FAIR DEAL SWAPPING[Fair Deal information] – brief

explanation of swapping non-fair trade products for fair trade

Logo here

Title for swap advert

CHOCOLATE [information about swapping for

fairtrade chocolate]

Pictures of fairtrade chocolate replacing non-fair trade chocolate

Title shows product being swapped

Picture Picture Picture

COFFEE [information about swapping for

fairtrade coffee]

Pictures of fairtrade coffee replacing non-fair trade coffee

Title shows product being swapped

Picture Picture Picture

BEAUTY PRODUCTS [information about swapping for

fairtrade beauty products]

Pictures of fairtrade beauty products replacing non-fair trade products

Title shows product being swapped

Picture Picture Picture

BENEFITS [benefits to reader] – why the reader

should swap to fair trade products [benefits to maker] – how the fair trade

worker’s lives are improved by fair trade

Pictures of happy fairtrade workersPicture Picture Picture