Advertising Redefined – It’s gotta be KD! Fall 2010

Marketing Rx By Advertising Consultant, Kimberly Dickie

12 Causes of Advertising FAILURE

Learn from others mistakes, NOW!

Why do some commercials work and others, well, SUCK?

How do you get past broca? What the heck is “broca”?

Why should you care about any of this?

Insult is the cost of clarity!

All this and more creative secrets revealed at the next

business luncheon in November (FREE) It will be the best

time you have ever spent on your business marketing

strategies.

st

NOW! Lunch

What? Workshop on the 12

causes of advertising

failure, on air studio

tour and meet the stars

of 102.3NOW!radio!

Where? Rawlco Radio studios.

102, 9894-42 Avenue

When?

DATE in late November TBC

Lunch at 11:30 am.

12:00 workshop.

12:30 studio tour/ meet the stars

Reserve! Space is limited. Reserve

your seat today.

Call/Email Contact me at

780.438.8492 or by

email

Kdickie@rawlco.com

My clients businesses are BOOMING with increased traffic

and sales! Why? Because we launched 102.3NOW! radio 6

months ago, and it’s insane how quickly we grew! 12,000

texts come to our studios weekly. We reach over 100,000

listeners EVERY DAY!

And Magic 99 will be changing format by end of October

this year! Very exciting indeed!

Retail sales are on the rise. More and more people are

moving to Edmonton every day. We are on the rise

despite our friends in the East. It’s our time. Are you poised

to take advantage of it?

DID YOU KNOW?

Women influence more

than 80% of all vehicle

purchasing decisions and

are the sole buyer of 50% of

all vehicles sold in the US.

New Music to LOVE!

It’s Quirky, catchy & Fun! Click Link below.

For the advertising

and market updates,

follow me on Twitter

MarketingRX2

http://www.youtube.com/watch?v=2eQ5

2sgCz-U&feature=fvsr

Advertising Redefined- It’s gotta be KD! Fall 2010

Books with Brilliance

This book can save your life! It talks

about survival signals that protect us

from violence. Be safe!

Social Media: To Tweet or not to Tweet?

#1 Movie is “The Social Network”. Some say it’s a FAD. Sure… Just like Cell

phones, the internet and computers were a fad. Social media (Facebook,

Twitter, Texting, Linked In) is not a fad. It’s a new way of communicating in the

digital fast paced world.

Be cautious. If you dive into social media, have a plan. Otherwise you will

spend a whole lot of time doing things that aren’t necessarily going to help

you grow your business.

NOW!radio has over 28,000 likers on facebook and it’s growing by the

hundreds every day. There are ways to use social media, and your website,

and radio to your greatest return on investment! I’ve seen specific

campaigns and strategies that have delivered HUGE! I’d love to help you.

Happy Thanksgiving!

Kimberly Dickie

Senior Advertising Consultant

Rawlco Radio Edmonton

Direct 780.438.8492

Kdickie@rawlco.com

Perfect for the fall because you use your slow cooker and I just love

soup on chilly fall days!

Ingredients:

1 Beef Sirloin Steak (1.5 pounds)

1 tbsp Veggie Oil

4 Medium Carrots chopped ¼ inch

1 cup Chopped Onion (I use red onion)

1 Tsp Dried Thyme

½ Tsp dried rosemary

¼ Tsp (or a few turns on a pepper grinder)

2x 14 ounce cans of beef broth

1 can (14 ½ ounces) diced tomatoes with Italian Seasoning.

Directions: Cut beef into 1 inch pieces. Heat oil over medium-high

heat in large skillet. Brown beef on all sides. Set aside>

Place carrots and onions in slow cooker. Sprinkle with Thyme,

rosemary and pepper. Top with Meat. Pour broth and tomatoes

with juice over meat. Cover and cook on low for 8-10 hours. Serve

Hot with fresh baked rolls! Outstanding!!!

KD’s Beef Veggie Soup!

“The greatest failure in life is the

unwillingness to play your highest game and walk towards the places that frighten you.” Robin Sharma.

Killer commercials have a commanding first mental image that snaps listeners from their mundane activities, and gets ATTENTION! Does your

creative do this?

Skylar speaks:

My yellow lab. She

loves everyone!

Skylar: I really love ice cream and long walks in the ravine. The key to me getting what I want is listening and looking cute. Happy Turkey Day- I’d like your leftovers please!