fall 2013 Course Calendar - Accessola2accessola2.com/ei/ei-calendar-fall2013.pdf · fall 2013 course calendar 3 Table of ConTenTs SEPTEmbEr 8 New Trends in mobile and Social Tech

fall 2013 Course Calendar

atlantic provinces library association british columbia library association library association of alberta

manitoba library association Newfoundland and Labrador Library Association

northwest territories library association nova scotia library association nunavut library association

ontario library association L’Association des bibliothécaires du Québec saskatchewan library association

yukon library association

2 education institute

The Education Institute was created by the Ontario Library Association in 2003. It is now run for The Partnership, a group working together to provide value-added services to all members of Canada’s provincial and territorial library associations. The Education Institute’s programs are developed from coast-to-coast and are all virtual to save you time and money.

WebinarsEI offers one-site registrations for one-hour webinars for the usual fee of $45 for members and $55 for non-members. We encourage participants to use these webinars as collective professional development opportunities. Register, project the web session in your meeting room and have a group learning experience with your team. There is no limit to the number of people who can see the session at one time, although if you would like to show one of our recorded sessions repeatedly over a year or if you would like to incorporate the url into your website or training program, please inquire about our institutional rates.

After you register, usually the day before the presentation, a web address and further instructions will be sent to you. You can log in as a guest, no special software or password required.

In most cases, if you are unable to attend a live session—except where the presenter has not granted permission —you still have access to the recorded version for up to one full year. Within a day of the presentation, the url for the recorded session will be sent to you and you can view it at your leisure.

All Education Institute webinars are conducted using the Adobe Connect platform. No special equipment is needed other than the internet and computer speakers although occasionally add-ins need to be installed or your browser updated. To check your connectivity go to this link: http://bit.ly/Adobetest

addiTional WebinarsEach term additional webinars are made available that were not determined at the time of publishing this catalogue. Please visit the EI website for updates.

oTher evenTsThe provincial and territorial associations in the Partnership are constantly hosting quality events and conferences across Canada. Members of the various associations can register for these events at reduced prices and find links for more information on the Education Institute’s calendar page.

session priCing

Web ConferenCemembers: $45

non-members: $55

Coursesprices listed on individual course descriptions

This book icon means there are related materials available through the OLAStore.

Please see the Further Reading from The OLAStore on page 27.

fall 2013 course calendar 3

Table of ConTenTsSEPTEmbEr8 New Trends in mobile and Social Tech and the Impact on

Libraries

Joe Murphy

8 Goodreads for New AuthorsPatrick Brown

9 Introduction to CEC: Impress Your Employer with PD PointsLou Duggan

9 beyond Technology: The Good, The bad and the Ugly of Creating ScreencastsSilvia Vong

10 Social Video WebinarCarson Block

10 Harness the Power of Parents to revitalize Your School LibraryBarbara Baillargeon and Stacey Carcao

11 Ergonomics 101: Protecting Our bodies While We WorkNicholas Niforos

11 Using “Choose Your Own Adventure” Software for Creating eLearning modules and Decision-making WizardsJennifer Peters

OCTObEr12 Photo-Sharing, blogs and Hidden Social Networks

Carson Block

12 Project management for Digitization Programs: Planning Your Project

Loren Fantin and Jess Postgate

Project management for Digitization Programs: Implementing Your Project

Loren Fantin and Jess Postgate

Project management for Digitization Programs: bringing Your Project OnlineLoren Fantin and Jess Postgate

13 Working in a Non-Traditional LibraryCathy Rivard

14 Testing For Web UsabilityKrista Godfrey

14 Library Advocacy: The Lion’s StoryStephen Abram

15 rDA For Public ServicesAlison Hitchen and Trina Grover

15 reader Friendly Library DesignRachel Van Riel

16 Open Source/Open Access/Freeware/Shareware Tools for LibrariesChad Mairn

16 Children and Their e-booksSheilah O’Connor

17 Advocacy, not Advertising: A ready-to-Use Advocacy modelPeggy Lunn

17 Fifty Shades of Grey: rDA is not black and WhiteAileen Farray, Doris Lovadina-Lee and Lies Weijs

18 beyond bars: The Library’s role in re-integrating Former InmatesKim Parry and Jenice Batiforra

19 Serving English as a Second Language Library UsersCate Carlyle

19 GamificationChad Mairn

20 Library Posters That Pack a PunchSarah Forbes

NOVEmbEr20 bringing the Public Library to the University Through a Popular

reading CollectionLorraine Salt and Rachel Sarjeant-Jenkins

21 Are you a New Librarian Supervisor?Jenice Batiforra

21 Supporting At-risk Library Visitors: The EPL ApproachVirginia Clevette

22 maker SpacesDavid Lee King

22 From Imagination to Transformation: The Vancouver Public Library Story So FarSandra Singh, Julie Iannacone, Dawn Ibey, and Christina de Castell

23 Using mobile Technology and Apps for Academic PurposesRobin Canuel

23 Community Led Library Service: Just Getting StartedLinda Garvin, Amanda Bird, Kim Bates, Ariel Kleber, Mark McHale, Melanie St. Onge, and Shannon Clarke

Community Led Library Service: Implementing Across Your SystemLinda Garvin

Community Led Library Service: EvaluationLinda Garvin, Amanda Bird, Kim Bates, Ariel Kleber, Mark McHale, Melanie St. Onge, and Shannon Clarke

24 Changing Leadership Strategies for LibrariesStephen Abram

25 marketing to the margins — LGbTQ and more At Your LibraryJennifer Zoethout

DECEmbEr26 Creating Library Instruction Videos: An Introduction

Jennifer Peters

26 The Latest on Goodreads.comPatrick Brown

26 Personas: Using Them for Targeting the User ExperienceStephen Abram

27 FUrTHEr rEADING FrOm THE OLASTOrE


monday Tuesday Wednesday Thursday Friday

2 3 4 5 6

9 10 11 12 13

16 17 18 19 20

23 24 25 26 27

30 31

SEPTEmbEr

Introduction to CEC: Impress Your Employer with PD PointsLou Duggan

Social Video WebinarCarson Block

Harness the Power of Parents to revitalize Your School LibraryBarbara Baillargeon and Stacey Carcao (free)

New Trends in mobile and Social Tech and the Impact on LibrariesJoe Murphy

beyond Technology: The Good, The bad and the Ugly of Creating ScreencastsSilvia Vong

Ergonomics 101: Protecting Our bodies While We WorkNicholas Niforos

Using “Choose Your Own Adventure” Software for Creating eLearning modules and Decision-making WizardsJennifer Peters

Goodreads for New AuthorsPatrick Brown



1 2 3 4

7 8 9 10 11

14 15 16 17 18

21 22 23 24 25

28 29 30 31

OCTObEr

rDA For Public ServicesAlison Hitchen and Trina Grover

Project management for Digitization Programs: bringing Your Project OnlineLoren Fantin and Jess Postgate

Children and Their e-booksSheilah O’Connor

beyond bars: The Library’s role in re-integrating Former InmatesKim Parry and Jenice Batiforra

Photo-Sharing, blogs and Hidden Social NetworksCarson Block

Project management for Digitization Programs: Planning Your ProjectLoren Fantin and Jess Postgate

Project management for Digitization Programs: Implementing your ProjectLoren Fantin and Jess Postgate

Working in a Non-Traditional LibraryCathy Rivard

Testing For Web UsabilityKrista Godfrey

Library Advocacy: The Lion’s StoryStephen Abram

reader Friendly Library DesignRachel Van Riel

Open Source/Open Access/Freeware/Shareware Tools for Libraries. Chad MairnAdvocacy , NOT Advertising: A rEADY TO USE advocacy model.Peggy Lunn

Fifty Shades of Grey: rDA is not black and WhiteAileen Farray, Doris Lovadina-Lee and Lies Weijs

Serving English as a Second Language Library UsersCate Carlyle



1

4 5 6 7 8

11 12 13 14 15

18 19 20 21 22

25 26 27 28 29

NOVEmbEr

bringing the Public Library to the University Through a Popular reading CollectionLorraine Salt and Rachel Sarjeant-Jenkins

Library Posters That Pack a PunchSarah Forbes

Are you a New Librarian Supervisor?Jenice Batiforra

Supporting At-risk Library Visitors: The EPL ApproachVirginia Clevette

GamificationChad Mairn

maker SpacesDavid Lee KingFrom Imagination to Transformation: The Vancouver Public Library Story So Far Sandra Singh, Julie Iannacone, Dawn Ibey, and Christina de Castell

Using mobile Technology and Apps for Academic PurposesRobin Canuel

Community Led Library Service: Just Getting StartedLinda Garvin, Amanda Bird, Kim Bates, Ariel Kleber, Mark McHale, Melanie St. Onge, and Shannon Clarke

Changing Leadership Strategies for LibrariesStephen Abram

Community Led Library Service: Implementing Across Your SystemLinda Garvin



2 3 4 5 6

9 10 11 12 13

16 17 18 19 20

23 24 25 26 27

30

APrILmonday Tuesday Wednesday Thursday Friday

2 3 4 5 6

9 10 11 12 13

16 17 18 19 20

23 24 25 26 27

30 31

DECEmbErCreating Library Instruction Videos: An IntroductionJennifer Peters

Community Led Library Service: EvaluationLinda Garvin, Amanda Bird, Kim Bates, Ariel Kleber, Mark McHale, Melanie St. Onge, and Shannon Clarke

The Latest on Goodreads.comPatrick Brown (free)

Personas: Using Them for Targeting the User ExperienceStephen Abrams


SEPTEmbEr

goodreads for neW auThors (free)

Patrick Brown, director of community at Goodreads, will show how authors can use the site to help readers discover their books. The Goodreads Author Program includes features like free giveaways, group chats, author blogs, and more, and this presentation will offer authors a guide to how best to use it to reach readers. The presentation will draw on case studies and data to outline best practices for authors on the world’s largest site for readers and book recommendations.

Instructor: Patrick brownPatrick Brown serves as director of community for Goodreads, the largest book recommendation website in the world. Prior to heading up the Goodreads online community, Brown was an

independent bookseller at Book Soup and Vroman’s Bookstore. With an intense interest in group interaction online and a love for books, Patrick helps connect people with one another and with their passions. Currently Brown heads the Goodreads Author Program and Customer Care Team. He supports and cultivates one of the largest literary presences online by answering member questions and growing the Goodreads Community through social media, in-person outreach, and more.

Wednesday, September 11, 20132:00 pm ET/ 11:00 am PTCollections and resources

http://bit.ly/15EQ6VK

Opportunities, directions, analysis. This talk by Joe Murphy is two parts technology and one part inspiration. This session will explore the impacts as well as the opportunities of the newest technology areas upon libraries and practical approaches to their integration into services.

We will cover wearable technology, smart objects, the internet of things, the new state of mobile, new content models, social media directions. Analysis of the implications of these emerging technology directions on library roles and services and real life challenges they present. This talk will filter the overflow of technology news down to the key elements that library staff need to know in 2013. An energizing presentation with some future watching alongside practical considerations will teach how and what to strategically embrace in the context of all these technology changes.

Instructor: Joe murphy Joe Murphy is a Librarian & Technology Trend Spotter/Analyst. Joe gained 4+ years of experience

as a librarian at Yale University before shifting to focus on synthesizing tech changes for libraries. Joe earned a Master’s degree in Library & Information Science at the University of Hawaii in 2006, was a Library Journal Mover & Shaker in 2009, is an author and editor with a few books out, and a regular international keynote speaker focusing on the biggest and most current trends in technology. Joe’s work has been influential in guiding the directions of technology adoption in libraries.

For more details about Joe and his experience, please see his Twitter feed https://twitter.com/libraryfuture and his website http://joemurphylibraryfuture.com

Tuesday, September 10, 20132:00 pm ET/ 11:00 am PTTechnology, Social Networking

http://bit.ly/12JakeU

neW Trends in Mobile & soCial TeCh and The iMpaCT on libraries

http://bit.ly/15EQ6VK

http://bit.ly/12JakeU


Do you know how much time you spend on your continuing education? Does your employer? This webinar will introduce you to the Partnership’s new Continuing Education Certificate (CEC) program, as a toolkit for recording, reporting, and gaining much-deserved recognition for your professional development activities. The session will include some background on the concept and aims of the CEC, a demonstration of the registration and online database you will use to record your activities, and a discussion of the value of the program to you and your employer.

Instructor: Lou DugganLou Duggan is the chair of the national Continuing Education Certificate program committee, Past President of the Atlantic Provinces Library Association, and Cataloguing and Metadata Librarian at the Patrick Power Library, Saint Mary’s University, in Halifax, Nova Scotia.

Tuesday, September 17, 2013 2:00 pm ET/ 11:00 am PTStaffing, Training, mentoring

http://bit.ly/1bePmk4

inTroduCTion To CeC: iMpress Your eMploYer WiTh pd poinTs

Content that is delivered in the classroom is much different from how content is delivered in the virtual classroom. This session will present best e-learning practices and the pedagogy behind creating an effective multimodal screencast using Camtasia, a screen capture software. This session will also present examples of video tutorials that may struggle to present content in an engaging manner, as well as video tutorials that maximize learning through visual and audio cues using Camtasia.

Instructor: Silvia VongSilvia Vong completed her MLIS from the University of Western Ontario and holds a

Master of Education from York University. She has been an e-learning librarian at two other universities in Ontario and currently works at St. Michael’s College in the University of Toronto as a Collaborative Learning Librarian. Silvia has experience with Camtasia and Adobe Captivate, as well as experience with a variety of learning management systems.

Wednesday, September 18, 20132:00 pm ET/ 11:00 am PTTechnical Services

http://bit.ly/1euT4PZ

beYond TeChnologY: The good, The bad and The uglY of CreaTing sCreenCasTs

http://bit.ly/1bePMk4

http://bit.ly/1euT4PZ


Video is growing like wildfire, with sites like You Tube, Vimeo and others changing how we watch, promote and learn. And as clunky as it can be, interactive video — open to anyone with a webcam — is quickly on the rise and being used in new ways every day. In this session, we will discuss the different ways libraries might use social video for learning/teaching experiences, promotion and marketing, sharing patron-generated content, and more.

Who Should Participate Librarians currently seeking ways to use social media in promotion and marketing, webinars/learning/teaching, sharing patron-created content, or conducting meetings over distances.

The Key benefits For Participants Participants will be provided an overview of social video options and a planning process for virtual event-hosting success.

Key Topics to be Explored• Roles of social video in marketing, webinars,

and content-sharing • Overview of popular and useful social video

websites and services • Planning and preparing for a live online video

event • Privacy and data ownership

Instructor: Carson blockWith 16 years in library IT management and consulting, Carson Block knows that technology is critical to libraries and brings to the table a user-centered technological perspective, with an emphasis on solutions that are both transparent and powerful. Carson’s passions include leading technology visioning and planning, technical design (including infrastructure, RFID, points of self-service, and more), and project management with a focus on technology solutions that powerfully serve the impacts each library has in the community it serves. Carson is an energetic and engaging facilitator, and is a frequent speaker at library conferences throughout the country. Past presentations include panels at South by Southwest Interactive; a series of eBook webinars for the Public Library Association; an American Library Association-accredited class on Technology Management for library administrators; and a number of presentations for library systems on visioning, the future of libraries, and leadership.

Thursday, September 19, 2013 2:00 pm ET/ 11:00 am PTTechnology, Social Networking

http://bit.ly/13QhCh7

soCial video Webinar

Does your school council have a library and literacy committee? Does your vision of a learning commons require a boost? Learn how parents can bring the library to the top of the school council agenda, and how you can harness the power of parents to revitalize your school library.

Key benefits to Participants • Learn how to engage parents in library

activities, examples of successful events and initiatives, and strategies for funding events and initiatives

• Tips on how to build capacity and sustainability

Key Topics • How to encourage parent library advocates • Identifying and accessing existing resources

Choosing events and initiatives to complement your existing school library program

Instructors: barbara baillargeon and Stacey CarcaoBarbara Baillargeon, B.A.Sc., P. Eng., M.I.St. is a

parent of two children in the Toronto District School Board (TDSB) in Grades 8 and 11. She is a public librarian working in the field of adult and family literacy, where she has developed a program to enable parents with low reading literacy skills to be active in their children’s reading and school achievement. She believes that parents can be a powerful resource for their children at home if they learn about great resources that are available online 24/7. Stacey Carcao, B.C.L., LL.B. is a parent of two children in the TDSB in Grades 3 and 5. She is a former lawyer with over 20 years of event management experience. She believes reading helps us develop critical thinking skills and become more engaged citizens. Barbara and Stacey are the creators of www.engageliteracy.ca, a school library advocacy website.

Tuesday, September 24, 2013 12:00 pm ET / 9:00 am PTLeadership and Innovationhttp://bit.ly/15QOwUy

harness The poWer of parenTs To reviTalize Your sChool librarY (free)

http://bit.ly/13QhCh7

http://bit.ly/15QOwUy


This session will discuss the growing field of ergonomics and how it can be used in the workplace to prevent musculoskeletal injuries. Workplace injuries will be discussed with particular attention to the wrists, shoulder/neck, and low back. Participants will be shown simple ergonomic tools that they can bring back to their workplace. This session will show participants how to ergonomically set-up a computer workstation and reduce the likelihood of developing a musculoskeletal disorder.

Instructor: Nicholas NiforosNicholas Niforos is a Canadian Certified Professional Ergonomist working with the

Occupational Health Clinics for Ontario Workers Inc. (OHCOW). Born and raised in Windsor Ontario, Nicholas attended the University of Windsor, obtaining both a Bachelor and Master degree in Human Kinetics. He has been with OHCOW for eight years and provides ergonomic consultation to a variety of workplaces across all industry sectors.

Wednesday, September 25, 2013 + Wednesday, October 2, 20132:00 pm ET / 11:00 am PTFacilities

http://bit.ly/13AeF7m

librarY ergonoMiCs 101: a 2-parT Webinar: injurY prevenTion & CoMpuTer WorksTaTion seTup WiTh ohCoW

“Twine is simple, open-source software that is used by writers to create ”Choose Your Own Adventure” stories. At Seneca, we use it to create interactive, responsive eLearning modules, as well as wizards that guide users through making decisions about things like Copyright.

Instructor: Jennifer PetersJennifer is currently the Teaching and Learning Technologies Librarian at Seneca College Libraries. So, what the heck is that? Well, in her role as eLearning liaison for the library, she may build online library learning objects, assist faculty with using library resources in Blackboard or e-reserves, manage the implementation of new systems or maybe teach students about augmented reality

or creating videos. She is also part of a team who offers eLearning training to all Seneca faculty. Currently she’s working on improving engagement in her teaching and is investigating new ways to teach boring topics like plagiarism and copyright. For 2013, Jennifer will serve as the past-president for the Ontario College and University Library Association.

Thursday, September 26, 2013 2:00 pm ET / 11:00 am PTTechnology, Social Networking

http://bit.ly/12fetmJ

using “Choose Your oWn advenTure” sofTWare for CreaTing elearning Modules and deCision-Making Wizards

http://bit.ly/13AeF7m

http://bit.ly/12fetMJ


If a picture is worth a thousand words, what is the value of millions of pictures — and millions of blogs? In this segment we will look at traditional photo sites, that new upstart called Pinterest and the surprising resurgence of blogs. We will also consider some “hidden” social networks: Facebook and Twitter get all of the attention, but the web has been a social place since it’s very beginnings. In this webinar, we will explore little known — but very valuable — sites where social interactions are key, and where the conversation can often be more powerful than the original message.

Who Should Participate Librarians currently seeking ways to use social media in promotion and marketing, webinars/learning/teaching, or sharing patron-created content.

The Key benefits For Participants Participants will be provided an overview of photo-sharing and blog options and a chance to discuss the role of social media in librarianship.

Key Topics to be Explored • Roles of social photo sites and blogs in

marketing and content-sharing • Overview of popular and useful websites and

services • Why should librarians use social media?

• Privacy and data ownership

Instructor: Carson blockPresenter With 16 years in library IT management and consulting, Carson Block knows that technology is critical to libraries and brings to the table a user-centered technological perspective, with an emphasis on solutions that are both transparent and powerful. Carson’s passions include leading technology visioning and planning, technical design (including infrastructure, RFID, points of self-service, and more), and project management with a focus on technology solutions that powerfully serve the impacts each library has in the community it serves. Carson is an energetic and engaging facilitator, and is a frequent speaker at library conferences throughout the country. Past presentations include panels at South by Southwest Interactive; a series of eBook webinars for the Public Library Association; an American Library Association-accredited class on Technology Management for library administrators; and a number of presentations for library systems on visioning, the future of libraries, and leadership.

Tuesday, October 1, 20132:00 pm ET / 11:00 am PTTechnology, Social Networking

http://bit.ly/164e8t9

phoTo-sharing, blogs and hidden soCial neTWorks

OCTObEr

projeCT ManageMenT for digiTizaTion prograMs: (3 parT Webinar)1: planning Your projeCT

This one-hour session is designed to introduce participants to the practical issues and tasks associated with digitization program planning. We will discuss “big picture” thinking behind digitization projects, including partnerships & collaboration, funding, and the issues and challenges of managing a digitization program.

Instructors: Loren Fantin and Jess Posgate

Loren Fantin is the Director of OurDigitalWorld. Jess Posgate is the Community Coordinator, OurDigitalWorld.

Tuesday, October 8, 20132:00 pm ET / 11:00 am PTTechnical Services

http://bit.ly/17AOxtp

http://bit.ly/164e8t9



This one-hour session is designed to introduce participants to the elements of implementing a digitization program. The session will cover topics like collection inventories, staffing & equipment, policy creation, copyright, workplans & workflows, risk & contingency planning, documentation, and evaluation.





projeCT ManageMenT for digiTizaTion prograMs: 2: iMpleMenTing Your projeCT

This one-hour session will highlight the best practices for creating effective, sustainable and discoverable digital collections. We will talk about metadata standards, management systems, delivering your collection online and community engagement. With an eye for sustainable local projects that contribute to global discovery, the session will introduce participants to best practices that encourage community interaction, participation and sharing stories.





projeCT ManageMenT for digiTizaTion prograMs: 3: bringing Your projeCT online

If your “library” doesn’t have any books in it, are you still a library technician? I’m a Wiki Gardener, and my answer is yes. I’ll take examples from my day to day experience to demonstrate how you can use your skills in a job that doesn’t fit the traditional image of a library technician, but is still all about helping people find the information they need. And I’ll share advice on how to find jobs like this.

Topics• Non-traditional library jobs and library

technicians: a library technician by any other name…

• Beyond the library to information and knowledge management

• Library skills I use every day • Tell some stories that showcase how

transferable your library skills are • Examples of job postings for non-traditional

library jobs

Potential ParticipantsAnyone interested in exploring opportunities outside of traditional libraries that use transferable skills shared by many library professionals.

Instructor: Cathy rivardMy Bio: I am a relatively recent graduate (in 2011) of Seneca College ’s Library and Information Technician Diploma program. Before going back to school to pursue this new career, I spent almost 15 years in the IT field as a Software Quality Assurance Analyst, and I have a B.A. (Hons.) in History from Queen’s University. I’ve put my education and IT experience together in my role as a Wiki Gardener in the Information Services department of a Canadian insurance company.

Wednesday, October 9, 201312:00 pm ET/ 9:00 a, ETLeadership and Innovation

http://bit.ly/14CFNow

Working in a non-TradiTional librarY



http://bit.ly/14CFNow


Instructor: Krista Godfrey

Usability testing is the key to decreasing frustration and enhancing the user experience with online library resources, particularly the library website. by engaging our users in how they use our website and online resources, we can design better resources and improve the user experience. We must focus on the needs of the users and we must remember that we are not the user.

This session will introduce you to the basic concepts of user experience and usability testing and introduce a variety of usability testing methods and tools that can be used by all libraries on a variety of budgets.

Thursday, October 10, 20132:00 pm ET/ 11:00 am PTTechnical Services

http://bit.ly/1dSfNob

iMproving user experienCe Through usabiliTY TesTing

There is an old African proverb: “Until the lion starts telling his own story, the stories will always be from the perspective of the hunter and not the hunted.” Are you framing your library’s story well? Are you sharing measurements about your impact, or still beating the drum of raw statistics that show funders where to cut? RSS, YouTube, Blogs, Wikis, Facebook, podcasts, Pinterest, infographics, and even your website provide great opportunities to get your message out. Are these just sizzle or are they the steak? Are we ready to move beyond simple websites and broadcast e-mails and digital newsletters? Has your library’s marketing and communication plan stepped up to the 21st Century? Are we ready for advanced data mining of our websites, circulation and membership records? Are you ready for the reach beyond outreach? What are the skills and competencies that library teams need? Social networks are just the tip of the iceberg!

In this webinar, Stephen will discuss the influential technology and measurement strategies that affect program success, government funding policy, and the image of libraries in our communities and institutions. Come and hear his strategies to get our measurement act together as well as tips and hints to harness the power of storytelling to promote the great value of libraries and our services.

Instructor: Stephen Abrams

Friday, October 11, 201312:00 pm ET/ 9:00 am PTAdvocacy, marketing, Pr

http://bit.ly/13Afrrm

librarY advoCaCY: The lion’s sTorY

http://bit.ly/1dSfNoB

http://bit.ly/13AfRrm


“RDA — isn’t that Recommended Daily Allowance?” Actually it is Resource, Description and Access, the new cataloguing rules being implemented by Library and Archives Canada, Library of Congress and other national libraries. ”Cataloguing rules! Those are just for cataloguers, aren’t they?” Not really — changes to the cataloguing rules will affect how you search, find, understand and navigate the library catalogue! Come and learn about how changes from AACR2 will affect you and your users and learn about the potential that RDA holds for improving discovery and access.

The Key benefits For ParticipantsAttendees will understand what it is, why it is being implemented, how it will change the display of bibliographic information, benefits for catalogues and searching.

Key Topics to be Explored: What is RDA? How will it affect catalogue displays, searching & navigation?

Instructors: Alison Hitchens and Trina Grover

Alison Hitchens is a Sessional Lecturer at the Faculty of Information and Media Studies, University of Western Ontario. Her paper ”Preparing catalogers for RDA training” co-written by Ellen Symons was published in Cataloging & Classification Quarterly.

Trina Grover is currently coordinating training and implementation activities in as part of the Pan-Canadian Working Group on Cataloguing with RDA. She is a member of the Canadian Committee on MARC (CCM).

Wednesday, October 16, 20132:00 pm ET/ 11:00 am PTCollections and resources

http://bit.ly/131C7L9

rda for publiC serviCes

We have had some fantastic new library buildings created round the world in the last 25 years. Many of us, however, work in buildings which are not quite so great — what can we do to offer our customers a better experience? Rachel Van Riel will talk about designing library interiors that work for readers. How can we find out what people want? How can we design libraries which are tempting for customers, drawing people into the space and encouraging them to linger and browse? Rachel will present evidence of changes in patron behaviour in the UK and illustrate how a reader-centred approach to library layout can help to meet new needs. Putting readers at the centre of your design may change the way you organise and promote your collections as well as your space. It will probably change the role of library staff too. If you are seeking a new look for your library, join this webinar to discover a fresh approach.

Who Should Participate Public and school library staff.

The Key benefits For ParticipantsParticipants will gain an understanding of the changing expectations of library users and how to adapt library environments to meet these. You will

explore the importance of first impressions of a library space and gain an insight into the dynamics of people flow. You will consider how library work processes impact on the customer experience. You will leave with ideas to change your own library space.

Instructor: rachel Van rielRachel Van Riel is Director of Opening the Book, the UK’s leading consultancy in customer-centred library design. Opening the Book has designed and installed customer-centred layouts for all kinds of library buildings – historic landmarks, art deco civic halls, 1960s’ council buildings, suburban branches and contemporary new-builds. Rachel has supplied consultancies on library design for many UK library management teams and for library services and architects in Ireland, Sweden, Norway and the Netherlands. As well as designing reader-friendly libraries, Opening the Book creates promotions and display furniture to help all libraries raise their visual profile and meet the needs of today’s audiences.

Thursday, October 17, 20132:00 pm ET/ 11:00 am PTFacilitieshttp://bit.ly/13AgIsc

reader-friendlY librarY design

http://bit.ly/131C7L9

http://bit.ly/13AgIsc


Open Source Software (OSS) is sometimes associated with Freeware and Shareware, but this webinar will eliminate that confusion and discuss the value of all three of these for your library. With libraries facing Draconian budget cuts it seems natural for them to select and use a variety of the above-mentioned software tools, but this frequently is not the case. Learn why in this presentation and leave with a jam-packed software toolbox.

Instructor: Chad mairnChad Mairn is a librarian, teacher, author and ’technofile’ who frequently shares his enthusiasm for ’all-things technology’ as a speaker at library and technology conferences. He is an Information Services Librarian and adjunct professor at St.

Petersburg College in Florida and is also the Chief Technology Officer at Novare Library Services, a company he co-founded, whose goal is “to create custom underlying tools to help libraries interact with users, stay true to their goals and to thrive in the 21st century.” While an undergraduate studying Humanities at the University of South Florida (USF), Chad was awarded a Library of Congress Fellowship archiving Leonard Bernstein’s personal papers.

Wednesday, October 23, 201312:00 pm ET/ 9:00 am PTProgram and Services

http://bit.ly/161T74y

open sourCe/open aCCess/ freeWare/shareWare Tools for libraries

The world of e-Books is rapidly changing and this is especially true with children’s digital books. While there are many successful ways to get print to children, everyone is still working out how to do this with digital material. We will look at the options available to parents, schools & libraries, both here and in the US and explore the various ways publishers are approaching e-Books for children. Peering into the crystal ball, we’ll make some predictions as to some of the exciting ways children might be accessing e-Books in the near future.

Instructor: Sheilah O’ConnorSheilah O’Connor has been a Children’s Librarian

for over 30 years. For the last 14 of them she has been involved in creating digital content for kids, or making such content available to them. Sheilah has built about 10 websites for kids during that period including all the early sites for the TD Summer Reading Club and various iterations of Kids’ Space, the Toronto Public Library’s website for children. She has spoken at OLA, CLA and is a regular guest lecturer at Toronto’s iSchool.

Thursday, October 24, 20132:00 pm ET/ 11:00 am PTCollections and resources

http://bit.ly/18Arjbl

Children and Their e-books

http://bit.ly/161T74y

http://bit.ly/18Arjbl


Just like fundraising and signage, advocacy has evolved into its own field of professional practice. See how a visual model combining the management principles of Continuous Improvement and Project Management with the library specific language of CLA’s Advocacy Now! document.

Who should participateLibrary managers and directors, anyone responsible for Library advocacy within their respective organization.

Key benefits for Participants Participants will leave with an easy to follow visual model that can aid in the creation , application, and maintenance of an Advocacy Plan in any organizational setting.

Instructor: Peggy LunnPeggy Lunn is currently the managing Librarian at the Queen’s University Education Library’s Teacher Resource Centre. She began her professional career as a teacher in 1995. Since shifting into Librarianship, she has worked in government, public, school and academic libraries. Peggy believes strongly that Library professionals can benefit greatly from borrowing from the best practices of Business and Communications professionals.

Tuesday, October 23, 20132:00 pm ET/ 11:00 am PTAdvocacy, marketing, Pr

http://bit.ly/161Tegv

advoCaCY, noT adverTising: a readY To use advoCaCY Model

RDA (Resource Description and Access) is the new cataloguing standard that aims to add “colour” to library catalogue displays. Are you wondering how RDA will affect your work in circulation, interlibrary loan, acquisitions and reference? What will RDA records look like, and what will your users see? This session will begin with a brief history of RDA, followed by an explanation of the changes to existing and future catalogue displays. Then we’ll tell you how Ryerson University’s implementation is going so far.

Instructors: Aileen Farray, Doris Lovadina-Lee, and Lies Weijs

Aileen Farray graduated from the Library Studies program at Concordia University in 1981. Before coming to Toronto she worked at Concordia University, McGill University and AES Data. After arriving in Toronto she worked a few contract jobs with the City of Toronto and the Ministry of the Environment. In 1984 she started working at Ryerson University, where her experience helped

her acquire the skills she needed to perform, Reference, Interlibrary Loans, Orientation/Displays and now Cataloguing. Doris Lovadina-Lee is a Library Technician working at Ryerson University Library. She works as a Cataloguer and Reference Technician. Doris previously worked as a Cataloguer for the York Catholic District School Board and as the Technical Services Supervisor for the Aurora Public Library before she moved to her current position. She is a graduate of Seneca College’s Library and Information Technician Program. Lies Weijs graduated from Seneca College’s Library and Information Technician Program in 2006. After a year of contract work at the Canadian Forces College Library in Toronto, she landed at Ryerson University’s Library, and has been very happily cataloguing and performing reference duties ever since.

Tuesday, October 29, 20132:00 pm ET/ 11:00 am PTCollections and resourceshttp://bit.ly/19fw1dN

“fifTY shades of greY”: rda is noT blaCk and WhiTe

http://bit.ly/161Tegv


Target Audience Librarians interested in social justice, Outreach Librarians

Take AwayUnderstand library’s role in helping former inmates with reintegration; Learn how to develop reintegration programming; Address logistical challenges.

ObjectiveSession will discuss the development of the Manitoba Library Association Prison Library Committee inspired by similar work done by library volunteers with the Greater Edmonton Library Association. Panel will discuss reintegration programming developed in partnership with the Elizabeth Fry Society.

methodsPresenters will discuss how they planned, implemented and evaluated a reintegration project at the Elizabeth Fry Society. This discussion will include: review of work done previously; summary of obstacles met by former inmates; presentation of list of programs that address obstacles; challenges in delivering programs; and resources/strategies in overcoming challenges.

resultsAwareness of obstacles that inmates must overcome upon release and how the committee planned, implemented and evaluated reintegration programming in Winnipeg. Through program evaluation, patron feedback, and anecdotal information, panel will discuss the successes, challenges and importance of the reintegration project.

ConclusionsThe newly-formed MLA committee believes the prison library, as well as library programming outside of prison, create an information resource that contributes to the successful reintegration of offenders. This session will provide valuable information, resources, and anecdotes as the committee shares how community reintegration of ex-prisoners is an important issue in efforts to reduce recidivism, and how the library can be a vital tool in that effort. Librarian volunteers from Manitoba Library Association’s Prison Library Committee review the process of starting a prison library at the Winnipeg Remand Centre and discuss continuation of library support after release by explaining how they planned, implemented and evaluated reintegration programming at various agencies.

Instructors: Kim Parry and Jenice batiforraKim Parry is a recent graduate of University of Toronto’s iSchool. She moved back to her hometown of Winnipeg where she is currently working for the Winnipeg Public Library in Outreach Services. Kim is a member of the Manitoba Library Association where she is the director of Advocacy. She is interested in transformational education and the possibilities that emerge from collaboration with communities.

Wednesday, October 30, 201312:00 pm ET / 9:00 am PTProgram and Services

http://bit.ly/15djofh

beYond bars: The librarY’s role in reinTegraTing forMer inMaTes

http://bit.ly/15djofh


As a special librarian in an academic English as a Second Language (ESL) centre I serve students learning ESL, many of whom have just arrived in Canada and have little or no English skills. In this webinar I will share what has worked for me in terms of serving this demographic, including the use of new technological applications such as Pinterest and QR codes, as well as lessons I have learned through daily interactions with my users. Anecdotes and practical suggestions gleaned from my library interactions will benefit professionals in any library or service industry serving culturally diverse populations.

The Key benefits For Participants Participants will come away from this webinar with practical tips and tools they can implement in their institutions right away. These include ways to incorporate current technology, guidelines for interactions and tips for difficult situations. The PPT files from the session will be shared with attendees so that they may be referred to after the session.

Key Topics to be Explored: • How to welcome, serve and retain ESL library

users who have little or no English skills • How to use QR codes and Smart phones to

better serve your ESL users • How to use Pinterest (social media platform) to

better serve your ESL users • How to use non-verbal communication to

improve interactions and navigate difficult interactions

Instructor: Cate CarlyleCate Carlyle is the Librarian and Instructional Resource Assistant for the Teaching English as a Second Language (TESL) Centre Library at Saint Mary’s University in Halifax, Nova Scotia. A former elementary school teacher-librarian, Cate has also worked in public libraries and is a member of the Atlantic Provinces Library Association’s Advocacy Group speaking out on the value of all libraries. Cate has both her Master of Library and Information Science and Bachelor of Arts degrees from the University of Western Ontario as well as a Bachelor of Education from the University of Windsor.

Thursday, October 31, 20132:00 pm ET/ 11:00 am PTProgram and Services

http://bit.ly/1bccrAP

serving english as a seCond language librarY users

Gamification “involves applying game design thinking to non-game applications to make them more fun and engaging” (http://gamification.org). In this presentation learn how libraries are using gamification to enhance their existing library systems, discover innovative gaming projects (e.g., LibraryGame, Game of Books etc.) and explore other more traditional ways to provide your library users with an exciting and fun time at their library.

Instructor: Chad mairn

Friday, November 1, 201312:00 pm ET/ 9:00 am PTProgram and Services

http://bit.ly/164gmz7

gaMifiCaTion

http://bit.ly/1bccrAP

http://bit.ly/164gMz7


Don’t want to write a paper? Tired of long, boring lecture style presentations? Building upon the old adage ‘a picture is worth a thousand words’, this session will provide tips on how to successfully prepare and present highly visual posters, pecha kucha talks and infographics that will be sure to wow your audience and get your message across effectively in constrained time frames.

Instructor: Sarah ForbesSarah Forbes is the Scholarly Communication Librarian and Liaison Librarian for Physical and Environmental Sciences at the University of

Toronto Scarborough (UTSC) Library. She has an avid interest in using technology to engage library users and continually challenges herself to experiment with and evaluate different presentation styles and platforms to communicate information to students, faculty, administrators and library colleagues.

Tuesday, November 5, 20132:00 pm ET/ 11:00 am PTFacilities

http://bit.ly/16WSN4a

librarY posTers ThaT paCk a punCh

The literature clearly shows that there are measurable benefits to university students from a more diverse reading practice, both academically and later in life. The Saskatoon Public Library and University of Saskatchewan Library Leisure Collection Partnership is a cross library sector resource sharing partnership bringing popular reading materials to an academic setting. The partnership goals are to foster greater work-life balance to a university community of students, faculty and staff, to promote awareness of the resources of both libraries to an underserved group, to extend the borrowing life of popular public library materials that would otherwise be discarded, and to wisely manage financial resources. In addition, the partnership allows both libraries to more effectively meet their common mandate of connecting and building relationships within the local community.

Who should Participate All library sectors considering resource sharing

Key benefits for ParticipantsParticipants will learn about a specific model for a leisure collection partnership which can be easily reproduced by other libraries

Key Topics to be Explored • Purpose and rationale for establishing a leisure

collection partnership• Potential partnership challenges • Steps in implementing a leisure collection

partnership

• Evaluating the leisure collection and the partnership

• Other types of resource sharing opportunities across library sectors

Instructors: Lorraine Salt and rachel Sarjeant-Jenkins Lorraine has been the Technical Services Coordinator at the Saskatoon Public Library for 5 years and has been a part of significant changes in that department. Lorraine worked at the Centre for the Study of Co-operatives in Saskatoon after graduating from the M.I.St. program at the U of T in 2005.

Rachel started as Assistant Dean (Client Services) at the University of Saskatchewan Library in Saskatoon in the fall of 2010. Working in close collaboration with the heads of the seven branch libraries, Rachel focuses on the client experience – customer service and library marketing, library instruction, and the library as a physical and virtual space. Rachel was the Chief Librarian of the Medicine Hat Public Library from 1999-2010; prior to that she was librarian for the Centre for the Study of Co-operatives in Saskatoon and head of a public library in England.

Wednesday, November 6, 20132:00 pm ET/ 11:00 am PTCollections and resources

http://bit.ly/14CJt9D

bringing The publiC librarY To The universiTY Through a popular reading ColleCTion

NOVEmbEr

http://bit.ly/16WSN4a

http://bit.ly/14CJt9D


Are you thinking of becoming a supervisor, new to a supervisory job, or want to revisit your early supervisory years? We invite you to listen to four librarians as they share tips, resources and tools that helped them during their first year as branch library supervisors in a public library environment.

Instructor: Jenice batiforra

Thursday, November 7, 20132:00 pm ET/ 11:00 am PTmanagement and Administration

http://bit.ly/15djQtQ

are You a neW librarian supervisor? laY The groundWork, dig in and groW

As an urban based library, the Stanley A. Milner Library has a community of visitors facing significant life challenges. Library staff, while empathetic, do not have the training nor the mandate to actively respond to the immediate needs of marginalized visitors. Library outreach workers, trained in social work practice, are experienced in providing supportive responses to immediate needs. The Building a Safer Community Through Inclusive Learning project is unique in Canada and represents a proactive response to a keen social need for visitors who see the library as a their only safe, neutral space.

Who should participate• Those who work in urban libraries • Library staff • Library managers• Library directors • Social workers

Key Topics to be ExploredParticipants will learn about EPLs outreach project; will learn about at risk visitors and how outreach staff work with them, and will gain an understanding of the signifiant impacts that outreach services can have in a library setting.

During the session participants will be introduced to the overall project mandate to provide person-centred approaches to working with street entrenched populations, the importance of connecting with people in their space of choice and the atmosphere of community that this engenders, the complimentary nature of the disciplines of librarianship, the successes and challenges of providing outreach in a library.

Instructor: Virginia ClevetteVirginia Clevette is a branch Manager within the Edmonton Public Library system. During her career she has enjoyed many roles within libraries, including work in cataloguing, library consulting, system administration and reference. As Project Manager for the Building a Safe Community Project and in her role as Manager for the Stanley A. Milner Library, Virginia has gained an appreciation for the many systemic challenges facing marginalized library visitors facing multiple social challenges.

Tuesday, November 12, 20131:00 pm ET / 10:00 am PTProgram and Serviceshttp://bit.ly/19fxxwv

supporTing aT-risk librarY visiTors: The epl approaCh

http://bit.ly/15djQtQ

http://bit.ly/19fxxwv


Traditionally, when our library customers wanted to make something, we’d send them to the craft section or to the “how to write a poem” section of the library. Today’s makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library’s help! In this webinar, David provides an overview of technology innovations that focus on “making” — including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.

Instructor: David Lee KingDavid Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging

technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008. His newest book, Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, was published in September. David maintains a blog at http://www.davidleeking.com.

Tuesday, November 19, 201312:00 pm ET/ 9:00 am PTProgram and Services

http://bit.ly/11bEucY

Maker spaCes

Like all libraries, Vancouver Public Library (VPL) operates in a time of unprecedented pressures to deliver services in a time of rapidly developing technology, increasing and diverse user demands, and economic uncertainties. Join us to learn about transformational changes underway at VPL that address these challenges and align services and priorities to strategically meet current and future needs.

Instructors: Sandra Singh, Julie Iannacone, Dawn Ibey and Christina de Castell

Tuesday, November 19, 20132:00 pm ET/ 11:00 am PTAdvocacy, marketing, Pr

http://bit.ly/13Aiae9

froM iMaginaTion To TransforMaTion: The vanCouver publiC librarY sTorY so far

http://bit.ly/11bEucY

http://bit.ly/13Aiae9


Given the increasingly ubiquitous ownership of mobile technology and the proliferation of apps for these devices, librarians should be addressing this phenomenon in their instructional programs, online presence, and in their day-to-day work. The ability to use mobile devices to access information is an essential aspect of modern information literacy that necessitates the teaching of pertinent skills in the classroom. With the continuing rapid development of this technology, scholars today not only access content with their mobile devices, but also want to manage and manipulate said content directly on these devices. This webinar will discuss ways to incorporate mobile technology and apps into information literacy instruction through the creation of tailored workshops designed to introduce key mobile information literacy concepts. The session will also explore a number of specific mobile apps that are useful for research and teaching, and that leverage the unique technological features commonly found in today’s mobile devices. Discussion will focus on the functionality and use of apps that can be used for academic purposes.

Who Should Participate Librarians who are interested in incorporating mobile technology and apps into their instruction, online presence, and their daily work.

The Key benefits For Participants Participants will gain an understanding of the current uses of mobile applications to support research, and learn how mobile technology is impacting the future of research and teaching. Attendees will also gain insight into the breadth of teaching opportunities afforded by mobile technologies, as well as discover the value of mobile applications for a variety of academic purposes.

Instructor: robin CanuelRobin Canuel is the Liaison Librarian for Psychology and French Literature, in the Humanities and Social Sciences Library at McGill University. Prior to that he worked as a Research Librarian in the Centre for Nursing Research at the Jewish General Hospital in Montreal. Robin received his MLIS from McGill University in 2002. His research interests include information literacy instruction and emerging technologies in an academic library context.

Wednesday, November 20, 20132:00 pm ET/ 11:00 am PTTechnical Services

http://bit.ly/19fxIrC

using Mobile TeChnologY and apps for aCadeMiC purposes

This session will explore the development of a Community Led service for libraries. We will talk about helpful tips and strategies for getting started on the community led service model that may be applicable to your library. Specifically, we’ll address how to get started, understanding the difference and similarities between what will change and what is already working (outreach and community led). We will also discuss how to engage with community, determining what level of engagement you will have with your community,

what has worked, what hasn’t and what we might have done differently.

Instructors: Linda Garvin, Amanda bird, Kim bates, Ariel Kleber, mark mcHale, melanie St Onge, and Shannon Clarke

Thursday, November 21, 20132:00 pm ET/ 11:00 am PTProgram and Serviceshttp://bit.ly/12JexiF

CoMMuniTY led librarY serviCe: jusT geTTing sTarTed

Using the EPL model as an example, we will discuss recruiting Community Librarians, switching focus for current staff, involving staff to understand their role, committing time to do the work and determining what you might stop doing or change to make room for this service. We will talk about how to lead this initiative throughout your system and establish accountability. We’ll also explore challenges, successes and what we’ve learned.

Instructor: Linda Garvin

Thursday, November 28, 20132:00 pm ET / 11:00 am PTProgram and Services

http://bit.ly/12JexiF

CoMMuniTY led librarY serviCe: iMpleMenTing aCross Your sYsTeM

http://bit.ly/19fxIrC




Changing times require changing strategies. Global shifts in the information and technology landscapes challenge librarians to lead on even greater levels. This workshop discusses the research about what leadership strategies work and how to implement a new and empowering work environment for future driven success. Can our libraries be more open and innovative? Can we be more open to our users, our communities, to core research processes, to new technologies? Can we be more open to change and move change along the path more quickly? How? What are the strategies that we should be using to improve the library’s service quality and impact? How do we organize and manage staff in this era?

Instructor: Stephen AbramStephen Abram is an inveterate library watcher and strategic technology for libraries futurist. In this session he also shares the top technologies that we should consider for innovation. What value does the library offer in these changing times?

Friday, November 22, 201312:00 pm ET / 9:00 am PTLeadership and Innovation

http://bit.ly/19fAvkD

Changing leadership sTraTegies for libraries

The purpose of this session is to ask some tough questions and stimulate discussion around the following: How will you know if you’ve been successful with your community led service? What will you use to determine the measurements? How will you demonstrate qualitative results and incorporate quantitative data? What will it take to shift thinking from quantitative measures to qualitative measures? What tools will you use (objectives, time audits, organizational reviews, reporting)? How will you engage community to involve them in the evaluation? What will you say no to and why? Who will you evaluate your own organization? How will you provide the space to honestly evaluate and be accountable for this work?

Instructors: This session will be presented by members of EPL’s branch Out team: Amanda bird, Kim bates, Ariel Kleber, mark mcHale, melanie St Onge, Shannon Clarke, Linda Garvin. The team is comprised of EPL Community Librarians and a Manager, and chaired by a Director of Library Services. All members have been actively engaged in community led work, and have led EPL’s Community Led Service Philosophy, providing leadership around its implementation.

Thursday, December 5, 20132:00 pm ET/ 11:00 am PTProgram and Services


CoMMuniTY led librarY serviCe: evaluaTion

http://bit.ly/19fAvkD



Marketing begins before a patron steps into the library. How the library looks, its reputation, its street cred all are factors in the decision for someone to use the services either online or in building. This session will answer for a few specific groups why they should use the library, or continue to do so. LGBTQ (Lesbian, Gay, Bisexual, Trans and Questioning) people use libraries. No matter how big or small, rural or urban, they use the library to find out information that they cannot access anywhere else. Members of the Pagan community, the gamers, those hard to define marginal groups — ie. The ones who like to dress like Clingons – all use your library, or want to. In this session, we will discuss why these groups may not feel comfortable in the library, how to make them comfortable, and how to advertise your services to them directly. By using a model of the various programs I have implemented in both Urban and Rural systems to attract the LGBTQ community, you can adapt these concepts to any hard to reach community group. We will discuss how to get staff on board with the project, how to provide sensitivity training for less, and provide resources that can help. You don’t need a big budget, just a big heart.

Who Should ParticipateAll Library, museum, archives, staff who are considering expanding their patron base.

The Key benefits For Participants Participants will be provided with case studies of marketing campaigns, with an emphasis on planning, implementation, and evaluation.

Instructor: Jennifer ZoethoutJennifer Zoethout has worked at the Ottawa, Oshawa, and Pickering Public Libraries. She went rural in 2011 and is working as a Branch Services Librarian at the Huron County Library. Until recently she was the Chapter leader for the PFLAG Canada Goderich Chapter, an organization that provides support to the parents and friends of the LGBTQ community. She lives in Goderich, ON with her wife, 3 cats, and super puppy Rosie. She reads, quilts, watches shark and dinosaur movies, and is generally quite boring.

Wednesday, November 27, 20132:00 pm ET / 11:00 am PTAdvocacy, marketing, Prhttp://bit.ly/1aGmCKd

MarkeTing To The Margins — lgbTQ and More aT Your librarY

http://bit.ly/1aGmCKd


DECEmbEr

Video is really hot right now. YouTube grows at a tremendous rate every day and there are now more videos online than you would ever have time to watch in your entire life! So what is your library waiting for? Get filming! This session will demonstrate how to develop short library instructional videos based on our experiences developing research and citation videos at Seneca Libraries. Believe it or not, really good instructional

videos are cheap and easy to create, you just need some pointers to get you started.

Instructor: Jennifer Peters

Tuesday, December 3, 2013 2:00 pm ET/ 11:00 am PTTechnology, Social Networkinghttp://bit.ly/13XJ4bJ

CreaTing librarY insTruCTion videos: an inTroduCTion

Patrick Brown, director of community at Goodreads, will share tips and best practices to help libraries effectively use Goodreads to increase the visibility of their libraries and better serve their users. Through case studies of libraries already making good use of the platform, Brown will highlight the many possible applications of Goodreads in a library setting, including online book clubs, readers advisory, library marketing, and more.

Instructor: Patrick brownPatrick Brown serves as director of community for Goodreads, the largest book recommendation website in the world. Prior to heading up the Goodreads online community, Brown was an

independent bookseller at Book Soup and Vroman’s Bookstore. With an intense interest in group interaction online and a love for books, Patrick helps connect people with one another and with their passions. Currently Brown heads the Goodreads Author Program and Customer Care Team. He supports and cultivates one of the largest literary presences online by answering member questions and growing the Goodreads Community through social media, in-person outreach, and more.

Wednesday, December 4, 20132:00 pm ET/ 11:00 am PTCollections and resourceshttp://bit.ly/12JhWy8

The laTesT on goodreads.CoM

This short webinar is a an overview of personas and how they are used in program and website experience development. Some personas used in public library and academic environments will be shared as examples.

Instructor: Stephen AbramsStephen has been involved with persona developments for many years. He has also been building the OLA membership personas that are expected to be launched in 2014. The overview

will help you to understand the importance and impact of personas on building truly engaging library strategies that target real user needs and behaviours rather than just their age/stage or other metadata driven stereotypes.

December 13, 201312:00 pm ET/ 9:00 am PTAdvocacy, marketing, Pr

http://bit.ly/12foGZr

personas: using TheM for TargeTing The user experienCe

http://bit.ly/13XJ4bJ

http://bit.ly/12JhWy8

http://bit.ly/12foGZr


FUrTHEr rEADING FrOm THE OLASTOrE

The OLAStore recommends the following resources to supplement your learning experience. Save 10% off these titles on orders placed between September 3, 2013 and November 29, 2013. All titles can also be found on The OLAStore (www.accessola.com/olastore).

sepTeMberpage 8: new Trends in Mobile & social Tech and the impact on libraries

Related Title:

Location-Aware Services and QR Codes for Libraries by Joe Murphy

http://bit.ly/13skXGT

978-1-55570-784-2, $65.95, Neal-Schuman Publishers

page 9: beyond Technology

Related Titles:

Screencasting for Libraries by Greg Notess

http://bit.ly/17oCk8Z


Enhancing Instruction with Visual Media by Ellen G. Smyth & John X. Volker

http://bit.ly/13HqLYg

978-1-4666-3962-1, $210.00, IGI Global

page 10: social video Webinar

Related Title:

Library Videos and Webcasts by Sean Robinson

http://bit.ly/13Hr0mc


oCToberpage 12: photo-sharing, blogs and hidden social networks

Related Title:

Strategic Planning for Social Media in Libraries by Sarah Steiner

http://bit.ly/13slDvS


http://www.accessola.com/olastore


page 12/13: project Management for digitization programs

Related Title:

Practical Digital Preservation by Adrian Brown

http://bit.ly/19BRQod

978-1-55570-942-6, $90.00, ALA Neal-Schuman

page 14: Testing for Web usability

Related Titles:

Information Users and Usability in the Digital Age by G.G. Chowdhury & Sudatta Chowdhury

http://bit.ly/14o22zF


User Experience (UX) Design for Libraries by Aaron Schmidt & Amanda Etches

http://bit.ly/18Wlnto


page 14: library advocacy

Related Titles:

Breakthrough Branding by Suzanne Walters & Kent L. Jackson

http://bit.ly/11J1d2A


The Library Marketing Toolkit by Ned Potter

http://bit.ly/1cl6cdC

978-1-85604-806-4, $125.95, Facet Publishing

page 15: rda for public services

Related Titles:

Practical Cataloguing by Anne Welsh & Sue Batley

http://bit.ly/1cvNlen


Describing Electronic, Digital, and Other Media Using AACR2 and RDA by Mary Beth Weber & Fay Angela Austin

http://bit.ly/17oDb9C



The RDA Primer by Amy Hart

http://bit.ly/1egtii9

978-1-58683-348-0, $48.00, Linworth

Available for Pre-Order:

The RDA Workbook edited by Margaret Mering

http://bit.ly/11zu07w

978-1-61069-489-6, $66.00, Libraries Unlimited

page 15: reader-friendly library design

Related Title:

The Library Renovation, Maintenance, and Construction Handbook by Donald A. Barclay & Eric D. Scott

http://bit.ly/15AoFhd


page 16: open source/ open access / freeware / shareware Tools for libraries

Related Title:

E-Reference Context and Discoverability in Libraries edited by Sue Polanka

http://bit.ly/13HtktE

978-1-61350-308-9, $210.00, IGI Global

page 16: Children and Their e-books

Related Title:

The eBook Revolution by Kate Sheehan

http://bit.ly/1cvObaY


page 17: “fifty shades of grey”

Related Titles:

Practical Cataloguing by Anne Welsh & Sue Batley

http://bit.ly/1cvNlen


Describing Electronic, Digital, and Other Media Using AACR2 and RDA by Mary Beth Weber & Fay Angela Austin

http://bit.ly/17oDb9C



The RDA Primer by Amy Hart

http://bit.ly/1egtii9

978-1-58683-348-0, $48.00, Linworth


The RDA Workbook edited by Margaret Mering

http://bit.ly/11zu07w


page 19: serving english as second language library

Related Titles:

Easy Information Sources for ESL, Adult Learners & New Readers by Rosemarie Riechel

http://bit.ly/13B30SF


Serving New Immigrant Communities in the Library by Sondra Cuban

http://bit.ly/1b17nf8

978-1-59158-297-7, $52.95

English Language Learners by Larry Ferlazzo

http://bit.ly/137I2Lq

978-1-58683-524-8, $42.00, Linworth

noveMberpage 21: are You a new librarian supervisor

Related Titles:

Developing Library Leaders by Robert D. Stueart & Maureen Sullivan

http://bit.ly/17oDSjg


Management Basics for Information Professionals by G. Edward Evans & Camila Alire

http://bit.ly/11zuJFP

978-1-55570-909-9, $86.50, ALA Neal-Schuman

Middle Management in Academic and Public Libraries edited by Tom Diamond

http://bit.ly/18RyGHT



page 22: Maker spaces


School Library Makerspaces by Leslie B. Preddy

http://bit.ly/14MjQNY


page 23: using Mobile Technology and apps for academic purposes

Related Titles:

M-Libraries 3 by Mohamed Ally & Gill Needham

http://bit.ly/14MjZRh

978-1-85604-776-0, $114.95, Facet Publishing

The Handheld Library by Thomas A. Peters & Lori Bell

http://bit.ly/11zuVoC


page 23: Community led library service

Related Title:

Successful Community Outreach by Barbara Radke Blake, Robert Sidney Martin & Yunfei Du

http://bit.ly/1eguoKO

978-1-55570-772-9, $71.50,


Community Library Programs That Work by Beth Maddigan & Susan Bloos

http://bit.ly/1cl90rk


page 24: Changing leadership strategies for libraries

Related Titles:

Leadership for the 21st Century by Ann E. Prentice

http://bit.ly/18WmTLY


“Leading from the Middle,” and Other Contrarian Essays on Library Leadership by John Lubans Jr.

http://bit.ly/17XNT9x



Developing Library Leaders by Robert D. Stueart & Maureen Sullivan

http://bit.ly/17oDSjg


Documents

fall 2013 Course Calendar - Accessola2accessola2.com/ei/ei-calendar-fall2013.pdf · fall 2013 course calendar 3 Table of ConTenTs SEPTEmbEr 8 New Trends in mobile and Social Tech