04Science Channel Debuts First Dramatic Feature Film, THE CHALLENGER DISASTER, Premiering This November

05Discovery Communications Named to Interbrand's Annual "Best Global Brands" Report

06Discovery Channel Earns Best Third Quarter in Network History Among Men 25-54

A Quarterly Publication of Discovery Communications

Volume 6, Number 3, November 2013

Discovery’s strong third quarter results once again demonstrate the sustained strength of our brands and the myriad of opportunities across our global distribution platform. We are translating the consistent viewership gains we are delivering globally into strong advertising growth both domestically and internationally, while at the same time further leveraging our unique distribution footprint by capitalizing on the pay television evolution in many of our markets worldwide.

Over the last several years, Discovery has continuously expanded market share, grown advertising revenue and delivered profit growth, even as we invested significantly in developing new brands and strengthening our existing flagships. Since 2008 we have built several new networks off our existing distribution in the U.S., including Investigation Discovery, Destination America, OWN: Oprah Winfrey Network, Hub Network and Velocity. We also have refocused existing networks such as Animal Planet and Science, rolled out TLC and Investigation Discovery as international brands, and reinforced our flagship networks Discovery and TLC, both domestically and abroad.

In the U.S., this investment has resulted in sustained audience growth with viewership across the portfolio up nearly 60% over the last five years. In this past quarter, Discovery’s domestic networks delivered the best third quarter ever. Viewership among the key adult 25-

54 demographic was up 10% in primetime, led by 18% growth at the Discovery Channel. U.S. advertising revenue also grew 12% in the quarter.

Internationally, as well this quarter, Discovery again delivered double-digit viewership growth and, much like in the U.S., the company’s international advertising sales team is turning those eyeballs into gains with 28% organic advertising growth in the third quarter, including double-digit growth in every single region. As we continue to invest in our organic growth, we also are making significant strides with integrating our recent SBS Nordic acquisition, and we remain committed to leveraging our increased presence in these key markets.

Overall, Discovery heads into the final months of 2013 with continued financial and operating momentum as we execute on our strategic priorities. The company’s focus remains building out its diverse set of brands and further developing its global distribution platform for long-term growth, while delivering consistent financial results and shareholder value.

“…Discovery’s domestic networks delivered the best third quarter ever.”)(

{ a message from }

David Zaslav

David Zaslav is President and Chief Executive Officer of Discovery Communications and serves on the company’s Board of Directors.

In October, Animalist joined the Discovery and Revision3 family of digital video networks, which also include TestTube and SourceFed. Debuting with nearly seven million monthly streams, the network boasts a robust slate of 15 original, short-form digital series exploring the primal connection between humans and animals through content as cute and ferocious as the stars themselves.

The network’s programming lineup includes several new shows, such as DISCOVERY SHARKS and ANIMALS WITH LOW SELF ESTEEM, which leverage Discovery’s incredible 25-year library of nature and animal footage, and also is designed to complement and support the growth of Discovery’s TV audiences. In addition, Animalist’s unique position and built-in native ad offerings allow advertisers and partners to join the mix in organic and engaging ways.

Animalist brings together a wide variety of talent, from the Internet’s most famous felines to established animal experts. Jackson Galaxy of Animal Planet’s MY CAT FROM HELL will headline a new show set to launch later this year. And, in an industry first, Animalist is introducing the “Cat Pack,” original shows featuring the biggest cat celebrities – including LIL BUB’S BIG SHOW, a brand new show featuring Colonel Meow, Cole the Black Cat and more to come.

All the furry fun can be accessed at Animalist.com, across mobile, YouTube and Xbox and in conjunction with additional distribution partners.

Discovery Launches Fierce New Digital Network

Nancy Daniels Tapped to Lead TLC

In September, Nancy Daniels was named Executive Vice President and General Manager for Discovery’s U.S. flagship female-targeted network, TLC.

Daniels takes the helm after a stellar run as Executive Vice President of Production and Development at Discovery Channel, where she helped steer the network’s focus on live events – most notably SKYWIRE LIVE, the most-watched cable event in the second quarter of 2013. Her credits also include some of Discovery’s most popular shows, including: BERING SEA GOLD, FAST N’ LOUD, NAKED AND AFRAID, MYTHBUSTERS and the Emmy award-winning DEADLIEST CATCH.

Prior to these roles, Daniels served as Senior Vice President of Production and Development at TLC, overseeing the launch of such diverse hits as CAKE BOSS, THE LITTLE COUPLE, SISTER WIVES and SARAH PALIN’S ALASKA. She also helped guide the ratings resurgence of the long-running hits WHAT NOT TO WEAR and SAY YES TO THE DRESS.

Velocity and the leading European sports media group, Eurosport, announced a partnership that will bring the flagship TV network to U.S. audiences for the first time in its 24-year history. Viewers will be treated to iconic programming including: "2013 FIA European Rally Championship," "British Superbikes," "The Silk Way Rally" and "The Abu Dhabi Desert Challenge."

In December 2012, Discovery announced that it had acquired a 20% minority interest in Eurosport Group (Eurosport International and Eurosport France) from parent company TF1. Eurosport is the only pan-European sports channel reaching 130 million subscribers in 59 countries across Europe. The agreement also provides Discovery with the option to increase its ownership stake over time.

Velocity Brings Eurosport Programming to U.S. Audiences

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 3

Science Channel Debuts First Dramatic Feature Film, THE CHALLENGER DISASTER, Premiering This November{ cover story }

THE CHALLENGER

DISASTER

Americans sat in stunned silence on the morning of January 28, 1986, as the Space Shuttle Challenger tragically exploded in the clear blue sky over Cape Canaveral, Fla. Just 73 seconds into Challenger's 10th mission, America's dreams of reaching beyond Earth suffered a horrific setback. In the months following, a special Presidential Commission worked to determine the explosion's cause in the hopes of making future spaceflight missions safer. Of the 14 commission members from the domains of NASA, the military and other affiliated organizations, one person stood apart as an independent voice – Nobel Prize-winning scientist Dr. Richard Feynman.

Science Channel's first dramatic feature film, THE CHALLENGER DISASTER, premiering Saturday, November 16 from 9-11 p.m. ET/PT, is the riveting story of Dr. Feynman's role on the Presidential Commission. Based upon Feynman's book, "What Do You Care What Other People Think?," THE CHALLENGER DISASTER chronicles Feynman's efforts to uncover the cause of the Challenger explosion by deftly navigating the many vested interests represented on the commission, and his ability to quickly learn everything about the vast complexity of the space shuttle.

Feynman was chosen by William Robert Graham, one of his former students and NASA's acting administrator, to lend his skills to the commission. Reluctant to participate, Feynman followed his

scientific instincts during the

investigation, unafraid of raising questions in the face of pressure from several commission members. With unwavering persistence he employed exceptional integrity and scientific logic to determine that two of the shuttle's O-rings failed during launch.

Co-produced by the BBC, THE CHALLENGER DISASTER features powerful performances from an all-star cast that is headlined by Academy Award-winning actor William Hurt ("Altered States," "Kiss of the Spider Woman," "Children of a Lesser God," "History of Violence," "Into the Wild," "Too Big To Fail") as the brilliant physicist Dr. Richard Feynman. Joining Hurt is actor Bruce Greenwood ("Thirteen Days," "Star Trek," "Super 8," "I, Robot") who plays fellow commissioner U.S. Air Force General Donald Kutyna in the second lead role. He is joined by Brian Dennehy ("First Blood," "The Belly of an Architect," "Bunker Hill," "Twelfth Night") as William Rogers, Chairman of the Presidential Commission, actress Joanne Whalley ("The Singing Detective," "Edge of Darkness," "The Virgin Queen," "The Borgias") who plays Feynman's wife Gweneth, and Eve Best ("The King's Speech," "Nurse Jackie," "The Shadow Line," "Shackleton") as astronaut Sally Ride.

As a companion to the fictional drama THE CHALLENGER DISASTER, Science Channel is airing FEYNMAN: THE CHALLENGER on Monday, November 18 at 10 p.m. ET/PT. This special one-hour documentary, narrated by Bruce Greenwood, examines the remarkable life of Dr. Richard Feynman, including his work on the Challenger and his role in The Manhattan Project, a U.S. government backed program that operated during the 1940s and led to the creation of the first atomic bombs.

Interbrand, the world’s leading brand consultancy, has named Discovery Communications to its annual report of the “Best Global Brands.” Ranking 70th of 100 in its first appearance in the report, Discovery is the highest ranked new entrant for 2013 and was one of only three global programmers on the list.

The Interbrand Best Global Brands report is compiled using an ISO-certified methodology that analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations. Key criteria include a company’s financial performance, how the brand influences consumer choice, and the strength the brand has to command a premium price or secure earnings for the company.

This awards season, Discovery Channel was recognized with some of the industry’s highest honors and awards. DEADLIEST CATCH, which wrapped its 9th season in July, brought home two Emmys for “Outstanding Cinematography for Reality Programming” and “Outstanding Picture Editing for Reality Programming,” at this year’s Primetime Creative Arts Emmys®. SKYWIRE LIVE WITH NIK WALLENDA, not eligible for an actual Emmy until next year, was voted Emmy’s “Top TV Moment of the Year” by viewers in a CBS online poll – beating out "Game of Thrones," "The Golden Globes," and the "Super Bowl" to name a few. In addition, WINGED PLANET won for “Outstanding Cinematography: Documentary and Long Form” at the News & Doc Emmy® Awards.

Hub Network also received recognition recently, garnering five honorable mentions from the CableFax Awards for Best Show or Series: Reality–Competition/Game Show for FAMILY GAME NIGHT; Best Show or Series: Children’s for R.L. STINE’S THE HAUNTING HOUR: THE SERIES and THE AQUABATS! SUPER SHOW!; and Best Show or Series: Animated for LITTLEST PET SHOP and TRANSFORMERS PRIME BEAST HUNTERS. In just three years on air, the Hub Network has won 23 awards for its programming, including multiple Emmy, Kidscreen, CableFax and Cynopsis Media awards.

Discovery Communications Named to Interbrand's Annual "Best Global Brands" Report

Discovery Channel and Hub Network Recognized for Outstanding Programming

Discovery Channel earned top rankings in the 2013 Cable Subscriber Study – Evaluation of Basic Cable Networks, a syndicated cable network study from Beta Research Corporation, one of America’s premier research companies.

For the 20th year in a row, Discovery Channel ranked #1 among total adults in importance to the enjoyment of cable, #1 (tie) for its average perceived value among total adults and #1 (tie) as a favorite basic cable channel.

In a new study measure, Discovery Channel also ranked #1 as a favorite channel and #1 in importance to the enjoyment of cable, among adults who would definitely switch cable providers if the channel was dropped by its cable distributor.

Animal Planet also earned high marks in the study. Animal Planet tied for 1st for average viewer satisfaction score among female viewers. Among persons who would switch providers if a channel were dropped, Animal Planet tied for 2nd on importance to the enjoyment of cable.

Discovery Channel Ranks #1 in Syndicated Cable Network Study for 20th Year in a Row

5 honorable mentions

3 Emmys®

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 5

BEST THIRD QuARTER IN NETwoRk HISToRy AmoNG mEN 25-54

The success of hit series AMISH MAFIA, DEADLIEST CATCH, NAKED AND AFRAID, GOLD RUSH – SOUTH AMERICA, FAST N’ LOUD coupled with a strong start for freshman series TICKLE and STREET OUTLAWS and

the success of SHARK WEEK helped Discovery Channel deliver the most-watched third quarter among men 25-54 in network history. The network also earned its fourth consecutive quarter of year-over-year growth in both persons and men 25-54 delivery, and double-digit increases in persons 25-54 versus the same quarter in 2012 and in year-to-date growth in the same demographic versus the same time period last year.

moST-wATCHED SHARk wEEk EvER

SHARK WEEK 2013 was the most watched in the event's 26-year history across all key demographics including persons, men and women 25-54/18-49/18-34, from August 4-10. SHARK WEEK’S first-ever late-night talk show, SHARK AFTER DARK, out-delivered every late-night cable talk show competitor including Comedy Central's “The Daily Show with Jon Stewart” and “The Colbert Report,” TBS' ”Conan,” Bravo's "Watch What Happens Live” and E!'s “Chelsea Lately” in persons 25-54 and 18-49 delivery. SHARK AFTER DARK also beat all of the above late-night cable talk shows among the coveted persons 18-34 demo (no exclusions) August 4-7. Additionally, SHARK WEEK 2013 ranked as Discovery Channel's most social programming event to date, generating more than 2.6 million Tweets from August 4-10 (a 63% increase over 2012's record-breaker).

BEST PERfoRmANCE IN A DECADE

The third quarter of 2013 was TLC’s best third quarter performance in a decade with households, persons 2+ and women 25-54

delivery. In primetime, TLC was the #4 ad-supported cable network in delivery among women 18-49 and placed among the top 10 ad-supported cable networks in delivery among women 25-54 (#6) and women 18-34 (#7). Some of the top runners in the quarter included huge ratings success on Tuesday, where the season seven return of 19 KIDS AND COUNTING and a strong episode performance by THE LITTLE COUPLE made TLC the #2 ad-supported cable network on the night among women 25-54/18-49. The season finale of HERE COMES HONEY BOO BOO also received record-breaking numbers, posting the series’ highest households, persons 2+ and women 25-54 delivery ever, averaging over 3.2 million viewers.

LoNG ISLAND mEDIum PREmIERE SHATTERS RECoRDS oN-AIR AND oNLINE

On Sunday, October 6, TLC premiered the new season of its hit series LONG ISLAND MEDIUM with an unprecedented live Twitter event where four viewers won readings with the show’s medium, Theresa Caputo. The new season premiered as the #1 program on cable (excluding sports) among persons 2+ viewers, delivering 2.6 million viewers and earning the spot of the #2 program among all cable with women 25-54. The premiere also drove TLC's most social night ever, with upwards of 165,000 fans of Caputo Tweeting while watching the show. The #LongIslandMedium hashtag was used more than 880,000 times, trending on Twitter in the U.S. along with eight other terms and hashtags.

CoNTINuING IN THE ToP 20

Animal Planet achieved its most-watched third quarter ever in primetime and total day among major key demographics,

including persons 2+ viewers, households, persons 25-54 and persons 18-49. For the third consecutive quarter, Animal Planet ranked among the top 20 ad-supported cable networks based on men 25-54 delivery (#19). The network also ranks among the top 20 cable networks in 2013 to date (#16). Success was driven by strong performances of TREEHOUSE MASTERS, CALL OF THE WILDMAN, GATOR BOYS and TANKED.

watCh with thE woRlD:

ratingsHIGHLIGHTS

moNSTER HITS PuSH RATINGS To ALL-TImE HIGHS

Destination America ended the third quarter on a ratings high note as the network achieved its best quarter ever in primetime and total day delivery among key demographics

including persons 2+, households and persons 25-54. September 2013 also ranked as DA’s best September ever in primetime and total day delivery among key demographics, all driven by the success of several new and returning original series.

MOUNTAIN MONSTERS continued to be a monster hit for the network performing triple digits above the network’s third quarter average among all key demographics delivery including: persons 25-54, men 25-54, persons 18-49, men 18-49, households and persons 2+. Premiere episodes for BUYING ALASKA and newcomer in the “Buying” franchise, BUYING THE BAYOU were up double digits above Destination America’s third quarter primetime average among delivery in key demographics including persons 25-54, men 25-54, households and persons 2+. The new series, DEEP FRIED MASTERS also had a strong debut with premieres performing double-digits above the network’s primetime average among key demographics delivery.

DouBLE-DIGIT GRowTH IN THIRD QuARTER

OWN: Oprah Winfrey Network scored its highest rated quarter in network history delivering double-digit growth in third

quarter primetime 2013 versus second quarter (+31% among women 25-54; +35% in total viewers; +49% average audience among women 25-54). Among all ad-supported cable networks, OWN ranked #3 in African-American women 25-54 and #26 in the network’s key demo of women 25-54, its highest quarterly rank. In addition, OWN was Wednesday nights #1 network in all of television for African-American women 25-54 and #2 on Tuesday nights.

The quarter high was driven by the network’s flagship series OPRAH’S NEXT CHAPTER (Sundays at 9 p.m.), the Emmy-winning OPRAH’S LIFECLASS (Sundays at 9 p.m.), Tyler Perry’s THE HAVES AND THE HAVE NOTS (Tuesdays at 9 p.m.), LOVE THY NEIGHBOR (Wednesdays at 9 p.m.) and FOR BETTER OR FOR WORSE (Wednesdays at 9 p.m.), and the return of the popular Saturday night lineup IYANLA: FIX MY LIFE (Saturdays at 9 p.m.), WELCOME TO SWEETIE PIES’ (Saturdays at 9 p.m.) and SIX LITTLE MCGHEES (Saturdays at 10 p.m.).

EIGHT CoNSECuTIvE QuARTERS of GRowTH

The Hub Network marked eight consecutive quarters of growth as of the third quarter of 2013. The network demonstrated year-to-year growth in total day with key kid measurements, persons 2+ and households due to the strength of its popular

series, including THE AQUABATS! SUPERSHOW!, R.L. STINE’S THE HAUNTING HOUR: THE SERIES, SHEZWO, GOOSEBUMPS and FAMILY GAME NIGHT, as well as MY LITTLE PONY FRIENDSHIP IS MAGIC, LITTLEST PET SHOP, TRANSFORMERS PRIME BEAST HUNTERS and KAIJUDO: CLASH OF THE DUEL MASTERS. The strength of the Hub Network’s Monday through Sunday primetime movie lineup also contributed to the third quarter growth.

Also, for the ninth consecutive quarter, the Hub Network was tops in co-viewing, an important measurement for advertisers looking to reach families. The Hub was the most co-viewed children’s network among kids 2-11 watching with adults 18-49.

BREAkING RECoRDS ACRoSS wESTERN EuRoPE

A string of new records were set by Discovery Networks Western Europe during the third quarter. Best ever portfolio results were achieved in Germany, Italy, Netherlands, Spain and UK in August. Italy stood out with its portfolio share reaching 10% for the first time. The Netherlands was not far behind achieving an 8.1% share. In the UK, the portfolio reached a record of 2.6% for two consecutive months. In Germany, the portfolio hit 2% for the first time, whilst in Spain the portfolio hit a record 2.8%.

Several flagship channels also had their highest shares ever in August: Discovery Channel in the Netherlands and Belgium; DMAX in Italy; DMAX in Germany; Quest in the UK; TLC in the UK; and TLC in the Netherlands. Across Western Europe, flagship Discovery Channel continues to show encouraging growth with an 8% uplift so far this year.

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 7

8

BACkwooDS BooTLEGGING oN DISCovERy CHANNEL

“White Lightning,” “Bathtub Gin,” or just plain “Moonshine,” it's called many things, but what’s consistent across county lines is the fact that it’s illegal and made in secret. Returning Tuesdays begin-ning November 5 at 9 p.m. on Discovery Channel for a third season, MOONSHINERS tells the story of those who make their brew off in the woods using camouflaged equipment, and the law enforcement tasked with keeping them honest.

SuRvIvING THE ALASkAN wILDERNESS

Living off the grid has never been more riveting, ALASKA: THE LAST FRONTIER, airing Sundays at 9p.m. beginning October 6 on Discov-

ery Channel, follows singer-songwriter Jewel's family – the Kilchers – who must hunt, gather, garden and raise livestock in order to provide enough food to ensure their survival. This year, the family has to conquer glacial rivers, fight against menacing predators and find new sources of food supplies. The Kilchers also get some exciting news that brings the family even closer together.

Additionally, ALASKA: THE LAST FRONTIER features a theme song of the same name penned by Atz Kilcher, who wrote the song as an ode to the rough and tumble life of the Alaskan homesteader. Per-formed as a duet with his daughter, Jewel, the song plays during the show’s Main Title and a full-length version is available on iTunes as part of a Soundtrack EP produced by Discovery MusicSource. ALAS-KA: THE LAST FRONTIER is produced by Discovery Studios. Daniel Soiseth and Grant Kahler are executive producers for Discovery Studios, while Cameo Wallace is executive producer for Discovery.

REmEmBERING CAmELoT oN TLC

Based on the book "Letters to Jackie: Condolences from a Grieving Nation" by Ellen Fitzpatrick, TLC will air LETTERS TO JACKIE: REMEM-BERING PRESIDENT KENNEDY on November 17. The two-hour event re-members the 35th president through some of the more than 800,000 letters sent to the First Lady immediately following her husband’s death, when she helped lead a grieving nation and her family through a dark

and difficult time. Selections from this collection are read by celebrities to commemorate the 50th anniversary of Kennedy's assassination.

TLC ExPLoRES THE fLDS

Often in the headlines for its extreme beliefs and behaviors, no series has fully explored the Fundamentalist Church of Jesus Christ of Lat-ter-Day Saints, until now. This fall, TLC premieres two new series that take viewers on a remarkable exploration of faith, fear and strength.

The first, BREAKING THE FAITH, premiering November 24, shares the story of eight young men and women who are trying to build a new life outside of the FLDS, either by choice, or by force. The young

men are cast-outs from their homes and not welcomed back, while the women are escaping the controlling ways of the community – including arranged marriage and a life of complete submission – and are hoping for a better life on the outside. Then, ESCAPING THE PROPHET, coming in December, follows ex-FLDS member Flora Jes-sop on her mission to take down one of the most reportedly danger-ous polygamist cults in America. Flora, a social activist, an advocate for abused children endured extreme abuse during her life in the church, until she escaped at the age of 16. Now, she works closely with law enforcement and a network of inside informants to help rescue runaways and extract victims within the community.

TREEHouSE mASTERS CLImBS To NEw HEIGHTS oN ANImAL PLANET

Returning for a second season this January on Animal Planet, TREE-HOUSE MASTERS continues to inspire as master builder Pete Nelson and his team hammers out the most outrageous treehouses designed to delight every whimsy. This season, Pete goes out on a limb travers-ing the country with unique builds, including a man-cave in Dallas, a dream treehouse for a young, hip freestyle skier in Pennsylvania and an Indiana Jones-style treehouse for a family in the Poconos.

CELEBRATING 10 yEARS of PuPPy BowL

The pup-culture phenomenon PUPPY BOWL returns to Animal Planet

tUNE iN:

PrOgraMMingHIGHLIGHTS

on February 2 at 3 p.m. with an all-adorable cast that's itching to play in a winning combination of terrier tackles, canine touchdowns and puppy penalties. This year's big game marks the 10th anniversary of the hit franchise, and features a wobbling parade of penguins that will cheer for their favorite players, slow motion Cute Cam, water-bowl cam, Kitty Half-Time Show and commentary from @MeepTheBird.

SEE THE fuTuRE oN SCIENCE CHANNEL

Everyday scientists are uncovering radical breakthroughs that already have fundamentally changed the way we think about the world. The

technologies being developed in labs have already planted the seeds of radical change to the human condition, but will mankind have the foresight to use those powers wisely? FUTURESCAPE, a six-part docu-series premiering November 19 on Science Channel, will unveil these incredible discoveries with each episode exploring a different revolution that will critically alter life as we know it.

PumPkINS TAkE fLIGHT… AGAIN

This Thanksgiving on Science Channel, pumpkins become projectiles once again with the return of PUNKIN CHUNKIN. This annual televi-sion event has become as much of a tradition as the turkey, stuffing and cranberry sauce. Now in its 28th year of competition, PUNKIN CHUNKIN has become a pop culture phenomenon, inspiring count-less backyard warriors looking to re-create the wacky rituals that make up this autumnal event.

ALL ABoARD wITH RAILRoAD ALASkA oN DESTINATIoN AmERICA

Destination America’s new series RAILROAD ALASKA, premiering in November, follows an elite crew of rail workers and off-the-gridders. These brakemen, engineers, construction crews, mechanics and train drivers battle against ferocious weather and treacherous terrain to keep Alaska’s critical 500-mile long railroad rolling. From controlled

avalanches to prevent catastrophe to fascinating characters like Jim James, the one-handed handyman, learn what it takes to keep this train on track.

vELoCITy SHIfTS INTo HIGH GEAR wITH AmERICARNA

The all-new series AMERICARNA chronicles how American culture and car culture go hand-in-hand. From the dirt road races of the 1930s to the drag strips of Southern California in the 1950s, auto-motive history has left an indelible imprint on the American experi-ence. Hosted by legendary NASCAR crew chief Ray Evernham, the

show lifts the hood on America’s four-wheeled history. AMERICAR-NA premieres on Velocity in early 2014.

HALLowEEN oN THE HuB NETwoRk

Just in time for the big day, Hub Network held its first HALLOWEEN BASH. The two-hour star-studded event aired on October 26, and fea-tured a nationwide costume competition judged by a panel of celebrity presenters, including Martha Stewart and performer Coco Jones.

The extravaganza was hosted by actor and comedian, Kenan Thomp-son, and featured a performance by pop-star Cody Simpson, and several celebrity presenters.

The network used the big night to debut the all-new series SPOOKS-VILLE, which aired immediately following the HALLOWEEN BASH.

The October premieres kept rolling with the debut of SABRINA SECRETS OF A TEENAGE WITCH, an all-new animated series starring Ashley Tisdale, and the return of R.L. STINE’S THE HAUNTING HOUR: THE SERIES, winner of the 2013 Daytime Emmy Award for “Out-standing Children’s Series.”

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 9

10

Discovery Commerce Tastes Sweet Success with CAKE BOSS Consumer Products

The CAKE BOSS brand continues to grow beyond TV as Discovery’s Commerce division successfully launches multiple new consumer product lines and actively looks for opportunities to extend the consumer experience at retail. Within the last year, the Discovery Commerce group opened Cake Boss Cafe, the dine-in café/bakery in high-trafficked Times Square, debuted a line of Cake Boss cakes at grocery stores across the country and created a line of Cake Boss stationery and party goods. In addition, Cake Boss boxed mixes and frostings, four varieties of ready-made Cake Boss cupcakes and additional Cake Boss buttercream cakes hit stores.

At the end of September, the 250+ SKU line of Cake Boss bakeware, serveware and decorating tools launched at Michaels and is rolling out to over 35 retailers throughout 4Q13 including Kohl’s, JCPenney, Target and Walmart. The line is also available at multiple ecommerce destinations, including a Cake Boss bakeware shop at TLCstore.com. By the end of the year, Cake Boss consumer products will be available in nearly 20,000 retail doors with even more to come in 2014.

Domestic Distribution Brings SHARK WEEK to Affiliates

Discovery Channel’s 26th annual SHARK WEEK was not only one of the most watched weeks in network history, but was also supported by one of Domestic Distribution’s most robust affiliate promotion campaigns to date. Working with Time Warner Cable, Cox Communications and Comcast among others, Discovery’s Domestic Distribution team partnered with all of the top affiliates to promote and leverage the iconic summer franchise.

Affiliates proved that they were just as excited about SHARK WEEK as their customers with promotions that included customer loyalty/reward programs, VOD promotions, retail store events, local market screenings, pay-per-view movie tie-ins and digital/social media campaigns. Discovery’s Partner Marketing team supplemented the effort creating customized, multiplatform assets and events for affiliate partners to leverage as part of the promotion. The results were powerful totaling $3 million in unpaid media and over 65 million impressions.

Discovery Networks international Celebrates Bear Grylls’ homecoming London’s historic Battersea Power Station was transformed into a fiery inferno to celebrate the launch of DNI’s brand-new exclusive program, BEAR GRYLLS: ESCAPE FROM HELL.

Kicking off the event in typical Bear splendor, the ultimate survivalist rappelled down the side of the iconic power station while lifelike light projections and pyrotechnics engulfed the building. Once on the ground in spectacular fashion, Bear joined Discovery CEO David Zaslav and British presenter Richard Bacon on stage for a Q&A.

From the scorching Saharan desert to the snow covered mountains of North America to the bug-infested jungles in Guatemala, BEAR GRYLLS: ESCAPE FROM HELL features gripping, in-depth survivor interviews that give a revealing look at the resilience and strength of the human spirit when it’s faced with raw and phenomenal adversity. The six-part series will air in more than 220 countries and territories beginning in October.

››did you know?Discovery Channel australia’s aBaLOnE Wars was recently recognized as the “Most outstanding Documentary” at 11th annual aStRa awards.

tLC will launch in Germany in 2014 as a free-to-air channel complementing the male-focused DMaX channel.

DYnaMiC rangE, a boutique production music library offering cutting-edge sounds from the top composers working today, is now available to all Discovery Network production vendors through Discovery MusicSource’s constantly

expanding offerings at www.discoverymusicsource.com.

Discovery networks asia-Pacific and general Manager tommy Lin have received the National Defense Education Achievement Award in recognition of taiwaN’S MilitaRY ElitE.

Science Channel celebrated its position as the official media sponsor for the second annual Manufacturing Day on october 4 with a day-long marathon of its hit series, how it’S MaDE, the official program sponsor of the event.

working Mother magazine has named Discovery Communications as one of the 2013 Working Mother 100 Best Companies for its commitment to progressive workplace programs, including child care, flexibility, advancement and paid family leave.

animal Planet President and general Manager Marjorie Kaplan was recently inducted into the CableFaX Program hall of Fame and she was recognized as a “woman to watch” by women in Cable telecommunications.

Discovery Education Showcases the Path to Digital Transformation with Innovative Virtual Workshop SeriesIn September, Discovery Education presented a new week-long we-binar series called One Community, Five Voices, which focused on the roles administrators, principals, teachers, parents and students play in creating and sustaining the school environments critical to the transition from static textbooks to dynamic digital learning environments.

The series featured a presentation from Dr. Valerie Truesdale, who serves as Chief Learning Services Officer for North Caro-lina’s Charlotte-Mecklenburg Schools, offering her perspective on

preparing schools for a shift in cultural thinking to best implement digital learning environments. It also featured an interview between Discovery Education’s Lance Rougeux and Delsia Easley, an Atlanta principal, the two talked about Easley’s success in motivating teach-ers to embrace digital resources. Additionally, a Michigan teacher presented a sample classroom lesson demonstrating the power of digital tools, while a parent from North Carolina, discussed how digi-tal technology has positively influenced his children and enhanced their experience in the classroom.

Discovery Education and Carroll County Public Schools Join ForcesDiscovery Education and Carroll County Public Schools (CCPS) recently announced an in-depth partnership that will create 21st-century learning environments in classrooms dis-trictwide. Supported by a competitive grant from the Maryland Digital Learning Innovation Program, students in grades 3-8 will now have access to Discovery’s fully interactive Science Techbook™, which features state-of-the-art lesson plans that can be used on any computer or tablet.

Additionally, all K-12 classrooms will have access to more than 155,000 dynamic digital learning objects through the Streaming Plus service. Educators will also receive in-depth professional development, while also connecting with their peers to foster valuable networking and idea sharing,

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 11

GLoBAL REACH

Cumulative Global Subscribers ................................... 2.2 billionCountries & Territories ..............................................................224Worldwide Networks .................................................................. 196Languages ......................................................................................45Network Entertainment Brands............................................... 50

vIEwING SuBSCRIBERS (IN mILLIoNS)

US Networks As of As of Sept 2013 Sept 2012Discovery Channel ......................................... 100 ..................... 99TLC .......................................................................99 ..................... 98Animal Planet ....................................................97 ......................96OWN: Oprah Winfrey Network .....................86 ..................... 80 Investigation Discovery ..................................84 ......................78Science ................................................................ 78 ...................... 76The Hub Network ............................................. 73 ......................70Military Channel ...............................................63 ..................... 60Destination America .......................................60 ......................59Velocity ...............................................................55 ......................43Discovery Fit & Health ....................................49 ..................... 483net ......................................................................40 .....................n/aDiscovery en Español ........................................ 5 ........................5Discovery Familia ................................................ 4 ........................4

DIGITAL mEDIA HIGHLIGHTS

• 40+ Digital Video Channels• 600 Hours of Original Online Video in 2013• 70+ Million Monthly Unique Visitors

International Networks As of As of Sept 2013 Sept 2012Discovery Channel .........................................336 .................... 316Animal Planet ..................................................293 ....................278TLC ......................................................................241 ................... 205Switchover Media ........................................... 104 .....................n/aDiscovery Science ........................................... 80 ...................... 73 DMAX ................................................................... 78 ...................... 73Investigation Discovery .................................. 72 ..................... 60 Discovery Kids ................................................... 72 ......................59Discovery Home & Health ..............................63 ......................53Fatafeat ...............................................................55 .....................n/aDiscovery Turbo ................................................45 ..................... 40Quest ...................................................................26 ......................30 Discovery Real Time ........................................25 ......................38 Discovery World ................................................ 24 ......................24SBS Nordics ....................................................... 24 .....................n/a Discovery Max .................................................... 17 ....................... 17Shed ...................................................................... 12 ....................... 12Discovery History ............................................... 11 ....................... 12Discovery HD Showcase ................................... 8 ........................ 11Discovery HD Theater ....................................... 6 ........................5Discovery HD World .......................................... 5 ........................ 3Discovery Civilization ........................................ 5 ........................4Discovery Travel & Living ................................. 4 .......................18Discovery Historia .............................................. 2 ........................ 2

facts & figuresDiscovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational content and services to schools, including an award-winning series of K-12 digital textbooks, and it owns and operates a diversified portfolio of digital media services, including Revision3.

Subscriber numbers as of September 30, 2013, according to The Nielsen Company in the US and internal data review and external sources outside of the US. Subscriber numbers include unbranded programming blocks in China, which are generally provided without charge to third-party chan-nels and represented approximately 280 million cumulative subscribers as of September 30, 2013. US Hispanic networks are distributed to US sub-scribers, but are operated by and included as part of Discovery International Networks for financial reporting and management purposes. Internet traffic data as of September 30, 2013, according to ComScore, Inc.

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