Faraz Consumer Satifacion Updated

Embed Size (px)

Citation preview

  • 8/12/2019 Faraz Consumer Satifacion Updated

    1/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 1

    A STUDY ON CONSUMER SATISFACTION TOWARDS SANSUNG HOME

    APPLIANCE IN

    SAMSAUNG

    PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

    REQUIREMENTS OF THE BBM COURSE OF BANGALORE UNIVERSITY

    BY

    FARAZ KHAN

    11KEC18051

    UNDER THE GUIDANCE OF

    MR.SATHISH REDDY

    Faculty of Commerce and Management

    GOVERNMENT BOYS COLLEGE

    KOLAR563101

    2013-14

  • 8/12/2019 Faraz Consumer Satifacion Updated

    2/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 2

    CERTIFICATE BY THE GUIDE

    Certified that this dissertation is based on an original project study

    conducted by FARAZ KHAN under my guidance, He has attended all the required

    guidance sessions held. This project report has not formed a basis for the award of any

    Degree or Diploma of any University or Institution.

    SIGNATURE OF THE GUIDE:

  • 8/12/2019 Faraz Consumer Satifacion Updated

    3/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 3

    ACKNOWLEDGMENT

    I take this opportunity to thank all those who helped me in completing this work

    successfully. First of all, I thank the almighty for his blessings to me.

    My most thanks to our respected Head of the Department Prof LAWRANCE

    PRASANNA A , Department of Commerce and Management, GOVERNMENT College

    For Boys for continuous guidance to me.

    I also take this opportunity in thanking Sri.ROA, HRD Manager, SAMSUNG

    from the depth of my heart, for having granted me permission to do my study in their

    esteemed organization. I deem it a pleasure to take this opportunity to express my

    heartfelt thanks and profound gratitude to Prof.SATHISH REDDY, faculty guide for his

    whole hearted support and valuable guidance during the period of research. I express my

    thanks to all our department staff for their valuable suggestion during project work.

    Finally I would also thank my beloved parents and friends who helped me in

    doing this project successfully.

    Date: FARAZ KHAN

    Place: (11KEC18051)

  • 8/12/2019 Faraz Consumer Satifacion Updated

    4/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 4

    STUDENT DECLARATION

    I, FARAZ KHAN hereby declare that this project report entitled A STUDY ON

    CONSUMER SATISFACTION TOWARDS SANSUNG HOME APPLIANCE

    submitted to Department of Commerce and Management GOVERNMENT BOYS

    College, KOLAR in partial fulfillment of the requirement for the award of the degree of

    BACHELORS IN BUSINESS MANAGEMENT is a original work done by me during

    the period of my study at the college under the supervision and guidance of Prof. xxxx,

    Commerce and Management Department, GOVERNMENT BOYS College,KOLAR

    PLACE FARAZ KHAN

    DATE:

  • 8/12/2019 Faraz Consumer Satifacion Updated

    5/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 5

    LIST OF CONTENTS

    Sr. Particulars Page No.

    No.

    1. Title Page 01

    2. Acknowledgement 03

    3. Executive Summary 05

    4. Introduction 06

    5. SECTION I

    Industry Profile 08

    Company Profile 11

    Financial Results 22

    Products 25

    6. SECTION II

    Research Methodology 34

    Analysis and Interpretation 37

    Findings and Suggestions 53

    Conclusion 55

    7. Bibliography 57

    8. Annexure 59

  • 8/12/2019 Faraz Consumer Satifacion Updated

    6/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 6

    CHAPTER 1

    INTRODUCTION

  • 8/12/2019 Faraz Consumer Satifacion Updated

    7/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 7

    The Consumer Durables industry consists of durable goods and appliances for

    domestic use such as, refrigerators, air conditioners and washing machines and micro wave

    ovens are also included in this category. The sector has been

    witnessing significant growth in recent years, helped by several drivers such as the

    emerging retail boom, real estate and housing demand greater disposable income and an

    overall increase in the level of affluence of a significant section of the population.

    The project intends to study the customer satisfaction of customers of Samsung

    Electronics India ltd in the Ernakulam region. For this various factors were considered

    like employee assistance, post sales follow ups, value for money, variety of appliances

    etc.

    The main objective of finding out the customer satisfaction is know the reasons

    why customers are dissatisfied and what all measures are to be taken to reduce this

    dissatisfaction or else the company will lose its existing customers if they are kept

    unhappy.Before the liberalization of the Indian economy, only a few companies like

    Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables

    market, accounting for no less than 90% of the market. Then, after the liberalization, foreign

    players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture.

    Today, these players control the major share of the consumer durables market. Consumer

    durables market is one of the fastest growing market. It is growing very fast because of rise

    in living standards, easy access to consumer finance, and wide range of choice, as many

    foreign players were entering in the market with the increase in income levels, easy

    availability of finance, increase in consumer awareness, and introduction of new models, the

    demand for consumer durables has increased significantly. Products like washing machines,

    air conditioners, microwave ovens, colour televisions (C-TV) were no longer considered

    luxury items. However, there were still very few players in categories like vacuum cleaners,

    and dishwashers Consumer durables sector is characterized by the emergence of MNCs,

    exchange offers, discounts, and intense competition. The market share of MNCs in

    consumer durables sector is 65%. MNC's major target is the growing middle class of India.

    MNCs offer superior technology to the Consumers whereas the Indian companies compete

    on the basis of firm grasp of the local market, their well acknowledged brands, and hold

  • 8/12/2019 Faraz Consumer Satifacion Updated

    8/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 8

    Over wide distribution network. However, the penetration Level of the consumer

    durables is still low in India.Indian Consumer durables market used to be dominated by

    few domestic players like Godrej, Voltas, Allwyn and Kelvinator. But post liberalization

    many foreign companies have entered into Indian market dethroning the Indian players

    and dominating Indian market the major categories being CTV, REFRIGRATOR,

    MICROWAVE OVEN and WASHING MACHINES.India being the second largest

    growing economy with huge consumer class has RESULTED IN consumer durables as

    the fastest growing industries in India. LG, SAMSUNG the two Korean companies have

    been maintaining the lead in the market with LG being leader in almost all the

    categories.The rural market is growing faster than the urban market, although the

    penetration level is much lower .The CTV segment is expected to the largest

    contributing segment to the overall growth of the industry. The rising income levels

    double-income families and consumer awareness were the main growth drivers of the

    industries.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    9/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 9

    CHAPTER-2

    RESEARCH DESIGN

  • 8/12/2019 Faraz Consumer Satifacion Updated

    10/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 10

    TITLE OF THE STUDY

    A study to find the customer satisfaction of the c ustomersof Home

    appliances segment of Samsung Electronics India Ltd in the Ernakulam

    region

    OBJECTIVES

    To understand the customer satisfaction of the customers of home appliancessegment of Samsung Electronics India Ltd in the Ernakulam region.

    To understand the basis on which customers preferred Samsung over itscompetitors.

    Research Design

    The purpose of the research is stated above and here descriptive research

    design has been chosen. Descriptive research design is used when the characteristics

    of a certain group, specific predictions or association of certain variables are to be

    determined.

    Source of data

    Primary source: Questionnaires, face to face and telephonic

    interviewmethods.

    Sampling Technique

    Convenience sampling technique is adopted. Thus sample is drawn from that

    part of the population which is close to hand.

    Sample Size

    The population included all the Customers of Samsung in the Ernakulam

    region. As per convenience a sample of 100 has been chosen for the field survey.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    11/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 11

    Questionnaire

    Since the data are of varying nature both open ended and closed ended

    questions were included.

    SCOPE

    Time: Present

    Place: Ernakulam

    Population:All customers of Home appliances segment of Samsung in

    Ernakulam region

    TOOLS FOR ANALYSIS

    Percentage analysis is used here as a tool for analysis. The data collected is put

    in various charts and graphs and hence the result in inferenced from it.

    LIMITATIONS

    Time Constraint. Non co operation by the respondents Confidentiality factor. Busy Schedule of the managers

  • 8/12/2019 Faraz Consumer Satifacion Updated

    12/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 12

    CHAPTER-3

    COMPANY PROFILE

  • 8/12/2019 Faraz Consumer Satifacion Updated

    13/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 13

    INDUSTRY PROFILE

    The Consumer Durables industry consists of durable goods and

    appliancesfor domestic use such as televisions, refrigerators, air conditioners and washing

    machines and micro wave ovens are also included in this category. The sector has

    been witnessing significant growth in recent years, helped by several drivers such

    as the emerging retail boom, real estate and housing demand greater disposable

    income and an overall increase in the level of affluence of

    a significant section of the population. The industry is represented by

    major international and local players such as BPL, Videocon, Voltas, Blue

    Star, MIRC Electronics, Titan, Whirlpool etc.

    The consumer durables industry can be broadly classified into two

    segments: Consumer Electronics and Consumer Appliances. Consumer

    Appliances can be further categorized into Brown Goods and White Goods.

    The key product lines under each segment were as follows.

    Industry size, growth, trendsThe consumer durables market in India was estimated to be around

    US$ 11 billion in 2009-10. More than 7 million units of consumer durable

    appliances have been sold in the year 2008-09 with colour televisions (CTV)

    forming the bulk of the sales 30 percent share of volumes. CTV, refrigerators

    and Air-conditioners together constitute more than 60 per cent of the sales in

    terms of the number of units sold.

    In the refrigerators market, the frost-free category has grown by 8.3 per cent

    while direct cool segment has grown by 9 per cent. Companies like LG,

    Whirlpool and Samsung have registered double-digit growth in the direct

    cool refrigerator market.

    In the case of washing machines, the semi-automatic category with a higher

    base and fully-automatic categories have grown by 4 per cent to 526,000

    units.and by 8 percent to 229,000 units, respectively. In the air-conditioners

    segment, the sales of window ACs have grown by32 per cent and that of

  • 8/12/2019 Faraz Consumer Satifacion Updated

    14/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 14

    split ACs by 97 per cent.Since the penetration in the urban areas for these

    products is already quite high, the markets for both C-TV and refrigerators

    were shifting to the semi-urban and rural areas the growth across product

    categories in different segments is assessed in the following sections.

    Consumer electronicsThe CTV production was 15.10 million units in 2008-09 and is

    expected to grow by at least 25 per cent in the coming years. At the

    disaggregated level, conventional CTV volumes have been falling while flat

    TVs have grown strongly. Market sources indicate that most cctv majors have

    phased out conventional TVs and have been instead focusing more on flat

    TVs. The flat segment of CTVs now account for over60 per cent of the total

    domestic TV production and is likely to be around 65 per cent in 2010-

    11.High-end products such as liquid crystal display (LCD) and plasma display

    CTV grew by 400 per cent and 150 percent Cent respectively in 200910 f

    ollowing a sharp decline in prices of these products and this trend is expected

    to continue and new LED TV has come into the market and 3D TVs are also

    going to be introduced in the market . The audio/video player market has seen

    significant growth rates in the domestic market as prices have dropped. This

    trend is expected to continue through 2009- 2010, as competition is likely to

    intensify to scale and capture the mass market.

    10

  • 8/12/2019 Faraz Consumer Satifacion Updated

    15/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 15

    COMPANY PROFILE

    History

    From its inception as a small export business in Taegu,Korea,Samsung

    has grown to become one of the worlds leading electronics companies,

    specializing in digital appliances and media, semiconductors, memory, and

    system integration. Today Samsungs innovative and top quality products and

    processes are world recognized. This timeline captures the major milestones in

    Samsungs history, showing how the company expanded its product lines and

    reach, grew its revenue and market share, and has followed its mission of

    making life better for consumers around the world.

    2000-Present Pioneering the Digital AgeThe digital age has brought revolutionary changeand opportunityto

    global business, and Samsung has responded with advanced technologies,

    competitive products, and constant innovation.

    Samsung see every challenge as an opportunity and believe they are

    perfectly positioned as one of the world's recognized leaders in the digital

    technology industry.

    their commitment to being the world's best has won them the No.1 global

    market share for 13 of their products, including semiconductors, TFT-LCDs,

    monitors and CDMA mobile phones. Looking forward, they are making

    historic advances in research and development of their overall

    semiconductor line, including flash memory and non-memory, custom

    semiconductors, DRAM and SRAM, as well as producing best-in-class

    LCDs, mobile phones, digital appliances, and more.

    Recent developments2010

    Displayed the worlds thinnest TV (6.5mm) at CES Launched major restructuring of its businesses Cooperates in creating a foundry with Xilinx of the US Developed the worlds first 40 nanometer DRAM

  • 8/12/2019 Faraz Consumer Satifacion Updated

    16/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 16

    Announced its Blue Earth solar-powered phone Released its V-line Crystal Rose LCD TV Samsung is found No. 1 in customer loyalty for 8 years consecutively by

    Brand Keys of the USA

    Samsung Digital Imaging developed an innovative hybrid digital camera Built the worlds largest mobile phone as recorded in the Guinness Book

    of World Records

    Received a Quality Management Award in Malaysia SADI, Samsung's design school, received the most iF Concept Design

    Awards for its entrants

    Opened samsungmobile.com for its domestic custome rs Received an Excellence Award from ENERGY STAR of the US Released the worlds thinnest Blu-ray player Introduced Mobile WiMax into Malaysia Released the worlds first full HD camcorder with a 64GB SSD Sold more than 20 million full touch phones in shortest time ever Samsung took up a record high market share in LCD monitors Released the worlds first solar -powered mobile phone in India Released the JET, its new concept full touch scre en phone Released its 120Hz 3D monitor Samsung took the No. 1 spot in the global digital sign market for the first

    time

    Sold 500,000 units of its LED TVs in 100 days since its release Opened the visual mobile era with its third gener ation full touch

    Haptic AMOLED Released the worlds first infrared video phone Became the first in the industry to acquire TCO 3.0 certification for

    its notebook computers

    Announced its Green Management strategy Began mass production of the worlds first 40 nanometer DDR3 DRAM Released the worlds thinnest watch phone

  • 8/12/2019 Faraz Consumer Satifacion Updated

    17/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 17

    Developed the worlds lowest power 1GHz mobile CPU core Opened Samsung Application Store Seller Site Attained its most awards ever at IDEA 2009 Released its strategic smart phone, the Omnia Samsung's Yuna Haptic sold 500,000 units in record time Became the first in the industry to sell more than 10 million LCD TVs inthe first half of the year Samsung won the chairmanship of the 3GPP international

    tandardization association

    2009

    Sold more than 5 million of its STAR full touch phones in 4 months Samsungs Application Store officially opened Released the Corby full touch phone targeted at y ounger users Provided the WorldSkills Calgary 2009 Competition support Installed the worlds largest video wall in the US Released the first large capacity 16kg automatic washing machine in

    the domestic market Samsung's Mondi WiMax terminal receives Best Pro duct at the

    4G Awards

    Entered the top 10 list in the worlds top 100 global brands Samsung was selected as one of the top 10 global businesses in responding

    to climate change

    Samsung TVs took 50% of the Iranian market Introduced its R&D master system Released the Gior gio Armani smart phoneSold more than 5 million LCD panels for notebooks per month for the first inthe industry Developed a 240Hz 3D LCD panel Received the 2009 LCD TV Market Leadership Award Deploys its brand memory card business Reached the worlds first LTE terminal supply agreement Developed the worlds thinnest 3mm LED TV panel Samsung successfully tested WiMax global roaming

  • 8/12/2019 Faraz Consumer Satifacion Updated

    18/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 18

    Samsungs LED TV won TV of the Year in Britain Declared its Creative Company strategy for the ne xt 100 years Passed 4 trillion won in operating profits for its 40th year of foundation Introduced a Creative New Employee hiring system Developed the worlds first 0.6mm 8 chip package Sold 10 million STAR phones in six months of its release Announced its open mobile platform, bada Became the first in the industry to sell more than 4 million LCD panels for

    TVs per month

    Supported the hosting of the WCG final Launched a VIP membership program Sold 50 million full touch screen phones in 2 years Samsung's printing solutions won product of the year in the US Announced bada its own smart phone platform Samsung successfully commercialised its 4th generation LTE terminal Restructured its organization and appointed Gee-Sung Choi as its new CEO Sales of Samsung Yuna Haptic phones broke the thr eshold of 1 million

    2008

    Became No. 1 in the US digital TV market for the 4th consecutive yearNamed Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics

    Launched OMNIA phone Completed establishing TV manufactory in Russia Kaluga Became the official sponsor of 2010 Guangzhou Asian Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre Samsung D'light '

    2007

    No.1 worldwide market share position for TVs achieved for the 9th quarter ina row

  • 8/12/2019 Faraz Consumer Satifacion Updated

    19/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 19

    No.1 worldwide market share position for TVs achieved for theseventh quarter in a row

    Developed the world's first 30nm-class 64Gb NAND Flash memory BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.

    2006

    Attained No.1 worldwide market share position for LCD for the sixth yearin a row Developed the world's first real double-sided LCD

    Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level

    of noises

    Launched the worlds' first Blu-Ray Disc Player2005

    Developed 1.72"Super-Reflective LCD Screen Developed the largestFlexible LCD Panel

    Ranked 27th in "the World's Most Admired Company" of Fortune

    Became the official sponsor of Chelsea, the renowned English soccer club Released the world's first 7 mega pixel camera phone Developed the world's first OLED for 40" TVBecame the official sponsor of Chelsea, the renowned English soccer club

    2004

    Developed the first-ever speech recognition phone Produced the firstwrinkle-free steam washer

    Sold more than 20 million cellular phones in the U.S Developed the world's first 60-nano 8GB NAND Flash memory chip Ranked top in mobile phone sales in Russia Released new PDP TV featuring the highest contrast ratio in the world Developed a 3rd Generation Optical Blu-Ray Disc Recorder

    Developed cellular phone chip for satellite DMB system

  • 8/12/2019 Faraz Consumer Satifacion Updated

    20/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 20

    2003

    Released 46" LCD TV for the first time in the world Samsung brandvalue ranked 25th in the world by Interbrand

    Ranked 5th on the "Most Admired Electronics Company" list released bythe Fortune Magazine

    2002

    Released the first HD DVD combo Development of the 54"TFT-LCD,the largest digital TV monitor in the world

    Launches PDP-TV, the slimmest in the world Launch of colour mobile phones in which the new concept UFB-LCD

    is introduced

    2001

    Launched new high-definition TFT-LCD colour cellular phone Ranked No.1 of world's Top 100 IT Companies by BusinessWeek

    Unveils 16 Chord Progression Melody Phone

    Begins Mass Production of 512Mb Flash Memory Device Unveils Industry's First Ultra-Slim Handset

    2000

    Develops World's first 40 inch TFT-LCD Unveils TFT-LCD withRecord-breaking Definition

    Launches PDA phone Samsung Olympic Games Phone selected as the official mobile phone of

    the Sydney 2000 Olympic Games

    TV Phone and Watch Phone Make Guinness Book of World Records Unveils the Worlds Fastest Graphics Memory Chip Samsung Electronics and Yahoo! Form Strategic Alliance Develops Unique All-in-one DVD Player Developed world's first 512Mb DRAM

    Developed world's first 512Mb DRAM

  • 8/12/2019 Faraz Consumer Satifacion Updated

    21/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 21

    Samsung philosophy

    At Samsung, they follow a simple business philosophy: to devote

    their talent and technology to creating superior products and services thatcontribute to a better global society.

    Every day, their people bring this philosophy to life. their leaders search for the

    brightest talent from around the world, and give them the resources they need to

    be the best at what they do. The result is that all of their productsfrom

    memory chips that help businesses store vital knowledge to mobile phones that

    connect people across continentshave the power to enrich lives. And

    thats what making a better global society is all about.

    Values

    They believe that living by strong values is the key to good business.

    At Samsung, a rigorous code of conduct and these core values are at the

    heart of every decision they make.

    People

    Quite simply, a company is its people. At Samsung, were dedicated

    to giving our people a wealth of opportunities to reach their full potential.

    Excellence

    Everything we do at Samsung is driven by an unyielding passion for

    excellenceand an unfaltering commitment to develop the best products

    and services on the market.

    Change : In todays fast-paced global economy, change is constant andinnovation is critical to a companys survival. As we have done for 70 years,we set our sights on the future, anticipating market needs and demands so wecan steer our company toward long-term success.

    Integrity

    Operating in an ethical way is the foundation of our business.

    Everything we do is guided by a moral compass that ensures fairness, respect

    for all stakeholders

  • 8/12/2019 Faraz Consumer Satifacion Updated

    22/75

  • 8/12/2019 Faraz Consumer Satifacion Updated

    23/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 23

    Vision 2020

    As stated in its new motto, Samsung Electronics' vision for the new

    decade is, "Inspire the World, Create the Future."

    This new vision reflects Samsung Electronics commitment to

    inspiring its communities by leveraging Samsung's three key strengths: NewTechnology, Innovative Products, and Creative Solutions. -- and to

    promoting new value for Samsung's core networks -- Industry, Partners, andEmployees. Through these efforts, Samsung hopes to contribute to a betterworld and a richer experience for all.

    As part of this vision, Samsung has mapped out a specific plan of

    reaching $400 billion in revenue and becoming one of the worlds top fivebrands by 2020. To this end, Samsung has also established three strategicapproaches in its management: Creativity, Partnership, and T alent.

    Samsung is excited about the future. As we build on our previousaccomplishments, we look forward to exploring new territories, includinghealth, medicine, and biotechnology. Samsung is committed to being a creativeleader in new markets and becoming a truly No. 1 business going forward.

    This new vision reflects Samsung Electronics commitment to

    inspiring its communities by leveraging Samsung's three key strengths: NewTechnology, Innovative Products, and Creative Solutions. -- and to

    promoting new value for Samsung's core networks -- Industry, Partners, andEmployees. Through these efforts, Samsung hopes to contribute to a betterworld and a richer experience for all.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    24/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 24

    Financial performance

  • 8/12/2019 Faraz Consumer Satifacion Updated

    25/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 25

    Affiliated companies

    Electronics industries

    Samsung electro-MechanicsSamsung SDI

    Samsung corning precision glass

    Samsung SDS

    Samsung networks

    Samsung techwin

    Samsung mobile display

    Samsung digital imaging

    Financial Services

    Samsung Life Insurance

    Samsung Card

    Samsung Securities

    Samsung Investment Trust Management

    Samsung Venture Investment

    Machinery and Heavy Industries

    Samsung Heavy

    Industries Chemical Industries

    Samsung Total Petro Chemicals

    Samsung Petro Chemicals

    Samsung Fine Chemicals

    Samsung BP Chemicals

    Other Affiliated Companies

    Samsung C&T Corporation

    Samsung Engineering

    Cheil Industries

    Samsung Everland

    The Shilla Hotels & Resorts

    Cheil Worldwide

    S1 Corporation ,Samsung Medical Centre ,Samsung Human ResourceDevelopment Centre Samsung Economic Research Institute

  • 8/12/2019 Faraz Consumer Satifacion Updated

    26/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 26

    Samsung Lions

    The Ho-Am Foundations

    Samsung Foundation of culture

    Samsung Welfare FoundationSamsung Life Public Welfare Foundation

    ManagementPresident & CEO of Samsung Electronics Co LtdMr . GeeSung

    Choi

    President of Samsung South West Asia Head QuartersJung Soo Shin

    Board of Directors

    Yoon Woo

    Lee Gee

    Sung Choi Ju-

    Hwa Yoon

    Dong Min

    Yoon Chae

    Woong Lee In

    Ho Lee

    OhSoo Park

    Capital Structure

    Classification 2007 2008 2009

    Capital 895 898 898

    Loan-Connection 23466 17655 16432

    Loan-Banking 5755 5101 6112institution-Equity

    Dividend 887 1563 834

    Payment Interest 215 170 218

    Profit Surplus 24416 30577 37369

  • 8/12/2019 Faraz Consumer Satifacion Updated

    27/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 27

    PRODUCTS AND SERVICES

    Samsung Refrigerators

    French DoorMassive storage capacity on the inside, with a slim profile on the

    outside and the most advanced conveniences built in, Samsung French Doorrefrigerators raise the bar on style, efficiency and modern living.

    There are two models available. They are:-

    1.RF67DEPN2.RF62NEPN

  • 8/12/2019 Faraz Consumer Satifacion Updated

    28/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 28

    3.Side by sideAll the space you need to stock up on family favourites, throw a party,

    or prepare a full-blown catered affair. Plus elegant design and efficient Twin

    Cooling Plus make Samsung Side by Side refrigerato rs a fresh choice.

    Thereare 11 products under this category.

    3. Bottom Freezer

    Don't sacrifice storage for space with Samsung Bottom Freezer

    refrigerators. All your favourite foods are at eye level, so you can spend more

    time findingwhat you're after and less time cooling your kitchen. There are two

    productsunder this category which are as follows:-

    1.RL62SBTS

    2.RL41WCPS

  • 8/12/2019 Faraz Consumer Satifacion Updated

    29/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 29

    4. Frost Free

    Now, enjoy a delicious, crunchy sound in every bite! The new Samsungrefrigerators come with Unique Moisture Control Technology lock in thenatural freshness of fruits and vegetables keeping them fresh and crunchy forlonger. So, go ahead and relish the crunchy freshness, just bite into someFrrrrunch!There are 25 products matching under this category.

    Direct Cool

    Five Star rated direct cool freshtech ultima Refrigeratorsanexclusive range of refrigerators that incorporates amazing technology

    innovation design to enrich your world. There are 10 products matchingunder this category.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    30/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 30

    Air Conditioner

    1. Split Air conditioner

    The interior design of your home adds a lot to persona comforts and

    appeal , Since the Air Conditioner is a large part of that interior, Samsungprovides you with a variety of air conditioners with stylish, sophisticateddesign, while paying attention to high performance and health. Samsungs AirConditioners represent cool, clean, healthy freshness in everyday living. Thereare 32different product variants for this kind of air conditioner.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    31/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 31

    2. Window Air Conditioner

    Welcome to cool, clean, healthy and fresh world of Samsung WindowAir Conditioners. Created to provide utmost comfort in the hottest ofweather, Samsung Air Conditioners bring a cool, refreshing wave intoyour home and make everyday living a delightful and rejuvenating. Thereare ninevarieties of Window Air Conditioner.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    32/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 32

    Washing Machine

    The Ultimate Washing experience

    The Super Clean, Ultra Safe and amazingly easy washing experiencewith Samsung Washing Machine.

    Front LoadingSamsung front loading washing Machines incorporate a host of

    futuristic innovation like Ceramic Heater. It provides you the convenience ofwashing clothes with technologically washing machine that understandswashing requirement of different clothes. There are 9varieties of washing

    machine under this category.

    2. Top LoadingPower-packed pure strength combined with the touch of gentle care.

    Samsung realises this ultimate washing combination in its state-of-the-artWashing Machines. Its the ultimate careyour clothes need to keep lookingtheir very best.

    3. Semi Automatic

    Samsung Semi Automatic Washing Machines are speciallydeveloped forthe distinct Indian conditions and are perfect choice for the Indian women. These

    technologically advanced machines incorporate Double Storm washing system

    that removes dirt and dust from clothes, thereby leaving them clean. Fresh and

    sparkling like new.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    33/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 33

    Microwave oven

    Samsung microwave oven, Faster, more spacious and more stylish than before.

    1. Convection

    Convection Microwave can be used to cook food which is crispier frominside as well as outside. It uses a fan and a heating element to create air flow

    patterns inside the microwave oven. This ensures optimum browning of thefood in the fastest possible times, making it ideal choice for baking.

    2. GrillGrill Microwaves can be used to cook food which is crispier fromoutside and juicer from inside making an ideal choice forsucculent kebabs and Tikkas.

    3. SoloThe Samsung Solo is the choice for an all round cooking solution. Withuniform heat distribution, multiple power levels and a host of otherfeatures, the Samsung Solo is ideal for everyday tasks like defrosting,reheating and cooking.4. Smart oven

    There are three variants of oven under this category.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    34/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 34

    UA40F5000AR

    Table view

    SpecificationsProduct

    LEDDisplay

    40 Inch 1920 x 1080 Resolution

    Audio

    10 watts x 2 Sound Output (RMS) Dolby Digital Plus / Dolby Pulse DTS Studio Sound DTS Premium Sound Down Firing + Full Range Speaker Type

    Input&Output Audio Out (Mini Jack) x 1ea Component In (Y / Pb / Pr) x 1ea Composite In (AV) x 1 (Common Use for Component Y) ea Digital Audio Out (Optical) x 1ea HDMI x 2ea RF In (Terrestrial / Cable Input) x 1ea USB x 1ea

  • 8/12/2019 Faraz Consumer Satifacion Updated

    35/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 35

    Eco

    Eco Mark: Planet First Eco Sensor available

    Weight

    Set without Stand: 8.0kg Set with Stand : 9.5kg Package : 12.0kg

    Feature

    ConnectShare (USB 2.0) Movie (HDD) OSD Language: Local Languages User Interface: Single Auto Channel Search available Auto Power Off available Auto Volume Leveler available Clock&On / Off Timer available Game Mode available Sleep Timer available Basic Sports Mode Digital Clean View available Analog Clean View available Embeded POP available

    Series

    5 SeriesVideo

    120 (NTSC) Clear Motion Rate Picture Engine: HyperReal Engine Dynamic Contrast Ratio: Mega Contrast Wide Color Enhancer (Plus) available Film Mode available Natural Mode Support

    System

    Ready DTV Tuner Analog Tuner available

    Design

    RHCM Slim 1 NNB Bezel Type Black Front Color

  • 8/12/2019 Faraz Consumer Satifacion Updated

    36/75

  • 8/12/2019 Faraz Consumer Satifacion Updated

    37/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 37

    Samsung UA40F5000AR Full HD LED TV

    PRODUCT ID : 19089

    Model No : Samsung UA40F5000AR Full HD LED TV

    Specifications :

    Product - LED

    Series - 5

    DisplayScreen Size - 101.6cm (40)

    Resolution - 1920 x 1080

    VideoClear Motion Rate - 100Hz

    Picture Engine - HyperReal Engine

    Dynamic Contrast Ratio - Mega Contrast

    Wide Color Enhancer (Plus) - Yes

  • 8/12/2019 Faraz Consumer Satifacion Updated

    38/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 38

    Film Mode - Yes

    Natural Mode Support - Yes

    Audio

    Sound Output(RMS) - 10 watts x 2Dolby - Dolby Digital Plus/Dolby Pulse

    SRS / DNSe+ - DTS Studio Sound

    dts 2.0 + Digital Out / DTS Premium Audio - DTS Premium Sound

    Speaker Type - Down Firing + Full Range

    SystemDTV Tuner - Ready

    Analog Tuner - Yes

    Input&OutputAudio Out (Mini Jack) - 1

    Component In (Y/Pb/Pr) - 1

    Composite In (AV) - 1 (Common Use for Component Y)

    Digital Audio Out (Optical) - 1

    HDMI - 2

    RF In (Terrestrial/Cable Input) - 1

    USB - 1

    DesignDesign - RHCM

    Slim Type - Slim 1

    Bezel Type - NNB

    Front Color - Black

    Stand Type - Square

    EcoEco Mark - Planet First

    Eco Sensor - Yes

    PowerPower Supply - AC100 - 240V 50/60Hz

    Power Consumption (Max) - 106 watts

    Power Consumption (Stand-by) - Under 0.3 watts

    WeightSet without Stand (kg) - 8.0Kg

    Set with Stand (kg) - 9.5Kg

    Package (kg) - 12.0Kg

    Accessory

  • 8/12/2019 Faraz Consumer Satifacion Updated

    39/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 39

    Remote Controller Model - TM1240

    Power Cable - Yes

    User Manual - Yes

    Batteries (for Remote Control) - Yes

    Mini Wall Mount Supported - YesVesa Wall Mount Supported - Yes

    FeatureConnectShare (USB 2.0) - Movie (HDD)

    OSD language - Local Language

    Teletext (TTXT) - Yes

    User Interface - Single

    Auto Channel Search - Yes

    Auto Power Off - Yes

    Auto Volume Leveler - Yes

    Clock & On/Off Timer - YesGame mode - Yes

    Sleep Timer - Yes

    Sports Mode - Basic

    Digital Clean View - Yes

    Analog Clean View - Yes

    Embeded POP - Yes

    DimensionSet without Stand (WxHxD) (mm) - 928.2 x 552.3 x 49.4mm

    Set with Stand (WxHxD) (mm) - 928.2 x 612.2 x 235.0mm

    Package (W x H x D) (mm) - 1,160.0 x 616.0 x 147.0mm

    Samsung 5300 40 Fhd 3 Hdmi 2 Usb Smart Led

  • 8/12/2019 Faraz Consumer Satifacion Updated

    40/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 40

    Product description / spec

    This EH5300 Samsung TV offers excellent Full HD picture quality delivering

    you a crisp and clear experience. An ideal choice for internet TV for browsing the

    web plus with an array of Samsung apps, you can explore YouTube and keep in

    contact with friends and family using Facebook, Twitter and Skype. The 100Hz clear

    motion rate technology makes this the perfect TV for films and sports.

    Television picture quality:

    Direct-lit LED TV Screen. Smart TV. Screen size: 40in (102cm). Resolution 1920 x 1080 pixels. Motion rate 100Hz.

    Connectivity:

    1 SCART socket, 2 USB ports and 3 HDMI sockets. PC input socket. Component video socket. Composite. Optical connection. Headphone socket. AV socket. Requires Wi-Fi dongle (sold separately). Ethernet connection. DLNA compatibility.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    41/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 41

    Sound quality:

    Dolby Digital Pulse sound system. 2 x 10 watts RMS power output.

    Digital features:

    Freeview HD digital tuner. Saorview digital tuner (Saorview can only be received in the Republic of

    Ireland).

    8 day electronic programme guide (EPG). CI+ slot.

    Additional features:

    Sleep timer. Child lock. Size of TV H55.1, W92.76, D9.3cm. Weight of TV 8.9kg (unpackaged). Size of TV with stand: H60.65, W92.76, D24.78cm. Weight of TV with stand: 10.9kg. Suitable for wall mounting 200 x 200 bracket.

    Energy efficiency information:

    Energy efficiency rating: A. On mode power consumption 55 watts. Off mode power consumption 0.3 watt. Annual power consumption 80kWh. Standby power consumption 0.3 watt. This product contains lead.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    42/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 42

    Samsung EH5300 40 Inch Full HD Freeview HD Smart

    LED TV.

    Product description / spec

    This EH5300 Samsung TV offers excellent Full HD picture quality delivering

    you a crisp and clear experience. An ideal choice for internet TV for browsing theweb plus with an array of Samsung apps, you can explore YouTube and keep in

    contact with friends and family using Facebook, Twitter and Skype. The 100Hz clear

    motion rate technology makes this the perfect TV for films and sports.

    Television picture quality:

    Direct-lit LED TV Screen.

    Smart TV. Screen size: 40in (102cm). Resolution 1920 x 1080 pixels. Motion rate 100Hz.

    Connectivity:

    1 SCART socket, 2 USB ports and 3 HDMI sockets. PC input socket. Component video socket. Composite. Optical connection.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    43/75

  • 8/12/2019 Faraz Consumer Satifacion Updated

    44/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 44

  • 8/12/2019 Faraz Consumer Satifacion Updated

    45/75

  • 8/12/2019 Faraz Consumer Satifacion Updated

    46/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 46

    TABLE-1

    TABLE SHOWING ECO FRIENDLINESS OF THE

    RESPONDENTS

    characteri

    stics

    No of

    the

    respond

    ents

    percnta

    ges

    1 Yes 100 100 %

    2 No - -

    Total 100 100 %

    Analysis of the table:-

    It is observed from the above table that the aggregate of the Respondents are

    100% are eco-friendly.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    47/75

  • 8/12/2019 Faraz Consumer Satifacion Updated

    48/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 48

    TABLE 2

    Table showing occupation of the respondents

    Sl .no occupations Number of

    respondents

    percentage

    1 Business man 35 35 %

    2 Student 05 05 %

    3 Professional 20 20 %

    4 Others 40 40%

    Total 100 100

    Analysis of the table

    Analysis the above table indicates that 35% of the respondents are businessmen.

    5% of them are students. 20% of them are professionals & remaining 40% of them are

    others i.e. belonging to various other fields.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    49/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 49

    CHART 2

    The chart showing the percentage of occupation of the respondents who prefer

    SAMSUNG LCD and LED

    INFERENCE

    It is observed from the above graph that the majority of the Respondents who

    possess SAMSUNG LCD and LED

    businessman

    35%

    student

    5%professional

    20%

    others

    40%

    Sales

  • 8/12/2019 Faraz Consumer Satifacion Updated

    50/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 50

    TABLE 3

    The table showing the monthly income of the respondents

    Sl .no Monthly income No. of Respondents percentage

    1 < 10,000 23 23 %

    2 10,000-20,000 27 27 %

    3 20,000-30,000 20 20 %

    4 30,000 & above 30 30 %

    Total 100 100 %

    Analysis of the table

    From the above table it states that out of 100 customers 230o of the respondents earn an

    monthly income of 30000 therefore in

    clear specify that who have purchased and use the SAMSUNG LCD and LED with ease.

  • 8/12/2019 Faraz Consumer Satifacion Updated

    51/75

    CONSUMER SATISFACTION

    Samsung Home Appliance

    Government college for boys Page 51

    CHART 3

    The below chart showing the monthly income of the respondents who preferSAMSUNG lcd and led tv

    Inference :

    The above graph exhibits that 23% of the respondents earn monthly income