FAN GUIDE2016

MOSCONE CENTER, NORTH & SOUTH BUILDINGS | JAN 30 – FEB 7, 2016

DOWNLOAD THE ROAD TO 50 APP!

The Road to Super Bowl 50 is here. We are honored to be in the San Francisco Bay Area. Welcome to Super Bowl 50..This week is the culmination of a year-long celebration of the Super Bowl –

honoring the past, recognizing the present and looking ahead to the next 50 years. The NFL began the road to

Super Bowl 50 this season in San Francisco at Kickoff and will conclude on February 7 at Levi’s® Stadium.

The Super Bowl is more than a game – it’s a week-long experience that honors our teams, players, fans and the

game that we love. “Super Bowl Week” kicks off with the 2016 Pro Bowl and finishes with the biggest day in

sports and entertainment – Super Bowl Sunday.

One of the most popular fan events of the week is the NFL Experience Driven by Hyundai, which lands in the

San Francisco Bay Area for the first time on January 30..From its modest beginnings 24 years ago inside a

small convention center in Minneapolis to Super Bowl 50, the NFL Experience has evolved into the interactive

and expansive set-up inside the Moscone Center that fans from across the country and the world will enjoy

this week.

With new attractions and technology added each year, including live game action viewing using virtual reality

technology and customizable 3D sharable imagery, NFL Experience presents a unique opportunity for fans to

get closer to the game they love.

We extend special thanks to the York family, the San Francisco 49ers, the San Francisco Bay Area Super Bowl

50 Host Committee, and all of the communities and organizations from the Bay Area that have devoted their

time and energy to making this event so special.

We join Hyundai and many other partners in welcoming you to the NFL Experience.

Thank you for your support and enjoy the week.

LETTER FROM THE COMMISSIONER

ROGER GOODELLNFL COMMISSIONER

Saturday January 30 10AM-10PM

Sunday January 31 10AM-8PM

Monday February 1* 3PM-10PM

Tuesday February 2 3PM-10PM

Wednesday February 3 3PM-10PM

Thursday February 4 3PM-10PM

Friday February 5 3PM-10PM

Saturday February 6 10AM-10PM

Sunday February 7 10AM-2PM

*San Francisco 49ers & Oakland Raiders Fan Appreciation Day

NFL Experience box office is located at Moscone West and opens two hours before doors open each day.

HOURS OF OPERATION

· Download the ROAD TO 50 app for access to Super Bowl 50 celebrations leading up to the game.

· Visit NFL.com/SBApp for more information on all Super Bowl 50 app experiences.

· Visit SuperBowl.com and follow @SuperBowl for more information on all events.

· To share your Super Bowl experience, tag your posts and photos with #SB50.

Questions about gameday or Super Bowl week events? Tag your posts with #SBQuestions

STAY CONNECTED!RAIDERS 49ERS

Monday, February 1, 2016 • $5 off ticket price when wearing Raiders or 49ers gear!• Ticket discount applies at on-site NFL Experience box office only

FAN APPRECIATION DAY

GET INSIDE THE GAME!NFL Experience Driven by Hyundai, the NFL’s

interactive theme park, is coming to the San Francisco

Bay Area! Located at Moscone Center North and South,

NFL Experience promises to give fans the experience

of a lifetime!

The theme park is a dream come true for NFL fans who will have the chance to kick a field goal, throw like pro, get free autographs from current NFL players and NFL Legends, learn how footballs are made and take a photo with the Vince Lombardi Trophy. Fans can also visit the NFL Play 60 Zone presented by Danimals and learn from the pros at NFL FLAG clinics.

NFL Experience also will debut new attractions in San Francisco including personalized digital photos, upgraded 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality experience, an enhanced Super Bowl rings display and a new NFL Draft set!

Join us in celebrating this great game as NFL Experience marks its 23rd year of entertaining the greatest fans in the world. Doors open Saturday, January 30 at 10AM. The memories are waiting.

TICKETS

Tickets can be purchased at SuperBowl.com, by calling 866.TIX.4NFL (849.4635) or at the

box office. To avoid lengthy lines at the box office, the pre-purchase of tickets online or over

the phone is recommended.* Ticket prices include all games and attractions.

Adults – $35

Children 12 and under – $25

NFLXtra (fast pass) – $50 for children 12 and under; $60 for adults

*All advance ticket purchases are subject to Ticketmaster convenience charge.

THE ONLY NFL APPROVED RESALE SITE

WHERE FANS CAN BUY & SELL VERIFIED

AUTHENTIC SUPER BOWL 50 TICKETS

(UP TO KICKOFF ON SUPER BOWL SUNDAY).

VISIT

NFLTICKETEXCHANGE.COM

Open for lunch and dinner daily. 415.543.7474 for reservations.

The NFL is partnering with the

NFL Foundation alongside world

renowned Chef Michael Mina to

create a charitable dining experience

at Super Bowl 50 in San Francisco.

On the Fifty is located in the heart of

downtown San Francisco at RN74,

301 Mission Street, San Francisco,

CA 94105.

WHAT’S ON THE MENU:

· Unrivaled menu with Super Bowl team culinary specials

· Daily player appearances

· Chance to buy autographed memorabilia to take home with you

· Place to “see and be seen” during Super Bowl week

· Opportunity to give back every day

DINE WITH US AT “ON THE 50” AND ENJOY A CHARITABLE FOOD EXPERIENCE.

FEBRUARY 1-7

LOCATED IN THE MOSCONE WEST BUILDING

Open:Saturday January 30-Saturday, February 6

10AM-10PM

Sunday, February 7

10AM-2PM

MOSCONE CENTER MAP

FAN MOBILE PASS

REGISTRATION

FAN MOBILE PASS

REGISTRATION

FAN MOBILE PASS

REGISTRATION

FOODCOURT

FOURTH STREET

FIFTH STREET

MINNA STREET

HOWARD STREET

NORTH

SOUTH

HOWARD STREET

HALL D

HALLS A-C

WEST BUILDING LEVEL 1

HOWARD STREET

NORTH & SOUTH BUILDINGSEXHIBIT LEVELS

THIRD STREET

MEDIAENTRY

DOWN TONORTH HALLS

VINCELOMBARDI

TROPHY

EXIT

EXIT

SECURITY CHECKPOINT

SOUTH BUILDINGENTRY

TICKET KIOSK& SB50 PRIZEREDEMPTION

SOUTH BUILDINGENTRY

NORTH BUILDINGENTRY

NORTH BUILDINGENTRY

BOX OFFICEENTRY

HALL OF FAME SECURITY CHECKPOINT

N

W

E

S

NFL FILMSTHEATRE

SECURITY CHECKPOINT

GAMES

EXHIBITS

SPONSORS

NFL SHOP

RESTROOMS

CONCESSIONS

INFORMATION/LOST & FOUND

ADA RAMP

WHEELCHAIR RENTAL

ESCALATOR

ELEVATOR

FIRST AID

ATTRACTIONS FAN MOBILE PASS (FMP) REQUIRED – Register for FAN MOBILE PASS at NFL.com/FanMobilePass for access to all of the action at NFL Experience Driven by Hyundai!

For exclusive access to the Super Bowl 50 celebrations in the San Francisco Bay Area, visit NFL.com/FanMobilePass

to download your Fan Mobile Pass.

Registration for Fan Mobile Pass is recommended but not required.

In order to participate in interactive games, registration for Fan Mobile Pass is required.

Saturday, January 30 – Saturday, February 6

The Bridgestone Fan Gallery will live within the Super Bowl Media Center presented by Microsoft at Moscone West. Fans can watch media members in action and breathe in the exciting buzz that will constantly be swarming around the Media Center throughout Super Bowl 50. Stop by on your way out of the main NFL Shop at Super Bowl presented by VISA or on your way to NFL Experience Driven by Hyundai or Super Bowl City presented by Verizon!

Free to the public. No tickets required.

GAMESNFL Extra Points Kick Issued by Barclaycard FMPTest your kicking skills by attempting to convert an extra point through NFL uprights.

Bridgestone Punt, Pass and Kick FMPA replica of the annual nationwide competition for youngsters consisting of one Punt, Pass and Kick.

Castrol Strength to Perform Challenge FMPTake a handoff and run through read-and-react obstacles before throwing a pass to a larger-than-life receiver.

Castrol Titanium Training Camp FMPStop by Training Camp to race through a series of obstacles and train like the pros! Breast Cancer Awareness’ A Crucial Catch FMPThrow a touch pass with enough arc to clear the defender & enough aim to drop it into the target.

NFL PLAY 60 Hail Mary FMPTest your long-distance accuracy by throwing a deep pass over defenders into a drop-in net.

Hyundai Field Goal Kick FMPTest your ability to kick a field goal through NFL uprights.

NFL PLAY 60 Touch Pass FMPMaster one of the most difficult throws for an NFL quarterback by throwing the ball on an arc over a defensive player and into a net.

Under Armour 40-Yard Dash FMPRace down the field against your opponents and NFL players on a giant 40-yard long LED wall!

NFL PLAY 60 Scoop & Score FMPLine up in a three-point stance and shed through blockers at the line of scrimmage to break on a loose fumble, scoop the fumble recovery and dive into the end zone for the touchdown.

Under Armour 3 Cone Drill FMPTest your ability to change directions by maneuvering 3 cones at various yardage.

Under Armour Broad Jump FMPTest your lower-body explosion, balance and lower-body strength at the broad jump!

Under Armour Vertical Jump FMPTake your position at the vertical jump, and find out the differential between your reach and the flag you hit, just like at the NFL Scouting Combine!

NFL PLAY 60 The Gauntlet FMPRun a straight route towards the end zone catching balls from JUGS machines on your left and right, and dive into the end zone for the touchdown.

NFL PLAY 60 Clinic Field Presented by Danimals FMP Watch and learn from USA Football coaches and NFL players about football and NFL FLAG football, as well as Heads Up tackling during various clinics. On-field clinics are open to all kids ages 6-14.

Hyundai Return to Glory FMPFans catch a 60-foot simulated punt launched from a JUGS machine and return by running through three motion-sensored arches!

TD Ameritrade Quarterback Challenge FMPShowcase your passing accuracy using state- of-the-art sensors and throw like a pro!

NFL PLAY 60 Zone presented by Danimals

Kids’ Long Snap FMPKids can test their ability to snap the ball like a pro.

Kids’ Quarterback Challenge FMPKids test their passing skills.

Gear Up & Go FMPKids can try on actual NFL equipment and feel like a pro.

Kids’ Extra Point Kick FMPTest your ability to kick a field goal through scaled down NFL uprights.

NFL PLAY 60 Zone Obstacle Course FMPKids can race through agility drills just like the pros, testing their high jump abilities, leaping over obstacles and bobbing and weaving through mini tackling dummies.

NFL PLAY 60 Quarterback Toss FMPAn interactive activity that allows kids to throw passes at a game simulator as they try to lead their team to a touchdown.

NFL PLAY 60 App StationRun, jump and turn through a simulated world in an app designed by NFL PLAY 60 and the American Heart Association.

NFL RUSH Green Screen FMPTake a digital photo with the Rusher of your favorite NFL team.

Playmaker Lounge powered by USA Football and EA SPORTS Madden NFL 16Join USA Football and be the Playmaker in EA SPORTS Madden NFL 16 where you can put your skills to the test.

EXHIBITSPro Football Hall of Fame FMPA look into pro football’s glorious past with rare memories on display in sleek translucent LCDs and actual busts from Raiders and 49ers Legends!

Don Shula Coach of the Year An annual award honoring the high school football coach who displays the integrity, achievement, and leadership demonstrated by the winningest coach in NFL history, Don Shula.

NFL Films Theatre presented by Bose Take a seat and relax in the NFL Films Theatre presented by Bose to watch “This is the Moment,” an action packed film highlighting the road to Super Bowl 50.

NFL Virtual Reality Experience NFL games using virtual reality technology!

Health and Safety Learn about the evolution of player safety, from rules changes to equipment advances, in an interactive exhibit..

NFL Locker Room Come visit our two replica AFC and NFC locker rooms as they appear on gameday. Experience the sights and sounds of the real NFL “pregame”!

NFL Network StageNFL Network is your official television home for Super Bowl week. Check out our live broadcasts!

Feel the OrgulloA multimedia exhibit featuring videos and artifacts that highlight the achievements of Hispanic players and coaches that have left a lasting legacy on the National Football League and on their local communities.

Road to the Championship Get the best highlights as the video display counts down winners of each divisional match up on the road to the Super Bowl Championship.

AFC & NFC Championship Trophies Stop by and see the AFC Lamar Hunt and NFC George S. Halas Championship Trophies in sleek new displays!

NFL International Fly by the NFL International exhibit to see how fast American Football continues to expand globally from having more international players on the field than ever before to hosting even more regular season games abroad.

Salute to Service Visit the Salute to Service exhibit highlighting the commitment to our military at home and abroad by the league and USAA, the NFL’s official military appreciation sponsor.

NFL Draft Set FMPTake your spot at the podium with your favorite team’s #1 jersey.

NFL Pro Bowl See exciting video highlights, historical records and images from the NFL Pro Bowl.

Year of the Super Bowl XLIX Champion Exhibit From the moment the clock hit zero in Arizona to the start of the 2015 season, follow the Super Bowl XLIX Champions, the New England Patriots.

Super Bowl Rings See the collection of all 49 Super Bowl rings up close in never-before-seen detail!

Evolution of the ShieldLearn how the NFL Shield has evolved since 1960.

Chronology of Pro Football Trace iconic moments and developments that make the NFL what it is today.

Walter Payton NFL Man of the Year This annual award, presented by Nationwide, is granted to the NFL player who demonstrates outstanding contributions to society, off-the-field while handling himself in an exemplary fashion in uniform.

Vince Lombardi Trophy FMPTake your photo with the Vince Lombardi Trophy, football’s most prestigious award.

Football Operations Gameday Central At this mock exhibit, fans can step into the shoes of an official to “make the call” in a life-sized instant replay booth. Learn what happens firsthand at the NFL’s Gameday Center.

Home Team PhotoTake a photo with your home team Oakland Raiders and San Francisco 49ers!

Pick Your Super Bowl Ticket FMPGet your photo on your choice of all 50 Super Bowl tickets!

Breast Cancer Awareness Exhibit The NFL’s A Crucial Catch Campaign, an exhibit featuring pink items used by players, coaches and officials throughout October to support Breast Cancer Awareness month.

NFL Experience Autograph Stage presented by Panini FMPGet free autographs from current NFL players and NFL Legends.

Look Like A Pro Step inside a uniformed body-cast mold bearing the insignia of your favorite NFL team, and have a friend snap your photo.

Snickers NFL Network Total Access FMPTake your seat behind NFL Network Total Access desk and break down the game!

Hall of Famous FMPGet your own bronze bust digitized at the Hall of Fame exhibit!

Super Bowl High School Honor RollCelebrate high schools and communities that have contributed to Super Bowl history. Nearly 3,000 players and head coaches, and more than 2,000 high schools, were recognized through the program this season. Check out videos and photos to see highlights of the visits that took place this season.

Art Rooney Sportsmanship AwardAwarded at NFL Honors for the NFL player who best exudes sportsmanship, this award honors Pittsburgh Steelers founding owner and Hall of Famer Art Rooney, Sr.

SPONSORSPapa John’s Up Your Game FMPThis Super Bowl, Papa John’s puts NFL fans in the spotlight with unique photo opportunities plus a free slice of “Better Ingredients. Better Pizza.” It’s the best slice of Super Bowl 50.

Hunt Auction Check out modern and vintage NFL memorabilia.

Hyundai FMPVisit Hyundai at NFL Experience where fans will have the opportunity to meet current NFL players and NFL Legends during multiple autograph sessions each day. Also, using digital technology, guests will be able to interact with virtual NFL Legends on screen and then share a picture on their social media accounts via Fan Mobile Pass. Guests can also check out the latest vehicles Hyundai has to offer and win great prizes after taking a brand survey.

PaniniThe Official trading card and sticker partner of the NFL. Stop by the Panini booth for a chance at exclusive Super Bowl 50 NFL trading cards and to experience its new trading card app with special content – Panini Gridiron.

Team Skittles Locker RoomVisit the #TeamSkittles Locker Room to make your Super Bowl “Awesomer” with exclusive Skittles photo ops and the chance to win awesome and delicious prizes. #TeamSkittles

Bridgestone Performance Field An interactive experience that puts you on the field and in the action, while bringing together the technology of Bridgestone’s tires and the unique skills of football players.

Doritos Crash the Super Bowl Hall of FameCelebrating 10 years of Doritos fan-made Super Bowl commercials.

Microsoft NFL Experience FMPCheck out the Microsoft NFL experience and get an inside look at how Microsoft technology, like the Surface Sideline Viewing System and the NFL app for Xbox One and Windows 10, is empowering the NFL to change the game!

Wilson Football Factory FMPSee how official NFL game balls are individually produced. Authentic Super Bowl 50 game balls will be manufactured and sold on-site. Unique photo op available!

Oikos Truck When you need a tasty protein snack, visit the Oikos Triple Zero truck to sample the official yogurt of the NFL!

Bud Light’s Build-a-Bar The best place to drink a cold beer and cheer your team to victory!

RISE Fan Photo Booth FMPThe Ross Initiative in Sports for Equality (RISE) is a nonprofit organization dedicated to harnessing the unifying power of sport to advance race relations. Visit our photo activation to show your support for equality.

San Francisco Showcase and Visitor Information FMPAn immersive San Francisco experience with visitor information, photo opportunities and a chance to win Bay Area vacation packages. Presented by San Francisco Travel.

PepsiCo FIZZ We call it “fizzology,” and this playful celebration of soda combines unique & unexpected flavors & ingredients to create an immersive experience. Come by to experience a fun way for soda lovers to deconstruct and reconstruct mixology.

FedEx Air & Ground® Fan ExperienceHave you got the air and ground skills to be an NFL star? Test your passing and rushing talents. After you score, head to the FedEx Celebration Station where you’ll take home a custom video to show off to all of your friends!

NFL SHOPNFL Shop at Super Bowl Presented by Visa Marvel at NFL licensed products from all 32 NFL teams in an eye-catching display. Shop the largest collection of Super Bowl 50 merchandise.

FedEx Shipping Center Send home your Super Bowl souvenirs from the convenient FedEx Office Shipping Center located right outside of the NFL Shop at Super Bowl presented by Visa.

Celebrate the past 49 Super Bowls and Super Bowl 50

as you explore The 50th Mile on Market Street between

3rd and Davis Streets. Check out highlights from the

past 49 Super Bowls and unlock exclusive photos and

content from each matchup. The Bay Area 50’s offer

unique photo ops as you make your way between

NFL Experience Driven by Hyundai and

Super Bowl City presented by Verizon.

Saturday, January 30 through

Sunday, February 710AM-10PM

ANY GIVEN HYUNDAI. Hyundai is now an official sponsor of the NFL.

Hyundai is a registered trademark of Hyundai Motor Company. All rights reserved. ©2016 Hyundai Motor America.