Fairways of Life Magazine - Media Kit

A N e w S t A N d A r d o f e x c e l l e N c ethe lAteSt iN lifeStyleS, fAShioN, trAvel ANd golf courSe commuNitieS

2 0 1 2 - 2 0 1 3 m e d i A K i t

2012 - 2013 Multi-Media Kit

Fairways of Life

Mission Statement

Fairways of Life engages the affluent golf community through a multi-media platform, which in-

cludes radio, print, online, email, social and rich media. We bring the vision of golf course living to our

listeners, readers and subscribers by engaging their senses with a taste of lifestyles and living in a place

where one can play the lifelong game of golf. FOL reaches a captive and affluent audience through a new

standard of excellence featuring the latest in lifestyle, fashion, travel and golf course communities.


Fairways of Life

Audience Profile• Average Household Income ......................$195,000+

• Male / Female .............................................71% / 29%

• Net Worth Average ....................................$1,000,000+

• Primary Residence Value ..........................$525,000+

• More Than One Home ..............................31%

• Married .......................................................83%

• Average Age ................................................53

• College Educated .......................................71%

• Private Club Member ................................70%

• USGA Handicap .........................................67%

• Average Rounds Yearly ..............................43

• Golf Vacations yearly .................................1.7

Platform Exposure• Monthly reach of 20,000,000+ affluent golfers worldwide

• 1,000,000+ readers per issue in print and digital formats

• 1,000,000+ listeners per day on Fairways of Life Sirus XM PGA Tour Radio

• Print Distribution to private/semi-private country clubs, college alum-

ni clubs, resorts, hotels, airports, luxury car dealers, health clubs, spas

etc. Airport Newsstand & Conceirge, Retail, Fed Ex Bulk Drops and

Direct Mail Subscription as well.


Fairways of Life

FOL Magazine, Website and ENews Support Base

For the last 30 years, New England Publishing Group has been a Northeast market leader in the

publishing and distribution of consumer and business publications. We have successfully engaged

readers across a multitude of print and electronic mediums. Our award-winning New England Golf

Monthly magazine has established itself as the number one regional golf magazine in the country

with over 7 million readers annually across our multi-media platform. This foundation allows FOL to

reach an established demographic of affluent readers throughout New England and the world of golf.

The Fairways of Life Radio Show is the #1 golf radio show in the world today, most notably known

as the most listened to show in golf. With highly affluent listeners, a website with rich content that is

growing rapidly on a daily basis, a database of loyal email subscribers and thousands of social media

followers, the FOL Platform reaches over a million golfers daily...both nationally and internationally.

The FOL Platform also includes the “celebrity” of Matt Adams, a New York Times Best Selling Author

and Golf Channel personality who actively promotes the FOL brand to the golf world.


Fairways of Life

The FOL Platform Print & Digital Magazines: New England Golf Monthly & Fairways of Life Magazine both feature

a strong circulation/distribution model and are designed using the highest possible levels of editorial,

photography and video. This has enabled lucrative brand positioning in virtually every private/semi-

private golf course community nationally and internationally, over 65 airports up and down the east

coast of the United States and at luxury hotels in the major metropolitan markets of the Northeast.

Each issue is re-published into an interactive digital version with over 100,000 subscribers as well as

an infinite online shelf life.

Online, Email & Social Media: The Fairways of Life electronic platform is powered by myNEGM.

com (New England Golf Monthly), FairwaysOfLife.com and by the Fairways of Life Radio Show, which

will produce high levels of traffic as the site grows. The combination of the New England Golf Monthly

and Fairways of Life email subscription bases totals well over 100,000 golfers with open and click rates that

surpass today’s industry standards with flying colors. Fairways Of Life already has thousands of loyal social

media followers as well as a team of SEO Bloggers dedicated to posting on social bookmarking sites along

with popular blogs and forums to generate inbound links and a higher search engine ranking for the all new

FOLMagazine.com.

Satellite Radio: The Fairways of Life Show w/ Matt Adams is live on PGA Tour Radio Sirus XM

from 7 – 9am, Monday through Friday year round including multiple repeats on a daily basis that

reach different time zones around the globe. The show reaches an average of one million affluent lis-

teners per day in the core golf markets of the United States and Internationally with frequent branding

for Fairways of Life Magazine.


Fairways of Life

Annual Client Programs

1. Display advertisement in two issues2. One editorial review per two issues3. A Company Profile page on FOLMagazine.com

Basic Client: ¼ page - $2500 per two issues

Preview Client: ½ page - $3500.00 per two issues

Showcase Client: 1 Page - $4500.00 per two issues

Premier Client: 2 Page Spread - $6500.00 per two issues

FOL Per Issue Display Rates

Insertion Rates Per Issue

2 Page: 1x $5500.00

1 Page: 1x $3500.00

1/2 Page: 1x $2500.00

1/4 Page: 1x $1500.00

Prime Positions

All of the below includes a web banner on FOLMagazine.com and a banner in FOL Monthly Enews for 3 months

Cover: $6500.00 1x | Add a cover to an Annual Client Program $4000 1x

Rear Cover: 1x $5500.00 | 2x $4500.00

Center Spread: 1x $7500.00 | 2x $6500.00

Inside Front 2 Page Spread: 1x $7500.00 | 2x $$6500.00

Inside Rear 2 Page Spread: 1x $7500.00 | 2x $6500.00

Inside Front Left or Right: 1x 4500.00 | 2x $4000.00

Inside Rear Right or Left: 1x $ 4500.00 | 2x $4000.00


Fairways of Life

Production Schedule 2012 / 2013

Premier Issue Summer - Fall & Winter 2012Editorial Deadline October 15, 2012

Materials Deadline November 1, 2012

Spring / Summer 2013Editorial Deadline April, 15 2013

Materials Deadline May, 1 2013

Production Specs

Print MagazineAll camera ready artwork must be submitted in the following format:

Adobe Acrobat PDF All fonts embedded/outlines, CMYK images and colors,

300dpi images, flatten all transparency. Please supply all PDFs at 100% of final

advertising size. Please include .125” bleed for all full page PDFs.

Online Please provide JPG, SWF, GIF or PNG files, 72dpi and RGB color space.

Web ad sizes are: 300x250px | 728x90px | 115x295px

eNewsColumn Banner: 115 x 295

Top Banner: 650 x 90

Bottom Banner: 650 x 250

Full Spread Sizes

Full Spread Trim SizeWidth: 18” Height: 10.875”

Full Spread Bleed SizeWidth: 18.25” Height: 11.125”

Full Spread Live AreaWidth: 17.35” Height: 10.05” (with .66” gutter / margin in middle)

Full Page Sizes

Full Page Trim SizeWidth: 9” Height: 10.875”

Full Page Bleed SizeWidth: 9.25” Height: 11.125”

Full Page Live AreaWidth: 8.34” Height: 10.04”

Half Page HorizontalWidth: 8.34” Height: 4.96”

Half Page VerticalWidth: 4.07” Height: 10.04”

Quarter PageWidth: 4.07” Height: 4.96”


Fairways of Life

Contact Information

NE Publishing Group | www.NEPubInc.com Mailing: PO Box 357 Swansea, MA 02777 Shipping: 1610 GAR Hwy. Swansea, MA 02777

Toll Free: (800) 736-9020 International: (508) 675-8883

Tim Branco | Editor / Publisher | [email protected]

Greg Sampson | MultiMedia Marketing Manager | [email protected]

Laura Ebrecht | Sales & Marketing | [email protected]

Ron Perrott | Sales & Marketing | [email protected]

Betsy Griffin | Sales & Marketing | [email protected]

Chris Hunter | Creative Director | [email protected]

Documents

Fairways of Life Magazine - Media Kit