The Power Of Partnership

The Bairn’s Story

Our Club Heritage•Founded 1876•Integral part of Scottish football for 140 years•Scottish Cup Winners 1913•British Record Transfer fee in 1923•First ever televised floodlight match in 1953•Scottish Cup Winners 1957•Moved to Falkirk Stadium -June 2005•Promoted to SPL -May 2006•5 seasons in SPL•3 national semi finals•Scottish Cup Final -2009•Scottish Cup Final -2009•2009 Europa League Qualification•20 International Caps (In the last 5 years)

Our Home – The Falkirk Stadium

Our Home – The Falkirk Stadium•Falkirk Football Club play at The Falkirk Stadium•The Stadium is 8 years old •Falkirk Stadium attracts 81,000 visitors annually•Capacity of 9,120•Average attendance 4,500•2 Banqueting Suites•4 Executive Boxes on a Matchday,• 3 Matchday lounges (400 max corporate capacity)

Our Home – ‘The Academy’ at The University of Stirling

Our Home – The Academy at Stirling University alongside the Scottish Institute of Sport

Facts

•7 + Development Squads •Over 25 Youth Internationals •Production of Club’s Record Sale •56% of current first team squad Academy graduates •6 years in succession a top level performance club in Youth Development

Future PlansFuture Plans

•Recent Development of Scotland’s First School of Football Partnership with Education •Continued development of School of Football •Evolution to any future new tier of increased criteria •Development of partnerships with local boys clubs

Falkirk - Your Futures in Falkirk•Falkirk Population: 34,071 (2007 estimate)•Wider Falkirk Area includes Grangemouth, Larbert and Stenhousemuir: Overall Population 97,180•5th Largest Urban Area in Scotland

The area has an equally high reputation for its new residential, retail, The area has an equally high reputation for its new residential, retail, heritage and leisure developments.

•The Falkirk Steeple: widely regarded as the centre point of the town•The Falkirk Wheel: The only rotary canal connector in the world

The Falkirk Area occupies a central position in Scotland on the key motorway, rail and canal routes and within easy reach of Edinburgh and Glasgow

Our Supporters – The BairnsOur passionate supporters are the lifeblood of the Club. Following the team far and wide, there are very few places in the world you will not find a Falkirk fan.

•2,700 season ticket holders•Average home attendance of 4,500•78% male fans & 22% female fans, better than National Average of 21.6%•49.6% of attendees are between 24 –44 years old•Increase of 50% this season in Family season ticketsseason tickets•Loyalty to Falkirk FC. i.e., loyalty more important than the cost of tickets•15% of fans will attend 6 away matches or more

Falkirk FC – Community Foundation

The Community Club – Sport in the Community

•To provide opportunities for children and adults to play and coach football

• To retain their interest in football

Mission Statement

• To keep them involved in the game as players, coaches, volunteers and supporters

The Community Club - PrideHere at Falkirk Football Club we are considered to have the best Community set up in Scotland, We are the only professional Club in Scotland to receive the SFA Community Clubmark Award.

We have also received Local Business of the Year on a number of occasions, all thanks to the hard work and effort put in by our staff.

Recently The Community Department went into partnership with Stirling Albion’s Community programme which will benefit both clubs in the long term.

First partnership of its kind in Scotland.

Falkirk FC – Learning Centre

For the past 4 years we have worked with the following...

* Long term unemployed people* Lone parents* Disengaged youths & school leavers* Ex-offenders

To assist them into any of the following....

The Learning Centre

* Work* Further education* Apprenticeships* Work placements* Volunteering

We use sport to engage those hardest to reach and focus on building confidence, motivation, self esteem and ability.

We have a 95% success rate ( pre recession )

76% rate ( during recession )

We have trained Chelsea FC, Portsmouth FC, Sunderland FC and Everton FC to deliver our unique

The Learning Centre

Sunderland FC and Everton FC to deliver our unique programmes and won numerous awards.

We have engaged with nearly 1000 people locally and helped those individuals to find work and reduce child poverty

The Irn Bru Scottish Football League 1st Div

An organisation which supports the game through…

•Loyalty•Integrity•Passion •Purpose•Freedom to Succeed

Over 3,000,000 fans attend SFL & SPL games each season

Over 250,000 attend League Cup ties

Strength in Scottish Football

Over 250,000 attend League Cup ties

1/55 of population regularly attends games. The highest attendance per head of any population in Europe

Over 2.7 million daily reach of newspapers

Why a Falkirk FC Partnership?A sporting partnership will amplify your current marketing efforts through the

following characteristics -

Increase brand awareness and recall through football’s heavy media exposure and it’s permanency throughout

the year

Create a tangible point-of-difference from

competition through a high profile association with a 134 year old

Football Club

Become synonymous in the region thanks to the strongest show of support for Falkirk Football Club

Associate your brand with the positive values of the game and its athletes such as

dedication, enthusiasm, respect, commitment and performance

Falkirk FC – Sponsorship ContinuumA sporting partnership will amplify your current marketing efforts through the

following characteristics -

FFC Legends

Marketing

Corporate Hospitality

Football Academy

New Media

Football Operations

Community Relations

Public Relations

Brand Awareness - Shirt SponsorShirt Sponsorship - with logo emblazoned on all 1st team Home, Away and limited edition replica shirts.

Brand Awareness

Presenting Sponsor Assets•Permanent ground signage throughout the pitchside area, both inside and outside TV arcs

•Presence on all corporate literature, mail outs and brochures (including corporate brochures, headed paper, season ticket mail outs, email footers)

•Adverts in every home matchday programme, logo on front of every home matchday •Adverts in every home matchday programme, logo on front of every home matchday programme, each matchday programme is viewed by 3 people on average

•Branding on tickets, season tickets, hospitality passes and team sheet branding

Brand Awareness - Presenting Sponsor Assets

Brand Awareness – New Media

Presenting Sponsor Assets•Key placement on website header throughout the season

•Key placement on email headers for all email campaigns, with link to your company website.

•One online feature/competition hosted on the official Falkirk Football Club websiteofficial Falkirk Football Club website

•Website story and shirt sponsorship press release to all media outlets and official club website

Brand Awareness – New Media

Online

www.falkirkfc.co.uk

•1,023,923 Visits each season•251,895 Unique Visitors each season•3,042,782 Page Views each season•4,000+ Members registered on mailing list•400 – 600 subscribers to Falkirk TV•400 – 600 subscribers to Falkirk TV

www.bbc.co.uk

•Prominent coverage on leading website•Online highlights of league games•100,000+ users watch clips across the league each week

Brand Awareness – Local & National Press

Locally

•Falkirk Herald -Scotland’s largest local newspaper, 28,000 circulation, 150,000 readership•Official Media Partner of Falkirk FC

Nationally

•Wall-to-wall coverage of Scottish football across national titles•Coverage via weekly preview and post match press conferences

Budvar-Aim was to build visibility and profile within ScotlandInitiatives included:

•Falkirk on Tap – series of meet the Fans events

Case Study

•The Budvar Club – pre/post match social club facility

•Trip to Ceske Budejovice – 500 strong fan visit to the Budvar Brewery

Case Study

Results

•Increase in Trade Sales + 48%

•Increase in Take Home Sales +35%

•Advertising Spend Equivalent -£646,984.72•Advertising Spend Equivalent -£646,984.72

•Commendation Award at the Scottish Business in Sport Awards

Rights Designation as the ‘Official Shirt Sponsor of Falkirk Football Club’

Falkirk FC brand intellectual property rights –Use of brand and logos with prior Club approval

Opportunity to cross promote with Falkirk FC partners