FAIR VIEW 2013/2014

Fair View

A review and preview of Stockholm Furniture & Light Fair 2013/2014

Oki SatO, NeNdO,Guest of Honour 2013

“Judging from all the reactions, both the installation popularly referred to as “the Hello! Cathedral” and Oki sato’s billowing Guest of Honour landscape seem to have moved our visitors to an extraordinary extent.”CeCiLia NYBeRG, Event Manager Stockholm Furniture & Light Fair and Stockholm Design Week

FAIR VIEW 2013/2014 | 3

Show of strength from the world’s largest meeting place for Scandinavian designOnce again, Stockholm Furniture & Light Fair and Stockholm design Week have confirmed their position as the world’s largest and most important meeting place for Scandinavian design.

Although the economic instability in Europe remains a concern, there was a very upbeat mood in the exhibition halls. Just a week or so after the fair closed its doors, we’re already getting signals that taking part in the fair is paying good dividends for many companies and the future seems bright for the industry as a whole.

One distinct trend is that the interest in Scandinavian furniture and lighting design is growing on a wide front. Several factors lead to this conclusion: more Scandinavian designers are being hired by major international companies than ever before. Our own producers are the subject of increasing international media attention – in newspapers and on TV, as well as in blogs and other social media. During the fair days, from a grand total of 37,000 visitors, we recorded 5,839 inter-national visitors from 58 different countries and welcomed as many as 327 foreign journalists (from a grand total of 1,138), a significant increase on the previous year.

What other lasting impressions were made during the fair we’ve just left behind us? Judging from all the reactions, both the installation popularly referred to as “The Hello! Cathedral” and Oki Sato’s bil-lowing Guest of Honour landscape seem to have moved our visitors to an extraordinary extent. Beyond the walls of the fair itself, our own profile exhibition during Stockholm Design Week – The Glass Elephant in the caverns on the island of Skeppsholmen – seems to have made an indelible impression.

All this will be hard to beat next year, but we promise to do our very best. Thank you for this year and welcome back on 4–8 February 2014.

CeCiLia NYBeRGevent ManagerStockholm Furniture & Light Fair and Stockholm Design Week

Event Manager CeCiLia NYBeRG in the Guest of Honour lounge 2013, created by Oki Sato, Nendo.

4 | FAIR VIEW 2013/2014 www.stockholmfurniturefair.com

■ trade visitors: 22,723■ Repeat visitors: 5,034

■ Media representatives: 1,138■ Students: 3,393■ General public (last day): 4,745

Grand total: 37,033

Norway 1,828

Finland 1,078

denmark 751

estonia, Latvia, Lithuania 332

Uk + ireland 258

Germany 219

italy 189

the Netherlands 173

Spain + Portugal 167

austria + Switzerland 126

France 97

Poland 96

Belgium 81

Russia 65

USa 42

Japan 40

China 35

tRade/StORe: Furniture retail market 5,057 • Lighting and electrical retail market 1,667 • Other trade 1,094

CONtRaCt MaRket: Buyers of Furniture and Lighting for contract market 1,362 • Other 915

OtheR: Architects 2.592 • decorators 2,439 • designers 2,082 • electrical consultants 92 • Other 4,218

SUBCONtRaCtORS: subcontractors, manufacturing industry 1,205

• 5,839 international visitors attended the fair which represents 26% of the trade visitors (5,623 in 2012).• Amongst the media representatives were counted 327 international journalists (294 in 2012).• The international visitors represented 58 countries.

total: 27,757 trade related visits}

international trade visitors, major countries:trade visitors categories

Summary of Stockholm Furniture & Light Fair 2013

Fair visitors 2013

www.stockholmfurniturefair.com FAIR VIEW 2013/2014 | 5

Stockholm Furniture Fair: 646Northern Light Fair: 83

total exhibitors: 729

stockholm Furniture Fair exhibitors

northern Light Fair exhibitors

total exhibition space:

(70,000 sqm gross)

40,084 sqm

stockholm

denmark 87

Norway 37

Finland 32

italy 16

304 international exhibitors from 31 countriesMost foreign exhibitors were from:

Fair exhibitors 2013

exhibition space 2013


“I can say that my frequent visits to Sweden and the rest of Europe have helped me to find the right way to work. I see the contrasts between our different cultures and can use this in my work.”OKI SATO, NENDO, Guest of Honour 2013


Guest of Honour – Installation and lounge by Nendo

Oki Sato’s relationship with Scandinavia began as far back as 2004 when, as a young and untried designer, he came to Stockholm Furniture & Light Fair to take part in Greenhouse, the fair’s forum for yet-to-be-discovered designers. he never dreamed that ten years later he would be invited back as the Guest of honour for the entire fair.

“No, it’s fantastic. When I see the list of previous guests, it’s full of names that I’ve always admired. Belonging to that group now feels like an impossible dream come true.” When the founder and Chief Designer of the Nendo Design Studio is asked to describe his professional philo-sophy, he enjoys explaining how he’s inspired by everyday things. How does he think his work would look if he’d lived in Sweden rather than Japan? “That’s impossible to say. Even though Japanese and Scandinavian design are similar up to a point, my work would definitely have had a different appearance. But I don’t know

in what way. But I can say that my frequent visits to Sweden and the rest of Europe have helped me to find the right way to work. I see the contrasts between our different cultures and can use this in my work.” Oki Sato is noticeably relaxed and modest. He seems at ease with all the attention he’s getting, takes the time to chat to the people congratulating him and is unfailing good-humored. “There’s no secret about what I do. But surely all the ideas we get originate in our desire to tell a story that makes other people feel something in response.”

10 YeaR tRaditiON. For the tenth year running, an international designer has been responsible for creating the lounge in the fair’s entrance hall. Oki Sato was chosen in 2013. Previous Guests of honour at Stockholm Furniture & Light Fair: Inga Sempé, France, Arik Levy, Israel/France, Sir Paul Smith, UK, Ineke Hans, The Netherlands, Giulio Cappellini, Italy, Konstantin Grcic, Germany, Naoto Fukasewa, Japan, Ronan and Erwan Bouroullec, France, Patricia Urquiola, Spain.

Oki Sato brought along some items from Tokyo that were on sale during the fair in a modestly designed pop up store. They included this inge-nious and lovely shoehorn!


Fair voices

“We concentrate all our manufacturing in Norway, in the well-known furniture community of Sykkylven. We first came to Stockholm Furniture & Light Fair in 2004 and have taken part every year since then. it’s a great meeting place and being here is money well spent as far as we’re concerned.”

Norwegian company LK Hjelle’s CEO daG hJeLLe is very satisfied with this year’s fair. The new products they launched received an enthusiastic reception. Designer haLLGeiR hOMStvedt can be seen sitting in his KAVAI chair to the left of Dag, and in the EVERYBODY sofa to the right sits its designer StePheN BURkS.

“the majority of our sales are exports and during the fair days we meet agents from virtually all over the world. at the moment, we have representatives from ten different countries visiting our stand and it’s important to handle them professionally. Generally speaking, i believe foreign customers like what we’re doing in Sweden and appreciate our attitude. We work with the French designer Jean–Marie Massaud, who describes Swedes as caring and protecting. this is a heart-warming assessment.”kURt tiNGdaL, CEO, OFFECCT AB, Sweden

“Our aim is to present our brand and enhance sales in Scandinavia. this is the first time we’re taking part and i have to say we’re very satis-fied. it feels like the whole industry is here; we’ve had meetings with several custo-mers and architects. Our great expectations have been well and truly met.”

JeSPeR BORGaaRd, Sales Manager, Bene, Denmark

This fair means a great deal to EFG internally. It’s a chance for us to see

with our own eyes changes in relation to our competitors, and it feels as if we’re taking a giant step forwards. We bring hundreds of our sales staff here and make the most of this excellent opp-ortunity to launch many new products. We also invest a lot in the actual stand presentation and design it ourselves from scratch.”

MaRCUS WeStdahL, CEO of EFG, Sweden, pictured with kiNNa ÅSLUNd, Project Manager for the company’s stand


Fair voices

“this year we’ve doubled the size of the stand.

this has already paid off. We’re based in Stockholm with in-house design and

this will be the only fair for us this year. 70% of our production is exported.”

MaGNUS eLeBäCk, Managing Director of Massproductions AB, Sweden, and Designer

ChRiS MaRtiN

Coming to Stockholm is always an enjoyable experience and it’s a great way to start the year.

We can check out market movements here and get an overview of what’s happening. Stockholm is the most interesting fair for us, especially now the demand for Nordic design seems to be really hotting up.”

Finnish company Inno has a Japanese delegation visiting its stand. The products CEO NikLaS kORhONeN (seated, on the left) and designer MikkO LaakhONeN (standing) are showcasing include the AURA sofa designed by Mikko.

We are here to expand our network and find new customers. I think it's clear that the show

is working hard on special programs with embas-sies and tourist offices. There have been surprisingly many international press representatives admiring our lighting and furniture. A major difference since the last time we were here.”

LaURa RaMOS BeLLO kLUit, PR & Events Manager, Moooi, the Netherlands

“as many foreign customers find their way here, this is one of our most important bases, where we get the chance to show our-selves and meet all our contacts in Sweden and abroad.”

CaROLiNa eRiCSSON, Marketing Coordinator, Lammhults, Sweden

“i’ve developed new products for the activity-based office in association with Lammhults.”

aNYa SeBtON, Designer

Carolina Ericsson and Anya Sebton, in the Area sofa set designed by Anya for Lammhults.


Greenhouse – The display window for independent designers and design schools

Greenhouse gives yet-to-be-discovered designers and design schools the chance to showcase their prototypes and meet potential customers and part-ners. This is where many of today’s big names in the design world got their breakthrough: Form Us With Love, FRONT and Jens Fager from Sweden, as well as this year’s Guest of Honour Oki Sato from Japan. 36 independent designers and 38 schools were selected and invited this year. The task of designing this year’s Greenhouse went to Stockholm-based design studio Note, which chose “The Baroque Garden” as its theme. “We were aiming for an open and communica-tive solution, with no invisible boundaries between exhibitor and visitor. The outcome was even better than we’d hoped. It’s intimate, relaxed and gene-rous. We’d happily do it all again” says Johannes Carlström from Note Design Studio.

January was an intense month, as we were really excited

at the prospect of coming here. GRIG works with smart and simple material solutions. Our name? We thought they were attractive letters that sound full of attitude.”

heNRik ØdeGaaRd, G*R*I*G, Norway

I’m art director and graphic designer, but there are four of

us and we do everything together. Lamps, textiles, cushions, tables. Greenhouse opens up a lot of opportunities and it’s wonderful to be here, and we enjoy seeing what others are doing too.”

eLiSa kONttiNeN, & Bros, Finland

Everything is brilliant and we’re so thrilled to be here.

We couldn’t wait to get here ever since we found out we’d been selected! We both have roots in Iran and everything we’re showcasing is inspired by our childhood memories of going to the Hamam baths. Bath-room products that fill a need here in Scandinavia.”

MaNa tRiO–FLiNGdaL and MOJdeh haSSaNi, Mana & Mojdeh, Sweden

Designer MathieU GUStaFSSON has taken inspiration from the fashion houses’ elegant handbags for his GRAND collection. The detailing can be seen in cupboard handles and wardrobe walls.

I work closely with a furniture maker and we’ve decided

that this will be a project where we work freely without limitations. Everything’s ready for production, now I’m waiting for a response.”

Mathieu Gustafsson trained at Carl Malmsten Furniture Studies in Stockholm and has previously taken part in Greenhouse in other configurations.

NOte deSiGN StUdiO. During the five years they have been in business, the six-man team at design studio Note has worked with architec-ture, product design and design strategies for Swedish and international companies such as Mitab, La Chance, Avanza Bank, Abici–Italia and Zilenzio. Note’s very own Johannes Carlström took part in Greenhouse 2005.


the travelling exhibition UNG Svensk Form (Young Swedish design), which had its first showing at Greenhouse, is a collaboration between the Swedish Society of Crafts & design and Stockholm Furniture & Light Fair.

We want to encourage parti-cipants to really go for it and

test their limits and their style. This year the Jury selected 27 exhibitors from more than 400 entries. After the fair, the exhibition will hit the road on a tour covering most of Sweden and then continue abroad. While we haven’t yet confirmed all the places we’ll be stopping, ho-pefully our destinations will include Berlin, London, Tokyo and New York within the next two years.”

kaRiN WiBeRG, Unbelievably Satisfied Project Manager of UNG Svensk Form, Sweden

We’re a group of 18 designers and ‘State of things’ is our

first exhibition together. Taken as a whole, Greenhouse feels fresh and attractive with a high quality. This is a unique opportunity and we’ve been getting a lot of attention.”

PetteR SkOGStad and viCtORia GüNzLeR, Norwegian Designers Union, Norway.

‘In transition’ is the theme of nine different projects by students at the School of Design at Linnæus University. Their garden is a modern interpretation of a Baroque garden, which coincidently is the same idea behind this year’s Greenhouse.

We’ve been inspired by Carl von Linné’s ideas that all flora

species are equally important and are all part of the same system”, explain eLiN WadStRöM and LiNda JOhaNSSON, second-year students specializing in Sustainable Develop-ment at Linnæus University in Växjö, Sweden.

Prospective furniture designers MaRie hOveNGeN MöLLeR and JUNi GLeSSiNG haNStvedt from the Bergen Academy of Art and Design in Norway are showcasing the result of their graduating class ten-week project focusing on wood. They’re about to graduate and are visiting Stockholm for the first time.

It’s thrilling and it’s a big thing, and we’ve discovered

that the competition is stiff.”

eLiN eRikSSON and FiLiP CaSSeR-GReN are students at Nyckelvik’s School of Art on Lidingö in Stock-holm. They explain that they and their fellow students on the School of Art’s wood program have each been tasked with creating a chair for Greenhouse. The style had to be a mix of Indian art and Swedish rustic style. The colorful models are attracting a great deal of attention.

We didn’t think we’d be finished in time, but we made

it and it feels fantastic to be here.”

Young Swedish design


Design Bar – Installation and bar by Daniel Rybakken

the deSiGN BaR is created each year by a talented young Scandinavian designer, who is given free hands by the fair to interpret the task. The theme alternates between Furniture and Light. This time round, it was the turn of Light. We’re almost always astounded by the result. And this was exactly what happened in 2013 when Daniel Rybakken designed the bar interior.


This year’s Design Bar was the work of internationally acclaimed and multiple award-winning Norwegian-born designer Daniel Rybakken. “The bar staff said to me that they thought everything looked great, but it would probably get too dark in the bar in the afternoon when the sun went down. They hadn’t realized the daylight was artificial – what more could we ask for? Other people report feeling soothed and a desire to stay longer. That’s exactly how I feel!” In the Design Bar the masterpiece Counterbalance by Luceplan was on display for the first time in Sweden, and the tables were lit by the Light Tray lamp, created in partnership with Andreas Engesvik for Asplund and winner of Elle Interiör magazine’s Lamp of the Year award.


Fair voices

It’s vitally important for us to be here and present ourselves in a

positive light. We’re a small company; I do most of the work myself with the help of my sister. This is our fifth fair since 2009 and in that time we’ve ac-quired customers from Scandinavia, Germany, Belgium, France, Dubai, Japan and China.”

SaRa LaRSSON, designer andowner of A2 Design, Skillingaryd, Småland, Sweden

The Furniture Fair is a bit like a school exam that gives us a chance to exhibit the work we’ve

done in the past year. We have all our manufacturing in the Småland region of Sweden, from boards to sofa, and we intend to keep it that way. Sweden and the rest of the Nordic region are our largest markets, so this is a major event for us.”

JaN aNdeRSSON, CEO Bröderna Anderssons, Sweden

“this is the event we invest the most in. We meet customers from all the other Nordic countries here, and Russia too. there’s a very positive atmosphere and i’m sure we’ll do good business.”

JaCOB hØJSted NieLSeN, Head of Marketing, Skovby, Denmark

“2012 was a challenging year, but you simply have to adapt to the rapidly changing conditions. We can’t take it for granted that things will start getting better this year – but so far, so good. We concentrate exclusively on bed so-fas and started manufacturing in 1946, so we’re veterans at the fair. this is the place to showcase our product scope and get feedback about our range.”

MaRie WaeRN SvaLBRiNG, Managing Director, third generation of family company Järnforsen, Småland, Sweden

“everything feels terrific, we’re very satisfied with our first year and our first time as an exhibitor at

Stockholm Furniture & Light Fair.”

...says One Nordic Furniture Company's (Sweden) founder and CEO JOeL ROOS (fifth from the left in the picture). The others are designers Petter Skogstad, Hallgeir Homstvedt, Staffan Holm, Stine Gam & Enrico Fratesi, GamFratesi, Form Us With Love´s John Löfgren, Petrus Palmér and Jonas Pettersson,

as well as One Nordic Furniture Company colleagues Robin Seege and Stefan Mahlberg.


Fair voices

“as we don’t really have any equivalent event in Norway, it’s extremely important for us to be here. Sweden is our largest export market, and we’re meeting both old and new customers. a few new designers are also coming up and introducing themselves. So we’ve got our hands full.”

RUdi WOLFF, Creative Director, Northern Lighting, Norway

We’re making a comeback after a two-year timeout and it feels like we’ve

made the right decision. People are literally swarming over our stand. Many of them are showing an interest. We’re a leading supplier of desk lamps in Sweden, and sell all over Europe, the USA and other continents as well. This year, we’re presenting an LED version of our classic L1 lamp, which made its debut 75 years ago!”

ChRiStiNa hOBBS, Marketing Manager, Glamox Luxo, Sweden

“as this is the only international lighting fair in Scandinavia, it’s essential for us to be taking part. i believe this is the fifteenth time we’re here. as a danish company, we’re mainly meeting european customers, although we’ve just had a visit from a korean buyer and that went very well.”StiG GeRLaCh, founder and CEO, Sirius, Danmark

We’ve been taking part in the fair every year since 1975 and our main focus is on

the Nordic market. The secret of our success is including both enduring classics and innovative Swedish design in our range of products.”

JaN–eSkiL eSkiLSSON, CEO Belid, Sweden. Belid uses mainly Swedish designers and manufactures all its products in the town of Varberg on the west coast of Sweden. CEO Jan-Eskil Eskilsson is proud of their attractive stand.


Materials exhibition and café courtesy of the Materials Library at Stockholmsmässan in association with Richard Prime from Oversight trends.

“Many visitors think it’s cool to come along on our guided tours around the stand, where we talk about future pos-sibilities and they get to feel, play with, look at and touch tomorrow’s materials and colors. We’re showcasing about fifty different kinds of materials – but there are more than 2,000 in our main Materials Library! Representatives from many different sectors have been here. In addition to all the architects, we’ve been visited by vehicle manufactu-rers, fashion companies, journalists and students. Everyone seems pleased with what they’ve seen and the trend forecast compendium we’ve handed out free of charge has been a big hit.” Richard Prime is originally from the United Kingdom and has lived in Sweden since 2008. He has more than ten years’ experience as a color and trend forecaster and works for several prestigious clients. The Materials Library has its permanent home in Stockholmsmässan’s premises. Mana-gers Björn Florman and Oliver Schmidt are popular speakers on the lecture circuit when they’re not welcoming industry-connected visitors to the library.

Color and Material Trends – Installation by The Materials Library and Richard Prime

“We’re showcasing about fifty different kinds of

materials – but there are more than 2,000 in our

main Materials Library!”

From the left: RiChaRd PRiMe from Oversight Trends, OLiveR SChMidt and BJöRN FLORMaN from The Materials Library.


We’re on a mission to provide information

and create awareness of what can be done with American Hardwood. You could say that we’re passionate about building a platform for com-munication. I’m impressed by the reception we’ve been given in Stockholm.”

david veNaBLeS, European Director, American Hardwood Export Council

Out of the Woods is a project where 12 students at the Royal College of Art in London each had to design a chair in American Hardwood. It was initiated by the American Hardwood Export Council.

Guest exhibitions

When it comes to Scandi-navian design, Stockholm

can teach Milan a thing or two. Stockholmsmässan is doing a fantastic job. I see new exhibitors, new customers and a big media presence. Everyone seems to be happy and having a good time, so the fair gets top marks.”

Möbelriket (Kingdom of Furniture) is a network of around 70 furniture and design companies from the Småland region of Sweden. Chairman JOhaN SJöBeRG is a major driving force and a legend in the Swedish furniture industry.

i’m delighted to be here in Stockholm exhibiting vodunuvo, a project on haiti where we’ve worked with

carefully selected local designers and factories to develop a collection of items. vodunuvo aims to show a modern, diffe-rent and dynamic side to one of our most ancient religions.”

PattY JOhNSON, designer, Canada, initiative taker and project manager of vodunuvo. This isn’t her first visit to Sweden: Patty was previously enticed here by the gentlemen of architect trio Claesson, Koivisto & Rune.

With a "fingerspitzengefühl" few people are blessed with, trend expert and designer Jan Rundgren searches among the fair’s exhibitors to find items that reflect indu-stry trends. This resulted in three installations this year. “It’s getting more and more difficult to pick, as the range of great collections and items just keeps expan-ding. The major changes can be seen in the area of ligh-ting, where there’s just so much to choose from. There’s a sense that our office and home surroundings are growing more alike. We want to be comfortable at the office and we want to be able to work from home. At home, the bedroom is in the spotlight – guys want a greater say in the interior decoration, and we’re seeing more masculine patterns as a result.”

Let there be future Let there be light

Let there be style – Trend installations by Jan Rundgren


Hello! – Anatomy of Communication An installation and talk show

after discussing the anatomy of meetings and organizations in previous years, it was time to take a look at the anatomy of communication. and what a way to do it! Completely magnificent! Magical! devout! the most impressive experience ever in Stockholmsmässan’s premises! Superlatives came thick and fast.

The flattering assignment of creating the anatomy of communication went to illustrator Kustaa Saksi and ar-chitect Gert Wingårdh. Had they been able to imagine the outcome of their collaboration? “Of course! But I would’ve wanted to add even more,” says Gert Wingårdh, who once upon a time was captivated by the architecture of Rome’s sacred buil-dings, where all the magic could be found in the ceiling. “I’d wanted to have birds flying, but that was ruled out over fears that all the bird droppings would mess up the surrounding area.” “Inspiration for the ceiling decorations derives from many different sources,” explains Kustaa Saksi. “Cave paintings, art deco, medieval churches, baroque and psychedelic 1960s patterns. It came together as a cathedral.” The Hello! Project’s producer Sanna Gebeyehu is noticeably relieved during the inauguration ceremony. “I never thought we’d be finished in time. For a while it looked like an impossible task. Although I’ve learned that apparently nothing is impossible when you’re working with Wingårdh’s architect studio. A grand total of 180 people have been involved in the entire process. The actual building of the installation only started five days before it opened; it consists of hundreds of thou-sands of bits of paper, with several thousand points of attachment. Phew...”

the heLLO!–CONCePt is a combined installation and talk show that was started three years ago by Stockholm Furniture & Light Fair. It’s a forum for showcasing and discussing visions, innovations and creative ideas relating to products, materials, settings and means of communication to facilitate and stimulate the meetings of the future.

GeRt WiNGÅRdh and kUStaa SakSi were the creative force behind the Hello! installation 2013.


“9 months of planning, 20 km of cord, 1,120 hanging paper stacks made of 11,000 A3 sheets in 44,000 fixed points, and an interior based on 700,000 A4s in a magnificent mathematic puzzle resulted in a poetic design and architecture experience. This is our industry's version of fashion’s Haute Couture!”Sanna Gebeyehu, producer and project developer of Hello!


Seminars

Awards

the seminar program covered a lot of ground, and from a handful of different stages audiences were provided with insights, knowledge, inspiration and heated debates relating to a wide range of topics.

the hello! Show: Communicating design values. As usual, The Hello! Show provided entertaining and stimulating panel discussions under the deft guidance of mo-derators Johanna Agerman Ross, Mark Isitt and Stefan Nilsson. The photo above cap-tures the precise moment the panel agreed that the reason Swedish design companies are so good at communicating their brands is that Scandinavian design has such a distinct identity.

Pictured from left to right: Stefan Nilsson, Karin Wallenbeck, Olle Stråle, Björn Kusoffsky, Mary Lee Sjönell, Fredrik Mattsson and Erik Larsson.

There’s something about the title “Lighting attitude – less technology, more craziness!” that makes you more than a little curious about Svante Pettersson’s lecture. “i was enormously flatte-red and pleased when i was asked to come and talk. this is the event of the year as far as i’m concerned – i even felt a bit nervous.” Svante Pettersson is in charge of Philips’ lighting phi-losophy on the Nordic market. His job includes organizing exhibitions, providing lighting design for various projects, making sure his employer has a say in the debate and talking about the future. “taking part in this fair is something we look forward to all year at Philips!”

“We’re about to move our public authority with 700 employees to new offices, which is a major underta-king. i’m here to scout for trends and innovations, and i’d prepared an entire program of seminars to take in before i came here. i’ve listened to many interesting lectures, so this has really been a rewarding stay. My only complaint is that the lectures could be a bit longer than just half an hour!”

daNieLa RihS, Executive Assis-tant, Centrale de Compensation, Geneva, Switzerland

Form +1 award

Levels lamp by Form Us With Love for One Nordic Furniture Company

“Through an innate understanding of One Nordic’s ambition, approach and new outlook on the future of the furniture trade – mainly digital via the internet and where logistics will be a key factor – FUWL has succeeded in its task,” say sole judges Johan Lindau from Blå Station and Kennet Ståhl from Lammhult in their motivation for their choice of winner.

The Form +1 award is awarded by the magazine Form to the most interesting new product at the exhibition. Traditionally, it’s the previous year’s recipient who selects this year’s winner.

industry organization FMi handed out two awards:

– Supplier of the Year went to Bröderna Anderssons Industrier in Ekenässjön– Yvonne Andersson won interior Colorist of the Year

almedals award

vega Syversætre Johannessen, student at the Swedish School of textiles, University of Borås

On the basis of the competition’s theme “Inspiration Stanley Kubrick”, Vera was inspired by the film Lolita from 1962. “With her ‘We Have To Get One Of These Colored Girls’ collection, Vega Syversaetre Johannessen has created a pattern with its own expression and interesting style that looks forward in our genre. She has successfully captured the black and white film's graphics and the essence of the figurative film story telling”, reads the Jury’s motivation.

almedals award is an annual international design competition for students at any of the Swedish universities of Architecture, Interior Design and Textiles.

SaNNa GeBeYehU, producer and project developer of Hello!


Fair voices

“Scandinavian design carries a strong heritage, but keeps moving forward and continues to show its strength. The Nordic identity and feeling is carefully preserved. I’ve been here several times, and one of the things I particularly like about the fair is the opportunity to meet the up-and-coming young designers in Greenhouse. I feel Stockholm Furniture & Light Fair has found exactly the right balance bet-ween design and business. I’ll be spending four days here this time and I want to see as much as possible.”

aMY heFFeRNaN, Interiors Editor, Wallpaper, UK

CSR and environmental issues are at the top of

our agenda. We’re here to make people aware of our existence, make contact with our members and recruit new ones. it’s essential to cultivate personal contacts.” MaRie–LOUiSe SiGeMaLM is CEO of Swedish industry organiza-tion FMI, with about 330 member companies consisting of paint, furniture and interiors dealers. FMI advises its members on financial and legal issues and aims to act as a day-to-day sounding board.

International press reactions

“this is my first visit and it’s unbelievably well organized. You get a good overview and i really like what i see. Scandi-navian design has a style and an identity on its own. it sets the tone for the entire fair and that’s a positive thing.”

FeNNa MOLeNkaMP, Journalist, Elle Decoration, the Netherlands

Our target group con-sists of builders and

architects, so we’re here to showcase new products and obtain new customers and contacts. all our kit-chens are made-to-measure and as far removed from standard solutions as pos-sible. We focus exclusively on the Swedish market and this is the place to meet it.”

JOhaNNeS WideNStRöM, Kitchen Consultant, Boman Kök DuoBad, Sweden

“Swedish and Scandinavian design is growing in international popularity and is now on the wish lists of quality-conscious Russians. So far, Scandinavian design appeals most strongly to people from Saint Petersburg, but i’m sure this will spread to Moscow and the rest of the country too.”eLeNa aiRaS is the Russian agent for a number of Swedish furniture companies, including Blå Station.

Everything is integrated, which means I can go

round effectively to look at products and put my questions to producers and suppliers. You get everything served up at once and it’s terribly rewarding to meet people and hear what the different companies are working on. This is a very good fair for those of us working in the interiors industry, which happens to be one of our areas.”

LOUiSe MaSReLiez, Architect, Marge Arkitekter, Sweden

FOTO

: JO

HA

N F

OW

ELIN


Stockholm design WeekAmong choreographed robots and creative superstarsStockholm Design Week signature exhibition Glass Elephant by Stockholm Furniture & Light Fair and ABB, charmed visitors in a dramatically beautiful setting. Elle Interiör’s Design Award party was attended by royalty, ministers and the international design elite. Sweden’s leading lamp designers exhibited their Lightworks. Jean–Marie Massaud seemed to hugely enjoy every second as his partner company Offecct served cocktails. Two of Sweden’s top chefs treated guests at Swedese to the week’s most delicious finger food. Form Us With Love attracted a high number of guests to its giant city centre party. This is only a tiny selection of all the events and meetings that took place in Stockholm during this hectic week.

ALL

PH

OTO

S B

Y: R

ICK

AR

D L

AR

SSO

N


StOCkhOLM deSiGN Week consists of about 100 exhibitions, high-profile events and functions taking place around central Stockholm while the fair is in progress. Stockholm Furniture & Light Fair acts as organizer and main host. Find out more atwww.stockholmdesignweek.com


there’s something special about Stockholm in FebruaryYou can’t deny that our royal capital looks beautiful in her winter robes, and many people may find ice-covered coves and snow-sure ski tracks in the city centre exotic. But this isn’t what we mean. We're referring to the fact that the attention of entire world of design focuses on our part of the world and that for one week Stockholm is transformed into a teeming meeting place for Scandinavian design.

Welcome to Stockholm Furniture & Light Fair and Stockholm design Week 4–8 February 2014.

FactsStockholm Furniture & Light Fair consists of two parallel trade fairs held at Stockholmsmässan in Älvsjö, Stockholm, Sweden. It’s the world’s largest meeting place for Scandina-vian design. It has the most compre-hensive selection of furniture, office furnishings, lighting, design, textiles and other interior furnishings for both homes and public spaces. The fair has a reputation as one of the most interesting design fairs in the world.

time and placeStockholm Furniture & Light Fair is held every year and runs from Tuesday to Saturday 4–8 February 2014. The parallel fairs occupy all Stockholmsmässan’s exhibition halls.

ProductsAll types of furniture and lighting for homes and public spaces, as well as textiles, garden furniture, kitchen/bathroom furnishings, other interior furnishings and publications.

hall allocationHall A – Contract Market & DesignHall B – Contract Market & DesignHall B – Lighting for homesHall C – Furniture and textiles for homesVictoria Hall – Greenhouse for promising new designers, as well as design schools

Seminars The seminar program includes about sixty items that answer bur-ning questions, shed some light on the hottest topics and trigger interesting discussions. Promising talents get a mention and geniuses provide inspiration.

exhibitionsThe fair organizes several con-cept exhibitions every year. These include an inspiring lounge created by an international superstar “Guest of Honour”, the Design Bar where


a young, upcoming Scandinavian designer or design team get to create a bar setting, and several Trend Installations for both public spaces and homes that showcase the hottest trends and focus on materials, colors and shapes.

exhibitors and visitors729 companies exhibited in 2013. There were 37,033 visitors and 1,138 media representatives (of whom 327 were international media represen-tatives). 26% of industry visitors came from outside Sweden and represen-

ted 58 countries. On the final day, 4,745 members of the design-inte-rested general public visited the fair.

Stand rent12–100 m²: 1,520 SEK/m² 101 m² and above: 1,490 SEK/ m²ExpoStart: 5,800 SEK. This includes insurance, empties handling, goods transportation to the stand, one electrical power socket and cleaning in preparation for the first day of the fair. Prices are specified excluding VAT/sales tax.

Stockholm Furniture & Light Fair

UPP

ER L

EVEL

GALLERY A & B: CONTRACT MARKET & INTERIOR FITTINGS

RICA TALK HOTEL

HALL A

MAIN ENTRANCE

EAST ENTRANCEHALL B

HALL C

V

K

craf

t sc

hoo

ls

HOME FURNITURE & TExTILES

HOME LIGHTING

CONTRACT MARKET & DESIGN

CONTRACT MARKET & DESIGNSEMINARS

GREENHOUSEdesign schools &

freelance designers

HALL

FAIR LAYOUT 2014

interested in exhibiting? Please contact:

For Contract Market & Design (furniture, lighting and textiles for public spaces):anki isaczon [email protected] tel: +46 8 749 41 17

For Homes (furniture, lighting and textiles):Rickard dahlin [email protected] tel: +46 8 749 41 45

To find out more, visit www.stockholmfurniturefair.com www.northernlightfair.com www.stockholmdesignweek.com

Fair Layout 2014


CeCiLia NYBeRGEvent ManagerPhone +46 8 749 43 [email protected]

aNN öSteRvaLLAssistant Event ManagerPhone +46 8 749 44 [email protected]

aNki iSaCzONSales Manager Phone +46 8 749 41 [email protected]

RiCkaRd dahLiNSales ManagerPhone +46 8 749 41 [email protected]

keRStiN SPaRvEvent CoordinatorPhone +46 8 749 43 08 [email protected]

LiNa ÅkeRLUNdEvent CoordinatorPhone +46 8 749 41 [email protected]

JOhaNNa NiLSSONEvent CoordinatorPhone +46 8 749 91 [email protected]

SaNNa GeBeYehUEvent Developer Stockholm Design Week / Hello!Phone +46 733 844 603 [email protected]

JeSSiCa aGeRtPressPhone +46 8 749 43 [email protected]

www.stockholmfurniturefair.comwww.northernlightfair.comwww.stockholmdesignweek.com

Representatives:deNMaRk

Mr. Jonny Sjöberg och Ms. Marianne SjöbergCommServiceGørløsevej 5B

DK-3550 Slangerup / DenmarkPhone +45 26 15 91 98

Fax +45 48 27 91 [email protected]

eStLaNdMargus Parve

Karol ASNarva Mnt 13

EE-10151 Tallinn / EstoniaPhone + 372 6143085

Fax + 372 [email protected]

FiNLaNdMs Gunilla Söderholm

Lystra Marketing & Event ServicesKaivokatu 37

FI-06100 Porvoo / FinlandPhone: +358 (400) 492 133

Fax: +358 (19) 614 [email protected]

FRaNCe, NetheRLaNdS, [email protected]

GeRMaNY / SWitzeRLaNd / aUStRiaAnnelie Bäck-Heuser

Bäck+Partner MarketingKaiser-Wilhelm-Allee 13

DE-42117 Wuppertal / GermanyPhone: +49-202-283 81 26

Fax: +49-202-283 81 [email protected]

GReat BRitaiN / RePUBLiC OF iReLaNd

OTSA, Overseas Trade Show Agencies Ltd.Jennifer Hall, Project Manager

9, Manchester SquareLondon W1U 3PL /UK

Phone: +44 (20) 7886 31 21Fax: +44 (20) 7886 [email protected]

itaLYSig.ra. Marilena Puppi

O.G.S. Organizzazione Gestione Servizi srlVia Koristka Francesco, 3

IT-20154 Milano / ItalyPhone: +39 02/34.50.605 r.a.

Fax: +39 02/[email protected]

NORWaYHarald Schioldborg

Nordic Connect Group ASP.O. Box 183

NO-1378 NesbruPhone: +47 922 64 730

[email protected]

SPaiNMr Eduardo Teixeira-Alves

Joan Pesset Aleixandre 39, Pta 14 ES-46110 Godella, Valencia / Spain

Phone +34 [email protected]

Stockholm Furniture & Light FairStockholmsmässan ABSE-125 80 Stockholm, SwedenPhone +46 8 749 41 [email protected]

Contact informationStockholm Furniture & Light Fair 2014

Partners

FaiR vieW – Review and Preview of Stockholm Furniture & Light Fair 2013/2014

is produced for Stockholmsmässan by Newsfactory Media Group

PROdUCtiON teaM:Production manager/Art director:

Madelene Sörinder, [email protected]: Claes Kanold, [email protected]

Photo: Gustav Kaiser, [email protected] into english: LanguageWire AB

Prepress: Johan Kuhlau, Newsfactory Print: Ineko, Stockholm, Sweden

Get appdated!The exhibition's own apps "Stockholm Furniture & Light Fair" and "Stockholm design Week" keep you up to date with all current information about Stockholm Furniture & Light Fair and all related activities around the city during Stockholm Design Week. The apps are available for both iPhone and Android.

Search for "Stockholm Furniture & Light Fair" and "Stockholm design Week" and enjoy.

Welcome toStockholmFurniture &Light Fair

Stockholm Furniture & Light Fair accepts no responsibility for printing errors in information received.


www.stockholmfurniturefair.comwww.northernlightfair.comwww.stockholmdesignweek.com

See you in Stockholm next year,4–8 February 2014!

RetuRn AddRess: Stockholmsmässan, Stockholm Furniture & Light Fair, SE-125 80 STOCKHOLM, SWEDEN

Documents

FAIR VIEW 2013/2014