FADEN MEDIAWhat Marketers Dream Of

شركة وكالة فادن للدعاية و اإلعالنFaden Advertising Agency Co.

Our Clients

Company background

FADEN trading group founded and

established in Saudi Arabia in 1976 with

its head office located in Riyadh, since its

findings FADEN had successfully

established different business lines, one

of these is FADEN media group.

Faden media group has two companies:

• Faden Advertising• Giant LED screen (Jeddah)

•In-Mall Mupis

•Faden Below The Line•In-Mall Stands

•Im-Mall Branding

Faden owns all media spots in the above

mentioned mediums and offers a

customized media mixes based on our

clients’ requirements.

FADEN LED Screen is located at King Abdul Aziz Road

opposite of Saudi Airlines main office in Jeddah and it is

the biggest LED screen in the world. the north and south

facade is composed of 6,000 square meters and the west

facade is composed of 4,000 square meters with a total of

10,000 square meters.

FADEN LED Screen can entice consumers with timely,

relevant messaging that is continually updated and fresh.

Digital outdoor advertising using Larger LED screen

represent an exciting and new digital media capable of

rallying around bold images and full motion digital ad. Our

larger LED screen is cutting edge of digital media

advertising – offering eye-catching, full motion

commercials and information when shoppers are in the

buying mindset. And our larger LED screen entertains,

informs and persuades a captive audience as they shuttle

to and from work.

King Abdulaziz Road is one of the highly traffic streets in

Jeddah with an average of 255,000 vehicles per day. Due

to the huge Ad visibility on 10,000 sqm, Ad will be viewed

from all Jeddah main streets.

FADEN LED Screen

Standard Campaign Rate North and South Facades

Operation Cost and Fees 15,000 SR.

Spot DurationShown

EveryFrequency in 2 weeks AD Size Gross Cost

15 sec. 2.5 min 10,752 6,000 sqm 480,000SR.

LED Screen Rate Card

South Facade North Facade

Operation Cost and Fees 25,000 SR.

Mega Campaign Rate North, South and West Facades

Spot DurationShown

EveryFrequency in 2 weeks AD Size Gross Cost

15 sec. 2.5 min 16,128 10,000 sqm 800,000SR.

LED Screen Rate Card

Video Format Pixel Dimension LED Screen Size Description

30 - 50 fps. AVI 394 w x 1005 h ~ 35 x 88 mm North and South Facade

30 - 50 fps. AVI ( 2 x 382 ) w x 763 h ~ 62 x 67 mm West Facade

LED Screen Specifications

Logo, Clips, Illustration must be on CD open layered with high resolution. The file extension can be .PSD or .AI/EPS for PC.

Materials must be supplied 1 week before the starte of the campaign.

Why In-Mall?

• Shopping malls are an increasingly important segment of the Saudi retail sector.

• Over half the Saudi Adult population visits a mall every fortnight in the main 3 cities.

• Average People visiting Malls in Jeddah and Riyadh around 250,000 per city daily during weekdays and 400,000 during weekends *

• Number increases by around 50%-70% during End of Shabanand the holly month of Ramadan

Importance of Malls in KSA

FADEN in-mall mupi’s are located in the majority of malls

of the kingdom main and rural cities (Riyadh, Jeddah,

Dammam, Khobar, Madinah, Qassim, Ehsaa, Jubail,

Yanbu, & Makkah).

FADEN become the biggest in-mall mupi network in the

Kingdom after getting the exclusivity in the biggest group

of malls like Arabian Markets (Al Hokair) , Kinan Group

(Savola), Al Othaim, Sawary Group, & Al Raya Group.

FADEN in-mall mupi’s are so attractive and very effective

as an advertising medium that not only entice

consumers in thier point of buying products but also

inform them in so many ways through simple text and

messages. Its very static where indeed consumers could

feel and right thoroughly gives them idea of what the

advertisement is trying say.

FADEN In-Mall Mupi

FMCG

Resturant FinancialEducation

TourismFurniture Multimedia

TelecomElectronics

Medical Fashion

Name of Mall Class Location Weekly Visitors Status Faces

1 Kingdom Mall VIP-A+ General Olaya St. 200,000 40

2 Faisaliah Mall A+ General Olaya St. 175,000 210

3 Riyadh Gallery A+ General Olaya St. 190,000 88

4 Sahara Plaza A+ King Abdullah Rd. 130,000 Exclusive 50

5 Sahara Mall A+ King Abdulaziz Rd. 85,000 Exclusive 55

6 Khurais Plaza A+ Khurais St. 140,000 Exclusive 190

7 Salam Mall A+ North Ring Rd. 150,000 Exclusive 270

8 Othaim Mall A+ Rabwa 100,000 Exclusive 170

9 Othaim Mall A+ Khurais St. 90,000 Exclusive 150

10 Othaim Mall B Swede St. 120,000 Exclusive 120

11 Al Azizia Mall B+ King Fahad St. 160,000 Exclusive 132

12 Al Remal Center A Exit 15 150,000 Exclusive 160

13 Al Takhasousi B Al Takhasousi St. 120,000 Exclusive 16

14 City Center B Batha St.Cross Wazzer St. 130,000 Exclusive 40

15 Flamingo Mall B Souwaydi St. 110,000 Exclusive 40

16 Doof Plaza B+ Um Al Hamam 56,000 Exclusive 16

17 Sultana Mall B+ Al Badiaa 55,000 Exclusive 24

18 Euromache B+ Takhasousi Rd. 90,000 56

19 Euromache B+ Euromache –Al Dereah 8,000 20

20 Lulu B+ 40

Central Region Coverage

Name of Mall Class Location Weekly Visitors Status Faces

1 Al Nakheel Plaza A King Abdullah Rd. 175,000 Exclusive 64

2 Othaim Mall A+ Othman Bin Affan St. 140,00 Exclusive 50

Riyadh:

Qassim:

Name of Mall Class Location Weekly Visitors Status Faces

1 Mall of Arabia A+ Madinah Airport Rd. 240,000 Exclusive 206

2 Red Sea Mall A+ King Rd. 240,000 188

3 Aziz Mall A+ Prince Majed Rd. 190,000 Exclusive 200

4 Tahlia Mall A+ Al Tahlia St. 110,000 Exclusive 140

5 Al- Sirafi Mall A+ Al Tahlia St. 125,000 80

6 Le Mall A+ Al Tahlia St. 50,000 Exclusive 18

7 Al-Jamaa Mall B+ Al Jamaa St. 150,000 Exclusive 160

8 Roushana Mall A+ Al Tahlia St. 80,000 Exclusive 140

9 Roushan Mall A+ King Rd. 140,000 Exclusive 160

10 Haifa Mall A Palestin Madina St. 110,000 Exclusive 40

11 Najjar Mall B Al Darrajah Circle 80,000 Exclusive 48

12 N2 Mall B Rawda St. 90,000 22

13 Soulaimania Mall B+ King Abdullah Rd. 140,000 Exclusive 180

14 Ice Land B+ Prince Sultan St. 110,000 Exclusive 30

15 Sawary Landmark B King Rd 90,000 Exclusive 30

16 Sawary Mall B King Rd. 120,000 Exclusive 20

17 Sari Mall B Sari St. 80,000 Exclusive 40

18 Star Avenue A Kings Road 180,000 Exclusive 80

19 Flamingo A Prince Majed St. 140,000 Exclusive 60

Western Region Coverage

Jeddah:

Name of Mall Class Location Weekly Visitors Status Faces

1 Aliyat Mall A+ Aliyat Area 210,000 Exclusive 100

2 Al Noor Mall A+ South Ring Rd. 225,000 Exclusive 104

Western Region Coverage

Madinah:

Name of Mall Class Location Weekly Visitors Status Faces

1 Makkah Mall A Makkah 170,000 Exclusive 50

Makkah:

Name of Mall Class Location Weekly Visitors Status Faces

1 Al Dana Mall A Yanbu 150,000 Exclusive 40

Yanbu:

Name of Mall Class Location Weekly Visitors Status Faces

20 Basateen Mall A+ Al Tahlia St. 190,000 Exclusive 24

21 Al Raya Market 1 B Prince Majed St. 60,000 Exclusive 30

22 Al Raya Market 2 B Sari St. near Maktabah Center 55,000 Exclusive 42

23 Al Raya Market 3 B+ Sari St. 70,000 Exclusive 42

24 Al Raya Market 4 B Palestin St. 75,000 Exclusive 24

25 Al Raya Market 5 B Prince Fahed St. Bawadi Dist. 55,000 Exclusive 24

26 Al Raya Market 6 B Old Makkah Rd.-Kilo 14 50,000 Exclusive 30

27 Al Raya Market 7 B+ Herra St. 70,000 Exclusive 48

Name of Mall Class Location Weekly Visitors Status Faces

1 Al Rashid Mall 1 A+ Al Dhahran St. 240,000 64

2 Al Rashid Mall 2 A+ Al Dhahran St. 240,000 16

3 Al Dhahran Mall A+ Al Dhahran St. 225,000 Exclusive 262

4 Othaim Mall A+ Dammam Fouad Area 90,000 40

5 Al Issa Mall B Al Dhahran St. 60,000 Exclusive 20

6 Al Rahmania Mall B Al Dhahran St. 45,000 Exclusive 20

7 Al Waha Mall B Prince Mohammed St. 90,000 Exclusive 40

8 Al Awal Plaza A+ 1st St. 85,000 Exclusive 18

9 Al Qatif Mall A+ Al Qatif City 90,000 Exclusive 40

10 Lulu A Khobar 40

Eastern Region Coverage

Name of Mall Class Location Weekly Visitors Status Faces

1 Othaim Mall A+ Al Ehsaa 70,000 Exclusive 90

2 Al-Ehsaa Mall A Al-Ehsaa 70,000 Exclusive 50

Ehsaa:

Dammam & Khobar:

Name of Mall Class Location Weekly Visitors Status Faces

1 Howailat Mall A Al Jubail 80,000 Exclusive 16

Jubail:

Circuit Duration Gross Cost

40 faces 2 weeks 50,000 SR.

Production Cost per Circuit 3,000 SR.

Type Dimension

Floor Mupi 70cm x 153cm

Hanging Mupi 70cm x 120cm

Material must be supplied on a CD in open layered file.

Adobe Photoshop or Adobe Illustrator with color proof.

It must be deliver 1 week prior to campaign starting date.

In-Mall Rate Card

In-Mall Branding & Promotion

Elevators

Pillars

Arches

Escalator

Sliding Doors

Glass Gate

Small BannersBig Banners2x6 m 1x3 m

Banners

Promotion Washroom

Floor

StickersFood Court

Tables

Our Malls

Centeral Region Western Region Eastern Region

Salam Mall Arab Mall Dahran Mall

Khurais Mall Aziz Mall Rashid Mall

Sahara Plaza Haifa Mall Ehsaa Mall

Azizia Mall Jamaa Mall Hawilat Mall

Rimal Center Roshan Mall Dana Mall

Nakheel Mall Stars Avenue Mall Alshate Mall

Kingdom Center Red Sea Mall

Faisaliah Mall Makkah Mall

Alnoor Mall

Aliya Mall

شركة وكالة ف ادن للدعاية و اإلعالن

Safwah building, Soulimania St. Riyadh KSA

Faden Advertising Agency Co.

T +966 1 2884609F +966 1 288 4609 ext. 115

www.fadenmedia.com