Caselets/ Participative exercises

9-10

2hr40 mins Amit Shukla Strategic role of HRM

Evolving role of HR, barrier to strategic HR. Case study at general motors

Student will be able to know evolving role of HR

Lecture/

11 1hr 20 mins Amit Shukla Design and redesign of work system

Job rotation, redesign of work system, strategic design in action

Student will learn about job rotation process how this help in work redesign

Lecture/case study

12 1hr 20 mins Amit Shukla HR for competitive advantage

HR benefits HR design for competitive advantage

Student will come to know how hr help for competitive advantage

Lecture/presentation

13 1hr 20 mins Amit Shukla HR & organization performance

Interrelation Between HR and Organization Performance

This will impart knowledge why HR is key point for organization success

Lecture/case study

14-15

2hr 40 mins Amit Shukla Human resource planning

Steps, need advantage

Student will understand concept of HRP how HRP play an important role in hr management and organization


16-17

2hr 40 mins Amit Shukla Succession planning

Need, importance process,

Student will learn how succession planning is helpful in organization for key positions

Lecture/Exercises

18 1hr 20 mins Amit Shukla Ethical behavior Ethics in strategic management

Student will understand ethics code ,norm to be followed in work environment

Lecture/Exercises/ Caselets

19 1hr 20 mins Amit Shukla Models of strategy

(I/O),(RBV) MODEL Student will understand different type of model of strategy

Lecture/videos of corporates appraisal

20 1hr 20 mins Amit Shukla Process of strategic management

Steps in strategic management process

Student will understand different steps that are followed in strategic management process

Lecture/Exercises/

21 1hr 20 mins Amit Shukla Corporate strategy

Organizational strategy

Student will learn about strategy that organisation formulate to cope up with the issue


22 1hr 20 mins Amit Shukla Business unit strategy

Departmental strategy

Coast leadership strategy Lecture/Exercises/

23 1hr 20 mins Amit Shukla Strategic HR vs traditional hr

Difference b/strategic HR vs traditional hr

Student will come to know about factor which are different in strategic HRM

Interaction/Videos

24 2hr 40 mins Amit Shukla Merger acquisitions

Merger acquisition process issue in merger &acquisition

Student will how merger take place b/w two company

Lecture/Exercise: worksheet

25-26

2hr 40 mins Amit Shukla Understand & manage change

Change factor, resistance in change

Student will learn about change management strategy

Lecture/Exercises/

27 1hr 20 mins Amit Shukla Restructuring Organisation restructuring

Student will learn why organisation restructuring is needed

Case study/presentation

28 1hr 20 mins Amit Shukla Human resource management outsourcing

Outsourcing&offshoring, Case study at federal state go

Student will gain knowledge how talent and knowledge is outsourced

Lecture

29 1hr 20 mins Amit Shukla Work redesign performance ,management

Model for design of work system

Student will be capable to know work redesign process

Lecture/ illustration

30 1hr20 mins Amit Shukla Laws Employment practice compliance approach

Student will understand law legislation related to employee

Lecture/

31 1hr 20 mins Amit Shukla Staffing Recruiting (internal vs. external)

Student will be able to know need and method of recruiting process of an employee

Lecture/illustration

32-

1hr 40 mins Amit Shukla Selection Selection process Student will be able to understand how a competent talent is hired

Interaction

33 1hr 20 mins Amit Shukla Role of strategic leader

Nasa leadership model,skill,style of leadership

Student will be able to know why a competent leader is required at global level

Lecture/ casestudy

34 1hr 20 mins Amit Shukla International assignment

Competency and talent for international assignment

Student will learn what skills &knowledge should be adopted for international assignment

Lecture

35 1hr 20 mins Amit Shukla Training &development

Overview method,T&Dframework

Student will learn strategic training framework

Lecture/ presentation

36-37

2hr 40 mins Amit Shukla Strategic training performance management at Anheuser-Busch

Interrelation b/w training and performance management

Student will learn how a successful strategic training increase performance of an employee

Interaction /lecture

38 1hr 20 mins Amit Shukla Competency based performance &development

Multilevel corporate competency model

Student will gain knowledge about core managerial competencies

Lecture/ casestudy

39-40

2hr 40 mins Amit Shukla Employee separation

Reductionin force,layoff,turnover

Student will learn reason behind employee separation & management process of turnover retention


41 1hr 20 mins Amit Shukla Strategic retention at united airline

Case study Student will be able practical strategic practice

Lecture/ case study

42 1hr 20mins Amit Shukla Global human resource management

Global HRMdiffers from domestic HRM

Student will understand different culture values ,different work culture


43 1hr 20 mins Amit Shukla Assessing culture Cultural factor, values beliefs of host country

Student will become familiarize with how different culture affect the strategic process


44 1hr 20 mins Amit Shukla Strategic hr issue in global assignment

Organizational &individual factor strategic hr process

Student will understand factor that affect hr process at organizational and individual level

Case study /lecture

45 1hr 20 mins Amit Shukla Repatriation Issue to be addressed in repatriation

Student will learn about major issue that repatriate face

Interaction/role-play exercise

Reference books:

1. Rothwell.,w.j.,Prescott,R.K.& taylor strategic human resource leader 2. Boxell&Purcell,j.(2003).strategic human resource management

Magazines/Journals/websites: 1. Journal OF O.B. 2. Journal of Accounting and Economics 3. Journal of Compensation & Benefit reviews

Case Study:

1. Repatriation at Colgate-Palmolive 2. Strategic global HR at McDonald’s 3. Restructuring at Coca Cola

Evaluation scheme:

Component: Weight age:

University Exam: 40 Marks

Mid Semester Exam: 30 Marks

Continuous internal evaluation: 30 Marks


ii. Project/Viva 15 Marks


iv. Quiz 5 Marks



Course Name: Strategic Human Resource Management

Course code: IVA06SHR

Year : 2020

Semester: IV

Prepared by: Prof. Amit Shukla

----------------------------------------------------------------------------------------------------------------

Greetings !!













1. About this unit

This course exposes students to the critical tasks and functions of Strategic Human

Resources Management and understands the dynamics and processes involved for good

employee’s relations. It helps students appreciate relevant tools and techniques to

internalize and critical functions of human resources management, and sensitize students

to strategic human resources developments processes.




A. Became aware of the need & functions of Strategic Human Resource.

B. Learn demand & supply of Human Resource and how to meet both with proper

planning, implementing and strategizing HR Policy.

C. Comprehensive understanding of training and development interventions in the

organization development and change.

D. Concisely advocate and justify the concept of Performance Appraisal through

diagnosis of complex situations, illustrating evidence-based decision making for

application of the appropriate tool.

E. Describe and critically understand various techniques to retail and engage

employees.

F. It will help student to revolutionising them to understand dynamics of human

resource management.

G. Student will understand various paradigm shift in traditional Human Resource

practices.




and individual contribution using blended learning. Students are required to gather data

and information that is relevant and use these data and information in the solution to

problems and for assessments. Case studies, role plays, interactive media and

demonstrations will be used where appropriate. Learning activities will include real life

business scenarios using cases.

Required readings

1. Kandula S. R. (2001). Strategic Human Resource Development. Eastern Economy

Edition, PHI.

2. Boxell & Purcell, J. (2003). Strategy And Human Resource Management. Palgrave

Mcmillan.

3. Mello, J. A. (2002). Strategic Human Resource Management. Thompson Learning.

4. Rothwell, W. J., Prescott, R. K. & Taylor, M. W. (2005). Strategic Human Resource

Leader. Jaico.

5. Purcell, J. (2001). Human Resource Management: A Critical Text. London:

Thompson Learning.

5. Assessments


Continuous internal evaluation 30 Marks

Classroom Participation 05 Marks

Project/Viva 15 Marks

Assignment 05 Marks

Quiz 05 Marks

6. Session Plan

Annexure I















Semester Session Planning (Strategic Marketing and Brand Management) Appendix - B



Name of Subject

Teacher/s Amit Shukla Name of Institute V. M. Patel Institute of Management

Name of

Department

Faculty of Management

Studies

Name of


Name of the

Course / Subject

with code

Strategic Marketing and Brand Management

Total

Credit 4

Theo

ry 4

Practic

al


work, etc. : _________


Text Book: 1. Cravens, D W. - Strategic Marketing,

2. Homewood Illinois, Richard D. Irwin. and Aaker, David, A. - Managing Brand Equity. New York, Free Press.

Sr

.

N

o.

Date Duration of

Session

Delivered by Topic / Chapter Content be delivered Learning outcome of

session

Teaching Mode /

Method etc**

1 1hr 20 mins Amit Shukla Introduction to

Strategic

Marketing

Three Levels of

Strategies

Students will be able to

understand core concepts

of Strategic Marketing:

Mission Statement,

Strategic Vision

Lecture/Participatory

discussion


Strategic

Marketing

Basis of Competitive

Advantage

Student will become

familiar with basic theory

of competition

Lecture/Participatory

discussion


Strategic

Marketing

Theoretical Basis of

Competition

Students will get idea about

Macro and Micro

competitive environment

Lecture

4 1hr 20 mins Amit Shukla IS Query solving Students will discuss on

Core Competencies and Its

advantages

Interaction

5 1hr 20 mins Amit Shukla Opportunity

Analysis

Technological

Analysis

Students will get glimpses

on steps involved in

marketing research and its

importance on market

opportunity analysis

Lecture/Caselets

6 1hr 20 mins Amit Shukla Opportunity

Analysis

Creating competitive

advantage, sustaining

and leveraging the

advantage in targeting

opportunity

Students will learn basics

of sustain core

competencies, discussion

on product and market

opportunity analysis

Lecture/Case

snapshots

7 1hr 20 mins Amit Shukla Resources Based

View

The theory on

Strategic Capabilities

Development

Students will understand

basics about determining

the strategic resources with

the potential to deliver

comparative advantage to a

firm

Lecture/Role play

8 1hr 20 mins Amit Shukla IS Query solving Students will learn by

discussing more about

RBV

Interaction

9 1hr 20 mins Amit Shukla Formulating

Marketing

Strategies

Ansoff Matrix This session help students

to learn about how to set

marketing strategy

objectives

Lecture/ Caselets


Marketing

Strategies

Portfolio Models of

Strategy

Students will be involved

in practical session

applying basics of BCG in

real industry world

Lecture/Case

snapshots


Marketing

Strategies

Understand the scope

of strategic marketing

planning


the basics of Strategic

Planning process,

understand the essentials of

marketing strategy

formulation

Lecture

12 1hr 20 mins Amit Shukla IS Query solving Students will learn the

value of alternative

portfolio models

Interaction

13 1hr 20 mins Amit Shukla Strategies for New

Market Entries

Categories of new

products placements

Students will learn about

New-to-the-world

products: New to the firm

and create a new market,

New product lines – New

to the company but not

new to customers in market

Lecture/ Case snap

shots


Market Entries

Basics of New

Strategic Options

Improvements in existing

products, Repositioning –

Existing products that are

targeted at new

applications and new

market segments

Lecture


Market Entries

Objectives of new

product and

Market development

Maintain position as a

product innovator, Defend

a current market-share

position, Establish a

foothold in a future new

market,

Lecture

16 1hr 20 mins Amit Shukla IS Query solving Students will discuss

various topics related to

new market/new product

strategies

Interaction

17 1hr 20 mins Amit Shukla Product Life Cycle

Strategies

Discussion of various

strategies suitable to

each stages


about benefits of Pioneer

Strategies, First Mover

Advantages, follower

Strategies,

Lecture/ Video

exercises


Strategies

Discussion of various

strategies suitable to

each stages

Session will improve the

understanding of Mass-

market penetration, Niche

penetration, Skimming and

early withdrawal

Lecture/ Caselets


Strategies

Strategic Options

development and

competitive edge

Will discuss on strategies

on getting edge in different

stages and will help to

learn competitive strategies

Lecture/ Video

exercises/field

exercise

20 1hr 20 mins Amit Shukla IS Query solving Students will discuss about

learning to improve the

understanding about PLC

and relevant strategies in

each of the stage

Interaction

21 1hr 20 mins Amit Shukla Why do we brand

the products

Basics of Branding Will improve the

understanding about

strategic issue in brand

management

Lecture/ Case

snapshots

22 1hr 20 mins Amit Shukla Brand Equity Aaker Model on

Brand Equity

Student will learn various

theories and models of

measuring brand equities

Lecture/ research

paper discussion

23 1hr 20 mins Amit Shukla Brand Equity Theories of Brand

Equity

Keller's Brand Equity

Model Customer-Based

Brand Equity (CBBE)

Model will be discussed

with examples

Lecture/ Case study

24 1hr 20 mins Amit Shukla IS Query handing Discussion will be on

various Brand Equity

Models and its usefulness

Interaction

25 1hr 20 mins Amit Shukla Brand Positioning Brand Building Students will learn basic of

building strong brand and

managing brand

Lecture/ Caselets

26 1hr 20 mins Amit Shukla Brand Positioning Brand Building Learning on Brand

elements (Brand Logo,

Names), Brand Resonance,

Brand Value Chain

Lecture/ Caselets

27 1hr 20 mins Amit Shukla Brand Positioning Brand

Communication

Students will learn the

basics of brand identity and

how creation of has its

impact on success of brand

Lecture/ Video

exercises

28 1hr 20 mins Amit Shukla IS Query handling Discussion will be on

customers role in service

settings

Interaction

29 1hr 20 mins Amit Shukla Brand Loyalty

Brand Loyalty


Behavioral and

Attitudinal Brand

Loyalty

Lecture/ Caselets

30 1hr 20 mins Amit Shukla Brand Loyalty

Brand Loyalty


process of developing

brand loyal and care to be

taken in managing brand

loyal

Lecture/ Case

snapshots

31 1hr 20 mins Amit Shukla Branding

Typologies

Hybrid branding and

Private label branding

Students will learn how to

design strategy for Private

label brands

Lecture/ video

exercises

32 1hr 20 mins Amit Shukla IS Query solving Discussion on loyalty

concepts

Discussion

33 1hr 20 mins Amit Shukla Measuring Brand

Effectiveness

Brand effectiveness Students will learn how

the efforts of branding

works

Lecture/ Participatory

discussion

34 1hr 20 mins Amit Shukla Brand Valuation Brand Valuation Understanding of process

used to calculate the value

of brands, Discussion on

Stra

Lecture/ Caselets

35 1hr 20 mins Amit Shukla Emerging

concepts in

Branding

Emerging Horizons in

Branding

Discussion on role of

digital technology in

branding, Role of Social

Media in Brand

Management

Lecture/ Case

snapshots

36 1hr 20 mins Amit Shukla IS Query solving Clarity to the concepts of

Social media and Branding

Discussion

37 1hr 20 mins Amit Shukla Myths in Branding Myths in Branding Students will learn about

misperceptions in

branding, when branding

works and when not

Lecture/ Caselets

38

-

39

2 hr 40 mins Amit Shukla Case Study Marketing brand

Aava: not as simple

as water

Discussion on Marketing

of brand Aava

Case Study

40 1 hr 20 mins Amit Shukla Contemporary

Issues in Brand

Management

Contemporary

Issues in Brand

Management

Discussion will be done on

environmental pressures on

brand

Management,

Globalization of

Competition and Greater

Openness of Markets

Discussion

41 1 hr 20 mins Amit Shukla Contemporary

Issues in Brand

Management

Contemporary

Issues in Brand

Management

Discussion on impact of

Technological Change

Participatory

Discussion

42 1 hr 20 mins Amit Shukla Research Paper Kenyon A, & Mathur

S. S.(2002) The

offering as the

strategic focus.

Journal of Strategic

Marketing, 10(3),

171-188

Note/ Participatory

Discussion

43

-

45

1 hr 20 mins Amit Shukla Viva- Project 3 groups each session

(Total 10 groups)

Will be able to improve on

query handling and

presentations skills

Note: Kindly add more row as per no. of session required.

Reference books:

1. Cravens, D W. - Strategic Marketing, Homewood Illinois, Richard D. Irwin.

2. Kaynak, E and Savitt, R. - Comparative Marketing Systems. New York, Praegar.

3. Porter, M. E. - Competitive Advantage: Creating, Sustaining Superior Performance. New York, Free Press.

4. Aaker, David, A. - Managing Brand Equity. New York, Free Press.

5. Cowley, Don. - Understanding Brands,. London, Kogan Page.

6. Murphy, John, A. - Brand Strategy. Cambridge, The Director Books.

7. Steward, P. - Building Brands Directly. London, Macmillan.

Magazines/Journals:

1. Retail FDI in India: Towards a brighter tomorrow by Delloite

Research Paper

1. Burford, M. R., & Chan, K. (2017). Refining a strategic marketing course: Is a ‘flip’a good ‘fit’?. Journal of Strategic Marketing, 25(2), 152-163.

2. Kenyon A, & Mathur S. S.(2002) The offering as the strategic focus. Journal of Strategic Marketing, 10(3), 171-188.

Case study

1. Mullick, N. H., & Tripathi, G. (2013). Fiat: a good product with a wrong strategy. Emerald Emerging Markets Case Studies, 3(1), 1-6.

2. Jain, V., Roy, S., & Ranchhod, A. (2013). Marketing brand Aava: not as simple as water. Emerald Emerging Markets Case Studies, 3(6), 1-15.

3. Agarwal, V., & Agrawalla, S. (2017). Patanjali’s marketing mix: the monk’s new Ferrari. Emerald Emerging Markets Case Studies, 7(4), 1-30.

Evaluation scheme:






ii. Project/Viva 10 Marks


iv. Quiz 05 Marks



Course Name: Strategic Marketing and Brand Management

Course code: IVA06SMB

Year : 2019-20

Semester: IV


----------------------------------------------------------------------------------------------------------------

Greetings !!





undertaken in during the course work. It is recommended that you read this guide carefully so



InPods, which can be reached via the Student Login at





1. About this Unit

This course exposes students to the for understanding the application of marketing tools

and techniques from a Strategic Perspective. critical tasks and functions of Strategic

Marketing is to understands the dynamics and processes involved for decision making of

strategies in the market.




a) How Marketing tools and techniques are applied to real world.

b) Student will able to understand and analyse strategic making process and help them to

implement strategy into the market.

c) Critically understand the application and potential impacts of Marketing Strategy

implementation.


This course will be delivered as a One-hour-twenty-minute lecture thrice a week. A major

emphasis is placed on mentoring and coaching students’ learning though group work and

individual contribution using blended learning. Students are required to gather data and

information that is relevant and use these data and information in the solution to problems

and for assessments. Case studies, role plays, interactive media and demonstrations will

be used where appropriate. Learning activities will include real life business scenarios

using cases.

Required readings

1.Cravens, D W. - Strategic Marketing, Homewood Illinois, Richard D. Irwin.

2. Kaynak, E and Savitt, R. - Comparative Marketing Systems. New York, Praegar.

3. Porter, M. E. - Competitive Advantage: Creating, Sustaining Superior Performance.

New York, Free Press.

4. Aaker, David, A. - Managing Brand Equity. New York, Free Press.

5. Cowley, Don. - Understanding Brands,. London, Kogan Page.

6. Murphy, John, A. - Brand Strategy. Cambridge, The Director Books.

7. Steward, P. - Building Brands Directly. London, Macmillan.

4. Assessments


1. Classroom Participation 05 Marks

2. Project/Viva 10 Marks

3. Assignment 10 Marks

4. Quiz 05 Marks

5. Mid-Sem Exam 30 Marks

5. Session Plan

Annexure I













on-line assessments must be mailed [email protected]




Course Name: Global Supply Chain Management

Course code: IVA07GSC

Year : 2020

Semester: IV

Prepared by: Dr. Hiren J. Patel

Greetings !!

This course guide provides significant information about the Assessments, Deliverables and

Outcomes of the course. It should be as a reference to assist with your study. The guide

includes information about reading and resources, independent learning, class activities and

assessment tasks to be undertaken during the course work. It is recommended that you read

this guide carefully so as to facilitate your learning.


the Inpods. It is important that you access your login’s regularly for messages and updates, as

well as tasks related to your subject.



1. About this course

This course helps students to link business operations with overall logistics and supply

chain management. It provides understanding on various issues and challenges in the

domain. It also emphasises on design and strategy of supply chain for various types of

product category.




A. To be able to understand the need of Supply chain integration

B. To understand strategies needed to design supply chain for different types of

product categories

C. Learning on inventories in chain and its remedies


This course will be delivered as a one hour and twenty minutes lecture thrice a week.

A major emphasis is placed on mentoring and coaching students’ learning though

group work and individual contribution using blended learning. Students are required

to gather data and information that is relevant and use these data and information in

the solution to problems and for assessments. Case studies, role plays, interactive

media and demonstrations will be used where appropriate. Learning activities will

include real life business scenarios using cases.

Required readings

Supply Chain Management---Sunil Chopra, Pearson Publication, Latest edition

Business Logistics and Supply Chain Management – Ballou and Srivastava, Pearson

Publication, Latest edition

Supply Chain Management – Janat Shah, Pearson education , 2013

5. Assessments


a. Case Study analysis Submission 15

b. Mid Sem Exam 30

c. Viva 15

6. Session Plan

Annexure I

Name of Subject

Teacher/s Dr. Hiren J Patel

Name of

Institute

V M Patel Institute of

Management

Name of

Department MBA

Name of

Progra

mme

MBA Semester : IV

Name of the

Course / Subject

with code

Global Supply Chain Management/ IVA07GSC

Total

Credit 4 Theory 4

Practic

al 0

No. of hrs. to be spent out of classroom

though out the semester i.e. Industry

visit, field work, etc. :

Sr.

No. Date

Duration

of

Session

Del

ive

red

by

Topic /

Chapter Content be delivered

Learning outcome

of session

Teachin

g Mode

/

Method

etc. **

1. 80 min HJ

P

Brief of

subject

Definition, course content Basic awareness Lecture

2.

Introductio

n and

Overview

Logistics and SCM Functional

awareness

Lecture

3. Need/evolution of SCM Importance of SCM Lecture

4. Functions of 3PL, 4PL Importance of SCM Lecture

5. IS Information system in SCM Optimise the chain

with IS

Lecture

6. Forecastin

g

Moving average, simple

exponential

Understand data

and apply

Lecture

7. Exponential smoothing Understand data

and apply

Lecture

8. Examples Understand data

and apply

Lecture

9. NPTEL Video Query

solving

10. Inventory

Mgmt.

Definition, type, use, model Basic

understanding

Lecture

11. Basic model Application Lecture

12. Production model Application Lecture

13. Intentional shortage model Application Lecture

14. Safety stock, ROL Application Lecture

15. Quantity discount Application Lecture

16. P-Model Application Lecture

17. Example


solving 19. JIT Concept and application Contribution of

concept in design

Lecture

20. Transporta

tion

Introduction optimization

techniques for

design

Lecture

21. Costs As above Lecture

22. Comparison of modes As above Lecture

23. Example As above Lecture

24. Savage algorithm As above Lecture

25. E-selling, Containerization Informative Lecture


solving

27.

Customer

service &

Strategy

Lead time Based on the

requirement of firm

appropriate strategy

need to be selected

Lecture

28. Responsiveness As above Lecture

29. Reliability As above Lecture

30. Variety As above Lecture

31. Revenue and Service level As above Lecture

32. Trade off As above Lecture

33. Integration of SC,

Restructuring

As above Lecture


solving

35. Performan

ce

Benchmarking Measurement of

performance SC

Lecture

36. SCOR As above Lecture

37. Length of SC As above Lecture

38. Efficiency of SC, WC

productivity of SC

As above Lecture


solving

40. Research

Paper

Interacti

on

41. Viva Interacti

on

42. Project

discussion

Interacti

on

43. Project

discussion

Interacti

on

44. MOOC/

NPTELVi

deo

Interacti

on

45. Revision Interacti

on










APA. This will informed to you as and when needed.






Semester Session Planning (INTERNATIONAL HUMAN RESOURCE MANAGEMENT) Appendix - B



Amit Shukla Name of Institute V. M. Patel Institute of Management

Name of Department

Faculty of Management Studies Name of Programme

MBA Semester : IV


International Human Resource Management (IVA07IHR)

Total Credit

4 Theor

y 4

Practical

--- No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field work, etc. : _________

List of reference books/resources be appended separately.* Text Book: 1. G. Hofstede – Cultures Consequence, International Differences in Work related Values – Sage. 2. S. C. Gupta- Text book of International HRM-Macmillan.

Sr. No.

Date Duration of

Session Delivered by Topic / Chapter Content be delivered



1 1hr 20 mins Amit Shukla Introduction of IHRM

Scope, enduring context of IHRM, difference between IHRM and domestic HRM

Student will be able to understand about basic of international HRM

Lecture

2 1hr 20 mins Amit Shukla Organizational context

Mode of operation, control mechanism

Student will learn about how an organization work in international environment

Lecture/case study

3-4 2hr 40 mins Amit Shukla Sustaining International business operations

Transferring staff for international business expatriate, non expatriate

Student will learn about job design approach

Lecture/ Exercises

5 1hr 20 mins Amit Shukla Cross cultural Cross cultural research methodology, Hofstede study

Student will be able to know how culture of host country affect hr process

Interaction/presentation/l lectures/

6 1hr 20 mins Amit Shukla Cross cultural leadership

Expatriate leadership skills,

Student will how an organization conduct recruitment

Lecture/roleplay, case study ,

7 1hr 20 mins Amit Shukla Cross cultural negotiation

Negotiation techniques in international market

Student will learn how selection process take place in organization practically

Lecture/video of selection process of top corporate

8-9 2hr 40 mins Amit Shukla Cross cultural decision making

Decision making process, factor affect process

Student will be familiar human resource accounting

Lectures/presentation

10 1hr 20 mins Amit Shukla Recruitment and selection in international environment

Objective,issues in staff selection

Student will come to know how staff is selected for international project

Interaction/lecture case study of dabour and coca cola

11-12

2hr 40 mins Amit Shukla Selection Selection criteria, dual career couples

Student will know about skills and ability that should a potential candidate has

Lecture/

13-14

2hr 40 mins Amit Shukla Training and development

Components of effective pre departure training progam,role of expatriate training

Student will come to know about training techniques that should be adopted before predeparture to abroad


14 1hr 20 mins Amit Shukla Compensation Approach in international compensation, component of compensation program

Student will be familiar to compensation negotiation in international environment

Lecture/Exercises

15 1hr 20 mins Amit Shukla Global business environment

Global market, political environment

Student will know about how global environment affect business


16 1hr 20 mins Amit Shukla HRM role in multinational organization

Role of HRM in international perspective

Student will understand importance of HRM in international environment

Lecture/videos of corporates appraisal

17-18

2hr 40 mins Amit Shukla Expatriate problem

Issue in global working environment

Student will familiarize with issue than an expatriate face during his international project

Lecture/Exercises/

19-20

2hr 40 mins Amit Shukla Hrm in host country

Standardizations and adaption of work practice

Student will learn about working condition that an expatriate adapt in host country


21 1hr 20 mins Amit Shukla Industrial relationship

Trade union and international industrial relation

Student will learn how trade union effect industrial relation

Lecture/Exercises/

22-23

2hr 40 mins Amit Shukla HRM trends

Recent trends in HRM practices

Student will be familiarize with recent trends in international work organization

Interaction/Videos

24 1hr 20 mins Amit Shukla Case study on challenges of short term assignment

Case Student will be able to understand practical concept

Lecture/Exercise: worksheet

25-26

2hr 40 mins Amit Shukla Future challenges International business ethics, mode of operation

Student will learn techniques which are adopted in appraisal

Lecture/Exercises/

27 1hr 20 mins Amit Shukla Research issue theoretical issue

Research methodology in international environment

Student will learn about research and theoretical development

Case study/presentation

28 1hr 20 mins Amit Shukla International business ethics

Business ethics at global level

Student will learn ethics that play a crucial role in IHRM

Lecture

29-30

2hr 40 mins Amit Shukla Labour unions Labour union, boards for settlement

Student will come to know about labour union role in international market and bargaining power

Lecture/ illustration

31-32

2hr 40 mins Amit Shukla HRM practice in special country

HRM practice in USA, Netherlands, Japan, Germany

Student will learn about hr practice that is designed for specific country

Lecture/

33 1hr 20 mins Amit Shukla HR issue in merger &acquisition

Issues in merger Student will learn how an strategic alliance is made at international level


34 1hr 20 mins Amit Shukla HR activities in joint venture

Various issues in joint venture culture, communication

Student will learn about obstacles that effect joint venture at international level

Interaction

35-36

2hr 40 mins Amit Shukla Monitoring hr practice of host country subcontractors

Code of conduct, monitoring mechanism

Student will learn about monitoring techniques in and behavior norms

Lecture/ casestudy

37 1hr 20 mins Amit Shukla Performance management

Techniques in performance management

Which techniques are used in performance appraisal how it is important

Lecture

38 1hr 20 mins Amit Shukla Appraisal of HCN employees

Standardized customized form, frequency of appraisal

Student will learn how an HCN employee’s performance is appraised


39-40

2hr 40 mins Amit Shukla Ownership issue in IHRM

SMEs, Family owned firms & NGOs

Student will different type of ownership

Interaction /lecture

41-42

2hr 40 mins Amit Shukla Standardization & adaption of work practice

Host country culture and workplace environment

Student will familiarize hr working condition in host country

Lecture/ casestudy

43 1hr 20 mins Amit Shukla Career issues Problem faced by expatriate

Student will learn career issue that is faced by expatriate


44-45

2hr 40 mins Amit Shukla Repatriation Decision to return back

Student will learn about how repatriation effect on one’s career

Lecture/

Reference books:

1. G.hofstede – cultures consequences ; international differences in work related values-sage 2. Meraic, D and Puffer, S.- Management International Cross Exercises and Reading, West Publishing.

Magazines/Journals/websites:

1. Human Capital 2. Harvard Business Review

Case Study: 1. Peter Hanson: building a world class product development center for hi tech system in china 2. Jaguar or bluebird? (A) mark Chan’s decision to stay overseas or return home after his expatriate assignments

(B) Mark Chan’s decision returns home after his expatriate assignment

Evaluation scheme:

Component: Weight age:

University Exam: 40 Marks


Continuous internal evaluation: 30 Marks


Assignment 05 Marks

Quiz 05 Marks




Course Name: International Human Resource Management

Course code: IVA07IHR

Year : 2020

Semester: IV


----------------------------------------------------------------------------------------------------------------

Greetings !!








InPods, which can be reached via the Student Login at





1. About this unit

This course addresses the major strategic issues that managers face as they attempt to

manage human resources across national boundaries. It incorporates an overview of

current international human resource management theory and research and it focuses on

issues which evolve from the internationalizing of the HRM processes. It aims at helping

students develop an understanding of the international and comparative factors (such as

national culture) that shape human resource management. The management of expatriates,

and functional issues concerned with international recruitment, selection and assessment

along with comparative rewards will be discussed.




A. Became aware of the strategic issues & functions of Human Resource managers

when they are managing human capital across boundaries.

B. Learn demand & supply of Human Resource and how to meet both with proper

planning, implementing and strategizing HR Policy across national boundaries.

C. Comprehensive understanding of Cross-Culture leadership, managing workforce

diversity, international training and development activity.

D. Describe and critically understand various techniques to understand cultural

diversity among employees.

E. Understanding and evaluating issues in human capital working for across border

and multinational organisation.






problems and for assessments. Case studies, role plays, interactive media and



Required readings

1. Doweing , P.J. – International Dimensions of Human Resource Mgt., End Edition,

Words Worth.

2. Hofstede – Cultures Consequence; International Differences in Work related Values–

Sage.

3. Deresky- International Management, PHI/Addison Wesley.

4. Aswathappa, Human Resource & Personnel Mgt., TMH.

5. Meraic, D and Puffer, S.- Management International Cross Exercises and Reading,

West Publishing.

6. Mangaraj, S.,- Globalization and Human Resource Management, Excel Books.

7. S. C. Gupta- Text book of International HRM-Macmillan.

8. Tayeb- International HRM- Oxford.

9. Dowling, Welch & Schuler,- International H.R.M. Excel Books.

5. Assessments




Assignment 05 Marks

Quiz 05 Marks


6. Session Plan

Annexure I















Semester Session Planning (Retail Management/s) Appendix - B



Name of Subject Teacher/s Dr. Deepesh Dasani /

Name of Institute V. M. Patel Institute of Management

Name of Department Faculty of Management Studies Name of Programme Master in Business Administration Semester : IV


RETAIL MANAGEMENT-(IVA07RMA)

Total Credit 4 Theory 4 Practical

No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field work, etc. : (Later, a separate sheet to be attached with all details of learning out comes, no. of students, place visited, assignment given, etc.)


Sr. No. Date Duration of




**

1 Session 1 1hr 20 minutes Dipesh Dasani

Overview of retailing

environment

Introduction, Definition,

Importance,

functions and scope of Retailing

Comprehensive understanding of the

theoretical aspect of retail Lecture


Evolution of Retail

Competition

History of Retailing, Theories of

Retailing, Retail Life Cycle




Emerging trends in

Retailing

The Retail Scenario in India ,Key

Drivers of Retailing in India



4 Session 4 1hr 20 minutes Dipesh Dasani Case Study ITC- e- choupal

More knowledge of real corporate situation Case Study


Emerging trends in

Retailing

Retail formats, Types of Retail

Outlets,

Understanding about various formats

of retail Lecture


Market Structure and

Control

Planning and Development Awareness of Retail Market Lecture


Situational Analysis

Retail Institutions by Ownership:

Retail Institutions by Store Based

Strategy Mix Knowledge of Retail by Store-based Lecture


Revision of the Current scenario of retail etc. To solve queries of students Interactive Session


Situational Analysis

Web, non-store based, and other

formats of nontraditional retailing

Knowledge of Retail by non-store

based Lecture


Targeting Customers

and Gathering

Information

Identifying and Understanding

Consumers

Get understanding about the targeting

and collect information about

consumers Lecture

11

Session 11 1hr 20 minutes Dipesh Dasani

Targeting Customers

and Gathering

Information

Information gathering and

processing in Retailing

Get understanding about the targeting

and collect information about

consumers Lecture


Revision of the situation analysis and targeting of customers To solve queries of students Interactive Session


Communicating with

the customer

Establishing and maintaining the

retail image, promotional strategy Role of promotion in retailing Lecture


Retail Promotions

Staying ahead of competitors Role of promotion in retailing Lecture


Video sessions on

Retail Get more understanding on retail Video sessions


Retail Store Locations

Traffic flow and analysis –

population and its mobility-

exteriors and layout-Customer

traffic flows

Knowledge about retail store

locations Lecture


Trading-area analysis

The importance of Location to a

Retailer

Knowledge about retail store

locations Lecture

18 Session 18 1hr 20 minutes Dipesh Dasani Site Selection

Site Selection: Overview, Types

of location, Choice of General

Location, Location and site

Evaluation

Choice selection is important for

retail outlets Lecture


Revision of the communicating with customers, retail promotions, retail store locations and trade area analysis

To solve queries of students Interactive Session


Store Design and

Layout

Objectives of Good Store Design,

Store Layout, Space Planning and

Merchandising Knowledge of different store designs Lecture


Managing Retail

Business

Retail Organization and Human

resource management Role of HRM in retail business Lecture


Managing Retail

Business

Operations Management:

Financial Dimension and

Operational Dimension Role of Operation in Retail business Lecture

23 Session 23 1hr 20 minutes Dipesh Dasani Case Study Case Study on Paytm



Supply Chain

Management

Concept of Supply chain

management, Need of Supply

chain, Role of IT in Supply chain

management

Knowledge of importance supply

chain in retail business Lecture


Revision of store design, managing retail business To solve queries of students Interactive Session


Merchandise Planning

Stock turns, Credit Management

How to manage credit management

in retail? Lecture


Retail Pricing

Pricing strategies, Return on per

sq feet of space

Understanding about various pricing

strategies Lecture

28 Session 28 1hr 20 minutes Dipesh Dasani Case Study Case Study on Big Bazaar

More knowledge of real corporate situation

Case Study


Managing Retail

services

Service Characteristics Role of service measures in retail Lecture


Branding

Perceptions of service quality Branding importance in retail Lecture


Revision of

Merchandise planning,

retail pricing and retail

services To solve queries of students Interactive Session


Delivering the product

Delivering Information Systems

Developing and implementing

plans Importance of IT in retail Lecture


Delivering the product

People in retailing, out-of-store

retailing, Different types

Knowledge about various types of

customers Lecture

34 Session 34 1hr 20 minutes Dipesh Dasani Case Study Case Study on Wal-Mart



International Retailing

Internationalization and

Globalization

Understanding about the International

retail Lecture

36 Session 36 1hr 20 minutes Dipesh Dasani International Retailing Shopping at World Stores


retail Lecture

37 Session 37 1hr 20 minutes Dipesh Dasani International Retailing Going international


retail Lecture

38 Session 38 1hr 20 minutes Dipesh Dasani International Retailing The Internationalization process


retail Lecture


Revision on

International Retailing To solve queries of students Interactive Session

40 Session 40 1hr 20 minutes Dipesh Dasani International Retailing

Culture, business and

international management


retail Lecture


Emerging Formats

Issues and options

Knowledge of emerging trends in

retail Lecture

42 Session 42 1hr 20 minutes Dipesh Dasani Emerging Formats Retail Equity


retail Lecture

43 Session 43 1hr 20 minutes Dipesh Dasani Emerging Formats Technology in Retailing


retail Lecture

44 Session 44 1hr 20 minutes Dipesh Dasani Research paper

Impact of In-store Music on

Shopper Behavior

How store atmosphere impacts on

purchase behavior? Research Paper

45 Session 45 1hr 20 minutes Dipesh Dasani Research paper

An investigation of service

quality assessments across retail

formats

Better understanding about service

criteria’s in retail stores Research Paper

.

SUGGESTED READINGS:

Levy IM. And Weitz B.A (2004), Retailing Management, 5th ed., Tata McGraw Hill.

Berman B. Evans J. R. (2004), Retail Management, 9th Edition, Pearson Education.

Bajaj C; Tuli R., Srivastava N.V. (2005), Retail Management, Oxford University Press, Delhi.

Dunne P.M, Lusch R.F. and David A. (2002), Retailing, 4th ed., South-Western, Thomson Learning.

Important Weblinks :

www.retail-game.com

www.retail-guru.com

www.fibre2fashin.com/industry-article/free-retail-industry

* At least 2-3 book chapters, 1-2 recommended research papers, Minimum 1-2 MOOCs

** Lecture (L), Seminar (S), Tutorial (T), Practical (P), Project (PJ), Field Work (FW) etc.


1. University Exam: 40% (As per Exam Scheme 60:40, 70:30, 40:60 etc.)

2. Mid Semester Exam: 30%

3. Continuous internal evaluation: 30% (Attendance = 5, Project Presentation= 15, Assignment =10)

http://www.retail-game.com/

http://www.retail-guru.com/

http://www.fibre2fashin.com/industry-article/free-retail-industry



Course Name: Retail Management

Course code: IVA07RMA

Year : 2020

Semester: IV

Prepared by: Dr. Deepesh Dharamdasani

Greetings !!













1. About this unit

This course aims to train students to identify problems in retail management and come

up with solutions apply their managerial skills. Student will understand effective methods and strategies required for retail management.




1. Learn how retailing works and the factors that influence its success.

2. Understand how to create a shopping experience that builds customer loyalty

3. Learn how to receive, present and maintain merchandise.

4. Understanding the critical aspects of managing retail operations


This course will be delivered as a one-and-twenty -hour lecture thrice a week. A major




problems and for assessments. Case studies, research papers, interactive media and



Required readings

Levy IM. And Weitz B.A (2004), Retailing Management, 5th ed., Tata McGraw

Hill.

Berman B. Evans J. R. (2004), Retail Management, 9th Edition, Pearson

Education.

Bajaj C; Tuli R., Srivastava N.V. (2005), Retail Management, Oxford

University Press, Delhi.

Dunne P.M, Lusch R.F. and David A. (2002), Retailing, 4th ed., South-

Western, Thomson Learning

5. Assessments


a. Project Presentation 15

b. Attendance 05

c. Assignment 10

d. Mid Sem Exam 30

6. Session Plan

Annexure I















Semester Session Planning (For each course by the subject teacher/s) Appendix - B




Dr. Sourbhi Chaturvedi Name of Institute VMPIM

Name of Department Name of Programme MBA Semester : III


Staffing and Performance Management

Total Credit 4 Theory 4 Practical 0



Sr. No.

Date Duration

of Session

Delivered by

Topic / Chapter Content be delivered Learning outcome of session Teaching Mode / Method etc. **

1 S1 80 Min Dr. Sourbhi Chaturvedi

Manpower planning process; Chapter 2 Mathis and Jackson

Manpower planning process;

Concept Building and Applicability Lecture


Manpower planning process; Chapter 2 Mathis and Jackson

Manpower planning process;

Concept Building and Applicability Interaction


Job design strategies and allocation

Job design strategies and allocation

Concept Building and Applicability Lecture/ Interaction


Job evaluation and control MOOC Module 8

Job evaluation and control Concept Building and Applicability Lecture/ Interaction


Recruitment and selection HRM Mathis and Jackson

Recruitment and selection Concept Building and Applicability Lecture/


Talent management and human capital auditing

Talent management and human capital auditing

Students will be able to understand different approaches of talent management. They will be able

to identify talent and develop retenti Concept Building and Applicability on strategies.

Interaction


Managing a part time based workforce;

Managing a part time based workforce;

Concept Building and Applicability Lecture/


organizational structure and restructuring








Performance Management and Performance Appraisal MOOC Module 1

Performance Management and Performance Appraisal

Understand the difference between PA and PM Interaction


Foundations of Performance Appraisal. MOOC Module 1

Foundations of Performance Appraisal.

Understand the difference between PA and PM Lecture/


Performance Management Process Chapter 2 Armstrong

Performance Management Process



Performance Management Process Chapter 2 Armstrong

Performance Management Process



Conceptual Model MOOC Module 1

Conceptual Model Understanding the nature of performance management and the core objectives of performance management system. It will create awareness about the evolution of PMS.

Interaction


Philosophy Behind Performance Management. Chapter 1 Armstrong

Philosophy Behind Performance Management.

Understanding the nature of performance management and the core objectives of performance management system. It will create awareness about the evolution of PMS.

Lecture/


Identifying and Measuring Employee Performance Chapter 6 and 7Armstrong

Identifying and Measuring Employee Performance

Understand performance measurement methods and

forms


forms

Interaction


Identifying and Measuring Employee Performance Chapter 6 and 7 Armstrong

Identifying and Measuring Employee Performance


forms

Case Discussion


Performance management roles Chapter 13 Armstrong

Who Conducts Appraisals, increased employee involvement can contribute to effective performance

Lecture/

Interaction


Uses of Performance Appraisal Uses of Performance Appraisal



Uses of Performance Appraisal Uses of Performance Appraisal



e-HR Managing Chapter 1 Mathis and Jackson

e-HR Managing Technology can contribute to effective performance Lecture/ Interaction


e-HR Managing Chapter 1 Mathis and Jackson

e-HR Managing Technology can contribute to effective performance Lecture/


360 Degree Chapter 12 Armstrong

360 Degree the value and the drawbacks of a 360° evaluation Interaction


360 Degree Chapter 12 Armstrong

360 Degree the value and the drawbacks of a 360° evaluation Lecture


Methods for Appraising Performance Chapter 11 Mathis and Jackson

Methods for Appraising Performance





Understand the difference between PA and PM Presentation


Methods for Appraising Performance Chapter 11 Mathis and Jackson




Performance Audit Performance Audit increase the knowledge of performance matrix, documentation and audit.

Lecture



Interaction



Lecture


DRA’s Process. DRA’s Process. increase the knowledge of performance matrix, documentation and audit.

Expert Talk


DRA’s Process. DRA’s Process. increase the knowledge of performance matrix, documentation and audit.

Expert Talk


Performance Management Documentation


increased employee involvement can contribute to effective performance

Lecture





Lecture





Interaction


Feedback Counselling and Coaching:


coach employees to identify career paths and resources available to support individual development.

Lecture/





Case

Discussion


Mentoring and Protégé Development



Lecture/





Case

Discussion


Annual Stock Taking MOOC Module 8

Annual Stock Taking increase the knowledge of performance matrix, documentation and audit.

Lecture/


Annual Stock Taking MOOC Module 8

Annual Stock Taking increase the knowledge of performance matrix, documentation and audit.

Interaction


Performance – Related Pay; MOOC Module 7

Performance – Related Pay; Concept Building and Applicability Lecture/


Performance – Related Pay; MOOC Module 7

Performance – Related Pay; Concept Building and Applicability Interaction


Appraising for Recognition & Reward Chapter 11 Armstrong

Appraising for Recognition & Reward



Appraising for Recognition & Reward Chapter 11 Armstrong

Appraising for Recognition & Reward


MOOC : Performance and Reward Management , SusmitaMukhopadhayay, Associate Professor, VGSOM (Ph.D.,Calcutta University, Fellow ISI, Kolkata)

Note: Kindly add more row as per no. of session required.





2. Mid Semester Exam: As per Exam Scheme

3. Continuous internal evaluation: As per Exam Scheme

i. Classroom Participation

ii. Quiz

iii. Assignment

Page – 1

====================================================================================================================================================================

For Office use:

Over all Students feedback / Evaluation of the subject:

Date: _________________________ Signature of Principal/Head: _______________________________________

(Note: For continuous internal evaluation - quiz, assignment, presentation, case study, project report, seminar, etc. be taken (This list is just

for understanding. Respective Faculty can use different components for internal continues evolution as per the subject need and weightage

of the component.)

Semester Session Planning (For each course by the subject teacher/s) Annexure - 1




Dr. Rajeshkumar Kiri Name of Institute V. M. Patel Institute of Management

Name of Department Faculty of Management Studies Name of Programme MBA Semester : IV


Insurance Management (IVA08IMA)

Total Credit 4 Theory 60 hrs

Practical


Sr. No.

Date Duration of




**

1 Session:1 80 Min. Dr. Rajeshkumar Kiri

History of Insurance

History of Insurance

To make students aware of history of insurance

Lecture

2 2 80 Min. Dr. Rajeshkumar Kiri

Principles of

Insurance

Principle of Indemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost Good Faith

To make students aware about the guiding principles of insurance business

Lecture


Rural & Social obligations

Definition, Explanation, Obligation for New insurance company, rural and social sectors,

To make student aware about the guideline of IRDA on rural and social obligation of insurance companies

Lecture


Obligation of existing insurance company

Interactive

session/ lecture


Actuarial Services

Concept, role, initial development, qualification of actuary

To make student aware about the term actuary and the service rendered by actuary

Lecture


Practice of General

Insurance, Life Vs

General Insurance

How general insurance is different from life insurance product

To make them understand that in which manner the General insurance is different from life insurance

Lecture


Product Profile Term Assurance Policy Whole Life Policy

To make the students aware about different types of products of the life insurance

Lecture


Endowment Assurance Plan

Lecture


Money Back Policy Unit Linked Insurance Policy Annuity (Pension) Plans

Lecture


Re-Insurance Overview, Definition, What reinsurance does, What Reinsurance Does Not Do,

To make students aware about reinsurance services

Lecture


Functions of Reinsurance Lecture


Discussion on GIC reinsurance company in India

Interactive

Session


Tariff Advisory

Committee

Tariff Advisory Committee

Relevance in Current Scenario

Lecture


Registration of

Insurance Definition, Procedure for registration,

To create awareness about registration

Lecture


Companies

Requisition for registration application ,shall be accompanied by, Rejection of requisition for registration application,

procedure for insurance company in India.

Lecture


Action upon rejection of application for requisition

Lecture and

interaction


Application for registration, Consideration of Application,

Lecture


Rejection of application for registration, Effect of rejection of application for registration

Lecture


Manner of payment of fee for registration, Grant of certificate of registration, Manner of renewal of certificate, Issue of duplicate certificate, PROCEDURE FOR ACTION IN

CASE OF DEFAULT,

Lecture


Order of suspension or cancellation of certificate

Interaction

/Lecture


Effect of suspension or cancellation of certificate, Publication of order, Provision applicable to existing insurance company

Lecture


Licensing of

Insurance Agents

Definitions, Issue or renewal of licence, Qualifications of the applicant, Practical Training

To create awareness about the IRDA guideline on licensing of insurance agents

Lecture


Examination, Fees payable, Lecture


Code of Conduct, Cancellation of licence, Issue of duplicate licence,

Interactive

session/Lecture


Surveyors Definition, role, qualification, code of conduct

To make them understand the task of surveyors

Lecture


Loss Prevention

Association, Less

Assessors

Definition, role, qualification, code of conduct

To make them understand the task of Loss assessor

Lecture


Capital Formation

and Insurance

Insurance as

Financial

Intermediaries (FI)

Guideline on capital formation

To make students aware about Capital structure guideline of IRDA and capital raising from market

Lecture


Insurance Vs. Other

FI

Comparison of insurance and other FI

Students will understand difference between insurance product and other products

Interactive

session/Lecture


Major Challenges of

Insurance sector

Mindset Adequacy of Capital

To make students aware about the challenges of insurance sector

Lecture


Market Related Policies Cost Consciousness, Competitive Strength Technology Global Integration

Lecture


marketing of

insurance products -Direct marketing -company employees

Student will understand the different method of marketing of insurance products

Lecture


Channels-Brokers Lecture


Franchisees Lecture


Bancassurance Meaning, RBI Guideline, IRDA guideline, Sales Model, Advantages

Student will gain knowledge of Banc assurance facility

Lecture


Risk Management Different types of risk Students will understand the different types of Risk

Lecture


Insurance Regulatory

& Development

Authority

-Objective of establishment of IRDA -Protection of Policy

Students will understand the IRDA objective and power and function of it.

Lecture


Holders Interests -Duties , Powers and Functions of IRDA -Composition of Authority

Lecture


Claims Management

and claim settlement

Introduction, Terminology,

Claim servicing department,

Function of claim servicing

department, Types of claim,

To whom the claim amount is

payable

Lecture


Health Insurance Types of health insurance

plan, Claim settlement

process

Student will understand about the health insurance products

Lecture


Students interaction on

doubt related to health

insurance products

Interactive

session/Lecture


Third party

administrators

pension scheme

implemented by

insurance companies

Definition, condition and

procedure for licensing, Role

of TPA, Service offered by TPA,

Function of TPA, Challenges,

Definition and descriptions of

Pension plan

Lecture


Research Paper

Discussion

A study on performance of life

Micro insurance in Mysore city Students will gain knowledge about the existing micro insurance companies performance

Lecture


Research Paper

discussion

Insurance penetration and

economic growth in India Student will understand the insurance penetration and economic growth in India

Lecture


Revision Discussion on queries about

any topic of Insurance

Managment

Interactive

session/ Lecture

45

45

80 Min. Dr. Rajeshkumar Kiri

Mooc (Video

session)

Mooc (Video session)

Discussion Mooc (Video

Session)

Interaction

Books

1. Mishra M.N.Modern concepts of insurance, Sultan Chand & Co Ltd.

2. George Rajda, Principles of Risk Management and Insurance, Pearson education.

3. Emmett. J. Vaughan and Therse vallghan, Fundamental of Risk and Insurance, John willey & sons.

4. Insurance Regulatory & Development Authority or IRDA Act.

5 Ganguly, Anand, Insurance Management, New Age International Publication.

6 Baral, S.K. & Bihari, S.C., Insurance Management, Skylark Publications.

7 Mishra & Mishra, Insurance Principles & Practice, S. Chand.

Important Web links:

http://www.irdaindia.org/,

http://www.niapune.com/,

http://www.generalinsurancecouncil.org.in/,

http://www.lifeinscouncil.org/

Newspaper/Journals/Magazines:

a. The Financial Express, The Business Standard, Financial Times

b. ICICI direct guide for investment, Best’s Review

c. Indian Business Review, Finance India, IRDA Journal








iv. Presentation 5 Marks

http://www.irdaindia.org/

http://www.niapune.com/

http://www.generalinsurancecouncil.org.in/

http://www.lifeinscouncil.org/



Course Name: Insurance Management

Course code: IVA08IMA

Year : 2020

Semester: IV

Prepared by: Dr. Rajeshkumar Kiri

Greetings !!













1. About this unit: The aim of the unit is to provide students with knowledge of insurance and how it can be used

to manage risk plans for individuals and small firms. It contextualises this theoretical

knowledge within complex problems to develop and evidence students technical, creative and

conceptual skills in their devise of innovative responses to industry based challenges.




A. Define and explain some of the basic terms of insurance;

B. Argue the need for regulating the insurance industry including aspects of the regulatory

environment of the industry and critique the role of representatives (Agents and

brokers)

C. Review and assess general insurance and life insurance products available in the

market.

D. Describe and explain the functions and critique the operations of insurers and debate

the current issues facing the industry;


This course will be delivered as a one-hour and twenty minute lecture thrice a week. A

major emphasis is placed on mentoring and coaching students’ learning though group

work and individual contribution using blended learning. Students are required to

gather data and information that is relevant and use these data and information in the

solution to problems and for assessments. Case studies, role plays, interactive media,

Presentations and demonstrations will be used where appropriate. Learning through

different methods will take place.

Required readings.

Mishra M.N.Modern concepts of insurance, Sultan Chand & Co Ltd.

5. Assessments








iv. Presentation 5 Marks

6. Session Plan

Annexure I















Session Planning (Managing Hospitality Services) Appendix - B




Dr. Deepesh Dasani(Asst. Professor) Name of Institute V. M. Patel Institute of Management

Name of Department Faculty of Management Studies Name of Programme Master in Business Administration Semester : IV


Managing Hospitality Services (IVA08MHS)

Total Credit 4 Theory 4 Practical

No. of hrs. to be spent out of classroom though out the semester i.e. Industry visit, field work, etc. : (Later, a separate sheet to be attached with all details of learning out comes, no. of students, place visited, assignment given, etc.)


Sr. No.

Date Duration of

Session Delivered by Topic / Chapter Content be delivered Learning outcome of session

Teaching Mode / Method etc. **

1 Session 1 1hr 20 minutes Deepesh Dasani

Introduction of

Hospitality

Defining Hospitality Services

Introducing Sub-sectors of

Hospitality Industry

Better Understanding about Hospitality

Industry Lecture


Introduction of

Hospitality

Hospitality Business, Service

Delivery

Create Awareness about Hospitality

Business Lecture

3 Session 3 1hr 20 minutes Deepesh Dasani Trends in Hospitality

Future of Hospitality Industry Marketing in the Hospitality

Industry Know about Trends of Hospitality Lecture


Revision of the introduction and trends of hospitality To solve queries of students

Interactive Session

5 Session 5 1hr 20 minutes Deepesh Dasani Trends in Hospitality

Understanding Market Place

and Customer Needs in

Hospitality Industry

Understand about the significance of

customer in Hospitality Lecture

6 Session 6 1hr 20 minutes Deepesh Dasani Case Study

Why students choose a

hospitality degree program: An

Australian Case Study

Make a understanding of why student

opt for hospitality in other nation like

Australia Case Study


Service characteristics

of hospitality

marketing

Characteristics of service marketing Management strategies for

service business in hospitality Know about the service dimensions in

Hospitality sector Lecture


Video sessions on

Hospitality Related to Hospitality Industry Video sessions


Sub sectors of

hospitality industry

Food and Beverages, Tavel and

tourism, Lodging etc

Student will learn about the different

sub sectors of hospitality industry Lecture


Organization structure

of a large hotel in the

luxury category

Non – automated Systems

Semi – automated Systems

Fully – automated Systems

Understanding of organizational

structure Lecture

11 Session 11 1hr 20 minutes Deepesh Dasani Case Study

Customer Satisfaction in Hotel

Industry



Organization structure

of a large hotel in the

luxury category

Exploring on department &

staff hierarchy of luxury

category hotels

Understanding of organizational

structure Lecture


Overview of Front

Office Operation

Front Office Functional

Organization

Front Office Forms

Front Office Equipment Get Overview of Front Office in

Hospitality Lecture


Video sessions on

Hospitality Related to Hospitality Industry Video sessions

15 Session 15 1hr 20 minutes Deepesh Dasani Hotel Classification

On Size

Ownership

Star Classification Know how classification done in Hotels Lecture


Revision of service characteristics and organizational structure of hospitality

To solve queries of students More knowledge of real corporate situation Interactive


Impact of

Globalization

Global Products/ Organizational

Strategies

Better knowledge of International

Trends in Hospitality Lecture


International Trends

in Hotel & Resort

Development

Post- Merger Integration in

Hospitality

Better knowledge of International

Trends in Hospitality Lecture


Housekeeping

Management

Lodging Services

Staffing Operations

Training Employees Importance of housekeeping in Hotels Lecture


Housekeeping

Management

Informal Mentoring

Staff Scheduling Importance of housekeeping in Hotels Lecture


Room Division

function

Types of Rooms

In-room facilities in various

categories of hotels Knowledge of Room Division in Hotels Lecture


Revision of Globalization, International trends and housekeeping in hospitality

To solve queries of students More knowledge of real corporate situation Interactive

23 Session 23 1hr 20 minutes Deepesh Dasani Pricing in Hospitality

Factors to consider when setting

prices

General Pricing Approaches/

Better understanding of Pricing in

Hotels Lecture


Pricing Strategies/Research

paper

Better understanding of Pricing in

Hotels Lecture


Initiating and Responding to Price change in Hospitality

Industry & Better understanding of Pricing in

Hotels Lecture

26 Session 26 1hr 20 minutes Deepesh Dasani Case Study Case Study on Taj International More knowledge of real corporate situation Case Study


Managing Customer

Satisfaction through

Customer

Relationship

Customer Database and Direct

Marketing

Traditional forms of Direct

Marketing

Importance of CRM in Hotels Lecture


Managing Customer

Satisfaction through

Customer

Relationship

Digital Direct Marketing

Technologies Importance of CRM in Hotels Lecture


Food & Beverages

Dept

F&B Division Functions &

Organizational Chart Know about F&B Dept in Hotel Lecture

30 Session 30 1hr 20 minutes Deepesh Dasani Food Services

Food Services Facilities

Food service Design

Managing Food operations Know about F&B Dept in Hotel Lecture


Revision of Pricing in hospitality, CRM, F& B in hospitality To solve queries of students

More knowledge of real corporate situation Interactive

32 Session 32 1hr 20 minutes Deepesh Dasani Catering Services

Flight

catering/Institutional/Industrial

Know about Catering services in

various sectors

Lecture


Managing the Food

service

Managing the challenges in

Food Service

Managing Food and Beverage

Revenues

Get understanding of managing the

food service Lecture


Food & Beverages

Cost Control

Introduce the control function

Budgeting

Significance of Budgeting and cost

control Lecture


Food & Beverages

Cost Control Cost volume profit analysis

Significance of Budgeting and cost

control Lecture

36 Session 36 1hr 20 minutes Deepesh Dasani Hospitality Law

Sarai Act-1867

Consumer protection Act-1986 Knowledge about hospitality laws Lecture


Prevention of food Adulteration

Act-1954

Knowledge about hospitality laws Lecture


The water (prevention and

control of pollution) Act-1981

Know about the permission and license

during set up of Hotel Lecture


Set up of Hotels &

Restaurants Licenses & Permits of Hotels Lecture

40 Session 40 1hr 20 minutes Deepesh Dasani Hotel Procedures

Renewal, Suspension and

Termination

better understanding about the hotel

Industry procedures Lecture

41 Session 41 1hr 20 minutes Deepesh Dasani IT in Hotel Industry

Application of IT in various

depts. of the Hotel Significance of IT in Hotel Industry Lecture

42 Session 42 1hr 20 minutes Deepesh Dasani IT in Hotel Industry

Automation in Hospitality

Industry/Case Study Significance of IT in Hotel Industry Lecture


Revision of Hospitality laws, IT in hotels etc. To solve queries of students

More knowledge of real corporate situation Interactive

44 Session 44 1hr 20 minutes Deepesh Dasani Research Paper

Changing Dynamics of

Hospitality & Tourism

education and its impact on

Employability Develop wide view of Tourism Industry Research Paper

45 Session 45 1hr 20 minutes Deepesh Dasani Research Paper

Customer service innovations in

the Indian hospitality industry Develop wide view of Tourism Industry Research Paper

SUGGESTED READINGS: Reference Books

Marketing for Hospitality and Tourism – Philip Kotler, John T Bowen and James C Makens, Pearson

Publication, 5th Edition.

Hotel Management Theory- Dr. B.K.Chakravarti, APH Publishing Corporation.

Introduction to Tourism and Hotel Industry – Mohammed Zulfikar, Vikas Publication.

The management of food service operations-Peter Jones & Paul Merricks

Hotel Front Office operations and Management – Jatashankar R Tewari, Oxford Publication

Newspaper/Journals/Magazines:

International Journal of Culture Tourism and Hospitality Research (Proquest)

International journal of Hospitality Management (Sciencedirect.com)





2. Mid Semester Exam: 30%

3. Continuous internal evaluation: 30%

i. Project Presentation

ii. VIva

iii. Assignment

INTERNAL EVALUATION-MHS

Marks Summary Evaluation Criteria

15 Project Project

5 Attendance Viva

10 Assignment ASSIGNMENT

30 TOTAL



Course Name: MANAGING HOSPITALITY SERVICES

Course code: IVA08MHS

Year : 2020

Semester: IV

Prepared by: Dr. Deepesh Dharamdasani

Greetings !!













1. About this unit

A. MHS helps to equip candidates with the knowledge of hospitality management and

the services offered

B. To enable candidates to distinguish between different departments of a hotel and to

explain basic functions of each.

.

C. Mode of Delivery: Face to Face/Blended

D. Learning outcomes


a. this course is to familiarize the students with tourism and hospitality industry

b. To create awareness regarding the emerging trends in hospitality

establishments

E. Learning and teaching strategies

This course will be delivered as a one-and-twenty -hour lecture thrice a week. A major




problems and for assessments. Case studies, research papers, interactive media and



Required readings

Marketing for Hospitality and Tourism – Philip Kotler, John T Bowen and James C

Makens, Pearson Publication, 5th Edition.

Hotel Management Theory- Dr. B.K.Chakravarti, APH Publishing Corporation.

Introduction to Tourism and Hotel Industry – Mohammed Zulfikar, Vikas Publication. The management of food service operations-Peter Jones & Paul Merricks

Hotel Front Office operations and Management – Jatashankar R Tewari, Oxford Publication

F. Assessments


a. Project Presentation 15

b. Attendance 05

c. Assignment 10

d. Mid Sem Exam 30

G. Session Plan

Annexure I

H. Plagiarism and Intellectual Property









I. Submission of Assessment





Documents

FACULTY OF MANAGEMENT STUDIES Course Guide of Study …