Fairground media at Frankfurt Book Fair 2020 · 2020. 4. 14. · Lumio –Transparency poster along Via Mobile Format w 121,5 cm x h 125,5 cm Rental incl. transparency production

Fairground media at Frankfurt Book Fair 2020

media page

Display cases: wall and stand-alone display cases p. 3 f.

Advertising displays : Triangle Tower, Slim Box, Lumio,

Corpora

p. 5 ff.

Poster advertising: Banner, Advertising walls, escalators,

side surfaces, mirror, Floor Graphics

p. 14 ff.

Promotion p. 44 f.

Multimedia: ePoster, Smart-Mirror, LED Trailer p. 46 ff.

Large advertising spaces in the outdoor area: towers, hall

facade megaposter

p. 52 ff.

Advertising flags p. 68

Consulting & Contact p. 69

2

Table of contents

3

Dekora – Wall display cases along the Via Mobile

Format

Three different formats upon request

Rental

for the duration of the fair: 540.-- euro

Additional equipment (optional):

Decorative grid, additional glass shelfs,

external slip box, sign with stand number

and company name, pinboard

Present your products outside of your stand –

along Via Mobile, the walkway connecting all halls.

4

Dekora Spezial – Stand-alone display case

Format

Different formats upon request

Rental

for the duration of the fair:

690.-- euro

Additional equipment (optional):

Decorative grid, additional glass shelfs,

external slip box, sign with stand number

and company name, electricity socket

Use your products to attract visitors‘ attention with our stand-

alone display cases along Via Mobile and in the hall foyers.

5

Triangle tower – three-sided advertising tower

Rental

incl. production, assembly, disassembly: 1,150.-- euro

Format

w 60 cm x h 200 cm, three-sided

Illuminated from inside

Rental incl. brochure rack,

production, assembly, disassembly: 1,250.-- euro

Combine your products with an advertising message and enable your clients to touch

them. You can be sure that your advertising message

does not get any closer to your target group!

6

Slim Box – Illuminated advertising space

Rental

incl. brochure rack,

production, assembly, disassembly: 1,670.-- euro

Rental

incl. production, assembly, disassembly:

1,550.-- euro

Format

Front view: w 120 cm x h 200 cm

Side view: w 20 cm x h 200 cm

illuminated from inside

Extremely elegant: Our Slim Boxes! Use this particularly, fashionable way

to present your best side.

7Example of the effect of a Slim Box-Allee

8

Rental *

incl. production, assembly,

disassembly: 2,300.-- euro

Format *

Front view: w 120 x h 300 cm

Side view: each w 30 x h 300 cm

XL Slim Box – illuminated advertising space

Particularly elegant! Our XL slim box cuts a

good figure everywhere.

Example XL-Slim Box Foyer Hall 4.1

*Format & price also for XL Slim Box Entrance City/Hall 1/Festhalle

9

Example for XL-Slim Boxes Entrance City

10

Example for XL-Slim Boxes in front of Festhalle / hall 1.0

11

Lumio – Transparency poster along Via Mobile

Format

w 121,5 cm x h 125,5 cm

Rental

incl. transparency production on Back-lit-

film, assembly, disassembly: 900.-- euro

The bright, shiny posters along the moving walkways can’t be missed.

Example Lumio along hall 4/6 and hall 5

12

Corpus_S – Three-dimensional advertising space

Format

Three different formats upon request

Rental


disassembly: 860.-- euro

Looking sharp will get you noticed! This three-sided

advertising space is easy to see from any angle.

Example Corpus_S along hall 4/6 and hall 5

13

Corpus_M – Three-dimensional wall advertisement

Rental


1,250.-- euro

Format

Front view: w 243 cm x h 110 cm

Side view: each w 30 cm x h 110 cm

Meet your costumer‘s interest directly at the entrance City!

Example for Corpus_M on the Via

Mobile Arkade in front of hall 1.1

14

Banner on the Via Mobile

Formats / Rental

Various positions possible


disassembly:

w 440 cm x h 290 cm = 2,340.-- euro

w 880 cm x h 290 cm = 4,650.-- euro

Example for Banner

15

Banner at the crossing area between halls 1, 2 and 3(left & right side)

Rental


2,510.-- euro (each banner)

Format

w 248 cm x h 300 cm

Left side (direction to hall 3)

Right side (direction to Forum/Festhalle)

16

Banner in the crossing between hall 4 and 6

Rental


1,430.-- euro

Format

w 140 cm x h 266 cm

17

Banner above escalator in the foyer of hall 4.1

Rental


2,040.-- euro (each banner)

Format

w 250 cm x h 370 cm

Example Banner Foyer hall 4.1

18

Banner in the airspace of the foyer hall 4

Format

w 150 cm x h 300 cm double sided

Example Banner hall 4 (three positions

possible one below the other)

Rental


1,650.-- euro

19

Banner in the airspace of the foyer hall 4

Format

w 300 cm x h 600 cm (each banner)

double sided

Rental


6,030.-- euro (two banners one below the other)

Example Banner hall 4 (two positions possible

one below the other)

20

Banner direct at the entrance to hall 4.0

Format

w 800 cm x h 300 cm

Rental



21


Format

w 725 cm x h 300 cm

Rental



22


Format

w 725 cm x h 300 cm

Rental



23

Banner in the foyer area of hall 4.1 (connection to hall 3)

Rental



Format

w 343 cm x h 301 cm

24

Banner foyer hall 4.1 next to the Café Bar

Rental



Format

w 650 cm x h 300 cm

25

Banner on the columns in the foyer hall 3.Via West and East

Format

w 100 cm x h 400 cm

8 positions possible

Rental



In total 8 positions possible

26

Banner on the columns in the foyer hall 3.Via West and East

Foyer hall 3.Via west

A/B C/DA/B

C/D

Foyer hall 3.Via east

27

Banners in the entrances from the Entrance City / Forum to hall 3 Via Mobile Crossing hall 3 Forum 01 (east side)

Ihr Motiv / Your Graphic

1 x Window

300 cm x 250 cm

Rental



28

Banners in the entrances (directly at the hall entrance doors) hall 3.0 East

Rental


2,340.-- euro

Ihr Motiv / Your Graphic

1 x Window

229,5 cm x 244 cm

29

Freestanding advertising walls in a central walkway from the City entrance along hall 1 Level 0

Format

w 800 cm x h 300 cm

Rental


4,800.-- euro each position

30

Additional formats for free-standing advertising walls in central walkway

Rental


200 cm x 200 cm: 1,290.-- euro

200 cm x 250 cm: 1,350.-- euro

200 cm x 300 cm: 1,950.-- euro

300 cm x 200 cm: 1,950.-- euro

300 cm x 250 cm: 2,030.-- euro

300 cm x 300 cm: 2,680.-- euro

31

Banner at the S-Bahn-Terminal (entrance area Torhaus)

Format

w 1.000 cm x h 100 cm

double sided

Rental



(each banner)

32

Window advertisement in the connection between entrance Torhaus and the eastern exhibition ground

Format

Width top: approx. 358,5 cm

Width bottom: approx. 155 cm

Height: 179 cm

Rental



33

Window advertisement in the connection between entrance Torhaus and the western exhibition ground

Rental


disassembly: 1,500.-- euros each

Format

Width top: B 370,5

Width bottom: 163,5 cm

Height: 179 cm

Up to six positions, three on the left and three on the right

34

Window advertisment at the escalator coming from the entrance Torhaus towards the east

Format

each w 128,5 cm x h 331,5 cm

Rental



North side

South side

35

Textil Banner next to escalator from S-Bahn platform toEntrance Torhaus

Format

w 171 cm x h 171 cm

In total eight position, one-sided

Rental



36

Advertising on the side windows of the escalators in the foyer of hall 1

Rental

incl. production, assembly, disassembly

each escalator and side

Level 1.0 to level 1.1: 1,620.-- euro


Foyer 1.1

Formats

Different formats depending on the

escalator

37

Advertising on the side windows of the escalators in the foyer of hall 3 East and West

Rental



Level 3.0 to level 3.C: 1,700.-- euro

Level 3.C to level 3 Via: 1,800.-- euro

Level 3 Via to level 3.1: 1,800.-- euro

Formats


escalator

38

Advertising on the side windows of the escalators in the foyer of hall 4

Rental



Level 4.0 to level 4.C: 1,620.-- euro

Level 4.C to level 4.1: 1,620.-- euro


Formats


escalator

39

Advertising on the side surfaces of the Via Mobile along hall 5

Rental


disassembly for 34 positions

6,350.-- euro

Format

b 144,5 x h 60 cm

In total 34 positions

40

Advertising on the side surfaces of the Via Mobile along hall 6

Rental


disassembly for 28 positions:

5,200.-- euro

Format

b 144,5 x h 60 cm


41

Advertising on the side surfaces of the Via Mobile along hall 3 to Festhalle

Rental


disassembly for 28 positions:

5,200.-- euro

Format

w 144,5 cm x h 60 cm


42

Advertisement at mirrors in the restrooms

See and be seen. Your advertisement on mirrored surfaces in

washrooms is an excellent way to attract attention.

Rental

incl. production, assembly, disassembly for

package price for all areas on one hall level

Forum 2,200.-- euro

Festhalle 2,650.-- euro

hall 1.1, 1.2 2,050.-- euro each

hall 3.0, 3.1 3,400.-- euro each

hall 4.0 3,400.-- euro

hall 4.1, 4.2 3,670.– euro each

hall 6.0 780.-- euro

Hall 6.1, 6.2, 6.3 1,100.– euro each

43

Format

w 180 cm x h 120 cm

Floor Graphics

Rental



Floor graphics – the perfect way to guide visitors to your stand. Whether

placed by the escalators or directly at the hall entrance, visitors will take

notice of your advertising message even as they pass by.

Example Via Mobile Arkade at

hall 1.1 direction to hall 3 / Forum

44

Promotion

A charming smile speaks more than thousand words. Which is why

our promotional offers are both popular and extremely effective. Give

visitors something to take away with them – at the most attractive

locations on the fairground.

Our recommendation for your

success: Be creative!

We will be pleased to advise you

and aim at realizing your ideas.

Please contact us!

45

Promotion

Approval of 2 promoters each at defined

positions / walkways.

Price per hour (team of two): 300.-- euro

Example of a promotion at the entrance City

46

ePosters – Multimedia terminals along the central walkways and in the hall foyers

Bringing imagery to life

Moving images never fail to catch the eye – just one

of the reasons why our ePosters are THE MEDIUM

for the digital future. With ten 55" LCD multimedia

terminals located at high-traffic spots around the

exhibition grounds, you can secure your presence

throughout the venue and ensure that your

advertising is seen again and again.

The content and form are up to you. How about a

slide show? A flash animation? Or perhaps a video

film? You provide us with the files – we will put them

on display.

47


Technical data:

Terminal with an integrated 55“

LCD flat screen (portrait format)

and a built-in PC

w 95,3 cm x h 203 cm x d 45,3 cm

Aspect ratio 9:16

Resolution: 1080 x 1920 pixel

A variety of file formats can be

converted on demand.

Exemple for positions along hall 1.1

48


We guarantee that

Book once and your spot runs on average

10 to 15 times an hour at all ten hot spots!

Conditions:

Booking 20 seconds of advertising time: 1,650.-- euro*

Booking 30 seconds of advertising time: 1,950.-- euro*

*While the production of your advertising spot is not included in the

price, we will be happy to take care of this for you. Simply ask for your

customised offer.

Smart mirrors beside the cloakrooms in the Entrance Torhausand Entrance City

49

People have an intrinsic need to look at themselves in the mirror. That is

why we use the high enthusiasm factor of Smart-Mirror to attract people in

an effective and exciting way to reach.

Smart mirrors beside the cloakrooms in the Entrance Torhaus and Entrance City

Format Entrance City

Image size each w 120 cm x h 180 cm / in total three positions

Format Torhaus

Image size w 100 cm x h 155 cm / one position

Price for one Mirror

2,100.-- euro

Package price for all three Mirrors

6,000.-- euro

50

51

LED TRAILER – Large screen on the Agora

Format

Image area: w 6.000 x h 3.375 mm

Conditions

Your commercial will run in rotation for the

entire duration of the event.

*The production of your advertising spot is not included in the price, but we

will gladly produce it for you. Please ask for an individual offer.

Video is vibrant! The digital future belongs to our LED TRAILERS. At flexible outdoor locations on the exhibition ground, the large screens ensure that your advertising is guaranteed to catch the eye.

Rental

Per 30 seconds commercial (every 5 minutes):

3,000.-- euro

52

Oktavo – Advertising towers at entrance City and in front of the Congress Centre

Format

w 230 cm x h 800 cm, three-sided

Rental

incl. production on banner plan, assembly, disassembly:

8 m tower: 7,500.-- euro

Sometimes modesty is best left to others:

Place your advertising message so it towers

high at entrance City and Congress Center

53

Oktavo – Advertising towers on the exhibition ground

Highly visible and high: The central positions are

between the halls and can also be seen from the Via

Mobile.

Rental

incl. production on banner plane, assembly, disassembly:

w 230 cm x h 800 cm, three-sided 7,500.-- euro

w 230 cm x h 1.000 cm, three-sided 9,050.-- euro

54

Megaposter as a band over the entrance City

Format

w 970 cm x h 75 cm each panel

four panels possible

Rental


disassembly: 3,200.-- euro each panel

* Subject to final approval by the Fair Management

55

Megaposter – For massive effect on the hall facadeshall 1 West

Format

w 1.300 cm x h 990 cm

Rental



56

Megaposter – For massive effect on the hall facadeshall 3 north

Format

w 1,800 cm x h 300 cm

Rental



57


Format

w 3.970 cm x h 930 cm

Rental



58


Format

w 2.400 cm x h 930 cm

Rental



59


Format

app. w 800 cm x h 928 cm

Rental


disassembly: each 11,500.-- euro

Three positions possible

60

Megaposter on the escalator in front of hall 3

Rental



Approx. 75 m² advertising

space with brilliant visibility.

61

Megaposter in the passage from hall 4 to hall 3

Rental


disassembly:

each 7,200.-- euro

Format

A: B 885,0 x H 373 cm

B: B 824,5 x H 373 cm

Only to the west - not bookable towards the Agora

62

Megaposter – For massive effect on the hall facadeshall 4 (good visibility from Via Mobile)

Format

w 4.150 cm x h 800 cm

Rental



63


Format

w 2.360 cm x h 800 cm

Rental



64


Format

w 1,150 cm x h 710 cm(several positions next to each other possible)

Rental



65

Megaposter – For massive effect on the hall facadeshall 4 east

Format

w 1,200 cm x h 1,200 cm

Rental



66

Megaposter – For massive effect on the hall facadeshall 4 East

Format

w 900 cm x h 600 cm

Rental



67

Megaposter – For massive effect on the hall facadeshall 4 West

Format

w 1.200 cm x h 1.500 cm

Rental



68

Omen – Flags on the fairground

Rental

incl. raising and lowering: 480.– euro*

*Costs for flag production upon request

Technical information

• Flagpoles with arms

• Good visibility of your motif also at calm

weather

• Format possible up to w 150 cm x h 400 cm

Show your true colors by hoisting your

flags on the fairgrounds.

69

Your contact partners

Messe Frankfurt Medien und Service GmbH

Sabine Abersfelder

Sales Manager Advertising Services

phone +49 (0)69/7575-6176

[email protected]

Consulting for megaposter, promotions,

special advertising forms

Vera Scholz

Project Manager Advertising Services

phone +49 (0)69/7575-6923

[email protected]

Consulting for all other advertising media

We look forward to cooperate with you!

The indicated prices are, if not earmarked differently, net prices plus the

respective applicable statutory VAT. All media and positions listed above are

subject to availability and to the final approval of the fair management.

Documents

Fairground media at Frankfurt Book Fair 2020 · 2020. 4. 14. · Lumio –Transparency poster along Via Mobile Format w 121,5 cm x h 125,5 cm Rental incl. transparency production