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Fairer Rum Production
An Insight into the world of
Fairtrade certified Sugar
The Sugar cane Industry in Mauritius
Organisation Products
• DC Sugars
• Molasses for bioethanol, rum, liquid fertiliser & food-grade CO2
production
• Renewable energy etc.
12,000
Planters
Mauritius Cane
Industry Authority
Sugar Investment
Trust
Irrigation Authority
Sugar Insurance
Fund Board
3
Flexi-factories
Mauritius Sugar
Syndicate
www.mauritiussugar.mu
US /
Canada
EU
Eastern
Europe
Middle
East
Africa
East
Asia
Our Sugar Export Network
International Sugar Prices
Fairtrade
• Partnership, dialogue, transparency, accountability, respect,(gender-) equity & sustainability are the core values of Fairtrade.
• Aims at promoting sustainable development and reducing povertythrough fairer trade.
• The main goals of Fairtrade are to make changes to theconventional trading system that aim to mainly benefit smallproducers and workers in the South and increase their access tomarkets. These actions can lead to socio-economic upliftment ofsmall producers’ and workers’, as well as to their empowerment,and to environmental sustainability.
• The Fairtrade Premium as a reward for the sustainability efforts offarmers.
The Four Pillars of Fairtrade
Fairtrade International Standards DevelopmentProducer SupportInternational Policy & Advocacy
FLOCERT Producer CertificationTrader Certification
3 Producer Networks:Fairtrade Africa (FTA)Fairtrade Asia & Pacific (NAPP)Central & Latin America (CLAC)
Awareness Raising in the SouthConsolidating Producer Policy & StrategyDeveloping Partnerships & Capacity Support
Labelling Initiatives LicensingTrade CertificationMarketing & CommunicationAwareness Raising
Mauritius Fairtrade Sugar Production & Sales 2008/09 – 2018/19
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
Production (MT) Sales (MT)
Fairtrade Impact (1)
Mechanisation
Fairtrade Impact (2)
Irrigation
Collection & disposal of agri-waste
Fairtrade Impact (3)
Education & Training
Fairtrade Impact (4)
Community Support
Fairtrade Impact (5)
Crop & Income Diversification
Fairtrade Impact (6)
Favours Producer – Buyer Partnerships
Impact of the Fairtrade Premium on Farmers’ Sugar Revenue
0
5 000
10 000
15 000
20 000
25 0002
00
5
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Basic Sugar Price
Sugar Price withFairtradePremium
Breakeven Price
Area under cane (ha) No. of cane farmers
21 498
12 000
0
5 000
10 000
15 000
20 000
25 000
2009 2010 2011 20122013 2014 2015 2016 2017 2018
59 108
47 678
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
200920102011 20122013 20142015201620172018
Key Takeaways
• Fairtrade is an important sustainability agent,
• Fairtrade Premium drives change and improvement,
• However, farmers’ income needs to be boostedthrough further value-addition &
• New pathways need to be explored & newpartnerships forged.
Bioethanol(molasses)
Certified 2009 Certified 2019 Next?
Fairtrade Rum – Are we ready?
• 30 certified co-ops
• A dozen distilleries
• A vibrant export network
• Know-how
US /
Canada
EU
Eastern
Europe
Africa
Japan
UK
Our Rum Export Network
Mauritius Rum Production (M litres)
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
2016 2017 2018
THANK YOU!