Family Safe Computing @ Microsoft

8/14/2019 Family Safe Computing @ Microsoft

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Family Safe Computing @Family Safe Computing @MicrosoftMicrosoft


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Microsofts History in Family SafetyMicrosofts History in Family Safety

Microsoft has a rich history in pioneering familyMicrosoft has a rich history in pioneering family

safety, with passionate executive championssafety, with passionate executive championspushing early investmentspushing early investments

Xbox since 2001Xbox since 2001

Windows Live/MSN since 2002Windows Live/MSN since 2002

Internet safety enforcement, including CETS in 2005Internet safety enforcement, including CETS in 2005

Microsoft has invested hundreds of millions ofMicrosoft has invested hundreds of millions ofdollars over this decade to promote family safety,dollars over this decade to promote family safety,and offers family safe computing tools as part ofand offers family safe computing tools as part ofall our leading consumer products and servicesall our leading consumer products and services


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Family Safety AssessmentFamily Safety Assessment

SOCIAL NETWORKING

ONLINE GAMING

ELECTRONIC MAIL

INSTANT MESSAGING

WEBSITES

IMAGES

AUDIOVISUALCONTENT

ELE

CTRONICBOOKS

MUSIC

GAMES

CONTACTMANAGEMENT

TOOLS

CONTENTFILTERING

TOOLSSYSTEMTOOLSTime,

Reporting,etc.

Identity Management and Age Verification IssuesPrivacy Issues

Content Labeling (Commercial and User Generated)

IssuesContent Delivery Issues

Di ital Ri hts Mana ement Issues

UNKNOWNPERSONS

UNWANTEDCONTENT

LAW

ENFORCEMENT

LAW

ENFORCEMENT

INTERACTIONSINTERACTIONS CONTENTCONTENT

DEVICESDEVICES


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Microsofts Family Safe ComputingMicrosofts Family Safe ComputingPrinciplesPrinciples


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Technology Investment andTechnology Investment andInnovationInnovation

SAFER

SAFER

INTERA

CTIONS

INTERA

CTIONS

SAFER

SAFER

CON

TENT

CONTEN

T

SAFERSAFER

DEVICESDEVICES

INVESTMENT:INVESTMENT: FEATURES INFEATURES INPRODUCTS AND SERVICESPRODUCTS AND SERVICES


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S

AFER

S

AFER

INTERA

CTIONS

INTER

ACTIONS

SAFE

R

SAFE

R

CONTEN

T

CONT

ENT

SAFERSAFER

DEVICESDEVICES



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S

AFER

S

AFER

INTERA

CTIONS

INTER

ACTIONS

SAFE

R

SAFE

R

CONTEN

T

CONT

ENT

SAFERSAFER

DEVICESDEVICES



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Family Safety in Windows VistaFamily Safety in Windows Vista


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User Account ControlUser Account Control

Parental controls in Windows Vistaare now a part of the account set-up process thereby driving higherawareness and potential use ofparental controls

S i lS tti U P t l


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Setting Up ParentalSetting Up ParentalControlsControls


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Parental Control ConsoleParental Control Console


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Web Content FilteringWeb Content Filtering

C t t Filt it t t


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Content Filteringontent ter ngCategories Defined inCategories Defined in

Objective TermsObjective Terms


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PC Time Usage ControlsPC Time Usage Controls


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PC Gaming ControlsPC Gaming Controls

Additi l C t lAdditi l C t l


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Additional ControlsAdditional ControlsFeaturesFeatures

Application RestrictionsApplication Restrictions

Auditing & MonitoringAuditing & Monitoring


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Consumer Guidance andConsumer Guidance and

OutreachOutreach

C G id dC G id d


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Consumer Guidance andConsumer Guidance andEngagementEngagement

C G id dC G id d


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Open FamilyOpen Family

CommunicationsCommunications

==Safer ComputingSafer Computing

ExperiencesExperiences

C G id dC G id d


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SaferSafer

InteractionsInteractions


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Safer ContentSafer Content

C G id dC G id d


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Safer DevicesSafer Devices


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C G id dConsumer Guidance and


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C G id dConsumer Guidance and


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Direct outreachDirect outreachcampaigns with partnerscampaigns with partners

d d hi dI d t L d hi d


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Industry Leadership andIndustry Leadership andCollaborationCollaboration

NGO PartnersNGO Partners
http://www.icra.org/http://www.icmec.org/missingkids/servlet/PublicHomeServlet?LanguageCountry=en_X1&


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Industry Leadership and Collaboration WorkIndustry Leadership and Collaboration Workwith Law Enforcementwith Law Enforcement

Child ExploitationChild ExploitationTracking SystemTracking System

(CETS)(CETS)

What are the key benefits of CETS?

Law Enforcement Agency Collaboration. Agencies can break down borders throughcollaboration and information sharing. Law Enforcement agencies can collaborate on

investigations into the exploitation of children using security-enhanced technologies.

Analysis. CETS contains powerful features to permit investigators to easily import, organize,analyze, share and search information from the point of detection right through theinvestigative phase, and on through the arrest and conviction. This can increase lawenforcement effectiveness by helping them to match cases and information across policeagencies


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Essential MetadataEssential MetadataInitiativeInitiative

Microsoft Cross IndustryMicrosoft Cross IndustryContent IdentificationContent Identification

EffortsEfforts


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Microsofts Essential Metadata / CrossMicrosofts Essential Metadata / CrossIndustry Content Tagging GoalsIndustry Content Tagging Goals


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What is an ISAN?What is an ISAN?


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Commercial ProductsCommercial Products

MS Essential MetadataMS Essential Metadata


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Films/Shows/Games Music Trailers/Spots

All Major MotionPicture Studios

Xbox Games & VideosBroadcast

Digital CinemaAirlines

AAAAANA

Most AgenciesMcCann Erickson

Broadcasters

A multi-industry digital commercial content identification system built onestablished standards and practices that promotes interoperability and guidesmedia companies to compatibility.

MS Essential MetadataMS Essential MetadataInitiativeInitiative

Major LabelsRealNetworks

AppleCollectingSocieties

E ti l M t D tE ti l M t D t
http://www.asacp.org/ASACP.php


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Essential MetaDataEssential MetaDataAnnouncementsAnnouncements


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Documents

Family Safe Computing @ Microsoft