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Fall 2012

Fall 2012 Gravis Lookbook

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Fall 2012 Gravis Lookbook / Presskit

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Page 1: Fall 2012 Gravis Lookbook

Fa l l 2 0 1 2

Page 2: Fall 2012 Gravis Lookbook

Since 1999, Gravis has designed and manufactured qual i ty footwear, bags

and luggage that are bui l t to take you around the world and back. Our

prouct design is inspired by a global team of pro skateboarders and art ists.

We br ing products to l i fe that look great and funct ion even better. Post up

in f i rst c lass and exper ience Gravis.

Page 3: Fall 2012 Gravis Lookbook
Page 4: Fall 2012 Gravis Lookbook

The Fal l season br ings to l i fe the second edi t ion of the Cordway Col lect ive. Col labo-rat ing with acclaimed art ist Rich Jacobs, the col lect ion speaks to the t rue essence of qual i ty shoemaking of the past. The clas-s ic s i lhouette of the Quarters is of fered in a matured select ion of colors and mater i -a ls f i t t ing for the season. Our Expedit ion product range reemerges with s i lhouettesand construct ions that combat the ele-ments of the autumn months. So role back those clocks and get ready for the change…experience a Creat ive Departure.

Page 5: Fall 2012 Gravis Lookbook
Page 6: Fall 2012 Gravis Lookbook

Q u a r t e r s

This season, freshen up that look with the new Gravis Quarters. This instant classic is a perfect complement to your fall attire. Featured in a variety of textiles and colors, the Quarters are simple, clean and comfy.

Page 7: Fall 2012 Gravis Lookbook
Page 8: Fall 2012 Gravis Lookbook

D y l a n R i e d e r

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A r t o S a a r i

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D a n n y D a v i s

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S a m m y W i n t e r

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men’s quarters

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women’s quarters

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The second edi t ion of the Cordway Col lect ive cont inues to draw inspirat ion f rom the f ine art of shoe making. In t rue Cordonnier spir i t , the col lect ion is our pinnacle plat form where premium mater ia ls, progressive sty l ing and hand craf ted footwear cal l home. This season we are honored to col laborate wi th Oakland, CA based art ist / musician Rich Jacobs. Rich’s s ignature brush strokes embel l ish the col lect ion in t rue Gravis fashion.

Page 15: Fall 2012 Gravis Lookbook

His work is f igurat ive, abstract and unmistakably his. Rich Jacobs and Gravis worked together blending his l ine qual i ty and general mel lowness with products that compl iment his raw aesthet ic and def in i t ive personal i ty. A Long Beach Cal i fornia nat ive with almost a decade in New York Ci ty, Rich and his fami ly recent ly returned to Northern Cal i fornia where Jacobs l ives and works. He curates large group shows under the Move moniker.Jacobs feels blessed to do what he does every single day.

R i c h J a c o b s

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men’s quarters dlx

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men’s f i l ters dlx

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men’s buxton

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men’s r ieder lace

Page 20: Fall 2012 Gravis Lookbook

The Gravis Expedit ion range of footwear protects you from the harsh weather condit ions of the winter months. Ut i l iz ing a mixture of waterproof mater ia ls, insulated fabr ics and smart construct ions, these shoes were made to keep you warm and toasty.

Page 21: Fall 2012 Gravis Lookbook

buxton men’s mason

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men’s t rekker

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men’s yachtmaster mid exp

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B a g s | L u g g a g e

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radius

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s i lo

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d ispatch

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Gravis Skateboarding manufactures shoesthat protect our ridersmost valuable assets….their feet. One more foot saved from heel bruising, one foot that looks great in shoes built with unique materials, colors and design lines. In this press book you will discover our latest product collection. Every shoe is the brainchild of our global skate team from our heads to their feet.

Page 30: Fall 2012 Gravis Lookbook

dylan slip on

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dylan laced

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X

Dylan thinks on another level and that’s exactly where these shoes landed. He wanted a shoe that changed colors. As the top layer of this premium leather wears through, a metallic silver coating is exposed bringing to life a whole new shoe. In collaboration with the Alien Work-shop, we introduce “Scratch-Off” leather.

Page 33: Fall 2012 Gravis Lookbook

X

Page 34: Fall 2012 Gravis Lookbook

quarters aws

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dylan slip on aws

Page 36: Fall 2012 Gravis Lookbook

Developed exclusively for our riders, Gravis introduces TTL. A durable top layer covers a high-grade leather base for superior abrasion resistance. This is next level protection against the wear and tear of true skateboarding. TTL – Tougher Than Leather

Page 37: Fall 2012 Gravis Lookbook

arto ttl

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dylan slip on ttl

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filter ttl

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Our PU footbed is the foundation of comfort in our vulcanized shoes. Cloud 9 works as a suspension system for you feet. It has great shock absorption, is comfortable, flexy and promotes board feel.

Page 42: Fall 2012 Gravis Lookbook
Page 43: Fall 2012 Gravis Lookbook

Gravis Footwear946 West 17th StreetCosta Mesa, CA 92627

PR contactPitch Control PRSarah Cirkiel: [email protected] Brown Malone: [email protected] Washington StreetNew York, NY 10013Phone: 212.475.4919

Page 44: Fall 2012 Gravis Lookbook

gravisfootwear.com | gravisskateboarding.com