8/10/2019 Fair Phone Presentation
1/2
June 2013 prelaunch orders16,000
Non-profit
Social enterprise
Funding start of 2013
Tapped into feeling, not market.
Importance on gaining momentum not profit. Previously, funding
from non-profit organizations.
Reliance on impact investors, not standard capital markets.
Sales and marketing through Facebook, 22,000 members with over
10,000 preorders.
TantalumSourced from Congo on the basis of fair trade and
sustainability. Non-violence.
Limited amount of units23,439 till March 2014.
Price is 310 euros inclusive of VAT (21%).
Potential market is nowhere close to iPhone or Samsung, however,
it is for responsible buyers.
70,000 discarded phones from Ghana to be used for raw materials
for the next batch of Fair
Phones.
Next batch to be available by 31stMarch, 2015.
Reusing discarded phones allows us to keep costs low while also
using the best qualitysustainable materials.
Every step in production is exposed to the outsider so there is
mutual trust.
We formed our own NGO 3 years ago in order to generate
capital.
Various crowd funding techniques used in order to generate
capitalDonations.
WAAG Society (Insititute for Art, Science and Technology), Dutch
Government, Stichting DOEN
(Socially and environmentally responsible entrepreneurs.)
First batch requirement from investors5,000 preorder units
required to start.
Crowdfunding is the most suitable way to fund this as it shares
the philosophy of the company
World interest in mutual collaboration for sustainable
practices.
Too many capital investors will take away the companys authority
over its own products and
sway us away from our original mission. Due to small size of our
company we can form more direct and open relationships with raw
material suppliersEdge over larger companies like Apple and
Samsung, due to lack of
transparency.
Main investor categories are Impact InvestorsWho care about what
their investments will do
to the world, socially, environmentally and politically.
Impact investments are investments made into companies,
organizations, and funds with theintention to generate a
measurable, beneficial social or environmental impact alongside
afinancial return. Impact investments can be made in both emerging
and developed markets,and target a range of returns from
below-market to above-market rates, depending upon
thecircumstances.
The benefit is that even though investors are still seeking to
get a profit, they are in line with
our companys philosophy of contributing through their
investments to the sustainable andfair development of world
economies.
Much higher ratio of Impact investors in Germany as compared to
rest of Europe:
First, with a GDP of US$ 3.6 trillion in 2011, Germany maintains
the worlds fourth largest(and Europes largest) national
economy,outpacing other European economieslike France(US$ 2.8
trillion) and the UK (US$ 2.5 trillion). So far, Germany has
navigated comparativelywell through the economic crisis. Its
economic success has even increased its politicalinfluence in
Europe and many look to Germany as a shining example.
http://data.worldbank.org/indicator/NY.GDP.MKTP.CD?order=wbapi_data_value_2011+wbapi_data_value+wbapi_data_value-last&sort=deschttp://data.worldbank.org/indicator/NY.GDP.MKTP.CD?order=wbapi_data_value_2011+wbapi_data_value+wbapi_data_value-last&sort=deschttp://data.worldbank.org/indicator/NY.GDP.MKTP.CD?order=wbapi_data_value_2011+wbapi_data_value+wbapi_data_value-last&sort=deschttp://www.spiegel.de/international/europe/a-controversial-paragon-europe-shudders-at-germany-s-new-found-power-a-801982.htmlhttp://www.spiegel.de/international/europe/a-controversial-paragon-europe-shudders-at-germany-s-new-found-power-a-801982.htmlhttp://www.spiegel.de/international/europe/a-controversial-paragon-europe-shudders-at-germany-s-new-found-power-a-801982.htmlhttp://www.spiegel.de/international/europe/a-controversial-paragon-europe-shudders-at-germany-s-new-found-power-a-801982.htmlhttp://data.worldbank.org/indicator/NY.GDP.MKTP.CD?order=wbapi_data_value_2011+wbapi_data_value+wbapi_data_value-last&sort=desc
